How Much Does Sender Cost?
The real price of the email marketing tool, plan by plan, multiplier included.
Short answer: Sender has a free forever plan (2,500 contacts, 15,000 emails a month, no credit card), then paid plans from about $7/month on Standard. The detail that changes everything: Sender bills by the number of contacts, not the number of emails, and each plan includes a send quota equal to a multiplier of your list (12x on Standard, 24x on Pro). The entry price covers a small contact tier and climbs as your list grows. We walk through every plan and what you really pay for your profile.
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Sender, the key numbers
What each Sender plan costs
These are Sender's four plans. The price tracks your number of contacts, not your number of emails. Each plan includes a monthly send quota equal to a multiplier of your contacts: 12x on Standard, 24x on Professional. The entry price shown covers a small contact tier and rises with your list. Annual billing saves you roughly 15%.
Prices in USD, paid plans billed per contact (dynamic pricing). Checked June 2026.
Free Forever
The most generous free plan around
No credit card, never expires
- 2,500 contacts included
- 15,000 emails per month
- Automation, landing pages and forms
- Transactional email included
- Sender branding present, 1 user
Standard
To remove branding and send more
Per-contact pricing, rises with the list
- Email quota = 12x your contacts
- Sender branding removed, SMS included
- 3 seats, A/B testing
- Unlimited templates and landing pages
- Custom domain on landing pages
Professional
More volume and automation
- Email quota = 24x your contacts
- 10 seats, free SMS credits
- Advanced automation and reports (ecommerce)
- Priority support
- Dedicated IP available from 20,000 contacts
Enterprise
High volume and teams
- Unlimited emails, unlimited seats
- Dedicated success manager and SLA
- SSO (SAML v2), activity logs
- Phone support, advanced permissions
Prices checked June 2026 on sender.net/pricing and cross-referenced across sources. Sender does not publish a fixed public grid for Standard and Professional: the exact price depends on your contact count and only appears once you pick a volume in the calculator. The entry price (~$7 Standard, ~$14 Pro) reflects a small tier. The free plan was capped at 2,500 contacts as of October 2025, worth confirming on the official page.
What makes the bill climb
The headline price only covers a small contact tier. With Sender, the bill grows on several levers you do not see up front. Here is what really weighs on the total.
Your contact count
This is the main lever: the price is dynamic and climbs by tier as your list grows. A 1,000-contact list and a 25,000-contact list do not pay the same Standard rate. Think in list size, not email count.
Inactive contacts and duplicates
Unsubscribed and invalid addresses are billed until you delete them for good. And the same contact sitting in several lists counts more than once. Cleaning your base means paying less.
The email quota (multiplier)
Each plan includes a quota = multiplier x contacts (12x Standard, 24x Pro). If you send heavily, overage is billed: expect roughly $3.50 to $5 per extra 1,000 emails beyond your quota.
SMS, dedicated IP and transactional
SMS marketing (~$0.015/message) and transactional email (~$0.001/email) are pay-as-you-go. A dedicated IP, recommended at high volume, runs about $29/month and is only available from 20,000 contacts on Pro.
- Under 2,500 contacts? The free plan is often enough.
- Clean your inactive contacts and duplicates: they are billed.
- Size your send volume against the 12x or 24x multiplier.
- SMS and a dedicated IP cost extra, add them to your math.
- Pay annually to save roughly 15%.
How we size the real cost
Sender's headline price does not tell you what you really pay, because it depends on your list. To size the real cost we think in two steps: how many contacts you store (the price lever) and how many emails you send (the quota = multiplier x contacts). We work from the plans on annual billing, at realistic contact tiers.
- Contact countThe real price lever at SenderTier
- Email volumeQuota included per planx12 or x24
- Inactive and duplicatesBilled until deleted for good+ contacts
- OptionsSMS, dedicated IP, email overage+ add-ons
Per-contact estimates. The exact price is not public: check your tier in the official calculator before paying.
