How Much Does Capsule CRM Cost?
The real price of the simple SMB CRM, plan by plan, seats and add-ons included.
Short answer: Capsule has a genuine free plan (250 contacts, up to 2 users), then paid plans from $21 per user a month on Starter (about $18 on annual billing). The figure that matters is per seat: Growth is $38 a user, Advanced $60, Ultimate $75. Add the Transpond marketing add-on if you need email campaigns, and the bill moves again. We walk through every plan, every contact limit, and what you really pay once the whole team is on board.
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Capsule, the key numbers
What each Capsule plan costs
Here are the five tiers. Capsule bills per user a month, and the contact limit is the main reason to move up a plan. The prices below are monthly billing, the headline rate; annual billing saves up to 14%. AI features are bundled into the plans, not sold as a separate add-on.
Prices in USD, per user, monthly billing. Reviewed June 2026.
Free
For a solo start
No credit card
- 250 contacts stored
- Up to 2 users
- 1 sales pipeline, 5 custom fields
- Gmail and Outlook mail integration
- Tasks, milestones and basic reporting
Starter
For small teams getting organised
About $18/user on annual
- 30,000 contacts stored
- AI Pipeline Generator included
- 2 sales pipelines, integrations
- Custom fields and activity types
- Email templates and tracking
Growth
For scaling SMBs
About $33/user on annual
- 60,000 contacts stored
- AI enrichment, summaries and contact AI
- Multiple pipelines and projects
- Workflow automation
- Advanced reporting
Advanced
For bigger teams and data
About $52/user on annual
- 120,000 contacts stored
- Same AI features as Growth
- Advanced permissions and controls
- Higher automation and field limits
- Priority support
Ultimate
Enterprise features at SMB prices
- Highest contact and data limits
- Recommended for teams of 5+
- Dedicated account manager
- Onboarding and implementation help
Prices reviewed June 2026 on capsulecrm.com and cross-checked against G2 and TrustRadius. The official page renders figures in JavaScript, so the monthly rates ($21/$38/$60/$75 per user) are corroborated across sources; annual billing saves up to 14%, so annual rates are approximate. Verify the exact figure in your currency on the official page before paying. Transpond, the email marketing add-on, is billed separately from $11/month.
Capsule is priced per seat
The headline price is for one user. Three things quietly move your real bill: the number of seats, the contact tier, and the marketing add-on. Here is what each one costs.
Seats (the main multiplier)
Every plan is per user a month. Starter is $21 for one seat, but a team of five on Growth is 5 × $38 = $190/month on monthly billing. The number on the pricing page is never your real bill once the team grows, so always multiply by your headcount first.
Contact tiers
The contact limit is the main reason to upgrade: 250 (Free), 30,000 (Starter), 60,000 (Growth), 120,000 (Advanced). If you cross your tier, you move up a plan, which raises the per-seat price for every user, not just for the extra contacts.
AI features (bundled, not extra)
Good news here: AI is included in the plans, not sold as a separate add-on. Starter gets the AI Pipeline Generator; Growth and above add AI enrichment, summaries and contact AI. There is no per-user AI surcharge to budget for.
Transpond marketing add-on
If you want email campaigns and marketing automation, Capsule sells Transpond as a separate product from $11/month. It is optional: the CRM works fully without it, so only add it if you actually send marketing email from Capsule.
- Multiply the per-seat price by your real headcount before comparing.
- Pick the plan by your contact count, not just the features.
- AI is included on paid plans, so no extra AI line item.
- Add Transpond only if you send marketing email from Capsule.
- Pay annually to save up to 14% on every seat.
How we work out the real cost
Capsule's headline price is for one user, so it tells you almost nothing about your real bill. To compute it, we multiply the per-seat price by team size, pick the plan by contact tier, and use monthly billing as the baseline (annual saves up to 14%). Here is the breakdown for a typical small team on Growth.
