How much does Apollo.io cost?
The real price of the sales data and outreach tool, plan by plan, seats included.
Short answer: Apollo.io starts at $49/user per month on the Basic plan billed annually ($59 month to month), and there is a free plan with no card required. But that is the price for a single seat. Because Apollo bills per user, the bill multiplies with every team member, and phone credits plus overages can push it higher. You will find every plan, the per-seat math, and what you really pay based on your profile below.
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Apollo.io, the key numbers
How much each Apollo.io plan costs
Here are the four plans. Apollo bills per user, so every price below is for a single seat: multiply by your team size. Prices shown are annual, the lowest tier; month to month is roughly 17 to 20 percent higher. Each plan includes a yearly pool of data credits used to reveal emails and phone numbers.
Prices in USD, billed annually, per user. Checked June 2026.
Free
To try Apollo.io
no card required
- Generous monthly email credits (work domain)
- 5 mobile credits per month
- A few exports per month
- 2 active sequences
- Gmail integration only, no AI
Basic
For solo sellers getting started
$59/user per month, monthly
- Tens of thousands of data credits per year
- Unlimited email sequences
- CRM integration (HubSpot, Salesforce)
- Open and click tracking
- No AI features yet
Professional
For teams that need AI and a dialer
$99/user per month, monthly
- Everything in Basic, more credits per year
- AI-assisted email writing
- Dialer with call recording
- Advanced reporting
- Advanced CRM sync
Organization
For larger sales teams
$149/user per month, monthly
- Minimum 3 seats required
- 200 mobile credits per user per month
- International dialer
- Custom reports
- The highest yearly credit pool
Prices checked June 2026 on apollo.io/pricing and cross-referenced across several sources. Annual prices ($49/$79/$119) are consistent between sources; the yearly credit volumes vary by source, so confirm the exact figures on the official page. Organization requires a minimum of 3 seats.
What makes Apollo.io cost more
The headline price is per seat, not per company. That single fact drives most of the cost, and a few credit mechanics do the rest. Here is what actually inflates the bill.
Per-seat billing
Every plan is priced per user. Five reps on Professional means five times $79, not a flat team rate. This is the main cost lever: model your spend by headcount, not by the sticker price.
Phone credits cost 8x
Revealing a mobile number costs around 8 credits, versus 1 for an email. If your team prospects by phone, the yearly credit pool drains fast and you hit overages sooner than you expect.
Credit overages
Once the monthly quota is gone, extra credits run about $0.20 each (minimum 250 credits per top-up), and there is no rollover. Heavy data months can add a meaningful line to the invoice.
Inbound add-on and dialer
The Inbound module is roughly $149/month on top of your plan. The international dialer caps minutes (about 357/month on Organization); beyond that, you pay for an add-on.
- Count your seats first: the bill multiplies per user.
- Prospecting by phone? Budget for the 8x mobile credit cost.
- Watch the monthly credit quota: overages are ~$0.20 each, no rollover.
- Organization forces a minimum of 3 seats, so the floor is 3 x $119.
- Skip the Inbound add-on (~$149/month) unless you truly need it.
How we price the real cost
Apollo's headline number is per user, so it does not tell you what a team really pays. To estimate the real cost, we multiply the annual per-seat price by realistic team sizes and flag the credit mechanics that push it higher. Here is the breakdown.
- Solo on BasicOne seat, annual billing$49
- Solo on ProfessionalAI writing, dialer, call recording$79
- Team of 3 on Professional3 x $79, the common team setup~$237
- Organization (min 3)3 x $119, the entry floor~$357
Estimates on annual billing per seat. Adjust for your team size, credit usage and any add-ons you actually need.
What you actually pay per month
Your bill depends on team size and credit usage. Four typical profiles, on annual billing, assumptions noted.
Estimates in USD, annual, per seat. Add-ons and overages not included.
Solo, Basic
Single seat
- Basic plan, one user
- Unlimited sequences, CRM sync
- No AI, no dialer
Solo, Professional
Single seat, full features
- Professional plan, one user
- AI email writing and dialer included
- Advanced reporting and CRM sync
Team of 3, Professional
Common team setup
- 3 x $79 on Professional
- AI, dialer and reporting for the whole team
- Most representative team scenario
Organization, min 3
Entry floor
- 3 x $119, the minimum on Organization
- 200 mobile credits/user, international dialer
- Custom reports and highest credit pool
Estimates on annual billing (June 2026), based on multiplying the per-seat price by team size. Adjust for your real headcount. The bill climbs further with phone credits (about 8x an email) and overages (~$0.20/credit) if you prospect by phone heavily.
Apollo.io's price against the alternatives
Apollo's entry price compared with the other sales data and outreach tools buyers weigh against it. Sort by price or by score. Apollo bundles its B2B database from the entry plan, which is its main edge on value.
| Best for | Model | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 |  Apollo.io | Data included | Per seat | 4.3/5 | $49/user/mo | ✓ | Solo to mid-team | Visit → |
| 3 | Instantly | Volume pricing | Per volume | 4.3/5 | $37.60/mo | — | Cold email at scale | Visit → |
| 2 | Lusha | Monthly flexibility | Per seat | 4.1/5 | ~$49/user/mo | ✓ | Data on demand | Visit → |
| 4 | ZoomInfo | Enterprise data | Custom quote | 4.0/5 | Custom quote | — | Enterprise | Visit → |
Entry prices checked June 2026. Apollo and Lusha both bill per seat at a similar entry price (~$49/user), while Instantly bills per volume (different category, but buyers compare them). ZoomInfo has no public pricing and quotes custom deals, usually several thousand dollars a year, well above Apollo.
