How Much Does Drip Cost?
The real price of the ecommerce email platform, tier by tier, features included.
Short answer: Drip starts at $39/month for up to 2,500 contacts, with unlimited sends and a 14-day free trial, no credit card needed. The quirk: there is no free plan, and the price tracks the number of stored contacts, not the emails you send. Every feature is included from the entry tier (automations, segmentation, forms, analytics), so you never hit a feature wall. We walk through each tier and what you actually pay based on your list size.
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Drip, the key numbers
What each Drip tier costs
Drip has a single pricing grid: the price tracks your stored contact count, and every feature is unlocked from the first tier. There is no stripped-down entry plan, no feature locked behind higher tiers. Here are the main tiers; above 2,500 contacts the site uses a slider, so confirm the exact amount on the official page.
Prices in USD, billed monthly. Checked June 2026.
Up to 2,500
To launch your store
14-day free trial
- 2,500 stored contacts
- Unlimited email sends
- Automations and segmentation
- Forms, pop-ups and onsite
- Every feature included
Up to 5,000
For a growing list
Same features as entry
- 5,000 stored contacts
- Unlimited sends, no surcharge
- Advanced ecommerce workflows
- Revenue analytics per campaign
- Support and integrations included
Up to 10,000
Growing store
- 10,000 stored contacts
- Unlimited sends, all features
- Multi-trigger workflows
- Advanced reporting and A/B testing
25,000 and up
High volume and enterprise
- 25,000 contacts: $349/month
- 50,000 contacts: $699/month
- Above 150,000: custom quote
- Send caps possible at very high volume
Prices checked June 2026 across several sources and cross-referenced (the official page blocks bots). The rate follows contact count: $39 up to 2,500, $89 up to 5,000, $154 up to 10,000, $349 up to 25,000 and $699 up to 50,000. Intermediate values are set on a slider, so confirm on drip.com/pricing. There is no free plan.
With Drip, it all comes down to contact count
Drip's price depends on one thing only: how many contacts you store. Sends are unlimited, so it is not email volume that costs, it is the size of your list. Here are the levers to watch.
Contact count (the only real lever)
Every new contact pushes you toward the next tier. At 2,500 contacts you pay $39, at 5,000 it is $89, at 10,000 it is $154. A list full of unsubscribed or inactive contacts inflates the bill for nothing, so clean it regularly.
No free plan
Unlike Klaviyo, Omnisend or Mailchimp, Drip has no permanent free plan. You get a 14-day trial, but a limited one (around 100 total emails). To stay on Drip, you move to the paid tier as soon as the trial ends.
SMS, closed to new accounts
SMS used to be a separate add-on (from $39/month for around 1,500 recipients), but it is no longer open to new users and is limited to US-based businesses. If you want SMS, plan for a third-party tool or another vendor.
Few discount levers
No free plan, no clearly advertised annual discount for new accounts. The only real way to pay less is to keep your list clean and store only active contacts.
- List under 2,500 contacts? You stay at $39/month.
- Approaching a tier? Clean out inactive contacts before you cross it.
- Starting from scratch on a tight budget? Drip has no free plan.
- Want SMS? It is closed to new accounts, plan a third-party tool.
- Sends are unlimited: frequency does not raise the bill.
How we size the real cost
Drip's price depends only on the number of stored contacts, not the emails you send. To estimate the real cost, we reason by list size and take the tier just above your contact count. Here are the reference points.
- Stored contactsThe only thing that sets your price tierThe lever
- Emails sentDoes not affect the bill within a tierUnlimited
- Chosen tierFrom 2,500 to 50,000 contacts$39 to $699
- Add-onsClosed to new accounts, US only+ SMS
Estimates by contact tier. Adjust for your real list size and any SMS needs.
What you actually pay per month
The price hinges on your list size, not your send frequency. Four typical store profiles, with the matching tier.
Estimates in USD, monthly. Any SMS not included.
Launching store
Under 2,500 contacts
- Up to 2,500 contacts
- Unlimited sends, all features
- The entry ticket, no free plan
Growing store
~5,000 contacts
- Up to 5,000 contacts
- All automations included
- Cheaper than Klaviyo at the same tier
Established store
~10,000 contacts
- Up to 10,000 contacts
- Advanced ecommerce workflows
- Revenue reporting and A/B testing
High volume
25,000 to 50,000 contacts
- 25,000 contacts: $349/month
- 50,000 contacts: $699/month
- Above 150,000: custom quote
Monthly estimates (June 2026), based on contact tiers. Adjust for your real list. Because Drip bills per contact rather than per email, a large list you mail rarely costs the same as a very active list of the same size: contact count is what matters.
Drip's price versus the alternatives
Drip against the other ecommerce email platforms. All bill per contact, but Klaviyo, Omnisend and Mailchimp have a free plan that Drip does not. In exchange, Drip unlocks every feature from the entry tier. Sort by price or score.
| Best for | Model | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 2 | Klaviyo | Ecommerce leader | Per contact | 4.4/5 | $20/month (500 cts) | ✓ | Data-driven stores | Visit → |
| 3 | Omnisend | Cheapest | Per contact | 4.2/5 | $20/month (1,000 cts) | ✓ | Small stores | Visit → |
| 1 |  Drip | Everything from entry | Per contact | 3.8/5 | $39/month | — | Ecommerce stores | Visit → |
Entry prices checked June 2026. Klaviyo and Omnisend start cheaper (from $20) and offer a free plan, though a limited one. Drip starts higher ($39) with no free plan, in exchange for every feature unlocked from the entry tier. At 25,000 contacts, Drip ($349) comes in cheaper than Klaviyo (~$480) but pricier than Omnisend (~$240).