- Per-seat priceGrowth plan, monthly billing$38
- Team sizeThree users on the same plan× 3
- Monthly totalBefore any annual discount$114
- Annual equivalentAbout 14% off per seat~$99
Estimates based on listed per-seat prices. Adjust for your headcount, contact tier and whether you add Transpond.
What you actually pay per month
Your bill depends on team size and contact tier far more than on the headline price. Four typical profiles, monthly billing, assumptions noted.
Estimates in USD, monthly billing. Transpond and annual discount not included.
Solo, light use
Free plan
- Up to 250 contacts, 1 to 2 users
- One pipeline, basic reporting
- Enough to manage a small client base
Solo, paid
Starter, 1 seat
- 30,000 contacts, AI Pipeline Generator
- Integrations and email tracking
- About $18/month on annual billing
Small team
Growth, 3 seats
- 3 × $38: automation and multiple pipelines
- 60,000 contacts, full AI features
- About $99/month on annual billing
Growing team
Advanced, 5 seats
- 5 × $60: advanced controls and limits
- 120,000 contacts, priority support
- About $260/month on annual billing
Estimates on monthly billing (June 2026), based on the per-seat prices times headcount. Adjust for your real team size and contact tier. Because Capsule is billed per seat, the gap with volume-priced tools widens fast as you add users, so count heads before you compare to a flat-rate CRM.
Capsule's price against the alternatives
Capsule's entry seat next to the SMB CRMs people weigh it against. All are billed per user a month, except HubSpot which keeps a genuinely free tier. Compare the entry price and what comes with it.
Entry prices reviewed June 2026. Billing models differ.
Capsule
Simple, per seat
- Free up to 250 contacts, 2 users
- Starter $21/user, AI included
- Easy to learn, light on features
Pipedrive
Sales pipeline focus
- No free plan (14-day trial)
- Cheaper entry seat than Capsule
- Deeper sales pipeline features
HubSpot CRM
Free tier, paid scale
- Generous free tier, ~1M contacts
- Paid Starter from about $20/seat
- Bigger suite, steeper learning curve
Entry prices reviewed June 2026 on the official pages. Pipedrive starts cheaper per seat (~$14) but has no free plan. HubSpot's free tier stores far more contacts than Capsule's 250 cap, though its paid tiers and add-ons climb quickly. Capsule's edge is simplicity plus a low entry seat with AI bundled in, not raw feature depth. Folk, another modern alternative, starts at $24/user a month.
So, is Capsule expensive?
Our take after testing it: for the right profile, Capsule is one of the better value SMB CRMs. Here is when it pays off and how to keep the bill down.
Good value if…
You are a small team that wants a CRM that just works without weeks of setup. The free plan covers a genuine start, Starter at $21 a seat is among the cheapest paid CRMs, and AI comes bundled. For a few users with a clean contact base, the total stays low.
Less ideal if…
You have a large team or need deep sales features. Because every seat is billed, a ten-person Advanced rollout is $600 a month, and Capsule is deliberately lighter than Pipedrive or HubSpot on pipeline depth and reporting. Heavy contact volumes also force you up the tiers.
How to pay less
Start on the free plan to validate the fit, pay annually to save up to 14% per seat, and only buy the seats you actually use. Skip Transpond unless you send marketing email from Capsule, and pick your tier by contact count so you do not over-pay for headroom you will not use.
- Start free: 250 contacts and 2 users, no card.
- Pay annually to save up to 14% on every seat.
- Buy only the seats your team really uses.
- Choose the tier by contact count, not features.
- Add Transpond only if you send marketing email.
Frequently asked questions about Capsule's price
How much does Capsule CRM cost per month?
Capsule has a free plan for up to 250 contacts and 2 users. Paid plans are billed per user a month: Starter is $21, Growth $38, Advanced $60 and Ultimate $75, on monthly billing. Annual billing saves up to 14% per seat, so Starter drops to roughly $18 a user. The number to watch is per seat, because it multiplies by your team size. A three-person team on Growth, for example, is 3 times $38, or $114 a month before any annual discount.Does Capsule CRM have a free plan?
