How much does Pipedrive cost?
The real price of the CRM, plan by plan, seats and add-ons included.
Short answer: Pipedrive starts at $14/seat/month on the Lite plan billed annually ($24 month to month), with a 14 day free trial and no credit card. But pricing is per user, and a few add-ons (LeadBooster, Web Visitors, Campaigns) are billed on top on the smaller plans. A 5 person team on Premium lands closer to ~$245/month. Below is every plan, every add-on, and what you actually pay for your setup.
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Pipedrive, the key numbers
What each Pipedrive plan costs
Here are the four plans, from a basic CRM to the all-inclusive tier. Pricing is per seat, so you multiply by the number of users. Prices shown are annual, the lowest; month to month runs 20 to 42% higher depending on the tier. From Premium up, three key add-ons (LeadBooster, Projects, Smart Docs) are bundled in, which changes the math.
Prices in USD, per seat, billed annually. Checked in June 2026.
Lite
To get a simple CRM going
$24/seat/month monthly
- Visual pipeline and deal management
- Contacts, email and calendar
- 30+ native integrations
- Basic AI assistant
- Add-ons billed separately
Growth
To automate selling
$49/seat/month monthly
- Everything in Lite, plus:
- Workflow automation
- Email tracking and templates
- Custom fields and reports
- Revenue forecasting
Premium
Best features for the money
$79/seat/month monthly
- Everything in Growth, plus:
- LeadBooster, Projects and Smart Docs included
- Team planning and goals
- E-signature
- Priority support
Ultimate
Advanced security and control
$99/seat/month monthly
- Everything in Premium, plus:
- Advanced security and permissions
- Dedicated onboarding and support
- Higher limits (automations, fields)
Prices checked in June 2026 and cross-referenced across multiple sources, since the official page blocks scraping. Pipedrive renamed its plans in July 2025 (formerly Essential, Advanced, Professional, Enterprise). Some third party sources still use the old names. Confirm on pipedrive.com/pricing.
Pipedrive bills per seat, plus add-ons
The advertised price is per user, and it does not cover everything. On Lite and Growth, several add-ons are billed separately, and the bill climbs fast once you stack seats and modules. Here is what each lever costs.
The per-seat price
This is the first multiplier. From $14 (Lite) to $79/seat/month (Ultimate) annually, every user you add raises the bill by that much. A 5 person team on Premium is 5 x $49 = $245/month before any add-on.
LeadBooster (lead generation)
Chatbot, web forms, live chat and prospector. Billed at ~$32.50/month (~$390/year, flat per company) on Lite and Growth. Good news: it is included from Premium up.
Web Visitors and Campaigns
Web Visitors (identify the companies browsing your site) runs ~$49/month up to ~$99 (500 orgs) then ~$299 (2,000). Campaigns (email marketing) starts at ~$16/month depending on contact volume. Neither is included in any plan.
Projects and Smart Docs
Projects (project management) is billed per seat (~$8/seat/month) and Smart Docs (documents and signing) as a flat fee (~$390/year). Both are included from Premium up, which often makes that tier cheaper than a Growth plan loaded with add-ons.
- Count your seats first: that is the real multiplier.
- Want LeadBooster, Projects or Smart Docs? Premium bundles them, often cheaper than Growth plus add-ons.
- Web Visitors and Campaigns are always extra, on every plan.
- Just you, starting out? Lite at $14/month can be enough.
- Pay yearly: up to 42% off depending on the tier.
How we price the real cost
The price Pipedrive shows does not tell you what you actually pay, because it is per seat and the add-ons shift by plan. For the typical scenario, we take a 5 person team on Premium, billed annually, key add-ons included. Here is the breakdown.
- Premium x 5 seats5 users at $49/seat/month$245
- LeadBoosterBundled in Premium, else ~$32.50Included
- Projects + Smart DocsBundled in PremiumIncluded
- Total per monthAbout $49 per person, all in~$245
Estimate for a 5 person team on Premium. Adjust for your seat count and the unbundled add-ons (Web Visitors, Campaigns).
What you actually pay per month
The price depends on your seat count and add-ons. Four typical profiles, billed annually, assumptions noted.
Estimates in USD, annual. Unbundled add-ons noted.
Solo, simple CRM
Lite, 1 seat
- Lite plan, 1 user
- Pipeline, deals, contacts, email
- No add-on
Small team
Growth, 3 seats + add-ons
- Growth 3 x $39 = $117
- LeadBooster (~$32.50) + Campaigns (~$16)
- Automation and email tracking
Team on Premium
The typical scenario
- Premium 5 x $49 = $245
- LeadBooster, Projects, Smart Docs included
- About $49 per person, all in
Data-heavy team
Premium 10 seats + extras
- Premium 10 x $49 = $490
- Web Visitors (~$99) + Campaigns (~$16)
- Visitor ID and email marketing
Estimates billed annually (June 2026), based on seat count and unbundled add-ons. Adjust for your real team. Pipedrive's pricing is per seat: the larger the team, the higher the bill, unlike tools billed at platform volume.
Pipedrive's price against the alternatives
Pipedrive's entry plan next to the other CRMs on the market. Zoho stays cheapest with a free plan, HubSpot climbs fast on the Pro tier, Salesforce aims higher. Sort by price or by score.
| Best for | Model | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 3 | HubSpot | All-in-one | Per seat | 4.3/5 | $20/seat/mo | ✓ | SMB to scale-up | Visit → |
| 1 |  Pipedrive | Simplest CRM | Per seat | 4.2/5 | $14/seat/mo | — | SMB to mid-market | Visit → |
| 2 | Zoho CRM | Cheapest | Per user | 4.1/5 | $14/user/mo | ✓ | Solo to SMB | Visit → |
Entry prices checked in June 2026. Pipedrive and HubSpot both bill per seat: the price climbs with the team. Zoho is cheapest and offers a free plan for up to 3 users, but feels less polished. HubSpot has a generous free plan, but its Professional tier (~$90/seat) plus mandatory onboarding adds up fast. Pipedrive stays the easiest of the three to pick up.
