Comparison · 20262026 EditionApp BuildersHands-on

Softr vs Retool 2026

Short answer: pick Softr if you are a non-technical or ops team shipping a client, partner, or member portal with built-in auth and flat per-app pricing; pick Retool if you have developers building data-dense internal tools over real databases with full SQL, JavaScript, and 50+ native connectors. Retool scores 4.3/5 overall in our tests, Softr 4.2/5, decided by a single tenth.

The angle nobody costed: Softr charges flat per app with no per-seat fee for app users, while Retool stacks three meters, Standard Users, Internal Users, and volume-tiered End Users. On a 200-user client portal that gap is roughly $3,228/yr on Softr Business versus around $17,400/yr on Retool Business. Meanwhile Softr shipped an AI-native rebuild on April 14, 2026 (AI Co-Builder, Vibe Coding, Database AI Agents) that every competitor comparison still ignores. Those two facts decide most of this match.

Romain CochardCEO of Hack'celerationRetool scores 4.3/5, Softr 4.2/5 in our hands-on tests. One tenth apart, two very different tools. The criteria tell the full story.
Softr
4.2/5
4.0 · 15 reviews

No-code portals, built-in auth, flat per-app pricing. Ships same day.

Try Softr for freeRead the full Softr review
Retool
4.3/5
4.1 · 15 reviews

Low-code depth, 50+ connectors, full SQL/JS. Steeper curve, per-seat meters.

Read the full Retool review
The 30-second answer

Who wins for you

01Non-technical ops or agency team building a client portal
Softr

Built-in auth, user groups, and onboarding pages out of the box. Flat per-app pricing with no per-seat charge for app users, productive same day.

Try Softr for free
02Budget-conscious team scaling external users
Softr

Flat plan plus bundled app-user allotments beat Retool's per-Standard-User plus per-End-User stacking once user counts climb.

Try Softr for free
03Engineering team building data-dense internal tools over SQL/APIs
Retool

50+ native connectors, full JS/SQL control, granular RBAC, source control, and self-hosting. Depth Softr cannot match.

Read the full Retool review
04Team needing responsive hands-on support and fast onboarding
Softr

24/7 live chat from Professional up and a consistently praised ease of use (G2 around 4.7). Retool's depth carries a steeper learning curve.

Try Softr for free
Side by side

Softr vs Retool at a glance

Every cell is grounded in official pricing and docs checked June 13, 2026. Read the pricing model and built-in authentication rows first, they frame everything else.

SoftrRetoolEdge
Free planDifferent constraints; Softr caps app users, Retool caps total seats$0, unlimited published apps, 10 app users, 5,000 records, 500 workflow actions/mo, 5 AI credits/mo, 1 GB, Softr badge$0, up to 5 users, core components, DB/API integrations, 500 workflow runs/mo, 5 GB DB, 250 AI credits/mo, 20 agent-hrs/mo
Entry paid priceRetool cheaper for tiny teams, Softr cheaper at scale$49/mo flat (Basic, annual), 20 app users, no per-seat$10/Standard User/mo (Team, annual) plus $5/Internal User/mo
Mid tierSoftr wins at high user counts; Retool at low builder counts$269/mo flat (Business, annual), 500 app users, 1M records$50/Standard User/mo (Business) plus $15/Internal User, End Users $4 to $8 tiered
Pricing modelFlat per app; no per-seat for app usersPer Standard User plus per Internal User plus per End User (volume-tiered)Softr
Built-in authenticationYes, utility auth pages, user groups, onboarding out of the boxManual, login/signup/onboarding must be engineeredSoftr
Code depth (SQL/JS, custom logic)Limited, no-code; Vibe Coding block for React/CSS/JS snippetsFull SQL, JS, GraphQL/gRPC, custom queries, custom componentsRetool
AI assistantRetool deeper; Softr simpler at entryAI Co-Builder, Vibe Coding, Database AI Agents, Ask AI (launched Apr 14, 2026); credits meteredAI app-building (around 12 credits/prompt), AI Actions, Retool Agents (20 agent-hrs/plan, billed hourly)
Native integrations17+ data sources (Airtable, Sheets, Notion, HubSpot, Supabase, BigQuery, SQL, REST) plus Zapier/Make/n8n50+ native connectors (Postgres, MySQL, Mongo, Snowflake, Salesforce, Stripe) plus REST/GraphQL/gRPCRetool
Self-hostingNo, SaaS onlyYes, commonly described as Enterprise-only in 2026 (verify)Retool
Default support on paid plans24/7 live chat from Professional; dedicated CSM on EnterprisePriority support on Team; standard tiers; dedicated on EnterpriseSoftr
Ideal userOps teams, agencies, non-technical builders, client/partner portalsEngineering teams, data-dense internal tools over real databases

