The Kit agency.A newsletter that grows.
Kit (formerly ConvertKit) can run broadcasts, automations, forms and landing pages, but an empty account with no tags or sequences just sits there. We build the newsletter, design tags and segments, migrate you off Mailchimp, and set up SPF and DKIM so emails land.
★★★★★Verified Trustpilot reviews · AI, automation & growth agency
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GeminiA Kit agency grows your newsletter, not just opens the account.
Anyone can sign up for Kit. Building the broadcasts and automations, designing tags and segments, and migrating you in cleanly is a different job. Here are the four things we own.
- Newsletter
Broadcasts and sequences your audience actually opens
A Kit account with no rhythm isn't a newsletter. We set up your broadcasts and your welcome sequences, structure the publishing cadence, and wire the forms and landing pages that turn readers into subscribers. We connect the Creator Network so you get recommended by adjacent creators, and we put a template system in place so sending an email stops being a half-day job.
See a typical setup - Visual automations
Visual automations for your real subscriber journeys
The leverage in Kit isn't blasting one list, it's automations that react to behaviour. We build visual automations on the canvas for the journeys that matter: onboarding new subscribers, nurturing toward a launch, re-engaging people who went quiet, tagging by interest so the next email lands right. Each path is scoped to a goal, tested end to end, and documented so you can edit it without us.
See the method - Tags & segments
Tags and segments, not one giant list
Kit is most useful when it knows who's who. We set up your tags and segments so subscribers are sorted by interest, source and behaviour, then point your automations and broadcasts at the right slices. We also handle the plumbing that keeps it reliable: forms and landing pages feeding the right tags, the API and integrations to your site and checkout, and clean data instead of a list nobody trusts.
See the integrations - Migration & deliverability
Land in the inbox, not the promotions tab
A bigger list means nothing if the emails don't arrive. We migrate you off Mailchimp or Substack cleanly (subscribers, tags, sequences, forms), set up SPF and DKIM on your sending domain, warm it sensibly, and watch deliverability so you reach the inbox. We're an automation and AI agency first, so your Kit setup plugs into the rest of your stack instead of living on its own island.
See AI enablement
We set up Kit like a growth system, not a tool you forget.
Most Kit accounts die the same way: signed up, no tags, no sequences, a couple of broadcasts sent to one giant list, then silence. So we treat it like infrastructure: forms and landing pages that grow the list, a clean sending domain, visual automations that react to behaviour, and a team trained to run it.
- Audit · map your list, your content cadence, and where subscribers leak
- Setup · forms, landing pages, broadcasts, tags and a clean sending domain
- Build · visual automations for onboarding, launches and re-engagement
- Enable · train your team on Kit so you run it without us
We run newsletters on Kit ourselves.
We don't sell a partner tier. We use Kit to run our own broadcasts and automations, so we set it up the way it actually works: clean tags and segments, automations scoped to a goal, a warmed sending domain, and data that flows back to the stack. That's exactly what's missing when a setup ends at creating the account.
- We run newsletters and automations on Kit ourselves, so we set it up the way it actually works, not the way a feature page suggests.
- Clean data by default: we wire tags, segments and forms so your automations fire on the right people instead of blasting one list.
- You leave autonomous: the setup is documented and yours, so your team edits broadcasts and automations without us.
- No badge to sell. We're judged on whether your list grows and your emails land, not on a partner tier.
Kit at the core, your growth stack around it.
We configure the parts that turn an empty account into a newsletter that grows, then connect them to your site and your stack. Here's what a real setup covers.
- Setup
Forms & landing pages
We build the opt-in forms and landing pages that grow your list, wire them to the right tags, and connect them to your site so signups feed your automations instead of sitting in a spreadsheet.
- Setup
Broadcasts & templates
We set up your broadcast workflow and a reusable template system so sending a newsletter is fast and on-brand, with the link tracking and segments to send the right email to the right people.
- Setup
Visual automations
We build automations on Kit's visual canvas for onboarding, launches, re-engagement and tagging by behaviour, each one scoped to a goal, tested, and documented so your team can edit it.
- Setup
Tags, segments & data
We design a tagging and segmentation model that fits how you actually publish and sell, then keep the data clean so your sends are targeted instead of a blast to everyone.
- Setup
Migration from Mailchimp/Substack
We move your subscribers, tags, sequences and forms over without losing data or breaking flows, then rebuild what didn't port cleanly so you start on Kit with everything intact.
- Setup
Deliverability & API
We set up SPF and DKIM, monitor deliverability, and use the Kit API and integrations to connect commerce, your CRM and your site, so subscribers and sales stay in sync.
We map your newsletter, you leave with a plan.
Before quoting anything, we take 60 minutes to look at your list, your content cadence and where subscribers leak. You leave with an honest read on whether Kit is the right home, what to set up first, and which automations are worth building. Zero pitch, just a straight take on your email.
- An honest read on whether Kit fits your newsletter
- The forms, tags and deliverability to wire first
- The visual automations worth building
- A frank take on what Kit won't do well
How we run a Kit setup.
Five steps, in order. We don't send to your real list before deliverability is wired, we don't ship automations without testing them, and your team owns it at the end. Each step has a deliverable and you sign off before we move on.
- Step 1 · Newsletter audit
Map your list and where subscribers leak
We sit down with you and look at the real picture: list size and health, open and click trends, where signups come from, which sequences exist and which never got built. We check your forms, landing pages and current tool. Half the value is telling you whether Kit is the right home for your newsletter or whether something else fits, so you don't migrate into the wrong tool.
