How Much Does Keap Cost?
The real price of the all-in-one CRM, single plan, hidden fees included.
Short answer: Keap runs on a single plan at $249/month billed annually ($299 month to month), with 2 user seats and 1,500 contacts included. But the sticker price hides the rest. Onboarding is mandatory from $500, each extra seat is $39/month, and contacts are billed by volume. Add it up and year one lands closer to ~$3,600. We walk through the plan, every line that inflates the bill, and what you really pay for your profile.
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Keap, the key numbers
What the Keap plan costs
Keap simplified its lineup into one all-in plan, where the old Infusionsoft stacked tiers. CRM, automation, email, SMS, scheduling, invoicing and landing pages are all in the box. Pricing starts at the 1,500-contact tier and climbs with volume. The annual price shown is the lowest; month to month runs about 17% more.
Prices in USD, billed annually. Checked June 2026.
Keap (annual)
The lowest rate
$2,988 charged upfront
- 2 user seats included
- 1,500 contacts at the entry tier
- CRM, automation, email and SMS (500/month)
- Scheduling, invoicing, landing pages
- Around 17% cheaper than monthly
Keap (monthly)
No annual commitment
Cancel anytime, no 12-month contract
- Same scope as the annual plan
- 2 users, 1,500 contacts included
- No early termination fee
- Best to test before committing
Volume / custom
Beyond 50,000 contacts
- Contacts beyond the slider on a sales quote
- Per-contact price drops with volume
- Extra seats at $39/month each
- Heavier onboarding support
Prices checked June 2026 on keap.com/pricing and cross-referenced across several sources. The single plan includes 2 users and 1,500 contacts; beyond that, each seat is $39/month and contacts are billed by volume (the slider runs to 50,000 contacts, more is a custom quote). Onboarding fees and SMS tiers are extra (see below).
What inflates the bill
The headline price only covers the base: 2 seats, 1,500 contacts. Four lines can push the total up, and the first one stings because it is mandatory. Here is what each lever costs.
Onboarding (mandatory)
This is the line that catches everyone off guard. Keap charges a mandatory implementation fee from $500, one time, at signup. It covers data migration, done-for-you automations, strategy sessions and integration setup. There is no way around it on a new account.
Extra users
The plan includes 2 seats. Every additional user costs $39/month. A team of 5 adds 3 seats, so +$117/month, around $1,400/year on top of the base rate.
Contacts beyond 1,500
The price climbs with your database. Past the included tier, expect roughly $0.036/contact/month, a rate that drops as volume grows. The pricing slider runs up to 50,000 contacts; beyond that it is a sales quote.
SMS and voice (Text marketing)
The included tier covers 500 messages and 100 voice minutes a month. Above that, tiers run from $24 (1,000 msg) to $279/month (25,000 msg). A local number is $10/month extra, and overage runs around $0.015 per text.
- Budget the onboarding fee from day one: $500 minimum, mandatory.
- Two people or fewer? The base plan covers your seats.
- Starting with a big list? Price the contact overage before you sign.
- Light on texting? The included tier (500/month) already goes a long way.
- Watch the cancellation fee: $299 if you cut an annual plan before 12 months.
How we size the real cost
Keap's sticker price does not tell you what year one really costs, because onboarding is mandatory and never shows up on the landing page. To size the real first-year cost, we add 12 months of the annual plan plus the entry onboarding fee. Here is the math for a base solo setup.
- Annual subscription$249 x 12, base single plan$2,988
- OnboardingMandatory fee, charged once$500
- Seats and contacts2 users, 1,500 contacts at entry tierIncluded
- Year-one totalAbout $300/month spread over 12 months~$3,600
Estimate on the base plan. Adjust for your team size, contact volume and SMS needs.
What you actually pay
The price hinges on your team size and your contact list. Three typical profiles, billed annually, assumptions stated.
Estimates in USD, annual. Onboarding counted in year one.
Solo, base setup
2 users, 1,500 contacts
- Base plan, $249/month spread out
- + $500 onboarding in year one
- Drops to ~$249/month from year two
Growing team
4 users, 10,000 contacts
- Base $249 + 2 seats ($78) + contacts
- Around $300 in extra contacts
- More than double the sticker price
Volume / agency
6+ users, 25,000 contacts
- Seats and contacts stack up fast
- An SMS tier is often needed ($79+)
- Beyond 50k contacts: custom quote
Estimates with annual billing (June 2026). The solo profile folds in the mandatory onboarding fee in year one; from year two it drops back to the base rate. Keap pricing compounds: each seat ($39) and each contact tier stacks on top of the base, which makes the total hard to predict without simulating your real volume on the official page.
Keap's price versus the alternatives
Keap sits at the premium end of small-business CRMs. Here is how its entry price lines up against three direct alternatives, each with a different billing model.
Entry prices checked June 2026. Different billing models.
Keap
All-in-one, single plan
- CRM + automation + email + SMS included
- 2 seats and 1,500 contacts at base
- Onboarding mandatory from $500
ActiveCampaign
Email + automation
- Starter from $15/month
- Sales CRM from the Plus plan up
- Billed by number of contacts
GoHighLevel
All-in-one for agencies
- Unlimited contacts from the entry plan
- Unlimited at $297/month (white-label)
- No mandatory onboarding fee
Entry prices checked June 2026 on the official pages. Keap is pricier to enter than most small-business CRMs, but it bundles CRM, automation, email and SMS into one plan. HubSpot is the other all-in-one benchmark: its Starter opens at $20/month, but real marketing automation only arrives from Professional, around $800/month. GoHighLevel bets on unlimited contacts, ActiveCampaign on a softer entry price billed per contact.