Yes. Capsule offers a genuinely free plan, not just a trial. It covers up to 250 contacts and 2 users, with one sales pipeline, five custom fields, Gmail and Outlook mail integration, tasks and basic reporting. No credit card is required. It is enough to run a small client base solo or with one colleague. Once you outgrow 250 contacts or need a third user, automation or multiple pipelines, you move to a paid plan starting at $21 a user a month.How much does Capsule cost for a team?
Because Capsule is billed per seat, the team cost is the per-user price times your headcount. On Growth at $38 a user, three users is $114 a month, five users is $190, and ten users is $380, all on monthly billing. On Advanced at $60 a user, five users is $300 a month. Annual billing trims up to 14% off each seat. Always multiply the headline price by your real headcount before comparing Capsule to a flat-rate tool, since seat pricing scales directly with team size.Is there a discount for paying Capsule annually?
Yes. Capsule's own wording is that annual billing saves up to 14% versus monthly. In practice that takes Starter from $21 to roughly $18 a user, Growth from $38 to about $33, and so on across the tiers. Annual billing is the main lever to lower the cost, alongside buying only the seats you actually use. There is no reliable recurring coupon code, so be wary of third-party voucher pages; the annual commitment is the dependable saving.What are the contact limits on each Capsule plan?
Contacts are the main reason to upgrade. The Free plan stores 250 contacts, Starter 30,000, Growth 60,000 and Advanced 120,000, with Ultimate offering the highest limits. If you cross your tier, you move up a plan, which raises the per-seat price for every user, not just for the extra records. So when you size your plan, base it on your contact count first and the features second, because the contact ceiling is what usually forces the upgrade.Are Capsule's AI features an extra cost?
No. Capsule bundles AI into the plans rather than charging a separate add-on. Starter includes the AI Pipeline Generator, while Growth and above add AI business enrichment, AI summaries and AI contact enrichment. There is no per-user AI surcharge to budget for, which is a point in Capsule's favour next to CRMs that meter AI credits or sell an AI tier on top. The AI you get is tied to the plan you are already paying for.Is Capsule cheaper than Pipedrive or HubSpot?
It depends on the comparison. Pipedrive starts cheaper per seat at around $14 a user a month on annual billing, but it has no free plan, where Capsule does. HubSpot keeps a generous free tier that stores far more than Capsule's 250 contacts, but its paid tiers and add-ons climb quickly. Capsule's sweet spot is a free start plus a low $21 entry seat with AI included, for teams that want simplicity over deep sales features. For heavy pipelines or large teams, rivals can work out better.Do I need the Transpond add-on?
Only if you want to send marketing email from Capsule. Transpond is Capsule's separate email marketing and automation product, billed from $11 a month on top of your CRM seats. The CRM itself works fully without it: contacts, pipelines, tasks and reporting are all in the core plans. So treat Transpond as optional. If you already use a dedicated email tool, you can skip it and keep your Capsule bill to the per-seat price alone.Is there a free trial of the paid plans?
Yes. Capsule offers a 14-day free trial on every paid plan, with no credit card required. During the trial you get full access to the features of the plan you are testing, so you can try Starter, Growth, Advanced or Ultimate before committing. It is enough time to import a sample of contacts, set up your pipeline and see whether the per-seat price is worth it for your team. After 14 days you pick a plan or drop back to the free tier.Can I downgrade or cancel Capsule easily?
Yes. You manage your subscription from your account and can change plan or seat count as your team grows or shrinks. You can also drop back to the free plan if you only need up to 250 contacts and two users. As always, export your contacts and data before any major change so you keep a clean backup. There is no long lock-in on monthly billing, so the main commitment to weigh is the annual term if you take the up-to-14% discount.
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