What you actually pay per month
The price hinges mostly on your list size. Four typical profiles, on annual billing, assumptions stated. Paid amounts are approximate since the exact price is not public.
Estimates in USD, annual. SMS, dedicated IP and overage not included.
Beginner
Up to 2,500 contacts
- Free plan: 2,500 contacts, 15,000 emails
- Automation and landing pages included
- Only the Sender branding may hurt
Small active list
Standard, branding removed
- Branding gone, SMS and A/B testing
- Email quota = 12x your contacts
- Best under 5,000 contacts
Growing list
~5,000 to 10,000 contacts
- Standard, priced at your contact tier
- Wide email quota thanks to 12x
- Confirm in the official calculator
High volume
25,000+ contacts
- Professional or Enterprise
- Dedicated IP ~$29/month recommended
- 24x multiplier and priority support
Estimates with annual billing (June 2026). Sender does not publish a fixed grid: the Standard and Professional price depends on your contact tier and only appears after a simulation. The ranges above cross-reference several third-party sources (confirm on the official page for your real volume).
Sender's price versus the alternatives
Sender's entry plan against the other email marketing tools. Sender stands out with the most generous free plan around and one of the lowest entry prices. The billing models differ, we flag them.
Entry prices checked June 2026. Different billing models.
Sender
Per contact, email multiplier
- Free plan: 2,500 contacts, 15,000 emails
- SMS and landing pages included
- EU hosting, GDPR
Mailchimp
Per contact, inactives counted
- Limited free plan (250 contacts)
- 2,500 contacts: ~$69/month
- You pay for inactive contacts too
MailerLite
Per contact
- Free plan: 500 contacts, 12,000 emails
- Unlimited sends on paid plans
- Solid value, free tier smaller than Sender
Entry prices checked June 2026 on the official pages. Sender offers the widest free plan (2,500 contacts versus 500 at MailerLite and 250 at Mailchimp) and a low entry price. Brevo, by contrast, bills by the number of emails sent rather than per contact: if your list is large but rarely mailed, Brevo can work out cheaper. It all comes down to your sending profile.
So, is Sender expensive?
Our take after testing it: Sender is one of the best value-for-money options out there for small and mid-sized lists. Here is when it pays off, and when it stings.
Good value if…
You have a list under 5,000 contacts and want something simple, effective and cheap. The free plan (2,500 contacts, automation included) is the most generous around, and Standard at ~$7/month removes the branding, adds SMS and 3 seats. In that bracket, few tools do better.
Less appealing if…
You have a very large list with many inactive contacts, or you send huge volumes. Per-contact billing charges you for unsubscribed contacts you have not deleted and for duplicates, and email overage adds up. For a large, lightly-mailed list, an email-volume model like Brevo can come out cheaper.
How to pay less
Sender is an excellent email marketing tool at a fair price, especially under 5,000 contacts. Start on the free plan, clean your base before going paid, and pick the plan whose email multiplier fits your real send volume.
- Start on the free plan: 2,500 contacts, no credit card.
- Pay annually: roughly 15% off.
- Clean inactive contacts and duplicates before going paid.
- Pick Standard (12x) or Pro (24x) based on your send volume.
- Add SMS and a dedicated IP only if you need them.
Frequently asked questions about Sender pricing
How much does Sender cost per month?
Sender offers a free forever plan that covers 2,500 contacts and 15,000 emails a month, with no credit card. Paid plans start around $7/month on Standard and $14/month on Professional, for a small contact tier. The catch: the price is dynamic and climbs with your number of contacts, not your number of emails. Each plan includes a send quota equal to a multiplier of your list, 12x on Standard and 24x on Pro. The exact price is not public, so you need to simulate your contact volume in the official calculator to see it.Does Sender have a free plan?