So, is Keap expensive?
Our take after testing it: Keap is not cheap, and the mandatory onboarding stings. But for the right profile, the all-in-one bundle holds up. Here is when it pays off, and when it bites.
Good value if…
You are a small team (2 to 4 people) that wants one tool for CRM, email, SMS and invoicing. At $249/month all in, Keap saves you from stacking three separate subscriptions. And the automation, inherited from Infusionsoft, is still one of the deepest in the small-business segment.
Less appealing if…
You are starting out with a small list and a tight budget. A $249/month entry plus $500 onboarding is heavy next to an ActiveCampaign at $15 or a GoHighLevel at $97. If you use neither the native invoicing nor the SMS, you pay for modules that sit idle.
The verdict
Keap is a solid all-in-one CRM, but priced high. Take it if you want to centralize and you will actually use the automation. Pay annually for the 17% saving, and simulate your contact volume before signing to avoid the nasty surprise on the bill.
- Pay annually: around 17% off the subscription.
- Use the 14-day no-card trial before you commit.
- Simulate your contact volume on the official slider before signing.
- Limit paid seats: pool access where you can.
- Keep the included SMS tier while you send under 500 messages/month.
Frequently asked questions about Keap pricing
How much does Keap cost per month?
Keap runs on a single plan at $249/month billed annually, or $299/month month to month. That rate includes 2 user seats and 1,500 contacts. But it does not cover everything: onboarding is mandatory from $500 once, each extra seat is $39/month, and contacts beyond 1,500 are billed by volume (around $0.036/contact/month). For a small team that grows, the real cost climbs past $600/month quickly. The smart move is to simulate your volume before you sign.How much does Keap cost in the first year?
Expect around $3,600 in year one for a base solo setup: $2,988 for the annual subscription ($249 x 12) plus the mandatory onboarding fee from $500. Spread over 12 months, that works out to about $300/month for the first year. From year two, the onboarding fee drops off and you fall back to the $249/month base rate, or $2,988/year. If you add seats or contacts, add them to this math. Always check the exact price on the official page before paying.Does Keap have a free plan?
No, Keap has no permanent free plan. It does offer a 14-day free trial, with no credit card required. The trial is capped: you can send up to 25 emails, with no payments and no SMS, but you do get access to the CRM, automation and scheduling to form an opinion. That is enough to test the interface and the workflow logic before committing. After 14 days, you have to move to the paid plan to keep using the account.Why does Keap charge an onboarding fee?
This is the line that surprises people most. Keap charges an implementation fee from $500, once, on every new account. It covers migrating your data, setting up done-for-you automations, strategy sessions and configuring integrations. The stated goal is to cut churn by supporting the start, since Keap's automation is known to be powerful but demanding to configure. The flip side is that this fee adds a meaningful chunk to the entry ticket versus a CRM you set up on your own.How much does an extra user cost on Keap?
The plan includes 2 user seats. Each additional seat costs $39/month. For a team of 4, you add 2 seats, so +$78/month, around $936/year on top of the base rate. For a team of 6, expect +$156/month. This is worth planning for, because seat costs stack on top of the base and the contacts. If several people share tasks, pool access where you can to keep the number of paid licenses down.How are contacts billed on Keap?
The entry tier includes 1,500 contacts. Beyond that, the price climbs in tiers, with a per-contact cost that drops as your volume grows. The public estimate sits around $0.036/contact/month, but Keap does not publish a static grid: the rate shows up via the slider on the official page, which runs to 50,000 contacts. Past that, it is a sales quote. For a list of 10,000 contacts, expect several hundred dollars a month on top of the base, so simulate your real volume before signing.How much does SMS cost on Keap?
The tier included in the plan covers 500 messages and 100 voice minutes a month at no extra cost. Above that, the Text marketing tiers run from $24/month (1,000 messages) to $279/month (25,000 messages), via $39, $79 and $139. Overage runs around $0.015 per text and $0.01 per voice minute. A local number is $10/month extra. This module is mainly US-focused, so check availability for your country. If you send fewer than 500 texts a month, the included tier is plenty.Is there a discount for paying Keap annually?
Yes. Annual billing saves about 17% versus monthly: the plan drops from $299 to $249/month, around $600 a year at the base rate. That is the main lever to pay Keap less. In return, the annual commitment comes with a $299 early termination fee if you cut before 12 months. So weigh the saving against the risk of wanting to leave early. There is no reliable recurring official promo code, so be wary of third-party coupon pages.Is Keap more expensive than HubSpot or ActiveCampaign?
It depends on what you compare. At entry, Keap ($249/month) is pricier than ActiveCampaign (from $15, Plus at ~$49) and HubSpot's Starter ($20/month). But those low prices cover fewer functions: HubSpot's real marketing automation only arrives from Professional, around $800/month, well above Keap. ActiveCampaign bills per contact and climbs with your list. Keap bundles CRM, automation, email and SMS into a single plan, so the honest comparison is like for like, not on the sticker price alone.Are there cancellation fees with Keap?
Yes, on annual contracts. If you cancel an annual commitment before the 12 months are up, Keap charges a $299 early termination fee. On the monthly plan, by contrast, you can stop with no penalty. This is worth knowing before you pick annual just for the 17% saving: if you are not sure you will stay a year, monthly can be the lower-risk choice. Also remember to export your contacts, automations and history before closing your account, so you lose nothing.
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