So, is Drip expensive?
Our take after testing it: Drip is not the cheapest at entry, but its all-in pricing can be a good deal for a store that wants everything with no feature wall. Here is when it pays off.
Good value if…
You run an ecommerce store and want powerful automations with no stripped-down plan. At $39/month with unlimited sends and every feature unlocked, Drip avoids the surprise of capabilities locked behind higher tiers that you see elsewhere.
Less appealing if…
You are starting out on a tight budget or with a small list. The lack of a free plan and the $39 entry penalize beginners: Omnisend (from $20, free plan) or Klaviyo (free plan) work out cheaper at launch.
The verdict
Drip is a solid ecommerce platform at a fair price for an established list, as long as you keep your contacts clean. Use the 14-day trial, validate the automations, and store only active contacts to stay on the right tier.
- Use the 14-day free trial, no card, to validate the tool.
- Clean your list before every tier upgrade.
- Store only active contacts: it is the sole price lever.
- Need SMS? It is closed to new accounts, plan a third party.
- Small list, tight budget? Compare with Omnisend's free plan.
Frequently asked questions about Drip pricing
How much does Drip cost per month?
Drip starts at $39/month for a list of up to 2,500 contacts, with unlimited sends and every feature unlocked. The price then tracks contact count: about $89/month up to 5,000 contacts, $154/month up to 10,000, $349/month up to 25,000 and $699/month up to 50,000. Above 150,000 contacts it moves to a custom quote. Because billing is per contact rather than per email, your send frequency does not raise the bill: only your list size matters.Does Drip have a free plan?
No, Drip has no permanent free plan, unlike Klaviyo, Omnisend or Mailchimp. The old free tier was discontinued. You do get a 14-day free trial, with no credit card, but a limited one (around 100 total emails and a couple of campaigns a day). That is enough to test the automations and the editor before committing. Once the trial ends, you have to move to the paid tier matching your list size to keep sending.How does Drip billing work?
Drip bills purely on the number of contacts stored in your account, not on the number of emails sent. Sends are unlimited at every tier. In practice, a 5,000-contact list costs the same whether you send one newsletter a month or three a week. That is the opposite of a model like Brevo, which bills on email volume. The only way to pay less is therefore to keep your list clean and remove inactive contacts.How much does Drip cost for 10,000 contacts?
For a list of up to 10,000 contacts, Drip costs about $154/month, with unlimited sends and every feature included. That is the typical tier for an established ecommerce store. At this level you get advanced automation workflows, revenue reporting per campaign and A/B testing at no extra cost. If your list goes past 10,000 contacts, the next tier climbs toward $349/month up to 25,000 contacts. Always check the exact amount on the official page, since intermediate values are set on a slider.Does Drip offer a free trial?
Yes, Drip offers a 14-day free trial with no credit card required at sign-up. The trial gives access to the full feature set (automations, segmentation, forms, analytics), but it is capped: think around 100 total emails sent and a couple of campaigns a day. It is designed to test the tool and build your first workflows, not to run a real large-scale campaign. Occasional promotions sometimes extend the trial. After the 14 days, you need a paid plan to keep going.Is Drip more expensive than Klaviyo?
It depends on your list size. At entry, Klaviyo is cheaper because it offers a free plan (250 contacts) and a paid plan from $20/month for 500 contacts, where Drip starts at $39/month with no free plan. But as the list grows, the gap flips: at 25,000 contacts, Drip runs around $349/month versus roughly $480/month for Klaviyo. So Drip is pricier at launch but often more competitive at mid volume, with every feature unlocked from the entry tier.Is SMS included in Drip's price?
No. Drip's SMS was a separate add-on, billed on top from around $39/month for 1,500 recipients on a volume-based grid. More importantly, it is no longer open to new users: only existing accounts can keep using it, and the feature is limited to US-based businesses. If SMS marketing is part of your strategy, plan for a third-party tool or a platform that bundles it, because you will not be able to enable it on a new Drip account.Is there a discount for paying Drip annually?
For new accounts, Drip does not advertise a clear annual discount: billing is monthly, based on contact count. An annual option exists mainly as a legacy arrangement for older customers. In other words, there is no simple discount lever like a 10 or 20 percent annual commitment you find elsewhere. The only real way to pay less is to keep a clean list and store only active contacts so you stay on the lowest possible tier.How much does Drip cost for a large store?
For a high-volume store, the price still tracks contact count: expect about $349/month up to 25,000 contacts and $699/month up to 50,000 contacts, with unlimited sends. Above 150,000 contacts, Drip moves to enterprise pricing on a custom quote, and send caps may apply at very high volume. At those levels, Drip sits between Omnisend (cheaper) and Klaviyo (pricier). Request a quote if your list exceeds these thresholds or you have specific deliverability needs.Can I cancel Drip easily?
Yes, the Drip subscription is managed from your account and cancels with no long commitment, since billing is monthly. You can also change tier at any time as your list evolves. Before you leave, remember to export your contacts, segments and campaign stats, because you lose access once the account is closed. If you are unsure, use the 14-day trial to validate the tool before paying, rather than subscribing and cancelling right after.
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