Lusha vs Bookyourdata 2026
Short answer: pick Lusha if you prospect on LinkedIn daily and want one-click email and phone from the Chrome extension, pick Bookyourdata if you buy data project by project and want one credit to cover a full contact. Bookyourdata edges the overall score (3.8 vs 3.7) on value and support, Lusha wins on ease, depth and integrations.
The shift nobody updated: Lusha doubled its phone-reveal cost from 5 to 10 credits in 2026, just as Italy's Garante kept a GDPR investigation into the company open through December 2025. Bookyourdata stayed pay-as-you-go, one credit per full contact, with a 97% accuracy guarantee and credits that never expire. That timing is most of this match.
LinkedIn extension, intent signals, deep integrations. But phone credits drain fast.
Try Lusha for free →Read the full Lusha review →One credit per full contact, never expires, 97% guarantee. No extension though.
Try Bookyourdata for free →Read the full Bookyourdata review →Who wins for you
Lusha's Chrome extension reveals email and phone in one click from a profile. Bookyourdata has no extension at all.
Try Lusha for free →Bookyourdata credits never expire and there is no monthly fee. Lusha's seat bills whether you pull data or not.
Try Bookyourdata for free →Lusha is under an open Italy Garante investigation (ongoing December 2025). Bookyourdata has no documented open enforcement action.
Try Bookyourdata for free →Neither is the cheapest here. Apollo's per-contact rate beats both at volume; Lusha phone credits burn, Bookyourdata sits near $0.30.
Lusha vs Bookyourdata at a glance
Every cell below is grounded in each tool's pricing and our two hands-on reviews as of June 2026. The billing model differs, so read the credit row first, it decides most of the cost.
| Lusha | Bookyourdata | Edge | |
|---|---|---|---|
| Billing modelThe single biggest difference | Per-seat subscription plus credits | Pay-as-you-go credit packs, no subscription | Bookyourdata |
| What 1 credit buys | 1 email reveal; a phone reveal costs 10 credits, a full contact 11 | 1 full contact: email and phone where available, in one credit | Bookyourdata |
| Entry priceSubscription vs one-off, not directly comparable | Starter $49.90/user/mo, 400 credits | $99 one-time, 250 contacts ($0.40 each) | — |
| Free tierLusha's resets monthly; Bookyourdata's is a single test | 40 credits per month, ongoing, no card | 10 credits, one-time, no card | Lusha |
| Credits expire? | Annual plans reset at year-end; monthly rolls up to 2x cap | Never | Bookyourdata |
| Database size | 300M+ contacts, 30M+ companies | 250M+ contacts, 500M+ profiles, 30M+ companies | Lusha |
| LinkedIn Chrome extension | Yes, real-time reveal on profiles | No | Lusha |
| Email verification | Implicit in enrichment, accuracy is self-reported | 8-step real-time verification, free on every export | Bookyourdata |
| Intent / buying signals | Yes, Lusha Signals | No | Lusha |
| CRM and automation integrations | 22 featured: Salesforce, HubSpot, Pipedrive, Zoho, Monday, Bullhorn, plus Zapier, Make, n8n | Salesforce, HubSpot, Zoho, Mailchimp, Outreach, plus Zapier only | Lusha |
| API access | REST API V3 and MCP on all paid plans | Enterprise tier only | Lusha |
| GDPR posture 2026 | Certified (ePrivacyseal), CCPA, ISO 31700, SOC 2 II; open Italy Garante investigation | GDPR and CCPA framework, no documented open enforcement | Bookyourdata |
| Support | Email and chat all plans; dedicated CSM only on Scale | 24/7 live chat all packs, named agents | Bookyourdata |
| Ideal user | LinkedIn-first SDRs in North America and the UK | Agencies and project buyers needing verified lists on demand | — |
Prices checked June 2026 on lusha.com/pricing and via prospeo.io and syncgtm.com for Bookyourdata packs. Lusha's phone-reveal cost (10 credits, reported doubled from 5 in 2026) is sourced from prospeo.io and not separately confirmed on lusha.com.
