How much does Expertise AI cost?
The real price of the AI sales agent, plan by plan, add-ons included.
Short answer: Expertise AI starts paid at $400/month on the Growth plan billed annually ($500 monthly), with a free Preview and no credit card required. But that buys a single agent. The moment you want Visitor Intelligence, Voice AI and playbooks, you move to the Business plan at $1,250/month. We walk through every plan, every add-on, and what you actually pay based on your profile.
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Expertise AI, the key numbers
What each Expertise AI plan costs
Here are the four AI Agent plans, the core of the product. The booking system and the executive assistant are separate products, covered right after. Prices shown are annual, the lowest; monthly costs more. The agent engages and qualifies visitors in real time on your site.
Prices in USD, billed annually. Checked June 2026.
Free Preview
To test the agent
no credit card
- 1 AI Agent
- 10 conversations
- Up to 50 training materials
- HubSpot integration
- Proof of concept only
Growth
To get started for real
$500/mo billed monthly
- 1 AI Agent
- Unlimited conversations
- 500 training materials
- HubSpot integration
- Live chat handoff to a human
Business
To scale up
same yearly rate (to confirm)
- Everything in Growth, plus:
- Visitor Intelligence
- Voice AI and proactive live chat
- 2-way HubSpot sync, 3 playbooks
- Webhooks and implementation support
Enterprise
Multi-agent and full CRM
- Multiple AI Agents
- HubSpot + Salesforce, SSO
- Marketo, LeanData, Active Engagement
- API access and dedicated hosting
Prices checked June 2026 on expertise.ai/pricing. Several aggregators still show an older grid (Pro ~$120, Business ~$800): those numbers are outdated, to confirm on the official page. The Business plan shows $1,250 both monthly and yearly, so any annual discount there is still to confirm.
Expertise AI sells by product
The advertised price only covers the AI agent. Expertise sells two more pieces on the side, and the bill grows when you want the whole ecosystem. Here is what each product costs.
AI Agent (demand conversion)
The core product: the agent that engages and qualifies visitors on your site. From $400 (Growth) to $1,250/mo (Business) billed yearly. That is the product detailed in the table above.
Booking System
The meeting booking system works as a separate product. Free on the Free plan, or $24/mo billed yearly on Pro ($30 monthly). Useful if you do not already have a scheduling tool.
Expertise Assistant
The AI executive assistant is also a separate product: free (200 credits/day, 1 seat) or $40/mo on Pro (5,000 credits/month, 30+ integrations). Team & Scale is custom-priced.
Add-ons and volume
Depending on your traffic, the number of identified visitors and training materials may push you to upgrade. Salesforce, SSO, API and dedicated hosting are reserved for Enterprise, on a quote basis.
- Just want to test? The Free Preview is enough to prove the concept.
- Running a single agent? Growth at $400/month is the entry point.
- Need Visitor Intelligence and Voice AI? You have to move to Business.
- On Salesforce? Plan for Enterprise, custom-priced.
- Booking and the Assistant are separate products, billed on top.
How we price the real cost
The price Expertise AI advertises does not tell the whole story, because the agent, the booking system and the assistant are sold separately. For the full stack, we add the Growth AI Agent and the two Pro add-ons, billed annually. Here is the breakdown.
- AI Agent (Growth)1 agent, unlimited conversations$400
- Booking System (Pro)Built-in meeting scheduling$24
- Expertise Assistant (Pro)Executive assistant, 30+ integrations$40
- Total per monthAgent + booking + assistant~$464
Estimate on entry plans. Adjust to your volume and the products you actually need.
What you actually pay per month
The price depends on the products you need. Four typical profiles, billed annually, assumptions stated.
Estimates in USD, annual. Possible add-ons not included.
Testing, no budget
Free Preview
- 1 AI Agent, 10 conversations
- 50 training materials
- To validate before paying
Solo, agent only
Growth
- Growth AI Agent, billed yearly
- Unlimited conversations, HubSpot
- No Visitor Intelligence or Voice AI
Full stack
Agent + add-ons
- Growth + Booking Pro + Assistant Pro
- The whole ecosystem on entry plans
- Booking and assistant included
Scaling team
Business
- Visitor Intelligence, Voice AI
- 2-way HubSpot sync, 3 playbooks
- Implementation support included
Estimates billed annually (June 2026), based on stacking products. Adjust to your real volume. The Business plan bundles features other tools charge as add-ons, but it remains a far pricier tier than Growth.
Expertise AI pricing versus the alternatives
The Expertise AI entry plan compared with other AI sales agents on the market. Against enterprise AI SDRs like Qualified or 11x, Expertise lands far cheaper, with a free Preview. Sort by price or by score.
| Best for | Model | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 2 | Qualified (Piper) | Salesforce-native | Custom quote | 4.2/5 | ~$3,300/mo | — | Salesforce enterprise | Visit → |
| 3 | 11x (Alice) | Autonomous AI SDR | Annual contract | 3.9/5 | ~$5,000/mo | — | Outbound scale-ups | Visit → |
| 1 | Expertise AI | Accessible price | Per agent | 3.5/5 | $400/mo | ✓ | HubSpot SMBs | Visit → |
Entry prices checked June 2026. Qualified and 11x are sales-led (annual contracts of $40k to $60k+), so the monthly figure shown is an average spread over the year, to confirm in a quote. Expertise AI is one of the few AI sales agents with a paid plan under $500/month and a free Preview.
So, is Expertise AI expensive?
Our take after the analysis: the entry price is aggressive for an AI sales agent, but the jump to Business is steep. Here is when it pays off, and when it stings.