So, is Pipedrive expensive?
Our take after using it: the headline price is competitive, but the real cost depends on seats and add-ons. Here is when it pays off, and when it stings.
Good value if…
You are a sales team that wants a simple, visual CRM without the bloat. On Premium, with LeadBooster, Projects and Smart Docs included, the features-to-price ratio is one of the best on the market for an SMB building out its sales motion.
Too expensive if…
You are solo or a tiny team that wants every add-on on Growth. Stacking LeadBooster, Campaigns and Web Visitors on a small plan inflates the bill without the comfort of Premium. In that case, Zoho (from $14 with a free plan) can come out cheaper.
The verdict
Pipedrive is an excellent CRM at a fair price, as long as you think per seat and per bundle. Aim for Premium as soon as you need LeadBooster or Projects, pay yearly, and only add Web Visitors and Campaigns if you truly use them.
- Pay yearly: up to 42% off depending on the tier.
- Go Premium over Growth plus add-ons: often cheaper, all included.
- Keep paid seats to the people who actually use the CRM.
- Use the 14 day free trial, no card, to validate your pipeline.
- Web Visitors and Campaigns are always extra: only add what you need.
Frequently asked questions about Pipedrive pricing
How much does Pipedrive cost per month?
Pipedrive starts at $14/seat/month on the Lite plan billed annually, or $24/seat/month month to month. The other plans rise to $39 (Growth), $49 (Premium) and $79/seat/month (Ultimate) annually. Because pricing is per user, you multiply by your seat count: a 5 person team on Premium comes to about $245/month. The smart move is to count your real seats first, then aim for Premium if you need the bundled add-ons.How much does Pipedrive cost per year?
Billed annually, the Lite plan works out to roughly $168/year per seat ($14 x 12), Growth to about $468/year, Premium to about $588/year and Ultimate to about $948/year, per user. Annual billing saves 20 to 42% over monthly depending on the tier. For a 5 person team on Premium, budget around $2,940/year with key add-ons included. Always check the exact price on the official page before paying, since tiers can change.Does Pipedrive have a free plan?
No, Pipedrive has no permanent free plan. It is a paid tool from day one. It does offer a 14 day free trial with no credit card and full access to the features of the plan you pick. That is enough to build your pipeline, import contacts and test automations before committing. If you specifically want a CRM with a permanent free tier, look at Zoho or HubSpot instead.What are the Pipedrive plans in 2026?
Pipedrive renamed its plans in July 2025. The four current tiers are Lite ($14/seat/month), Growth ($39), Premium ($49) and Ultimate ($79), billed annually. Lite replaces the old Essential, Growth replaces Advanced, Premium merges the old Professional and Power, and Ultimate replaces Enterprise. Some third party sources still cite the old names, so trust the new ones. Premium is the most popular tier because it bundles three key add-ons.Which add-ons push up the Pipedrive bill?
Four main add-ons drive the cost. LeadBooster (chatbot, forms, live chat) runs about $32.50/month, but it is included from Premium up. Projects (project management) is billed per seat, and Smart Docs (documents, signing) as a flat fee, both also included from Premium. Web Visitors (visitor identification, from ~$49/month) and Campaigns (email marketing, from ~$16/month), however, are included in no plan and always sit on top.Is Pipedrive more expensive than Zoho or HubSpot?
It depends on the model. Zoho CRM is the cheapest, from $14/user/month with a free plan for up to 3 users, so often more economical to start. Pipedrive at $14/seat/month annually is comparable at entry, but bills some add-ons separately on the smaller plans. HubSpot has a generous free plan, but its Professional tier climbs fast (around $90/seat/month) plus mandatory onboarding. Of the three, Pipedrive stays the easiest to pick up.Is Pipedrive priced per user?
Yes, Pipedrive bills per seat, meaning per active user. Everyone who accesses the CRM counts as a paid seat. That is the main multiplier on the bill: a 10 person team on Premium pays ten times the per-seat rate, about $490/month before add-ons. To control the budget, keep paid seats to the people who actually use the CRM and deactivate dormant accounts. Add-ons billed per company, by contrast, do not scale with seat count.Is there a discount for paying Pipedrive yearly?
Yes. Annual billing saves 20 to 42% over monthly depending on the tier. For example, the Lite plan drops from $24 to $14/seat/month, and Premium from $79 to $49/seat/month. That is the main way to pay less for Pipedrive. There is no reliable recurring official promo code, so be wary of third party coupon pages. The best lever stays the annual commitment, plus picking the right tier so you avoid stacking add-ons.How much does Pipedrive cost for a team of 5?
For a 5 person team on the Premium plan, budget about $245/month billed annually (5 x $49/seat). At that tier, LeadBooster, Projects and Smart Docs are included, so no extra add-on cost for those functions. If you stay on Growth (5 x $39 = $195) but add LeadBooster and Campaigns, you approach the Premium price without the bundle comfort. That is why Premium is often the best pick once a team needs those modules.Can you cancel Pipedrive easily?
Yes, you cancel the subscription from your account settings, with no long commitment on monthly plans. On an annual commitment, you stay billed through the end of the current period. Be sure to export your deals, contacts and history before closing the account, since data access stops at cancellation. If you are unsure, you can also downgrade to a lower tier or cut seats rather than cancel outright, to keep your pipeline in place.
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