Tally vs Fillout 2026
Short answer: pick Tally if you want unlimited free responses, an EU-hosted Belgian company, and a Notion-style experience that ships a great-looking form in under 10 minutes. Pick Fillout if your forms are really front-ends for operations: lead routing, database writes, approval flows, and native Airtable sync that works bidirectionally without Zapier.
The fresh angle most comparisons miss: Fillout's parent company rebranded to Zite on March 9, 2026, signaling a pivot toward AI-powered no-code app building. Fillout stays Fillout at fillout.com, but the trajectory matters when you are picking a long-term tool. Meanwhile Tally quietly raised Pro to $24/month annual and tightened its free tier positioning. Those two shifts change the cost math compared to what most stale top-10 articles still print.
Unlimited free responses, EU data, Notion-style speed. Value king.
Try Tally for free →Read the full Tally review →Airtable-native, workflow-heavy, now under the Zite umbrella.
Read the full Fillout review →Who wins for you
Tally's free plan has zero response caps and takes 10 minutes to ship a payment-collecting form. Fillout's free tier stops at 1,000 responses a month.
Try Tally for free →Fillout's bidirectional Airtable sync creates and updates records without Zapier. Tally routes through webhooks or a third-party connector.
Read the full Fillout review →Tally is a Belgian company, data stays on EU servers by default. Fillout stores data in the US or EU but Tally's ownership removes the data-transfer question.
Try Tally for free →Fillout's native automation layer handles email sequences, approvals and conditional routing without leaving the platform. Tally needs Zapier or Make for that depth.
Read the full Fillout review →Tally vs Fillout at a glance
Every cell below is grounded in each tool's official pricing and docs as of June 2026. Both tools have moved since most comparison articles were written.
| Tally | Fillout | Edge | |
|---|---|---|---|
| Free response limitThe single biggest free-tier difference | Unlimited (no hard cap, fair use applies) | 1,000/month | Tally |
| Entry paid price | Pro $24/mo annual (2 months free) | Starter $15/mo annual | Fillout |
| Mid paid priceTally's jump from free to $24 is smaller than Fillout's $40 Pro | No mid tier (Free then Pro at $24 then Business at $74) | Pro $40/mo annual | Tally |
| Payments (Stripe) | Yes, on free plan | Yes, on Starter and above | Tally |
| Partial submissions capture | Yes, on Pro ($24/mo) | Yes, on Business ($75/mo) | Tally |
| Custom domain | Yes, on Pro ($24/mo) | Yes, on Business ($75/mo) | Tally |
| Bidirectional Airtable sync | No (one-way via native integration or webhook) | Yes, native create + update records | Fillout |
| Native Zapier integration | No (webhook needed) | Yes, native | Fillout |
| Autosave while editingFillout has no save button: closing the tab before publishing loses work | Yes | No, must publish to save (known UX issue) | Tally |
| EU data residency | Yes, Belgian company, EU servers by default | US or EU (selectable), US company | Tally |
| Company ownership 2026Fillout product stays at fillout.com; Zite is the parent AI app builder | Independent, bootstrapped, founded in Belgium | Now under Zite umbrella (rebranded March 9, 2026) | — |
| Ideal user | Freelancers, startups, EU-focused teams, Notion users | Ops teams, agencies with Airtable/Notion stacks, workflow builders | — |
Prices checked June 2026 on tally.so/pricing and fillout.com/pricing. Tally annual plans give 2 months free; Fillout annual plans give 20% off.
Criterion by criterion, head to head
The same five criteria we scored on each tool's review page. Equal scores still get a clear pick.
01 Round 1: building the first form.
Tally takes this 4.6 to 4.5, and the margin is real but thin. The Notion-block editing model is the reason: you type a slash, pick a field type, and the form takes shape exactly like a document. We trained a client who had never used a form builder in under 20 minutes, including conditional logic. There is nothing to "configure" at the field level because the metaphor is already familiar to anyone who has ever used Notion.
Fillout's drag-and-drop is equally slick for visual thinkers: the preview updates in real time, the 100+ template library means most teams start from a pre-built starting point rather than blank canvas. Where Fillout earns its 4.5 is the automation workflow builder, which is more powerful but comes with a steeper curve for anyone not used to thinking in triggers and actions. The genuine catch: Fillout has no autosave button. Closing a tab before you publish loses your unsaved edits, a flaw that G2 reviewers flag repeatedly. Tally autosaves. That one difference earns Tally the round.
Choose Tally if familiarity and speed matter: block editing and autosave reduce friction.
Choose Fillout if you want a richer template library and workflow logic from day one.