So, is Apollo.io expensive?
Our take after using it: the entry price is competitive and the bundled database is the real value, but per-seat billing and phone credits decide whether it stays affordable. Here is when it is worth it, and when it stings.
Good value if…
You are solo or a small team and you need data plus outreach in one tool. At $49/user with the B2B database included from the entry plan, Apollo is one of the better value plays for sellers who would otherwise pay separately for data and sequencing.
Too expensive if…
You have a large team prospecting by phone. Per-seat billing multiplies fast, mobile credits cost about 8x an email, and overages run ~$0.20 each with no rollover. At that point the invoice climbs well past the sticker price.
The verdict
Apollo.io is a strong all-in-one at a fair entry price, as long as you reason per seat. Start on the free plan or Basic, add seats only when reps need them, and keep an eye on phone credits to avoid overage surprises.
- Pay annually: roughly 17 to 20 percent off versus monthly.
- Start on the free plan to test data quality before committing.
- Add Professional only for reps who need AI and the dialer.
- Avoid Organization unless you have at least 3 seats to fill.
- Track credit usage monthly so phone reveals do not trigger overages.
Frequently asked questions about Apollo.io pricing
How much does Apollo.io cost per month?
Apollo.io starts at $49/user per month on the Basic plan billed annually, or $59/user per month month to month. Professional is $79/user annually ($99 monthly) and Organization is $119/user annually ($149 monthly, with a 3-seat minimum). Because Apollo bills per user, the real monthly cost is that price multiplied by your team size: a team of three on Professional runs about $237/month. There is also a free plan at $0. Start small and add seats only as reps need them.How much does Apollo.io cost per year?
On annual billing, Basic works out to about $588/user per year ($49 x 12), Professional to about $948/user per year and Organization to about $1,428/user per year. Annual billing saves roughly 17 to 20 percent versus paying monthly. For a team of three on Professional, budget around $2,844/year before any credit overages or add-ons. Always confirm the exact figure on the official page before you commit, since tiers can change.Does Apollo.io have a free plan?
Yes. Apollo.io offers a permanent free plan at $0 with no card required. It includes a generous monthly pool of email credits on work domains, about 5 mobile credits per month, a few exports, 2 active sequences and Gmail integration. It does not include AI features or advanced CRM sync. The free plan is enough to test data quality and basic outreach on a handful of prospects before deciding whether to upgrade to a paid seat.Why is Apollo.io billed per user?
Apollo prices every plan per seat, so the cost multiplies with each team member. Five reps on Professional means five times $79, not a flat team rate. This is the single biggest driver of your bill, so model your spend by headcount rather than the sticker price. The upside is that data credits scale with seats too, but the practical lesson is to add paid seats only for reps who actually use the tool day to day.How much do phone credits cost on Apollo.io?
Revealing a mobile number costs about 8 credits, compared with 1 credit for an email. That 8x difference drains your yearly credit pool quickly if your team prospects by phone. Once the monthly quota is gone, extra credits run about $0.20 each with a minimum top-up of 250 credits, and there is no rollover. If phone outreach is core to your motion, budget for credit overages on top of the per-seat price, or lean on email reveals where you can.What happens if I run out of credits on Apollo.io?
When your monthly credit quota is used up, you can buy more at roughly $0.20 per credit, with a minimum purchase of 250 credits. Credits do not roll over from month to month, so unused balance is lost at the reset. This matters most for teams doing heavy phone prospecting, since mobile reveals cost about 8 credits each. To control cost, track usage through the month and reserve mobile reveals for your highest-priority accounts.Is Apollo.io more expensive than Lusha or ZoomInfo?
It depends on the comparison. Lusha sits at a similar entry price, around $49/user per month, and both bill per seat, so they are close on entry cost. ZoomInfo has no public pricing and quotes custom deals, usually several thousand dollars a year, which puts it well above Apollo for most buyers. Instantly is cheaper at $37.60/month but bills per volume for cold email, a different category. For data plus outreach in one tool, Apollo is competitive at the entry tier.Is the B2B database included in Apollo.io's price?
Yes. Apollo bundles its B2B contact database into every plan through a yearly pool of data credits, used to reveal emails and phone numbers. This is its main value edge: you get data and outreach in one subscription instead of paying separately. Credit volumes grow with the plan tier, from tens of thousands per year on Basic up to the largest pool on Organization. Just remember that mobile reveals cost about 8 credits each, so phone-heavy teams burn through the pool faster.Is there a discount for paying Apollo.io annually?
Yes. Annual billing saves roughly 17 to 20 percent versus monthly on every paid plan: Basic drops from $59 to $49/user, Professional from $99 to $79/user and Organization from $149 to $119/user. Annual commitment is the main lever to pay Apollo less. Beyond that, the best savings come from buying only the seats you need, staying on the free plan or Basic until reps require AI and the dialer, and keeping credit usage under your monthly quota.How much does Apollo.io cost for a team?
Because Apollo bills per seat, multiply the per-user price by your headcount. A team of three on Professional runs about $237/month ($79 x 3), and the Organization plan has a 3-seat minimum, so its floor is about $357/month (3 x $119). Add phone credit overages (~$0.20 each, mobile reveals at about 8 credits) and the optional Inbound add-on (~$149/month) if you use them. For larger teams, request a quote and model the bill by seats before committing.
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