How much does Diginius cost?
The real price of the PPC, SEO and lead intelligence platform, plan by plan.
Short answer: Diginius Insight starts at $75/month on the Essential plan, with a 30-day free trial and no commitment. But that headline price is misleading. Essential ships just 10 leads per month, barely enough to kick the tyres. The plan you can actually run a team on, the one that unlocks Zapier, the API and a workable lead quota, is Core at $500/month. Below we walk through every plan, every quota, and what you really pay based on how you use it.
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Diginius, the key numbers
What each Diginius plan costs
Here are the four Diginius Insight plans. Every plan includes unlimited integrations. The real difference is in the quotas: number of leads, SEO keywords, users, and above all access to Zapier and the API, which is gated to Core. Prices shown monthly; annual billing saves 20%.
Prices in USD, monthly billing. Pulled in June 2026 from diginius.com/pricing.
Essential
To explore the platform
~$60/month annually
- 2 users
- 25 SEO keywords, 1,000 pages
- 10 lead intelligence leads/month
- 25 contact credits, email support
- Microsoft Publisher Network Tool included
Pro
For growing teams
~$200/month annually
- 5 users
- 500 SEO keywords, 5,000 pages
- 25 leads/month, 50 contact credits
- Dedicated Customer Success Rep
- New Microsoft Ads account creation
Core
The plan you can actually run on
~$400/month annually
- 10 users
- 1,000 SEO keywords, 10,000 pages
- 50 leads/month, 100 contact credits
- Zapier and REST API unlocked
- 100 Bombora intent leads/week
Business
Custom quotas
- Custom users and quotas
- Dedicated Customer Success Rep
- Custom options and SLA
- For high-volume, multi-account teams
Prices pulled in June 2026 from diginius.com/pricing and cross-checked against several sources. Annual billing saves 20%: the annual figures (~$60, ~$200, ~$400/month) are derived from that discount, confirm on the official page. A white-label agency portal is offered at $25/user/month on a separate pricing model (covered below).
Why Essential almost never cuts it
The $75/month sticker is tempting, but the entry quotas are built to push you up a tier. Here is what actually drives the Diginius bill.
Lead quotas, the real bottleneck
Essential gives you only 10 lead intelligence leads per month. A team doing real prospecting burns through that in a day. Pro moves to 25 leads, Core to 50. For any serious pipeline work, you are realistically looking at Core, which means $500/month.
Zapier and the API, gated to Core
Automating lead routing (into your CRM, Slack, an enrichment workflow) runs through Zapier or the REST API. Both are locked behind the Core plan. Below that, everything is manual. This is the price jump to plan for, not the $75 headline.
Support that tracks the tier
Essential is email-only support. A dedicated Customer Success Rep arrives at Pro ($250/month). New Microsoft Ads account creation, a genuine perk for agencies, is also Pro and up, tied to Diginius's Microsoft Channel Partner status.
The agency portal on top
To run multiple clients under your own brand, Diginius offers a white-label portal at $25/user/month, on a separate pricing model from the standard plans. Add it on if you resell access.
- Just testing PPC reporting? Essential or the 30-day trial will do.
- Doing active prospecting? Aim for Core to get 50 leads/month.
- Want to automate lead routing? Zapier and API mean Core minimum.
- Running a multi-client agency? Add white-label at $25/user/month.
- Heavy on Meta? Check it: ingestion was still manual as of mid-2025.
How we cost the real bill
Diginius's headline price doesn't tell you what you actually pay, because the entry plan is under-equipped. To cost the real bill, we start from your target use case (reporting only, prospecting, automation, agency) and look at which plan genuinely unlocks the quotas and features you need. Here are the tiers.
- PPC/SEO reporting onlyEssential, no active prospecting$75
- Light prospectingPro: 25 leads, CS Rep, MS Ads accounts$250
- Real automationCore: Zapier, API, 50 leads/month$500
- Multi-client agencyWhite-label portal on top+$25/user
Estimate based on use case. Adjust to your real lead quotas and the number of users you actually need.
What you actually pay per month
The price depends on what you want to do with the platform. Four typical profiles, monthly billing, assumptions stated.
Estimates in USD, monthly. Annual billing is roughly 20% less.
Reporting only
PPC + SEO, no prospecting
- Essential plan
- Google and Microsoft Ads dashboards
- Lead quotas not a factor
Prospecting + auto
The genuinely usable plan
- Core plan
- Zapier + API + 50 leads/month
- About 7x the headline price
Mid-size team
Light prospecting
- Pro plan
- 25 leads/month, dedicated CS Rep
- No Zapier or API
White-label agency
Multi-client, your brand
- Core + white-label portal
- $25/user/month on top
- New Microsoft Ads account creation
Estimates on monthly billing (June 2026). The $75 Essential plan stays theoretical for anyone prospecting: with 10 leads/month, the real cost of serious use starts at Core ($500/month). For an agency, add the white-label portal at $25/user/month on your chosen plan.
Diginius pricing versus the alternatives
Diginius's usable plan (Core, $500/month) against the nearby tools we've tested. Watch the models: they bill differently (per source, per user, per client), so compare the job, not just the headline price.
Entry prices pulled in June 2026. Different billing models.
Diginius
PPC + SEO + lead analytics
- PPC, SEO, lead intelligence, Bombora
- Strongest on Microsoft Advertising
- Zapier and API gated to Core
Databox
Multi-source reporting
- Free plan to start
- Billed by number of data sources
- No native lead intelligence
Apollo.io
B2B data + prospecting
- Free plan available
- B2B database included
- No PPC/SEO reporting
Entry prices pulled in June 2026. Diginius costs more at real usage (Core $500/month), but it pairs PPC/SEO reporting with lead intelligence where Databox only does reporting and Apollo only does B2B data. Its real edge stays the Microsoft Advertising depth that generic tools can't match. AgencyAnalytics (from ~$79/month) is another agency-side option, on reporting billed per client.
