CLAY TRAINING: AUTOMATE YOUR B2B PROSPECTING
Hack'celeration offers a Clay training to master automated B2B prospecting. Clay combines data enrichment with 75+ sources (LinkedIn, Apollo, Hunter), workflow automation, and artificial intelligence to create ultra-qualified prospect lists. You'll learn to use waterfall enrichments to never miss data, connect Clay to your stack via API and webhooks, and automate your outbound campaigns.
We'll show you how to create Clay tables with multi-layer enrichments, master formulas and conditions to filter your prospects, use Claygent (Clay's AI agent) to personalize your approach, and integrate Clay with your tools (CRM, Make, n8n, email tools).
Whether you're in sales, growth marketing, an entrepreneur doing outbound, or an agency managing client prospecting, this training is for you. Beginner or already a user, we adapt the content.
The approach: 100% practical. You leave with ready-to-use tables, field-tested enrichment workflows, and the autonomy to scale your prospecting. No theory, only concrete results.
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Why take a Clay training?
Because Clay can transform your manual, time-consuming prospecting into an automated acquisition machine. Instead of spending hours searching for emails, checking info on LinkedIn Sales Navigator, manually enriching your CRM, Clay does all of this in a few clicks with waterfall enrichments that test multiple sources until finding the right data.
The problem: Clay is powerful but not intuitive. Without training, you waste time understanding data providers, burn credits on poorly configured enrichments, and don't exploit 10% of the tool's potential. Result: incomplete prospect lists and campaigns that don't convert.
- Create ultra-qualified prospect lists: You'll learn to define your ICP (Ideal Customer Profile), scrape LinkedIn and Sales Navigator, enrich with 75+ data providers, and filter to keep only the best leads.
- Master waterfall enrichments: You'll use cascading enrichments to maximize your chances of finding emails, phone numbers, and firmographic data without exploding your credit budget.
- Automate your prospecting end-to-end: You'll connect Clay to your HubSpot CRM, your emailing tools (Lemlist, Instantly), and your automations (Make, n8n) for a 100% automated prospecting flow.
- Personalize with Claygent: You'll use Clay's AI agent to analyze websites, generate personalized messages, and create ultra-relevant hooks that increase your response rates.
- Optimize your costs and ROI: You'll learn to choose the right data providers according to your use case, avoid unnecessary expenses, and measure your campaign performance.
Whether you're starting with Clay or have already created a few tables, we give you the right reflexes to scale your prospecting without breaking the bank on credits.
What you'll learn in our Clay training
MODULE 1: CLAY BASICS
We start from the beginning: create your account, understand the spreadsheet interface, configure your integrations with data providers.
You discover how Clay works: the logic of tables, columns, enrichments. You create your first Clay table and import your first prospects (CSV, LinkedIn, Sales Navigator).
We lay the foundations: connect your LinkedIn, Apollo, Hunter and other source accounts. You understand the credit system, how to manage them, and avoid wasting them.
At the end of this module, you have a configured Clay account and know how to import and organize your data. You're ready to enrich.
MODULE 2: ENRICH YOUR DATA LIKE A PRO
We dive into the heart of Clay: enrichments. You learn to use the 75+ available data providers to find emails, phone numbers, firmographic info, technologies used, and much more.
You master waterfall enrichments: configure enrichment sequences that test multiple sources (Hunter → Apollo → Dropcontact) until finding the valid email. This technique multiplies your finding rate by 3-4x without exploding your costs.
We also see how to enrich company data: revenue, headcount, industry, location, technologies used. You use Clearbit, Apollo, LinkedIn Company for a 360° view of your prospects.
You create formulas and conditions to automatically filter your enrichments: keep only verified emails, exclude contacts that don't match your ICP, normalize data.
At the end of this module, you know how to transform a list of company names into an ultra-qualified prospect database with all necessary contacts and info.
MODULE 3: SCRAPE AND SOURCE YOUR PROSPECTS
We learn to source prospects directly in Clay without manual exports. You use native integrations to scrape LinkedIn, Sales Navigator, Apollo, and other platforms.
You create automated LinkedIn searches: define your criteria (position, industry, location, company size), launch scraping, and retrieve profiles directly in Clay. You do the same with Sales Navigator for ultra-targeted searches.
We also see how to use Clay to monitor triggers: new funding, job changes, hiring, rapid growth. You create tables that update automatically when your criteria are met.
You learn to combine multiple sources: scrape a list on LinkedIn, enrich with Apollo, verify emails with Hunter, and filter to keep only the best matches.
At the end of this module, you know how to source hundreds of qualified prospects in a few clicks without ever manually exporting from LinkedIn.
MODULE 4: CLAYGENT AND AI PERSONALIZATION
We discover Claygent, Clay's AI agent that analyzes, researches, and personalizes. You learn to give it instructions to scrape websites, extract specific info, and generate personalized content.
You use Claygent to analyze your prospects' websites: extract their value proposition, identify their pain points, spot recent news, understand their tech stack. These insights then serve to personalize your messages.
We see how to generate personalized icebreakers and hooks: Claygent analyzes the prospect's LinkedIn profile, their news, and creates relevant opening lines that increase your open and response rates.
You learn to combine Claygent with your enrichments: use firmographic data to personalize even more, create messages adapted to each prospect's context.
At the end of this module, you know how to use AI to personalize your prospecting at scale without sacrificing quality.
MODULE 5: AUTOMATIONS AND INTEGRATIONS
We connect Clay to the rest of your stack. You learn to send your enriched prospects to your CRM (HubSpot, Pipedrive, Salesforce), your emailing tools (Lemlist, Instantly, Smartlead), and your automations (Make, n8n, Zapier).
You create webhooks to trigger actions as soon as a prospect meets your criteria: automatic addition to an email campaign, deal creation in your CRM, Slack notification for ultra-qualified prospects.
We see how to use Clay's API to create advanced workflows: synchronize in real-time with your database, trigger enrichments via Make, retrieve data from your other tools.
You learn to create write to other tables to organize your data: dispatch your prospects into different tables according to their characteristics, create multi-stage qualification pipelines.
At the end of this module, you have a fully automated prospecting system: from lead research to sending personalized emails, everything runs on autopilot.
MODULE 6: PRACTICAL CASES AND OPTIMIZATION
We apply everything we've seen on real use cases. You build complete workflows from A to Z for different scenarios: B2B SaaS prospecting, recruitment, partnerships, investors.
You create a complete outbound prospecting system: define your ICP, source with LinkedIn/Sales Nav, enrich with waterfalls, personalize with Claygent, send to Lemlist, and track results. All automated.
We see how to optimize your costs: choose the right data providers according to your use case, avoid expensive duplicates, configure conditions to only pay for what really matters.
You learn to measure and improve your performance: analyze your enrichment rates, identify bottlenecks, optimize your formulas for speed, A/B test your personalizations.
At the end of this module, you master Clay end-to-end. You know how to create any prospecting workflow, automate it completely, and optimize it for maximum ROI.
Why train with Hack'celeration?
AN EXPERT AGENCY THAT USES CLAY FOR CLIENTS EVERY DAY
