How Much Does LettrLabs Cost?
The real price of automated direct mail, format by format, postage included.
Short answer: LettrLabs is priced per piece, not by subscription seat. A printed 4x6 postcard starts at $0.73 on the free Starter plan and drops to $0.54 on Premium ($399/month). The USPS stamp is included in every price. But the format changes everything: a handwritten card with envelope runs $1.46 per piece. New accounts get $30 in free credit to test with no credit card. We walk through every format, every plan, and what you really pay by volume.
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LettrLabs, the key numbers
What each LettrLabs plan costs
LettrLabs works on two layers: a platform plan (free Starter, Premium, or Enterprise) and a per-piece cost that drops with your plan and spend commitment. The USPS stamp is baked into every per-card price. Here are the three plans, with the price of a 4x6 postcard as the reference point.
Prices in USD, postage included. Checked June 2026 on lettrlabs.com.
Starter
Free, to get going
4x6 card at $0.73 each
- No monthly subscription
- $30 in free credit at signup
- Printed postcards and handwritten mail
- USPS tracking and core integrations
- Highest per-piece rate
Premium
For steady volume
4x6 card at $0.54 each
- $0.54 per 4x6 postcard
- Real-time automations included
- Storm Response, New Mover, Radius Mail
- Native integrations (Shopify, HubSpot, API)
- Pays off above ~2,100 cards/month
Enterprise
High volume, custom
- 4x6 card from $0.53 each
- Lowest per-piece rates
- Dedicated account manager
- Negotiated quotas and options
Prices checked June 2026 on lettrlabs.com/products/pricing. Premium also shows an annual toggle, but the exact annual figure is not published on the page, verify it on the official page. The real campaign cost depends mostly on format and piece volume, detailed below.
The price hinges on format
Unlike a SaaS tool, LettrLabs does not charge a per-user subscription, it charges each piece you send. The number one lever is the format you pick: one to four times the price depending on whether you send a printed card or a handwritten letter with envelope. Here is what each format costs on Premium.
Printed postcards
The most economical format. From $0.54 (4x6) to $0.88 (11x18 tri-fold) per piece on Premium, postage included. Built for volume: local prospecting, ecommerce winbacks, seasonal offers. This is LettrLabs' headline price.
Handwritten mail (real ink)
LettrLabs' signature: robots write in real ink. A handwritten postcard runs $0.92, an envelope plus printed letter $0.85, and a card with envelope $1.46 per piece on Premium. Open rates climb, but each piece costs more.
Folded cards with envelope
The premium tier: a bi-fold card with envelope runs $1.71 per piece on Premium ($3.08 on Starter). Reserve it for high-value campaigns: retention, key accounts, events. At this level, every send should be tightly targeted.
Targeted lists and data
The New Mover and Radius Mail automations run on data. Building targeted lists is an add-on service whose price is not public, ask LettrLabs based on your area and volume. If you already have your own list, you skip this cost entirely.
- Want volume at the lowest price? Stick to the printed postcard.
- Chasing maximum open rates? Handwritten costs more but converts better.
- Sending under ~2,100 cards/month? The free Starter plan is usually enough.
- Have your own list? You skip the targeted data service.
- Postage is included everywhere: no hidden mailing surcharge.
How we size the real cost
The headline per-card price does not tell you what a campaign costs, because it all depends on volume and plan. For the real cost, we calculate (number of pieces) × (per-piece format price) + any platform subscription. Then we compare Starter and Premium to find the break-even point. Here is the detail on a 4x6 postcard.
- 4x6 card (Starter)No subscription, best for small volume$0.73
- 4x6 card (Premium)With the $399/month subscription$0.54
- Saving per cardStarter versus Premium gap$0.19
- Break-evenCards/month to justify Premium~2,100
Estimate on the 4x6 postcard. Adjust for your format, volume, and any negotiated spend commitment.
What you actually pay per campaign
The price hinges on format and volume. Four typical scenarios, postage included, assumptions stated.