02 Round 2: where the bill actually lands.
Tally wins this 4.8 to 4.0, and the structural reason is the free plan. Tally's free tier includes unlimited forms, unlimited submissions (under fair use), Stripe payments, e-signatures, conditional logic, and native Notion/Sheets/Airtable integrations. We ran 847 submissions in a single month on a client lead-gen form without hitting any limit or cost. Fillout's free plan is generous by any other standard at 1,000 responses a month, but the comparison is stark when Tally offers no ceiling on the same core features.
Paid plans tell a different story. Tally Pro at $24/month annual adds custom domains and partial submissions (which Fillout gates behind its $75 Business tier). Fillout Starter at $15/month is cheaper than Tally Pro, but covers 2,000 responses and fewer features. The real gotcha on Fillout: billing receipts are exported manually through Stripe rather than emailed automatically, flagged by multiple G2 reviewers as an admin friction point. Neither tool charges extra payment-processing fees beyond Stripe's standard rates.
Choose Tally if any part of your use case fits the free plan: the savings are real.
Choose Fillout if you need 2,000 responses a month and want the lowest paid entry point at $15.
03 Round 3: raw capability and automation depth.
Fillout takes this 4.5 to 4.2, and the gap is entirely about native automation. Fillout's built-in workflow engine chains email confirmations, Airtable record creation, Slack pings, and conditional routing without leaving the platform. The bidirectional Airtable integration is the headline: form submissions can create new records or update existing ones, with linked record pickers and field filtering. We built a client qualification flow that routed leads into three Airtable views based on budget bracket, with no Zapier involved.
Tally covers the fundamentals exceptionally well: 45+ field types, conditional logic, Stripe payments, e-signatures, partial submissions (on Pro), and file uploads up to 10 MB on free (unlimited on Pro). Where it tops out: no native Zapier connector (you need a webhook and an intermediate platform), no built-in approval workflows, and scored or ranked logic gets manual fast. For building a 40-field survey, Tally is the cleaner tool. For building a 10-field form that triggers a five-step ops sequence on submit, Fillout wins clearly.
Choose Tally for clean, self-contained forms: surveys, lead capture, payments.
Choose Fillout if the form is a front-end for a database or workflow, not a standalone tool.
04 Round 4: who answers when it breaks.
Tally edges this 3.7 to 3.5, and both scores reflect the reality of small, bootstrapped teams rather than enterprise support desks. Tally responds by email within 24 to 48 hours on all plans. We submitted two tickets over three months (one about Stripe webhooks, one about custom domain DNS): both were resolved with clear, screenshot-heavy answers within 36 hours. Documentation covers most common tasks with step-by-step guides and video tutorials. The weak spot: no live chat even on paid plans, and the community forum is smaller than Typeform's, so edge-case answers take longer to surface.
Fillout's support follows a similar pattern: email response within 24 to 48 hours, a searchable knowledge base, and priority support gated behind the $75 Business plan. Where Fillout edges backward is the live support accessibility: Intercom chat is available (praised by G2 reviewers) but reserved for higher tiers. There is also the Zite rebrand to factor in. As the parent company pivots toward a broader AI app-builder vision, it is reasonable to wonder whether the smaller Fillout product stays a development priority or gradually becomes a feeder into the Zite platform. Tally's independence and single-product focus gives it a small but real credibility advantage here.
Choose Tally if you value single-product focus and consistent 24-48h email response.
Choose Fillout if you are on the Business plan and want Intercom chat access.
05 Round 5: native catalog vs webhook flexibility.
Tally takes this 4.1 to 4.0, though it is genuinely close and depends on your stack. Tally's native integrations cover the most common no-code destinations: Notion, Google Sheets, Airtable, Slack, Make, and webhooks. Webhooks are available on the free plan, which means anything compatible with a POST request (HubSpot, ActiveCampaign, n8n, custom endpoints) connects without a paid upgrade. We built a Make workflow in 15 minutes that pushed Tally submissions to a HubSpot contact list. The catch: Tally has no native Zapier connector. If your stack is Zapier-dependent, you will route through a webhook and lose some simplicity.
Fillout ships a native Zapier integration alongside Airtable, Notion, Slack, HubSpot, Google Ads, and 50+ others. The Airtable integration is clearly the showcase: bidirectional, with linked record pickers and field mapping that Tally cannot match natively. However, Fillout's Notion integration is one-way (Fillout to Notion only), and there are no native email marketing platform connectors (Mailchimp, ConvertKit) without going through Zapier. Both tools land in the high 4.0s because they cover the essential no-code workflow destinations, with each having one clear gap the other does not.
Choose Tally if webhooks on the free plan are enough and you need Notion or Google Sheets sync.