Prices checked June 13, 2026 on softr.io/pricing and retool.com/pricing.

Five rounds

Criterion by criterion, head to head

The same five criteria we scored on each tool's review page. Equal directions still get a clear pick.

Round 1 · Ease of use

01 Round 1: getting the first app live.

Softr
4.7/5
WinnerSoftr
Retool
4.2/5
Our verdictEase of use · Winner : Softr

Softr wins this 4.7 to 4.2, and the gap is real for anyone without a backend habit. Softr is entirely no-code: connect a data source, drop visual blocks, and ship. Built-in auth, user-group, and onboarding pages mean a working client portal the same day, not the same quarter. The April 2026 AI Co-Builder lowers the floor further, describe the tool in plain English and get a connected database plus app plus logic scaffold. Reviewers land it near 4.7 on G2 specifically on ease of use.

Retool is low-code by design, and that is a deliberate trade, not a flaw. UI logic, permissions, and many flows expect SQL, JavaScript, and custom queries, and reviewers repeatedly flag a steep learning curve for anyone without backend familiarity. The honest nuance: Retool rewards the investment. Once a team locks it in, output is high and the depth pays back. But the starting point is different. Softr is easier to start and to operate for non-technical teams, while Retool is easier to scale into complex tooling once developers are in the seat. For week-one productivity without a developer, Softr is the answer here.

Softr

Choose Softr for non-technical ops or agency teams that need a working app this week.

Retool

Choose Retool only where you have developers who want code-level control from day one.

Ease of useOur pick on this criterion
Round 2 · Value for money

02 Round 2: where the real bill lands.

Softr
4.1/5
WinnerSoftr
Retool
3.8/5
Our verdictValue for money · Winner : Softr

Softr takes this 4.1 to 3.8, and the deciding factor is external users. Softr's flat per-app pricing (no per-seat for app users) is predictable and gets cheaper-per-user as you scale. Retool stacks Builder plus Internal plus End-User meters that compound with team and portal growth. The decisive case: a 200-user client portal runs around $3,228/yr on Softr Business versus around $17,400/yr on Retool Business once the per-End-User curve kicks in. That is the single biggest cost difference between the two.

But the honest story is more nuanced, because Retool is genuinely cheaper at the very small end. A tiny builder-heavy team on Retool Team at $10 to $15 per user can undercut Softr's $49 flat floor. And both tools carry real gotchas. Softr's entry AI-credit allotment is stingy (5 on Free, 10 on Basic), so heavy AI Co-Builder or Database-AI-Agent use forces a paid credit pack quickly, and each plan caps app users (10, 20, 100, 500). Retool's gotcha is the meter math plus Enterprise gating: SSO/SAML, source control, and self-hosting land on Enterprise, and AI credits do not roll over at around 12 credits per prompt. Price your actual user mix before assuming either is cheaper.

Softr

Choose Softr for any scenario with many app or external users where flat pricing wins at scale.

Retool

Choose Retool for small developer-only teams who value code depth over flat billing.