Criterion by criterion, head to head
The same five criteria we scored on each tool's review page. The overall is close, so every round gets a clear pick.
01 Round 1: getting your first contacts out.
Lusha takes this 4.5 to 4.2, and the gap is the workflow, not the dashboard. We had verified data on a LinkedIn profile inside five minutes: install the Chrome extension, pin it, open a prospect, click reveal, and an email and direct dial drop in. For an SDR already living in LinkedIn all day, the learning curve is close to zero, and reviewers say the same on repeat, user-friendly, prospecting is a breeze.
Bookyourdata is genuinely fast too, just differently. From signup to a first downloadable list took about ten minutes: filter, preview the count, pay, export a CSV. The friction starts at the advanced filter layer, 100+ targeting options including a 60,000-technology stack filter, where less experienced users land with too few results or an over-broad list. Multiple reviewers flagged the onboarding docs as thin, and the support team builds custom lists on request to bridge that gap. So Lusha wins on raw inline speed, Bookyourdata wins if you prefer building lists top-down by segment.
Choose Lusha if you prospect inline on LinkedIn and want one-click reveal with zero setup.
Choose Bookyourdata if you build lists by industry and title, and lean on chat when filters get deep.
02 Round 2: where the bill actually lands.
Bookyourdata wins this one decisively, 3.8 to 2.6, and the credit model is why. One Bookyourdata credit buys a full contact, email and phone where available. Lusha charges 1 credit for an email but 10 for a phone reveal, and 11 for a full contact, so the moment your team needs direct dials, the credit budget evaporates. Lusha's 2026 move that reportedly doubled phone reveals from 5 to 10 credits made that worse for phone-heavy teams (sourced from prospeo.io, worth verifying on lusha.com). On some Lusha plans you are even charged when the data bounces, with no automatic refund.
Run the math the dossier supports. A 250-contact Bookyourdata pull is $99, about $0.40 a full contact, dropping to $0.30 on the 1,000-pack and $0.10 at 10,000, and unused credits never expire. Lusha Professional at $69.90/month gives 600 credits, around 54 full contacts at 11 credits each, roughly $1.29 a contact. The honest bemol on Bookyourdata: $0.40 is still 4 to 8 times Apollo's effective rate at subscription scale, so for high-volume outbound neither tool is the cheapest. But for full-contact economics, Bookyourdata is structurally cheaper than Lusha at any volume where phone data matters.
Choose Lusha only for email-led or LinkedIn-first prospecting at modest scale.
Choose Bookyourdata if you need phone data or buy irregularly, the per-contact math wins.
03 Round 3: intelligence stack vs verified lists.
Lusha edges this 4.0 to 3.6 because it does more than hand you a list. It ships buying signals and intent prioritization (Lusha Signals) to flag in-market accounts, a REST API V3 plus an MCP connector on all paid plans, and Lusha Plays for pre-built RevOps automations like inbound enrichment and CRM deduplication. Bookyourdata has none of the intent layer, and its API is gated behind the enterprise tier. The catch on Lusha is the thing a data tool exists to get right: accuracy is inconsistent, one independent March 2026 test returned emails for only 31% of 300 lookups against an 81% headline claim.
Bookyourdata answers with a genuine differentiator: 8-step real-time email verification, included free on every export, plus a 60,000-technology filter that is strong for ABM targeting. It is data-download only, no native sequencer, no intent, no Chrome extension. Lusha has no native sequencer either, so both lean on a separate sending tool. Net: Lusha for full-stack intelligence workflows, Bookyourdata for clean verified lists with tech-stack targeting.
Choose Lusha if you want intent signals, an MCP-ready API and CRM automations out of the box.
Choose Bookyourdata if verified email lists and tech-stack ABM filters are what you actually need.
04 Round 4: who answers when you are stuck.
Bookyourdata takes this 4.3 to 3.2, and it is the human touch that does it. It offers 24/7 live chat on every pack, with named, responsive agents, one rep called Mark gets named directly across multiple Trustpilot reviews, and the team builds custom lists on request. We asked about accuracy on a 2,000-contact pull and got a specific answer in about fifteen minutes, not a scripted reply. The credit refund process behind the 97% guarantee is documented and applied automatically when deliverability data is provided.