Yes, and it is the most generous around. Sender's Free Forever plan lets you store 2,500 contacts and send 15,000 emails a month, with no credit card and no expiry date. It includes automation, landing pages, forms and popups, and transactional email. The main limits are the Sender branding on your emails, a single user, and no SMS or A/B testing. For a beginner or a small list under 2,500 contacts, it is often enough to pay nothing at all. The free plan was capped at 2,500 contacts as of October 2025.How does Sender's per-contact pricing work?
Sender bills by the number of contacts (subscribers) you store, not the number of emails you send. The price is dynamic: it climbs by tier as your list grows. On top of that, each plan includes a monthly send quota equal to a multiplier of your contacts: 12x on Standard, 24x on Professional. In practice, a 1,000-contact list on Standard gets roughly 12,000 emails a month. If you exceed that quota, the overage is billed at around $3.50 to $5 per extra 1,000 emails. The right reflex is to think in list size first.What is the 12x and 24x email multiplier?
The multiplier sets your included email quota based on your list. On the Standard plan it is 12x: with 1,000 contacts you can send up to 12,000 emails a month. On Professional it rises to 24x: the same list allows up to 24,000 sends. That is what makes Sender attractive if you mail the same list often, since the quota tracks your list size. Beyond the quota, overage is billed. Pick the plan whose multiplier matches your real send frequency to avoid extra charges.How much does Sender cost for 5,000 or 10,000 contacts?
Because Sender's price is dynamic per contact and not public, we can only give a range. According to several third-party sources, a 5,000 to 10,000-contact list on the Standard plan runs roughly $10 to $35/month on annual billing, with the 12x email quota included. The exact rate depends on the precise tier and only appears after a simulation in the official calculator. Remember to remove inactive contacts and duplicates before sizing, since they are billed until you delete them for good.Is Sender cheaper than Mailchimp or MailerLite?
On small lists, yes, mainly thanks to the free plan. Sender gives 2,500 free contacts, versus 500 at MailerLite and 250 at Mailchimp, and its first paid plan runs around $7/month. At 2,500 contacts, MailerLite costs about $25/month and Mailchimp about $69/month. So Sender is clearly cheaper in that bracket. On very large lists or with many inactive contacts the gap narrows, since Sender also bills per contact. For a large, lightly-mailed list, an email-volume model like Brevo can become competitive again.Is SMS included in Sender's price?
SMS marketing is available as a channel from the Standard plan, but the sends are pay-as-you-go, around $0.015 per message. The Professional plan adds free SMS credits worth the value of your subscription, which amounts to partially covered SMS sending. The free plan does not include SMS. If SMS is part of your strategy, aim for at least Standard, and budget the message cost on top of the subscription based on your volume.Is there a discount for paying Sender annually?
Yes. Annual billing saves roughly 15% on Sender's paid plans versus the monthly rate. That is the main lever to pay less, alongside sizing your plan well. Be wary of third-party promo codes, rarely reliable and often expired. The best move is to combine the annual commitment, regular list cleaning so you do not pay for inactive contacts, and the plan whose email multiplier matches your real send frequency.What hidden costs should I expect with Sender?
The main trap is per-contact billing: unsubscribed and invalid addresses are counted until you delete them, and the same contact across several lists counts more than once. Next, email overage beyond your quota is billed at around $3.50 to $5 per extra 1,000 emails. Finally, a dedicated IP runs about $29/month and is only available from 20,000 contacts on Professional, while SMS and transactional email are pay-as-you-go. Cleaning your base regularly remains the best way to keep the bill down.Can I cancel or change Sender plans easily?
Yes, the subscription is managed from your account and you can move up or down a plan as your list shifts. Since the free plan does not expire, you can also drop back to it if your volume falls. One watch-out concerns compliance: Sender enforces a strict anti-spam policy, and importing an old or low-engagement list can trigger an account restriction. Before migrating from another tool, clean your base and ramp up gradually. Also remember to export your contacts and stats before closing any account.
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