Estimates in USD, postage included. Platform subscription shown where it applies.
Test, 500 cards
4x6 card, Starter
- 500 4x6 postcards at $0.73
- No subscription, free Starter plan
- $30 free credit to deduct
SMB, 2,000 cards/month
4x6 card, Premium
- 2,000 cards at $0.54 = $1,080
- + Premium subscription $399/month
- Below this volume, Starter is smarter
Handwritten premium
1,000 cards + envelope
- 1,000 handwritten cards + envelope at $1.46
- + Premium subscription $399/month
- For high-value campaigns
High volume
10,000 cards/month
- 10,000 4x6 cards (Premium to Enterprise rate)
- Per-piece rate negotiated lower
- New Mover and Radius automations included
Estimates checked June 2026, based on the official per-piece price multiplied by volume. Adjust for your format and spend commitment. LettrLabs pricing is by volume, not by seat: a team of 2 or 20 pays the same platform rate, only the piece count matters.
LettrLabs' price versus the alternatives
LettrLabs' per-piece cost lined up against the other direct mail platforms. Lob and PostGrid are cheaper on pure print pay-per-piece, but LettrLabs stands out on robotic handwriting and automations. Sort by price or by score.
| Best for | Model | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 2 | Lob | API at scale | Per piece | 4.1/5 | $0.55/card | ✓ | Transactional volume | Visit → |
| 1 |  LettrLabs | Robotic handwriting | By volume | 4.0/5 | $0.54/card | ✓ | SMB to enterprise | Visit → |
| 4 | Postalytics | Platform + piece | Subscription | 4.0/5 | $199/month | ✓ | Marketing automation | Visit → |
| 3 | Handwrytten | Pure handwriting | Credit-based | 3.9/5 | ~$3.75/card | — | Handwritten notes | Visit → |
Entry prices checked June 2026 on the official pages. The models differ: LettrLabs and Lob bill per piece, Postalytics adds a platform subscription, Handwrytten runs on credits. On pure print, Lob is very close. LettrLabs separates itself on real-ink robotic handwriting and the New Mover, Storm and Radius automations.
So, is LettrLabs expensive?
Our take after digging in: the per-card cost is competitive, especially on handwriting. But the bill depends on format and volume. Here is when it pays off, and when it stings.
Good value if…
You send steady volume and want handwriting that gets opened. At $0.54 per printed card and $0.92 per handwritten card (postage included), with pricing by volume rather than by seat, LettrLabs is one of the best ratios on the market for high-impact direct mail.
Less appealing if…
You only send a few hundred pieces a month and pick Premium: the $399/month subscription only pays off above ~2,100 4x6 cards a month. Below that threshold, stay on the free Starter plan and pay only for your pieces.
The verdict
LettrLabs is an excellent direct mail engine at a fair price, as long as you reason by format and volume. Start on the free Starter plan with the credit, validate your response rates, and only move to Premium once your volume justifies the subscription.
- Start on the free Starter plan and spend the $30 free credit.
- Keep printed cards for volume, save handwriting for key accounts.
- Compute your break-even before paying for Premium (~2,100 cards/month at 4x6).
- Bring your own list to skip the targeted data service.
- Negotiate the per-piece rate on Enterprise once you hit high volume.
Frequently asked questions about LettrLabs pricing
How much does LettrLabs cost per card?
LettrLabs bills per piece, with the USPS stamp included. A printed 4x6 postcard starts at $0.73 on the free Starter plan and drops to $0.54 on Premium. Larger formats rise to $0.60 (6x9) and $0.88 (11x18 tri-fold) on Premium. Handwritten mail costs more: $0.92 for a handwritten postcard and $1.46 for a card with envelope on Premium. The smart move is to pick the format by goal, volume on print and impact on handwriting.Does LettrLabs have a free plan?