Lusha gives email and chat on all plans and genuinely strong developer docs (full API reference, Postman workspace, MCP guides), but the hands-on help, a dedicated CSM, priority SLA, personalized onboarding, lands only on the Scale tier. Premium users at $399.90 a month have no assigned contact. One nuance the headlines distort: Lusha's 1.2/5 Trustpilot score is mostly data subjects objecting to unsolicited calls, not customers rating support. The honest bemol on Bookyourdata: its onboarding docs are thin, and live chat is doing the work the documentation should. Net: Bookyourdata for human responsiveness, Lusha for developers with technical needs.
Choose Lusha if you self-serve through strong API docs and do not need a named human before Scale.
Choose Bookyourdata if you want 24/7 chat and a real person who builds lists, no enterprise contract.
05 Round 5: connected stack vs one-shot export.
Lusha wins this widest of all, 4.3 to 3.1. It lists 22 featured integrations: bi-directional CRM sync with Salesforce, HubSpot, Pipedrive, Zoho, Monday and Bullhorn, sales-engagement links to Outreach, Salesloft and Chili Piper, and broad automation across Zapier, Make, n8n, Pipedream, Workato and Albato, plus the REST API V3 and MCP connector. That is a connected stack with continuous CRM enrichment, records stay fresh automatically. The honest catch: a documented HubSpot bug can override deal ownership during contact merges, so test your mapping before turning it loose on production data.
Bookyourdata covers the common cases, native connectors for Salesforce, HubSpot, Zoho, Mailchimp and Outreach plus Zapier, with CSV, Excel and vCard exports. But there is no Make, no n8n, no Pipedream, the API needs the enterprise tier, and there is no ongoing CRM sync: contacts are one-shot exports, so a record you pulled six months ago will not auto-update. No Chrome extension means no inline LinkedIn enrichment either. Net: Lusha for complex stacks needing automation and sync, Bookyourdata for one-shot export into any CRM via CSV.
Choose Lusha if you run a multi-tool stack, want continuous CRM sync and use Make or n8n.
Choose Bookyourdata if a CSV into your existing CRM and outreach tool is all the integration you need.
The real cost, plan by plan
Two pricing architectures that do not map onto each other. We list the plans, then run the exact per-contact examples the data supports, assumptions stated.
| Lusha | Bookyourdata | Edge | |
|---|---|---|---|
| FreeLusha's is a recurring test allowance, Bookyourdata's is a single trial | 40 credits per month, ongoing, no card | 10 credits, one-time, no card | Lusha |
| Entry paid | Starter $49.90/user/mo, 400 credits | $99 one-time, 250 contacts, $0.40 each | — |
| Mid tier | Professional $69.90/user/mo, 600 credits, 2 users | Growth $299, 1,000 contacts, $0.30 each | — |
| High tierDifferent scope: Lusha adds seats and Workspace features | Premium $399.90/mo, ~3,400 credits, 5 users | Pro $799, 5,000 contacts, $0.16 each | Bookyourdata |
| Top tier | Scale: custom pricing | Scale $999, 10,000 contacts, $0.10 each | — |
| 250 full contacts (email + phone)Lusha's phone tax (10 credits) is what breaks the math | 2,750 credits at 11 each, beyond Starter's 400, top-ups needed | $99, one 250-pack, ~$0.40 a contact | Bookyourdata |
| 500 full contacts a monthBookyourdata wins at any volume where phone data is required | ~5,500 credits; Professional gives 600, so 9 months of credits or heavy top-ups | $150 using a 1,000-pack at $0.30, or $198 on two 250-packs | Bookyourdata |
| 500 email-only revealsEmail-led, low volume is the one place Lusha is cheaper per contact | 500 credits, inside Professional's 600 at ~$0.12 a contact | $150 to $198, phone bundled in whether you need it or not | Lusha |
Prices checked June 2026. Lusha credit costs (email 1, phone 10, full 11) and the reported 5 to 10 phone doubling are sourced from prospeo.io; verify on lusha.com. Bookyourdata pack prices from prospeo.io and syncgtm.com. Enterprise rates on both are custom and not shown.
