The Apollo.io agency.More meetings booked.
Apollo gives you a huge B2B database, sequences and a dialer, but default filters just spit out a junk list and torch your domain. We build your ICP filters, set up sequences across email, dialer and LinkedIn, sync your CRM and lock down deliverability so volume lands in the inbox.
★★★★★Verified Trustpilot reviews · AI, automation & growth agency
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GeminiAn Apollo.io agency makes it book meetings, not just installs it.
Anyone can buy the seats. Building the ICP so the database serves your offer, designing sequences that get replies, and protecting your deliverability is a different job. Here are the four things we own.
- Targeting
Apollo.io tuned to your real ICP, not a broad list
A seat with default filters gives you a junk list. We build your ICP in Apollo: the right job titles, seniority, headcount, industry, geography and tech stack, plus intent data and the hiring or funding signals that mean someone is in-market now. We save the searches your reps actually run, so the contact and company database works for your offer instead of dumping ten thousand names nobody will email.
See a typical setup - Sequences
Sequences that get replies, not spam folders
The list is half the job; the outreach is the other half. We build multi-step sequences across email, the Apollo dialer and LinkedIn tasks, with the conditional logic and dynamic variables that make each touch feel written for one person. We pace the sends, warm the mailboxes, and tune the copy so you book meetings instead of training the spam filters. The goal is a sequence your reps trust, not one they mute.
See the method - CRM & enrichment
Synced to your HubSpot or Salesforce, kept clean
Apollo is most useful when it feeds your CRM instead of fighting it. We wire the HubSpot or Salesforce sync, set the field mapping and dedupe rules so reps see one clean record, and run enrichment to fill the gaps in your existing data. We use the LinkedIn extension and the API where it pulls weight, so contacts and accounts stay current and your pipeline reporting actually reflects reality.
See the integrations - Deliverability & ops
You send more, without burning your domain
Volume without deliverability is how you end up in spam and off the radar. We set up SPF, DKIM and DMARC, warm and rotate the right sending identities, watch bounce and reply rates, and keep the data hygiene tight so your main domain stays safe. We are an automation and growth agency first, so Apollo plugs into the rest of your outbound stack instead of sitting in its own corner.
See growth enablement
We set up Apollo.io like a revenue system, not a list dump.
Most Apollo rollouts die the same way: seats bought, default filters, a sequence blasted to a stale list, deliverability tanked, and the team concludes it doesn't work. So we treat it like infrastructure: a tight ICP, enriched data, sequences paced for replies, and a domain protected before a single send goes out at volume.
- Audit · map your ICP, your offer, your current data and where outbound leaks
- Setup · ICP filters, saved searches, enrichment and clean CRM sync
- Build · sequences across email, dialer and LinkedIn, paced and personalized
- Protect · deliverability wired and monitored so volume doesn't burn the domain
We run outbound with Apollo ourselves.
We don't sell a partner tier. We use Apollo to run real outbound, so we set it up the way it actually converts: a tight ICP, enriched and deduped data, sequences paced for replies, and authentication that keeps the domain safe. That's exactly what's missing when a setup ends at handing out seats and a list.
- We run outbound with Apollo ourselves, so we set it up the way it actually converts, not the way a feature tour suggests.
- Deliverability first: we wire authentication, warming and data hygiene so more volume doesn't mean more spam folders.
- You leave autonomous: the ICP, sequences and sync live in your workspace, so your team owns it without us.
- No badge to sell. We're judged on whether your reps book more meetings after we leave, not on a partner tier.
Apollo.io at the core, your outbound stack around it.
We configure the parts that turn a database into booked meetings, then connect them to how your team already sells. Here's what a real setup covers.
- Setup
ICP filters & saved searches
We build your ideal customer profile in Apollo with the right title, seniority, headcount, industry, geography and tech filters, then save the searches your team runs so the database serves your offer.
- Setup
Sequences & cadences
We design multi-step sequences across email, dialer and LinkedIn with conditional logic and dynamic variables, paced and personalized so each touch earns a reply instead of a spam report.
- Setup
Data enrichment & hygiene
We run enrichment on your contacts and accounts, fill the gaps in email and phone data, and set dedupe and validation rules so reps work from one clean record, not three stale ones.
- Setup
CRM sync (HubSpot / Salesforce)
We wire the two-way sync, map fields, and set the rules that stop Apollo and your CRM from fighting, so prospecting activity lands where your pipeline reporting can see it.
- Setup
Deliverability setup
We configure SPF, DKIM and DMARC, warm and rotate sending identities, and monitor bounce and reply rates so you send more volume without burning your primary domain.
- Setup
Reporting & API
We set up the dashboards that show what is actually working, and use the Apollo API and LinkedIn extension to connect prospecting to the rest of your outbound stack.
We map your outbound gap, you leave with a plan.
Before quoting anything, we take 60 minutes to look at your ICP, your offer, your current data and where your outbound leaks. You leave with an honest read on what Apollo fixes, what to set up first, and how to protect your domain. Zero pitch, just an operator's take on your pipeline.
- An honest read on where Apollo helps your outbound
- The ICP filters and data work to wire first
- The sequences worth building and the ones to cut
- A frank take on what it won't fix
How we run an Apollo.io setup.
Five steps, in order. We don't let the volume scale before deliverability is wired, we don't launch sequences against a stale list, and your team owns it at the end. Each step has a deliverable and you sign off before we move on.
- Step 1 · Outbound audit
Map your ICP and where outbound leaks today
We sit down with your sales team and look at the real gaps: a fuzzy ICP, lists nobody trusts, sequences that hit spam, a CRM full of stale duplicates. We check your domain health, your current Apollo usage and your CRM. Half the value is telling you where Apollo helps and where it won't, so you don't pour budget into a tool against a problem it can't fix.
