INSTANTLY TRAINING: PROSPECT BY EMAIL WITHOUT ENDING UP IN SPAM
Hack'celeration offers an Instantly training to learn how to send cold email campaigns that actually land in the inbox. Not in spam. Not in the void.
We'll see together how to configure your email accounts correctly (warm-up, rotation, SPF/DKIM/DMARC authentication), create sequences that generate responses, manage multiple mailboxes without getting blocked, and analyze your stats to continuously optimize.
Whether you're a salesperson, startup founder doing your own prospecting, or freelancer looking to land clients, this Instantly training is made for you. Beginner or already a user, we start from your level.
The approach: 100% practical. You configure your account, launch your first campaign, analyze your results. At the end, you're autonomous to prospect at scale without burning your domains.
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Why take a Instantly training?
Because Instantly can transform your artisanal prospecting into a lead-generating machine. But misconfigured, it's the best way to burn your domains and end up blacklisted.
The problem is that most people dive in headfirst. They connect their emails, send 500 messages at once, and wonder why their open rate is at 2%. Spoiler: their emails land in spam, their domain reputation is ruined, and their account gets suspended.
Here's what you'll master:
- Configure your accounts without getting blocked: You learn to prepare your domains, authenticate your emails (SPF, DKIM, DMARC), and use warm-up to build your reputation before sending.
- Create sequences that convert: You build multi-step campaigns with variables, conditions, and automatic follow-ups that generate responses.
- Scale without burning your domains: You master email account rotation, sending limits, and best practices to send hundreds of emails per day without risk.
- Analyze and optimize: You read your stats (open rate, response rate, bounces) and know exactly what to adjust to improve your results.
- Connect Instantly to your stack: You integrate Instantly with your CRM, enrichment tools, and automations like Make or Zapier.
Whether you're starting from scratch or already struggling with Instantly, we give you the right reflexes to prospect efficiently and sustainably.
What you'll learn in our Instantly training
MODULE 1: COLD EMAIL FUNDAMENTALS
We start by understanding how cold email works in 2024. Not academic theory, the real rules of the game.
You discover why some emails land in inbox and others in spam. We talk about domain reputation, email authentication, and provider algorithms (Gmail, Outlook).
You learn to choose and configure your prospecting domains. We never prospect with our main domain – you'll understand why and how to do otherwise.
You configure SPF, DKIM and DMARC authentication on your domains. It's technical, but essential for your emails to pass the filters.
At the end of this module, you understand the rules of cold email and have domains ready to be used.
MODULE 2: CONFIGURE INSTANTLY CORRECTLY
We move to Instantly. You create your account, connect your mailboxes, and configure everything properly.
You learn to connect multiple email accounts (Google Workspace, Outlook, SMTP) and organize them. We see sending limits per account and how to respect them.
You activate and configure warm-up. This is what will build the reputation of your new accounts before sending your real campaigns. We see how long to wait and how to track progress.
You set up account rotation to automatically distribute your sends across multiple mailboxes. This is what allows you to scale without getting blocked.
At the end of this module, your Instantly is configured correctly and your accounts are warming up.
MODULE 3: CREATE CAMPAIGNS THAT CONVERT
Now we tackle campaigns. You learn to create email sequences that generate responses.
You discover the structure of a good sequence: first email, follow-ups, timing between each step. We see what works and what drives your prospects away.
You master variables and personalization. Instantly allows you to insert dynamic data (first name, company, custom fields) so each email seems handwritten.
You learn to write subject lines that make people want to open and email bodies that push to respond. We analyze concrete examples, not generic templates.
You configure conditions and triggers: what happens if someone opens without responding? If they click on a link? You automate scenarios.
At the end of this module, you have your first campaign ready to launch.
MODULE 4: MANAGE YOUR LISTS AND LEADS
A campaign is worthless without a good list. We see how to manage your contacts in Instantly.
You learn to import your leads properly: file format, required fields, column mapping. We avoid classic mistakes that crash campaigns.
You discover how to clean your lists. Invalid emails, catch-alls, risky addresses – you learn to identify and filter them to protect your deliverability.
You master status management: replied, interested, not interested, bounced. You organize your leads to know exactly where you stand with each one.
You configure blocklists and deduplication rules to never contact the same person twice or prospect people who asked you to stop.
At the end of this module, you manage your lists like a pro and protect your reputation.
MODULE 5: ANALYZE AND OPTIMIZE
Sending is good, analyzing is better. You learn to read your stats and optimize your campaigns.
You discover the Instantly analytics dashboard: open rate, response rate, bounce rate, unsubscribe rate. You understand what each metric really means.
You learn to diagnose problems. Low open rate? It's probably deliverability or the subject. Low response rate? It's the message or targeting. We teach you to identify the cause.
You master A/B testing in Instantly. You test different subjects, different messages, different timings to find what works best with your audience.
You monitor account health: inbox placement rate, warm-up score, reputation. You know when an account has a problem and how to react.
At the end of this module, you know exactly how to improve your results campaign after campaign.
MODULE 6: INTEGRATIONS AND AUTOMATIONS
Instantly doesn't live in a silo. You learn to connect it to your stack to automate your prospecting.
You discover the Instantly API and webhooks. You can trigger automatic actions when someone responds, send qualified leads to your CRM, or enrich your data on the fly.
You connect Instantly to n8n for HubSpot integration or Zapier. We build concrete scenarios together: sync with HubSpot, enrichment with Apollo or Dropcontact, Slack notification when you get a positive response.
You learn to create complete workflows: from lead generation to qualification, through automated outreach. We see how to orchestrate all this without manual intervention.
You discover best practices to scale: how to manage multiple campaigns, multiple clients, multiple teams in Instantly.
At the end of this module, your prospecting is automated and connected to all your tools.
Why train with Hack'celeration?
AN AGENCY THAT USES INSTANTLY FOR ITS CLIENTS DAILY