- Step 2 · Setup & migration
Set up Kit and migrate without losing data
We build your forms, landing pages and broadcast workflow, design the tags and segments, and set up SPF and DKIM on your sending domain. If you're coming from Mailchimp or Substack, we move subscribers, tags, sequences and forms over cleanly and rebuild what didn't port. You sign off before any send goes out to your real list.
- Step 3 · Build automations
Visual automations for the journeys that matter
We build automations on Kit's visual canvas for the work that grows a newsletter: a welcome sequence that earns the next open, a launch flow tagged by interest, re-engagement for quiet subscribers, and behaviour-based tagging so the right email reaches the right person. Each path is scoped to a goal, tested end to end, and documented so you own it.
- Step 4 · Integrate
Connect Kit to your site, checkout and stack
We wire Kit into the rest of your stack so it isn't a side island. Forms on your site feeding the right tags, the Kit API and integrations to your CRM and commerce, digital products and subscriptions selling through Kit, and the Creator Network switched on. Everything ships with clean data and tracking from day one, so subscribers and sales stay in sync.
- Step 5 · Enable & hand over
Train your team, then get out of the way
We train you and your team on the Kit workflow that actually works: writing a broadcast, editing an automation, reading the segments, keeping the list clean. The setup is documented so a new hire can inherit it. If you want to go deeper, our automation training covers the API and integrations end to end. If you want us on call for what scales next, we talk about that separately.
We're judged on the list that grows.
No partner badge to display, so we lead with what matters: feedback from the creators and teams whose Kit setup we ran, and whether their list kept growing and their emails kept landing after we left. Our Trustpilot reviews come from those people, not from a marketing deck.
- The setup is documented and owned by your team
- Tags, segments and deliverability wired before the first send
- Automations scoped, tested, and easy to edit
- Trustpilot reviews come from the creators we set Kit up for
The questions we get asked on repeat.
What does a Kit agency actually do?
A Kit agency sets up Kit (formerly ConvertKit) so your newsletter actually grows, instead of leaving you with an empty account nobody configured. We build your forms and landing pages, structure your broadcasts and sequences, design your tags and segments, build visual automations for onboarding and launches, set up SPF and DKIM for deliverability, and migrate you off Mailchimp or Substack cleanly. The point is subscribers and sales going up, not a tool you log into once a month and ignore.How much does a Kit setup cost?
It depends on scope: a clean setup and migration is nothing like building a full automation suite with launch flows and a commerce integration. We don't throw out a flat package. We start with a free 60-minute audit to find what your newsletter actually needs, then quote a fixed scope. The Kit subscription itself you pay Kit directly; it scales with your subscriber count, and we set up the account so you're not paying for a list full of dead contacts.Can you migrate us from Mailchimp or Substack to Kit?
Yes, and doing it cleanly is most of the job. We move your subscribers, tags, sequences and forms across, rebuild anything that doesn't port one-to-one (list-based logic from Mailchimp rarely maps straight onto Kit's tags and segments), and check deliverability before your first send. We schedule the switch so your audience doesn't notice a thing, and you keep your history. The goal is landing on Kit with everything intact, not a half-imported list you can't trust.Is Kit the right tool for us, or should we use something else?
Honest answer: Kit is built for creators and newsletters, coaches, course sellers, writers, podcasters, and consultants who publish to an audience. It's excellent at broadcasts, visual automations, forms and landing pages, and selling digital products. It is not built for transactional email (receipts, password resets) or heavy ecommerce flows with deep product catalogues and abandoned-cart logic. If that's you, we'll say so and point you at a tool that fits, instead of forcing Kit where it won't shine.What can you build with Kit's visual automations?
Kit's visual automation canvas lets you build subscriber journeys that react to behaviour and tags. We build welcome sequences that earn the next open, launch flows segmented by interest, re-engagement paths for quiet subscribers, and behaviour-based tagging so the right broadcast reaches the right people. Each automation is scoped to one goal, tested end to end, and documented so your team can edit it. The aim is the right email at the right time, not one blast to your whole list.Will you help with deliverability so emails land in the inbox?
Yes, because a big list is worthless if the emails go to spam. We set up SPF and DKIM on your sending domain, warm a new domain sensibly, keep your list clean so engagement stays high, and watch the metrics that move you from the promotions tab to the inbox. Kit has strong deliverability for creator email, but it still depends on your domain setup and list hygiene, and that's the part we handle so your sends actually get read.Can you connect Kit to our site, CRM and commerce?
Yes, that's where Kit earns its place in your stack. We wire your forms and landing pages into your site so signups feed the right tags, use the Kit API and native integrations to sync with your CRM and tools, and set up commerce so you sell digital products and subscriptions through Kit with clean data flowing back. We turn on the Creator Network too, so adjacent creators recommend your newsletter and your list grows on autopilot.Do you train our team or just set it up?
Both, and the training is where it sticks or dies. A Kit account nobody knows how to drive gets abandoned. We train you and your team on the workflow that works: writing and sending a broadcast, editing a visual automation, reading your segments, keeping the list clean. The setup is documented so a new hire inherits it. If you want to go deeper, we run automation training that covers the Kit API and integrations end to end so you build the next flow without us.
Stop sitting on an empty account. Set it up right.
A 60-minute audit, your newsletter mapped, a setup plan with the automations and deliverability baked in. If your team can run it in-house after setup, we'll hand you the playbook. If we're the right fit, we handle it.