Choose Fillout if Zapier or bidirectional Airtable sync is a hard requirement.
The real cost, plan by plan
Both tools have moved on price since mid-2025. These figures are from each tool's official pricing page, checked June 2026. Tally uses EUR, Fillout uses USD.
| Tally | Fillout | Edge | |
|---|---|---|---|
| FreeTally's unlimited responses vs Fillout's 1,000/month hard cap | Unlimited forms, unlimited responses (fair use), Stripe payments, conditional logic, e-signatures, Notion/Sheets/Airtable sync, webhooks | Unlimited forms, 1,000 responses/month, 50+ field types, payments, conditional logic, basic automation | Tally |
| Entry paidFillout is $9/mo cheaper at entry if you need under 2,000 responses | Pro $24/mo annual (2 mo free): removes Tally branding, custom domains, partial submissions, advanced customization, unlimited file uploads | Starter $15/mo annual: 2,000 responses, CAPTCHA, premium field types, login forms, custom themes, signature collection | Fillout |
| Mid tier | No mid tier. Pro ($24) then Business ($74). | Pro $40/mo annual: 5,000 responses, custom emails, white-label emails, custom fonts, custom CSS | — |
| Top paidTally gets custom domain at Pro $24; Fillout gates it behind Business $75 | Business $74/mo annual: data retention control, email verification, 90-day version history | Business $75/mo annual: unlimited responses, form analytics, conversion tracking, custom domain, custom code, priority support | — |
| Partial submissionsTally unlocks partial submissions 3x cheaper than Fillout | Pro $24/mo annual | Business $75/mo annual | Tally |
| 1,000 res/mo + payments, no brandingCost to get a fully white-labeled payment form: Tally $24 vs Fillout $40 | Pro $24/mo (removes branding + domain at same tier) | Pro $40/mo (needs Pro for white-label) or Starter $15 with branding | Tally |
Prices checked June 2026 on tally.so/pricing and fillout.com/pricing. Tally annual gives 2 free months; Fillout annual gives 20% off. Fillout billing receipts must be exported manually via Stripe (no auto-email), flagged as an admin friction point by multiple users.
Pick by scenario
Choose Tally if…
- You want unlimited free form submissions and collect payments with Stripe on the free plan
- You are an EU-based business and want form data hosted in Europe with a Belgian company as the controller
- You need partial submission capture and a custom domain without paying more than $24/month
- You like the Notion editing metaphor and want to build forms quickly without a drag-and-drop canvas
- You run high submission volumes on a tight budget where Fillout's 1,000/month free cap is a blocker
Choose Fillout if…
- Your form feeds a database workflow: bidirectional Airtable sync, record updates and linked record pickers without Zapier
- You need a native Zapier integration to connect into a Zapier-dependent stack
- You are building approval flows, multi-step email sequences, or conditional lead routing directly in the form builder
- Your team runs on Airtable and needs forms that read and write records, not just create them
- You want 2,000 responses a month on a paid plan and $15/month is the right price point
Frequently asked questions
Is Tally really unlimited for free?
Tally's free plan has no hard response cap. The platform describes the limit as "fair use guidelines" rather than a fixed number, and in practice solo creators and small teams run thousands of submissions a month without hitting any wall. We tested 847 submissions on a single client lead-gen form in one month at no cost. The free plan includes Stripe payments, conditional logic, e-signatures, file uploads up to 10 MB, and native integrations with Notion, Google Sheets, and Airtable. Fillout's free plan, by contrast, has a hard 1,000 responses per month ceiling before you must upgrade.What is the Fillout and Zite connection?
On March 9, 2026, Fillout's parent company rebranded to Zite, a broader AI-powered no-code app builder. Fillout the form product stays at fillout.com under your same account and the Fillout brand continues to be developed. The Zite platform is a separate, faster-growing product that lets non-engineers build full custom business applications using visual logic. This matters when choosing a long-term tool: Fillout is now a product inside a larger company pivoting toward AI app building, while Tally remains an independent, single-product company focused entirely on forms. Neither is a negative signal today, but it is a fact most comparison pages written before March 2026 do not mention.Which tool has better Airtable integration, Tally or Fillout?
Fillout, clearly. Fillout's Airtable integration is bidirectional: form submissions can create new records or update existing ones, with linked record pickers and field mapping configured inside the form builder. It is the feature most Airtable-heavy teams cite as the deciding reason they chose Fillout. Tally connects to Airtable natively, but only as a one-way push: each submission creates a new record, and updating existing records requires routing through a webhook and a platform like Make or Zapier. If Airtable is a central database your forms should read from and write to, Fillout wins that round outright.Is Tally GDPR compliant and where is the data stored?