So, is Diginius expensive?
Our take after testing it: the headline price is misleading, the real cost depends on use. Here's when it's worth it, and when it stings.
Good value if…
You're an agency running Microsoft Advertising, or an in-house team that wants PPC, SEO and lead intelligence in one place. At $500/month on Core, you replace two or three separate subscriptions, with unique Microsoft Ads depth and Bombora intent data included.
Too expensive if…
Your use case is pure prospecting and you land on Essential or Pro. With 10 to 25 leads a month and no Zapier or API, you're paying for a platform you can't really automate. In that case, a B2B data tool like Apollo ($49/user) comes in far cheaper.
The verdict
Diginius is solid for a specific buyer: a Microsoft Ads agency or a mid-market team that wants everything in one place. But think in real cost: the usable plan is Core. Use the 30-day trial to confirm the quotas and PPC depth fit your needs before you commit.
- Pay annually: about 20% off across every plan.
- Start with the 30-day trial (100 intent leads/week) to confirm fit.
- Only take Core if you need Zapier, the API and 50 leads/month.
- If you're heavy on Meta, check the automation status before paying.
- Agency: cost the white-label ($25/user/month) on top of the plan.
Frequently asked questions about Diginius pricing
How much does Diginius cost per month?
Diginius Insight has four plans: Essential at $75/month (2 users, 25 SEO keywords, 10 leads/month), Pro at $250/month (5 users, 500 keywords, 25 leads/month), Core at $500/month (10 users, 1,000 keywords, 50 leads/month), and a custom Business plan. Every plan includes unlimited integrations. But the $75 headline is misleading: with just 10 leads per month, Essential isn't enough to prospect. The plan you can actually run on, the one that unlocks Zapier and the API, is Core at $500/month.How much does Diginius cost per year?
On annual billing, Diginius applies a 20% discount across all plans. Essential then works out to around $60/month (roughly $720/year), Pro to around $200/month (roughly $2,400/year), and Core to around $400/month (roughly $4,800/year). Core at $400/month annually is the reference point for serious use. Always confirm the exact price on the official page before paying, as tiers and the annual discount can change.Does Diginius have a free plan?
No, Diginius Insight has no permanent free plan. It does offer a 30-day free trial, no credit card required, and that trial is unusually generous: it includes 100 intent leads per week and 100 contact credits, more than the paid Essential plan provides. That's plenty to validate the depth of the PPC reporting and test the lead intelligence before you commit. After 30 days, you need to move to a paid plan to keep going.Why isn't the $75 Essential plan enough?
Because its quotas are built for discovery, not real use. Essential gives only 10 lead intelligence leads per month, 25 contact credits, and 25 SEO keywords for 2 users. A team prospecting actively burns those 10 leads in a day. For comparison, a single targeted LinkedIn Sales Navigator search returns more prospects. More importantly, Essential includes neither Zapier, nor the API, nor a dedicated Customer Success Rep. To automate anything, you have to move up to the Core plan.Why are Zapier and the API gated to the Core plan?
It's a commercial gating choice by Diginius. Zapier access (and therefore automated lead routing into your CRM, Slack, or an enrichment workflow) plus the REST API are locked behind the Core plan at $500/month. Below that, on Essential and Pro, you can't automate: every lead is handled by hand. This is the main price jump to plan for. If your workflow ends in a CRM or relies on automation, the real entry cost of Diginius is $500/month, not $75.How much does Diginius cost for an agency?
For an agency, two pieces stack. First a standard plan, ideally Core at $500/month to get Zapier, the API, and new Microsoft Ads account creation. Then the white-label portal, billed at $25/user/month on a separate pricing model. That lets you resell access to multiple clients under your own brand. The exact total depends on how many client users you provision. Diginius specifically targets agencies running Microsoft Advertising, where its depth is genuinely unique.Is there a discount for paying Diginius annually?
Yes. Annual billing saves 20% across all Diginius plans versus the monthly rate. In practice, Essential drops from about $75 to $60/month, Pro from $250 to $200/month, and Core from $500 to $400/month, a meaningful annual saving on the higher tiers. It's the main official lever to pay less for Diginius. Be wary of third-party coupon pages: the reliable discount is the annual commitment, applied directly at checkout.Is Diginius more expensive than Databox or Apollo?
It depends on your need. Databox starts free, then around $47/month, but it only does multi-source reporting, with no lead intelligence. Apollo, at $49/user/month with a B2B database included, is far cheaper if you mainly want prospecting data, but it does no PPC or SEO reporting. Diginius costs more at real usage (Core at $500/month), but it combines PPC/SEO reporting with lead intelligence in one tool, with Microsoft Advertising depth neither Databox nor Apollo matches.Does the Diginius free trial include all features?
The 30-day free trial is more generous than the paid Essential plan: it includes 100 Bombora intent leads per week and 100 contact credits, where Essential is capped at 10 leads per month and 25 credits. That's a real advantage for evaluating lead intelligence on realistic volume before you pick a plan. That said, some plan limits may apply during the trial, and access to Zapier or the API depends on the tier you test. Use this window to pin down exactly which quotas you'll need once you're paying.Can you cancel or change a Diginius plan easily?
Yes, the subscription is managed from your account and you can change plans as your quotas evolve, notably moving from Pro to Core to unlock Zapier and the API. The thing to watch is integrations: Meta/Facebook data ingestion was still manual as of mid-2025, and native CRM connections (HubSpot, Pipedrive) were on the roadmap without confirmed delivery. Before committing to an annual plan, use the trial to confirm your key channels are properly automated. Also remember to export your data before closing any account.
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