Pick by scenario
Choose Lusha if…
- You prospect primarily on LinkedIn and want one-click email and phone from the Chrome extension
- You need buying signals and intent data to spot in-market accounts, Bookyourdata has none
- You want a REST API plus an MCP connector on a standard paid plan, not gated behind enterprise
- Your team automates through Make, n8n, Pipedream or Workato, Bookyourdata does not connect to these
- You need continuous CRM enrichment that keeps existing records fresh, not a one-shot export
Choose Bookyourdata if…
- You buy data occasionally or project by project, never-expiring credits beat a monthly seat
- You need full-contact records (email and phone) at a predictable per-contact cost, one credit covers both
- You want 8-step email verification on every export at no extra charge
- You want 24/7 named-agent live chat without an enterprise contract
- EU GDPR exposure is a concern and an open regulatory investigation on your data vendor is a dealbreaker
Frequently asked questions
Is Lusha or Bookyourdata cheaper for full contacts with phone numbers?
Bookyourdata, at almost any volume where phone data matters. One Bookyourdata credit covers a full contact (email and phone where available), so a 250-pack is $99, about $0.40 a contact, dropping to $0.30 on the 1,000-pack. Lusha charges 1 credit for an email but 10 for a phone reveal, 11 for a full contact, so 250 full contacts need 2,750 credits, well beyond Starter's 400. Lusha is only cheaper per contact for email-only reveals at low volume, where its 1-credit emails run about $0.12 each. The moment direct dials enter the picture, Bookyourdata's single-credit model wins on cost.Is Bookyourdata free?
Partially. Bookyourdata gives 10 free credits with no credit card, enough to download and test a small batch of verified full contacts before spending. There is no recurring free tier, the entry pack is 250 contacts for $99 ($0.40 each), and credits never expire. Lusha's free tier is different: 40 credits per month on an ongoing basis, also with no card, but because a phone reveal costs 10 credits, 40 credits is roughly 40 email-only reveals or 3 full contacts a month. Both free tiers are for validating data quality on your target market, not for building real pipeline volume.Lusha vs Bookyourdata vs Apollo: which is cheapest for 500 contacts a month with phone?
Apollo, clearly, at this volume. Apollo's subscription ($49 to $59 per user per month) folds phone-included contact credits in at an effective $0.02 to $0.10 a contact and adds native sequencing. Bookyourdata at the Growth tier is $0.30 a contact, so $150 for 500 contacts a month. Lusha Professional gives 600 credits a month, but 500 full contacts need around 5,500 credits, so you would burn nine months of allowance or buy heavy top-ups, and the cost escalates fast. For phone-heavy volume outbound, Apollo is structurally cheaper than either Lusha or Bookyourdata.How do I migrate from Bookyourdata to Lusha?
There is no direct migration path, because both are data sources, not CRM systems. Your downloaded Bookyourdata contacts (CSV or Excel) can be uploaded into any CRM or outreach tool, and they stay usable. Moving to Lusha means changing your sourcing workflow, not porting data: instead of bulk pre-built list downloads, you reveal contacts individually through the Chrome extension or the Lusha Workspace, or set up continuous CRM enrichment. The practical migration question is workflow, not data portability. Most teams that switch do it because they want LinkedIn-inline reveal or intent signals, not because the old data needs moving.Is Lusha GDPR-safe for European prospecting in 2026?
Lusha holds a GDPR certification (audited by ePrivacyseal GmbH) plus CCPA, ISO 31700 and SOC 2 Type II, so the formal posture exists. The live concern: Italy's Garante opened a formal investigation in April 2025 and confirmed it was still ongoing as of December 2025, covering data collection of European professionals. No fine has been issued, so this is a documented open investigation, not a verdict. For GDPR-sensitive EU prospecting, Cognism is the cleaner option, and Bookyourdata carries no documented open enforcement action of its own. Either way, your own outreach practices still need to comply with local B2B rules whichever vendor you pick.What is Lusha's Italy Garante investigation and does it affect buyers?