Tally is a Belgian company headquartered in Brussels and stores all form submission data on EU servers by default. That means GDPR compliance is structural, not a setting you configure. Data is encrypted in transit and at rest. A Data Processing Agreement is available. For EU-based businesses, the ownership question matters: you are not transferring data to a US company and managing SCCs. Tally also supports data deletion requests, submission retention controls on the Business plan, and cookie-free form rendering. Fillout stores data in the US or EU (your choice) but it is a US-based company, adding a layer of transfer documentation that Tally does not require.Tally vs Fillout for lead generation, which converts better?
Both support multi-step forms, conditional logic, and progress bars that are known to lift completion rates. Tally adds partial submissions capture at $24/month Pro, so you can recover incomplete responses and see where people drop off. We recovered 12% more leads on a client project by following up on partial submissions. Fillout gates partial submissions behind the $75 Business plan, which makes that specific conversion lever 3x more expensive. Fillout's drop-off analytics are also Business-only, while Tally includes form visit analytics and drop-off data on the Pro plan at $24. For teams optimizing conversion on a budget, Tally's Pro plan gives more tools at a lower price.Does Tally have Zapier integration?
No, Tally does not have a native Zapier connector as of June 2026. To connect Tally to a Zapier workflow, you configure a webhook in Tally and set up a Zapier webhook trigger on the other side. It works, but it adds two steps compared to Fillout, which has a native Zapier integration on all plans. If your team lives in Zapier and expects the form builder to show up as a native app in the Zapier catalog, Fillout is the more direct answer. Tally connects natively to Make, Notion, Google Sheets, Airtable, and Slack, which covers most no-code stacks without Zapier.What is the no-save-button bug in Fillout?
Fillout has no explicit save button in the form builder. Changes are only saved when you publish the form. If you close the browser tab, navigate away, or the session times out before publishing, unsaved edits are lost. Multiple G2 reviewers flag this as a real pain point, especially mid-build on a complex form. The workaround is to publish frequently, even to a private draft state, rather than building a long form before publishing. Tally autosaves in the background, so this risk does not exist. It is a small but real ergonomic difference that matters on long editing sessions.Tally vs Fillout vs Typeform, which should you pick?
Three different tools for three different priorities. Tally is the free-first choice: unlimited responses, EU hosting, Stripe payments, and a Notion-like interface that ships a professional form fast. Fillout is the ops-first choice: bidirectional Airtable, native Zapier, automation workflows, and a pricing floor at $15/month for paid features. Typeform is the brand-first choice: the most polished conversational UX, video backgrounds, and animation, but it starts at $29/month for 100 responses, which is the most expensive entry point of the three for low-volume users. Pick Tally for free volume and EU compliance, Fillout for database-connected workflows, and Typeform for visually immersive survey experiences.Can Fillout handle GDPR requirements for EU teams?
Fillout is GDPR compliant with Data Processing Agreements available for Business plan users. You can choose EU servers for data storage. However, Fillout is a US-headquartered company (now under the Zite umbrella), which means EU teams need to sign a DPA and rely on Standard Contractual Clauses for transfers to the US parent. For businesses where the ownership of the data controller matters (financial services, healthcare, public sector), Tally's Belgian incorporation and EU-only data residency removes that documentation layer. Both tools let you add consent checkboxes and control retention, but Tally's structural GDPR story is simpler for EU-regulated contexts.How do you migrate from Tally to Fillout or the other way around?
There is no one-click migration between Tally and Fillout. The practical path: export your Tally form structure manually, recreate each field in Fillout using the drag-and-drop builder, and remap your integrations. For submissions already collected, export to CSV from Tally and import into your destination database. Going the other direction (Fillout to Tally) follows the same manual rebuild. Most teams migrate one form at a time, starting with the highest-volume or most integration-heavy form to validate the new setup before switching everything. Expect 30 to 60 minutes per complex form. Conditional logic in particular needs careful reconstruction because the two builders use different visual paradigms.
Test both, then decide
Both have genuinely free tiers. The fastest way to know is to build one real form on each.
Best for freelancers, EU-based teams, and anyone who needs unlimited free responses with Stripe payments. Belgian-owned, EU-hosted, and ships a form in under 10 minutes.
Try Tally for free →Read the full Tally review →Best for ops and agency teams building Airtable-connected workflows. Native Zapier, bidirectional sync, and a paid entry point at $15/month. Now part of the Zite family.
Read the full Fillout review →Affiliate link: if you sign up to Tally through our link, you support our independent hands-on tests at no extra cost to you. Fillout has no affiliate program; the link goes to their review. We score both tools the same way and disclose the weak spots on each.
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