How much does Campaigner cost?
The real price of the email marketing tool, plan by plan, SMS and add-ons included.
Short answer: Campaigner starts at $59/month on the Starter plan billed monthly (around $48/month annually, with an 18% discount), for 5,000 contacts, with a 30-day free trial. But that's the price of email alone. Since SMS and some add-ons are billed separately, a full setup lands closer to ~$104/month. Below is every plan, every option, and what you actually pay for your profile.
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Campaigner, the key numbers
What each Campaigner plan costs
Here are Campaigner's plans. Pricing follows your contact list size, not how many emails you send: you can send as much as you want within your tier. Prices shown monthly; annual billing saves about 18%. SMS is included from the Essential plan, otherwise it's an add-on.
Prices in USD, billed monthly. Checked June 2026.
Starter
To get email marketing going
~$48/month billed yearly
- 5,000 contacts included
- Unlimited sends within the tier
- Drag-and-drop editor and templates
- Basic automation, segmentation
- A/B testing and reporting
Essential
To scale up
~$147/month billed yearly
- 25,000 contacts included
- Dynamic content and personalization
- Multivariate testing
- 1,000 SMS/month plus a free number
- Everything in Starter
Advanced
High volume and deliverability
~$532/month billed yearly
- 100,000 contacts included
- Higher SMS limits
- Full feature set and advanced support
- Deep workflows and reporting
eCommerce
Shopify and Magento stores
up to $149.95/month
- Unlimited contacts
- Shopify and Magento sync
- All Advanced plan features
- Built for e-commerce
Prices checked June 2026 on campaigner.com and cross-referenced across several sources. Pricing follows your contact list size: past the included tier, the price rises. Annual prices are calculated using the stated 18% discount, to confirm on the official page. A Custom quote-based plan exists for very large volumes.
Campaigner is paid in options
The listed price covers email only, within your contact tier. Several line items push the bill up, and the jump between plans is steep. Here's what costs extra.
SMS module
SMS costs $45/month as an add-on on the Starter plan (1,000 SMS per month plus a free number), nearly 76% on top of the headline price. It's only included from the Essential plan up.
The jump between tiers
Moving from Starter to Essential pushes the bill from $59 to $179/month, a 3x jump. Since pricing follows contacts, crossing 5,000 contacts forces you up a tier even if you don't use the advanced features.
Reputation Defender and add-ons
The sending-reputation add-on is billed at around 20% of your plan cost. Other modules (Capture, AI Insight Builder, transactional email) are quote-based or extra.
The card-required trial
The 30-day free trial asks for a credit card at signup and auto-converts to a paid plan if you don't cancel. Put the renewal date in your calendar to avoid a surprise charge.
- Under 5,000 contacts? The Starter plan may be enough.
- Want SMS on Starter? Add $45/month to your math.
- Past 5,000 contacts? You move to Essential, a 3x jump.
- Care about deliverability? Reputation Defender is extra.
- Note the trial end date: the card is charged if you don't cancel.
How we size the real cost
Campaigner's listed price doesn't tell you what you really pay, because SMS and some add-ons are extra. For a small sender's full setup, we start from the Starter plan and add the SMS module, billed monthly. Here's the breakdown.
- Starter plan5,000 contacts, unlimited sends$59
- SMS module1,000 SMS/month plus a free number$45
- Total per monthNearly 2x the listed headline price~$104
- Billed yearlyWith the 18% discount applied~$85
Estimate based on the entry plan with SMS. Adjust for your contact volume and the options you actually need.
What you actually pay per month
The price depends on your contact list and the options you add. Four typical profiles, billed monthly, assumptions stated.
Estimates in USD, monthly. Any add-ons not included.
Small sender
Email only
- Starter plan only
- 5,000 contacts, unlimited sends
- No SMS, no add-ons
Starter + SMS
Email plus SMS
- Starter plus SMS module ($45)
- Email and 1,000 SMS per month
- Nearly 2x the headline price
Growing SMB
Larger list
- Essential plan, 25,000 contacts
- SMS included (1,000/month)
- Dynamic content and testing
High volume
Large base
- Advanced plan, 100,000 contacts
- Higher SMS limits
- Advanced deliverability and support
Estimates billed monthly (June 2026). Annual billing removes about 18%. Campaigner's pricing follows list size, not email volume: growing your contacts changes your tier even without a new feature.
Campaigner's price versus the alternatives
Campaigner's entry plan compared with mainstream email marketing tools. Campaigner is clearly pricier at entry, but targets high send volumes and deliverability. Sort by price or score.
| Best for | Model | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 2 | Brevo | Cheapest entry | Per email | 4.2/5 | Free then ~$9/month | ✓ | Startups and SMBs | Visit → |
| 3 | Mailchimp | Best known | Per contact | 4.0/5 | ~$13/month | ✓ | Micro-businesses and creators | Visit → |
| 1 | Campaigner | High volume | Per contact | 3.0/5 | $59/month | — | SMB to high volume | Visit → |
Entry prices checked June 2026. Campaigner bills per contact like Mailchimp, but starts far higher ($59 versus ~$13). Brevo bills on emails sent and offers a real free plan, which makes it unbeatable on small volumes. Campaigner mainly pays off for large senders who care about deliverability.