- Step 2 · Targeting & data
Build the ICP filters and keep the data clean
We build your ideal customer profile in Apollo with the right title, seniority, headcount, industry, geography and tech filters, layer in intent and hiring signals, and save the searches your reps run. Then we enrich your contacts, fill the gaps in email and phone data, and set dedupe rules so the list is tight before a single email goes out.
- Step 3 · Sequences
Sequences that book meetings, not spam reports
We build multi-step sequences across email, the Apollo dialer and LinkedIn tasks, with conditional logic and dynamic variables so each touch feels written for one person. We pace the sends, set the right reply handling, and write copy your reps will actually run. Every sequence ships with the tracking to see what books meetings and what to cut.
- Step 4 · CRM & deliverability
Sync the CRM and protect the domain
We wire the HubSpot or Salesforce sync with clean field mapping and dedupe, so prospecting activity lands in your pipeline. Then we lock down deliverability: SPF, DKIM and DMARC, mailbox warming and rotation, bounce and reply monitoring. The point is more volume that lands in the inbox, with your main domain kept off the blocklists.
- Step 5 · Enable & hand over
Train the team, then get out of the way
We train your reps on the workflow that works: run the saved searches, personalize at the variable level, read the reply and deliverability dashboards, keep the data clean. The playbook lives in your workspace so new hires inherit it. If you want to go deeper, our growth training covers outbound end to end. If you want us on call for what scales next, we talk about that separately.
We're judged on the meetings booked.
No partner badge to display, so we lead with what matters: feedback from the sales teams whose Apollo setup we ran, and whether they kept booking meetings after we left. Our Trustpilot reviews come from those teams, not from a marketing deck.
- The ICP, sequences and sync live in your workspace, owned by your team
- Deliverability and clean data wired before the volume scales
- Sequences paced for replies, tracked, and tuned over time
- Trustpilot reviews come from the teams we set Apollo up for
The questions we get asked on repeat.
What does an Apollo.io agency actually do?
An Apollo.io agency sets the platform up for prospecting so it books meetings, instead of leaving you with seats and a junk list. We build your ICP filters and saved searches against Apollo's B2B contact and company database, run data enrichment to clean your records, build sequences across email, dialer and LinkedIn, sync your HubSpot or Salesforce, and lock down deliverability with SPF, DKIM and DMARC. The point is reps booking meetings, not a tool a few people open once and abandon.How much does an Apollo.io setup cost?
It depends on scope: a targeting-and-sequences setup is nothing like enriching a messy database, wiring a two-way CRM sync and rebuilding deliverability. We don't throw out a flat package. We start with a free 60-minute audit to find where Apollo actually helps your outbound, then quote a fixed scope. The Apollo.io subscription itself you pay Apollo directly; we set up the credits, exports and seats so the bill stays predictable.Will Apollo.io hurt our email deliverability?
Only if it's set up carelessly, and protecting deliverability is a big part of the job. We configure SPF, DKIM and DMARC, warm and rotate the right sending identities, pace the volume, and watch bounce and reply rates so a bad list or aggressive cadence doesn't burn your primary domain. Sending more without deliverability just lands you in spam. We wire the authentication and data hygiene first, then scale the volume inside what your domain can carry.How accurate is Apollo.io's contact and email data?
Apollo runs one of the larger B2B databases with hundreds of millions of contacts, and for US and big-market data the email and phone coverage is strong. Be honest about the limits: EU and smaller-region accuracy is more uneven, and no provider is perfect. That's why we run enrichment, verification and dedupe before you send, and why we'll tell you when a region or niche needs a second data source layered in rather than trusting one list blindly.Can you sync Apollo.io with our HubSpot or Salesforce?
Yes, and that's where it earns its place. We wire the two-way sync, map the fields, and set dedupe rules so Apollo and your CRM stop fighting and reps see one clean record. Prospecting activity lands in your pipeline so your reporting reflects reality. We also use the API and LinkedIn extension where they pull weight. One note: Apollo is a sales-intelligence and engagement platform, not a full CRM, so it sits alongside HubSpot or Salesforce, it doesn't replace them.What can sequences in Apollo.io actually do?
Sequences are automated multi-step cadences that schedule emails, dialer calls and LinkedIn tasks so prospects get contacted consistently without manual follow-up. With conditional logic and dynamic variables, each touch can branch on a reply and feel written for one person. We build the cadence, pace the sends, set reply handling, and wire the tracking so you can see which steps book meetings and cut the ones that don't, instead of blasting the same template to everyone.Is Apollo.io the right fit for our team?
Often yes, but not always, and we'll say so. Apollo is a strong fit when you're running B2B outbound at volume and want database, sequences and dialer in one place. It's a weaker fit if your targets sit mostly in regions where its data is thin, or if you need a full CRM rather than a prospecting layer on top of one. In the audit we tell you honestly when another stack fits your motion better, instead of selling you a setup that won't convert.Do you train our team or just set it up?
Both, and the training is where adoption is won or lost. A platform nobody knows how to drive gets abandoned. We train your reps on the workflow that works: run the saved searches, personalize at the variable level, read the deliverability and reply dashboards, keep the data clean. The playbook goes into your workspace so new hires inherit it. If you want to go deeper, we run growth training that covers outbound end to end so your team scales the next campaign without us.
Stop blasting a junk list. Set it up right.
A 60-minute audit, your outbound gap mapped, a setup plan with deliverability baked in. If your team can run it in-house after setup, we'll hand you the playbook. If we're the right fit, we handle it.