SENDGRID TRAINING: SEND EMAILS THAT ACTUALLY ARRIVE
Hack'celeration offers a SendGrid training to master transactional and marketing email sending. Whether you want to send notifications from your app, automate your campaigns, or simply stop ending up in spam, you'll learn to configure SendGrid like a pro.
We'll see how to configure domain authentication (SPF, DKIM, DMARC), create reusable templates, send via API or SMTP, manage webhooks to track every event, and connect SendGrid to your tools (Make, n8n, your app). We'll also cover deliverability: how to avoid spam, manage bounces, and monitor your stats.
This training is designed for developers who want to integrate email sending, growth hackers who automate their campaigns, and technical marketers who want to understand how it really works under the hood.
The approach is 100% practical: no useless theory, only concrete actions and real cases. At the end, you're autonomous with SendGrid.
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Why take a Sendgrid training?
Because SendGrid can transform your email sending from technical hassle to reliable and automated system. But poorly configured, you end up with emails in spam, blacklisted domains, or integrations that crash.
Most people use SendGrid halfway: they send via SMTP without really understanding authentication, create templates sloppily, or don't know how to leverage webhooks to track events. Result: deliverability issues, unusable stats, and time wasted on avoidable bugs.
HERE'S WHAT YOU'LL MASTER
- Configure SendGrid like a pro: You'll learn to create your account, authenticate your domain (SPF, DKIM, DMARC), validate your sender identity, and implement best practices to maximize your deliverability.
- Send emails in every way: You'll master the REST API to send from your code, SMTP for simple integrations, and dynamic templates to personalize your messages on the fly.
- Track and analyze every send: You'll configure webhooks to receive all events (opens, clicks, bounces, spam reports), understand your deliverability stats, and identify what's blocking.
- Automate with your tools: You'll connect SendGrid to Make, n8n or your app to automate your sends: notifications, onboarding, marketing campaigns, anything you want to trigger automatically.
- Manage deliverability: You'll understand how to avoid spam, manage suppression lists, warm up an IP if needed, and maintain a good sending reputation over time.
Whether you're starting from scratch or have already tinkered with SendGrid, we give you the right reflexes to send cleanly and avoid common pitfalls.
What you'll learn in our Sendgrid training
MODULE 1: THE BASICS OF SENDGRID
We start at the beginning: create your SendGrid account, understand the interface, and configure the fundamentals.
You'll discover the dashboard, the different sections (Marketing, Email API, Settings), and understand SendGrid's logic: sender identity, API keys, and types of sends.
We configure your first sender identity (the email address from which you send), generate an API key to start sending, and do a first simple send test.
You'll also understand the free quotas (100 emails/day) and paid plans, and how to choose your plan according to your needs.
At the end of this module, you have a functional account and you've sent your first email via SendGrid.
MODULE 2: AUTHENTICATION AND DELIVERABILITY
This is the most important module: if your domain isn't properly authenticated, your emails end up in spam. Period.
You'll configure complete authentication of your domain: add DNS records (SPF, DKIM, DMARC), verify that everything is properly set up, and understand why it's critical for your deliverability.
We also see how to manage bounces (hard vs soft), spam reports, suppression lists (to avoid sending to addresses that have already rejected your emails), and how to monitor your sender reputation.
You'll learn to read your deliverability stats, identify problems (high bounce rate, spam score), and fix them before they impact all your sends.
At the end of this module, your domain is authenticated and you know how to maintain good deliverability over time.
MODULE 3: CREATE AND MANAGE TEMPLATES
You'll create reusable email templates for all your sends: notifications, onboarding, transactional, marketing.
We use SendGrid's Template Engine to create templates with dynamic content (variables, conditions, loops). You'll see how to structure a good template, manage versions, and test before sending.
You'll also learn to create responsive templates (that adapt mobile/desktop), manage images and assets, and optimize for good rendering in all email clients (Gmail, Outlook, Apple Mail).
We see the difference between transactional templates (confirmation, password reset) and marketing (newsletter, promo), and how to organize them cleanly.
At the end of this module, you have a library of ready-to-use templates and you know how to create any type of email.
MODULE 4: SEND VIA API AND SMTP
You'll master both ways to send with SendGrid: the REST API and SMTP.
For the API: you'll learn to make POST calls to the /v3/mail/send endpoint, pass the right parameters (from, to, subject, content), send with a template, manage attachments, and personalize each send with variables.
For SMTP: you'll configure your app or tool to send via SendGrid's SMTP credentials, and you'll understand when to use SMTP vs API (SMTP = simpler but less control, API = more powerful).
We also see how to send in bulk (batch sends), manage errors and retries, and optimize your sends to not saturate your quota.
At the end of this module, you can send from any code or tool, and you know how to choose the best method according to your case.
MODULE 5: WEBHOOKS AND TRACKING
You'll configure SendGrid webhooks to track all events from your emails in real time.
We see how to set up a webhook endpoint (in your app, Make, or n8n), configure SendGrid to send events (delivered, opened, clicked, bounced, spam_report, unsubscribe), and parse the received data.
You'll learn to leverage these events to track engagement (who opens, who clicks), identify problems (recurring bounces, spam), and trigger automatic actions (follow-up if no open, deletion if unsubscribe).
We also see the Event Webhook vs Inbound Parse Webhook (to receive emails), and how to secure your webhooks to avoid fake events.
At the end of this module, you have a complete tracking system and you can leverage every event to improve your campaigns.
MODULE 6: AUTOMATIONS AND INTEGRATIONS
You'll connect SendGrid to your entire stack to automate your sends.
We integrate SendGrid with Make and n8n: create scenarios that automatically send emails according to triggers (new user, purchase, cart abandonment, birthday). You'll see how to pass dynamic data, manage errors, and monitor your automations.
We also see how to connect SendGrid to your CRM (HubSpot, Pipedrive), your e-commerce (Shopify, WooCommerce), or your custom app via the API.
You'll learn to manage automated marketing campaigns (onboarding sequences, nurturing), transactional sends (confirmations, notifications), and complex cases (conditional sending, A/B testing).
At the end of this module, you have a completely automated emailing system connected to your tools. You're autonomous to create any sending automation.
Why train with Hack'celeration?
AN AGENCY THAT USES SENDGRID FOR CLIENTS EVERY DAY