So, is Campaigner expensive?
Our take: the headline price is high against mainstream rivals, but the model targets a different market. Here's when it's worth it, and when it stings.
Good value if…
You send high volumes and need serious deliverability, unlimited sends within your tier, and built-in SMS. At that level Campaigner holds up against premium tools, and unlimited sending avoids nasty volume-based bill surprises.
Too expensive if…
You're starting out with a small list. At $59/month for 5,000 contacts, Campaigner costs 4 to 5 times more at entry than Brevo or Mailchimp, and adding SMS nearly doubles the bill. For that profile a cheaper tool works out far more economical.
The verdict
Campaigner is a solid tool for large senders, as long as you accept a high entry price. Take the Starter plan alone, add SMS only if you need it, and switch to annual to shave 18%. Below a few thousand contacts, look at Brevo first.
- Pay yearly: about 18% off on every plan.
- Stay on Starter alone while you're under 5,000 contacts.
- Add SMS ($45) only if you actually use it.
- Use the 30-day trial, but note the date: the card gets charged.
- Watch your contact count so you don't jump a tier by accident.
Frequently asked questions about Campaigner pricing
How much does Campaigner cost per month?
Campaigner starts at $59/month on the Starter plan billed monthly, for 5,000 contacts, or about $48/month annually with the 18% discount. But that price covers email only. If you add the SMS module ($45/month), a real setup lands closer to $104/month. Higher plans climb to $179/month (Essential, 25,000 contacts) and $649/month (Advanced, 100,000 contacts). The smart move is to stay on Starter alone while your list stays under 5,000 contacts.How much does Campaigner cost per year?
On annual billing Campaigner applies about 18% off, so roughly $580/year for the Starter plan (about $48/month), $1,760/year for Essential and $6,380/year for Advanced, for email alone. Annual works out to roughly two months free versus monthly. If you add SMS on Starter, budget around $1,020/year. Always check the exact price on the official page before paying, since tiers vary with your contact count.Does Campaigner have a free plan?
No, Campaigner has no permanent free plan. It does offer a 30-day free trial with full access to the features of your chosen plan, for up to 1,000 contacts. Watch out: a credit card is required at signup, and the trial auto-converts to a paid plan if you don't cancel before it ends. It's enough to test the editor, automations and deliverability before committing, but put the renewal date in your calendar.Is SMS included in Campaigner's price?
Not on the Starter plan. There SMS is an add-on billed at $45/month, which includes 1,000 SMS per month and a free phone number, nearly 76% on top of the headline price. From the Essential plan ($179/month) up, SMS is included natively with 1,000 monthly sends, and higher plans offer larger limits. If you plan to do SMS marketing from day one, fold that $45 into your math or go straight to Essential.How much does a full Campaigner setup cost?
For a small sender who wants email and SMS, budget about $104/month billed monthly: the Starter plan ($59) plus the SMS module ($45). That's nearly twice the listed headline price. On annual billing, with the 18% discount, this setup drops to around $85/month. For an SMB with a larger list, the Essential plan at $179/month already includes SMS and 25,000 contacts. If you don't need SMS and your list stays small, you can stay on Starter alone at $59/month.Is Campaigner more expensive than Mailchimp or Brevo?
Yes, clearly, at entry. Campaigner starts at $59/month while Mailchimp starts around $13/month and Brevo offers a free plan then pricing from about $9/month. Campaigner and Mailchimp bill per contact, whereas Brevo bills on emails sent, which makes Brevo very cheap on large lists you email infrequently. Campaigner mainly makes sense if you send high volumes and advanced deliverability and unlimited sending matter more to you than the entry price.Does Campaigner's price depend on how many emails you send?
No. Campaigner's price follows your contact list size, not the number of emails you send. Within your plan's tier you can send as many campaigns as you want with no per-send charge. However, once your list passes the included contacts (5,000 on Starter, 25,000 on Essential), you must move up a tier even if you don't use the advanced features. That's the thing to watch: it's the growth of your list, not your send volume, that pushes the bill up.Is there a discount for paying Campaigner yearly?
Yes. Annual billing saves about 18% on every plan, which Campaigner presents as roughly two months free. The Starter plan drops from about $59 to about $48/month, and Essential from about $179 to $147/month. That's the main reliable way to pay less for Campaigner. Be wary of third-party coupon pages promising dramatic discounts: the safe lever is the annual commitment, plus only subscribing to the options you genuinely need.How much does Campaigner cost for an e-commerce store?
Campaigner offers a dedicated eCommerce plan billed between $79.95 and $149.95/month depending on options, with unlimited contacts, Shopify and Magento sync and all Advanced plan features. It's appealing if you have a large customer base, since you don't pay per contact like the standard plans. For a store whose list quickly exceeds the usual tiers, this plan can work out cheaper than scaling up Starter, Essential or Advanced. Compare based on your real list size.Can you cancel Campaigner easily?
The subscription cancels from your account, but the point to watch sits at the free trial: since a credit card is requested at signup, the 30-day trial auto-converts to a paid plan if you don't cancel before it ends. So note the date to avoid an unwanted charge. For active subscriptions, check your commitment terms, especially if you took an annual plan. Also remember to export your contacts and data before closing your account.
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