Italy's data protection authority (the Garante) formally opened a GDPR investigation into Lusha Systems on 8 April 2025, after complaints from Italian citizens receiving unsolicited calls traced to Lusha-sourced data. Reporting from December 2025 (MLex) says the probe was still ongoing and that the company's position appears to put compliance responsibility on its customers. This is an open inquiry, not a ruling, and no penalty has been confirmed. For EU buyers it is a live compliance risk worth weighing: if your team is the customer using Lusha-sourced data for cold outreach, that exposure is part of your own GDPR picture, not only the vendor's. Treat it as a flag to assess, not a settled outcome.Does Bookyourdata have a Chrome extension like Lusha?
No. Bookyourdata has no LinkedIn Chrome extension, so you cannot enrich a prospect directly from a LinkedIn profile page. You query the platform by filters and download a CSV. Lusha's extension is core to its product, real-time reveal of email and phone right on a profile, which is why LinkedIn-first SDRs lean toward it. If your prospecting motion is profile-by-profile inside Sales Navigator, Lusha or Apollo are the tools to evaluate. Bookyourdata is built for top-down list building by segment (industry, title, geography, tech stack), not inline enrichment, so the right pick depends entirely on how your team sources prospects.What happens if Bookyourdata data bounces, do I get a refund?
Yes. Bookyourdata's 97% accuracy guarantee is a credit refund mechanism: when deliverability tracking shows records below the threshold, credits are refunded automatically. The caveat matters though, the guarantee does not stop bad data from entering your export or hurting your sender reputation. On small pulls bounce rates sit around 2 to 3%, but on 5,000-plus pulls they reach 10 to 18%. Refunds compensate the credit cost, they do not undo deliverability damage to your sending domain. On large pulls, budget for a separate pre-send verification pass regardless of the guarantee. For targeted 250 to 500 contact lists, the accuracy holds up well.Lusha vs Bookyourdata vs Cognism: which for European B2B teams?
Cognism is the purpose-built European pick, it verifies against global do-not-call lists, claims 93%+ email deliverability, and has the strongest GDPR framework of the three. Bookyourdata has GDPR and CCPA compliance but does not verify against country-level DNC lists, and North America is its stronger database. Lusha has formal certifications but the open Italy Garante investigation is a concrete flag for EU teams, and its coverage thins outside North America and the UK. So: Cognism for EMEA-first GTM with hard compliance needs, Bookyourdata for mixed US and EU buyers on a budget, Lusha for LinkedIn-heavy North American or UK prospecting.Is the Lusha free plan actually usable for B2B prospecting?
Only marginally. The free plan gives 40 credits a month with no card, but at 1 credit per email and 10 per phone reveal, that is 40 email-only reveals, or just 3 full contacts (11 credits each), or some mix. It is enough to validate data quality on your specific target market before paying, not enough to build a working prospecting volume. Bookyourdata's free 10 credits go further per contact, 10 full records (email and phone in one credit), but it is a one-time allowance, not monthly. For actual pipeline building, both tools require a paid tier, the free plans are evaluation tools on each side.
Test both, then decide
Free to start on either side. The fastest way to know is to pull one real list on each and check the data against your own market.
Best for LinkedIn-first SDRs who want one-click reveal, intent signals and deep CRM integrations. Free tier with 40 credits a month.
Try Lusha for free →Read the full Lusha review →Best for agencies and project buyers who want full-contact credits that never expire and 8-step verification. 10 free credits, no card.
Try Bookyourdata for free →Read the full Bookyourdata review →Affiliate links: if you sign up through them, you support our independent hands-on tests at no extra cost to you. We score both tools the same way and disclose the weak spots on each, including Lusha's open Garante investigation.
Get the next comparison in your inbox
Join 2,400+ makers who get our independent tool tests every week.