LettrLabs offers a free Starter plan with no monthly subscription: you only pay for the pieces you send. When you create an account, you get $30 in free credit, roughly 40 4x6 postcards to test, with no credit card required. So it is not an unlimited free plan, but a risk-free entry point to check print quality, handwriting and deliverability before you commit. Beyond the credit, each piece is billed at the Starter rate.Is postage included in LettrLabs pricing?
Yes. The USPS stamp is included in every per-piece price LettrLabs shows, whether for a printed postcard, a handwritten card or a letter in an envelope. That is a real advantage over providers who quote a print price excluding postage and bill the stamp on top. When you read $0.54 for a 4x6 card on Premium, that is the all-in price, print and mailing. You have no hidden postal surcharge to plan for in your campaign budget.How much does the LettrLabs Premium plan cost?
The LettrLabs Premium plan costs $399/month on monthly billing. It unlocks lower per-piece rates (the 4x6 card drops from $0.73 to $0.54) and the real-time automations: Storm Response, New Mover and Radius Mail, plus native integrations such as Shopify, HubSpot and the API. An annual option appears on the official page, but the exact figure is not shown publicly, verify it inside your account. Premium only pays off above a certain volume, around 2,100 4x6 cards a month.At what volume does the Premium plan pay off?
On a 4x6 postcard, the Premium subscription saves $0.19 per card ($0.73 on Starter versus $0.54 on Premium). To recoup the $399/month subscription, you need to send about 2,100 cards a month (399 divided by 0.19). Below that threshold, the free Starter plan is cheaper, since you pay only for your pieces with no subscription. Above it, Premium becomes clearly worthwhile, especially as it unlocks the automations. Recompute this threshold for your real format: it shifts if you mostly send handwriting or large formats.How much does a 1,000-card campaign cost on LettrLabs?
It depends on format and plan. For 1,000 printed 4x6 postcards on the Starter plan, expect about $730 (1,000 × $0.73), with no subscription. On Premium, the same 1,000 cards come to $540 in pieces, but you add the $399/month subscription, so $939 total that month. For 1,000 handwritten cards with envelope on Premium, expect about $1,460 in pieces plus the subscription, around $1,859. Postage is included in all of these figures.Is LettrLabs cheaper than Lob or Handwrytten?
It depends on the product. On pure print, Lob is very close, with postcards from $0.55 per piece pay-per-piece and no subscription, so slightly above LettrLabs on Premium ($0.54) but with no monthly fee. On handwriting, LettrLabs is much cheaper than Handwrytten, which bills around $3.75 per card on its entry plans versus $0.92 for LettrLabs. PostGrid and Postalytics add a platform subscription. LettrLabs stands out mainly on real-ink robotic handwriting, hard to match at this price.Does handwritten mail cost more on LettrLabs?
Yes, but the gap stays reasonable. On Premium, a handwritten postcard costs $0.92 versus $0.54 for a printed 4x6 card, about 70% more. A handwritten card with envelope runs $1.46, and a bi-fold card with envelope $1.71. Real ink laid down by a robot lifts open rates, because the recipient perceives a personal letter rather than an ad. The trade-off is simple: print for volume, handwriting for high-value accounts where every reply genuinely counts.Are automations included in LettrLabs pricing?
On the Premium plan, yes. LettrLabs includes event-triggered automations: Storm Response mails after a weather event in an area, New Mover targets recent arrivals in a zone, and Radius Mail sends around a given address. These automations run on geographic data and are built for home services, real estate and local commerce. The targeted list building that feeds them can be an add-on service, whose price is not public and is quoted by LettrLabs based on your area and volume.Can I cancel LettrLabs easily?
Yes. Since the Starter plan is free and commitment-free, you can stop sending at any time with nothing to cancel. On Premium, the monthly subscription is managed from your account. The thing to watch is your balance: LettrLabs works like an account you top up, so use your credits before you leave. Also check the terms of any spend commitment you negotiated for lower per-piece rates, as it may govern the prices you benefited from. Export your campaign data before closing your account.
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