Good value if…
You are an SMB on HubSpot and you want an AI agent that qualifies your visitors without signing an enterprise contract. At $400/month billed yearly with unlimited conversations and a free Preview to test, Expertise AI is one of the cheapest entry points in the AI SDR market.
Too expensive if…
You need Visitor Intelligence and Voice AI from day one. The Business plan at $1,250/month is more than 3x the headline price, with no middle tier. If you only use part of those features, the jump can feel disproportionate.
The verdict
Expertise AI is a sales agent priced right to get started, as long as you stay on Growth. Test with the Free Preview, connect HubSpot, and only move to Business if Visitor Intelligence and Voice AI truly move the needle on your conversion.
- Start with the Free Preview: no risk, no credit card.
- Pay yearly on Growth: $400 instead of $500/month.
- Stay on Growth until Visitor Intelligence becomes essential.
- Check your integrations (HubSpot, Slack, calendar) are covered before paying.
- Request an Enterprise quote only if you are on Salesforce or multi-agent.
Frequently asked questions about Expertise AI pricing
How much does Expertise AI cost per month?
Expertise AI starts paid at $400/month on the Growth plan billed annually, or $500/month billed monthly, for an AI agent with unlimited conversations and HubSpot integration. The Business plan, which adds Visitor Intelligence, Voice AI and playbooks, climbs to $1,250/month. Before that, a free Preview lets you test with 1 agent, 10 conversations and 50 training materials, no credit card required. The smart move is to validate on the Free Preview, then stay on Growth until the Business plan features become essential.How much does Expertise AI cost per year?
Billed annually, the Growth plan works out to about $4,800/year ($400 x 12) for one AI agent, and the Business plan to about $15,000/year ($1,250 x 12). Annual billing saves roughly 20% on Growth compared with the $500 monthly rate. If you add the Booking Pro and Expertise Assistant Pro add-ons, budget around $5,600/year for a full Growth stack. The Business plan shows the same rate monthly and yearly, so any annual discount there is still to confirm on the official page before you pay.Does Expertise AI have a free plan?
Yes, Expertise AI offers a free, permanent Preview with no credit card required. It includes 1 AI Agent, 10 conversations and up to 50 training materials, with HubSpot integration. It is a freemium, not a time-limited trial, so you can test the agent without pressure. The side products also have free tiers: the Booking System in its Free version and the Expertise Assistant free plan (200 credits per day, 1 seat). That is enough to check whether the agent qualifies your visitors well before moving to a paid plan.What is the price difference between Growth and Business?
The Growth plan costs $400/month billed yearly and gives you one AI agent with unlimited conversations, 500 training materials, HubSpot integration and live chat handoff to a human. The Business plan climbs to $1,250/month and adds Visitor Intelligence, Voice AI, proactive live chat, 2-way HubSpot sync, 3 playbooks, webhooks and implementation support. That is a jump of more than 3x, with no middle tier. It mainly makes sense if visitor identification and AI voice genuinely improve your conversion.How much does a full Expertise AI setup cost?
For a full stack on entry plans, budget about $464/month billed annually: Growth AI Agent ($400) + Booking System Pro ($24) + Expertise Assistant Pro ($40). That covers the sales agent, the meeting scheduler and the executive assistant. If you only need the agent, you stay at $400/month. Conversely, a team that wants Visitor Intelligence and Voice AI moves to the Business plan at $1,250/month, or to Enterprise on a quote basis for multi-agent and Salesforce.Is Expertise AI more expensive than Qualified or 11x?
No, quite the opposite. Expertise AI starts paid at $400/month, while enterprise AI SDRs like Qualified (Piper) or 11x (Alice) sell in annual contracts of $40,000 to $60,000, the equivalent of $3,300 to $5,000/month. Expertise positions itself as a far more accessible alternative, plus it offers a free Preview its competitors do not. That said, those enterprise tools go further on agent autonomy and native Salesforce integration, which explains the price gap.Is the booking system included in the price?
No. The Expertise AI Booking System is a separate product with its own grid. It comes in a free version, or a Pro plan at $24/month billed yearly ($30 monthly). The AI Agent and the Booking are billed independently, so your Growth or Business plan price does not automatically cover paid scheduling. If you already have a booking tool, you can skip it. Otherwise, the Pro plan stays a low-cost add-on compared with the price of the agent.Is there a discount for paying yearly on Expertise AI?
Yes, on the Growth plan: annual billing drops the price from $500 to $400/month, roughly a 20% saving. The Booking System Pro also benefits from annual billing, at $24 instead of $30/month. However, the Business plan shows the same $1,250/month rate both monthly and yearly on the official page, so the annual saving does not appear to apply there, to confirm before you pay. There is no reliable recurring public promo code, so be wary of third-party coupon pages.How much does Expertise AI cost for a Salesforce team?
For a team on Salesforce, you have to move to the Enterprise plan, which is custom-priced. It is the only plan that opens Salesforce integration on top of HubSpot, along with SSO, Marketo, LeanData, Active Engagement, custom playbooks, API access and dedicated hosting. It also lets you run multiple AI Agents. The price is not public and depends on your volume and integrations, so you have to request a demo. As long as you stay on HubSpot, the Business plan at $1,250/month may be enough.Why do some sites show a different price for Expertise AI?
Because the grid changed. Several aggregators and tool directories still show older pricing (a Pro plan around $120 and a Business plan around $800), which no longer matches the official June 2026 page. Today, the paid entry plan is Growth at $400/month billed yearly and the Business plan is $1,250/month. To avoid surprises, always check the price on expertise.ai/pricing before you commit, since tiers and included features can still change.
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