Value for moneyOur pick on this criterion
Round 3 · Features and depth

03 Round 3: raw power and where each hits a ceiling.

Softr
4.5/5
WinnerRetool
Retool
4.8/5
Our verdictFeatures and depth · Winner : Retool

Retool takes this 4.8 to 4.5, and the deciding factor is code-level control. Retool offers full SQL, JavaScript, GraphQL, and gRPC, custom components, granular RBAC, version history, source control, multiple environments, self-hosting, and a deep agent plus AI-Actions layer. It is purpose-built for data-dense internal tooling over real databases. When the job is a logic-heavy tool sitting on Postgres or Snowflake, nothing in the no-code tier matches that depth.

Softr counters with serious no-code breadth, and it is closer than the gap suggests. It ships 17+ data sources, workflow automations, the Vibe Coding block for React/CSS/JS snippets, Database AI Agents, e-signature, CSV/PDF export, PWA, and native auth and user groups out of the box. Softr's hard ceilings are honest ones: no native mobile-app-store publishing, limited design freedom versus Webflow-class tools, and performance can degrade on very large Airtable datasets per reviews. Retool's depth has a cost too, you build login, onboarding, and permissions yourself, and the editor is reported to lag as apps grow large. Both are deep in their own direction. The code-level extensibility carries this round for Retool.

Softr

Choose Softr for portals and ops apps where speed and built-in auth beat raw extensibility.

Retool

Choose Retool for complex, logic-heavy internal tools over real databases.

Features and depthTwo valid options on this criterion
Round 4 · Customer support and assistance

04 Round 4: who answers when it breaks.

Softr
4.5/5
WinnerSoftr
Retool
4.1/5
Our verdictCustomer support and assistance · Winner : Softr

Softr wins this 4.5 to 4.1, and the edge comes from accessible human help at a mid tier. Softr provides 24/7 live chat from the Professional plan up, plus a community forum on all plans and a dedicated CS manager on Enterprise. The ease-of-use praise (G2 around 4.7) correlates with a lighter support burden in the first place, fewer things break when the build path is simpler. Reviewers describe getting hands-on chat help quickly rather than queuing for a ticket.

Retool offers priority support on Team and dedicated support on Enterprise, and its community and docs are deep and active, which partly offsets tier-gated human support. But the steeper learning curve means more reliance on docs and community for advanced work, and governance-grade help concentrates at Enterprise. Softr is not flawless here either: some users report slower responses and friction specifically when working with large datasets. The honest read is that Softr gives faster hands-on help earlier in the pricing ladder, while Retool's best support is real but reserved for the top tier. For a team that wants fast chat without an enterprise contract, this round goes to Softr.

Softr

Choose Softr for teams that want fast hands-on chat at a mid tier without an enterprise contract.

Retool

Choose Retool Enterprise for teams that need dedicated SLA-backed support.

Customer support and assistanceOur pick on this criterion
Round 5 · Available integrations

05 Round 5: 50+ native connectors vs the spreadsheet front-end.

Softr
4.0/5
WinnerRetool
Retool
4.6/5
Our verdictAvailable integrations · Winner : Retool

Retool wins this 4.6 to 4.0, mainly on native catalog depth. Retool ships 50+ native connectors, PostgreSQL, MySQL, MongoDB, Snowflake, Databricks, Salesforce, Stripe, Zendesk, Slack, Jira, GitHub, plus REST, GraphQL, and gRPC for anything else. It is built to sit on top of existing data infrastructure, so almost no data source is truly off-limits. For engineering teams plugging directly into databases, warehouses, and SaaS APIs, that breadth is decisive.

Softr supports 17+ data sources, Airtable, Google Sheets, Notion, HubSpot, Supabase, BigQuery, SQL, and REST API, and reaches the rest of the automation world through Zapier, Make, and n8n rather than deep native connectors. That is a clean fit for teams whose data already lives in Airtable or Sheets and who automate via Zapier. The honest gap from reviewers: higher-tier Softr sources (HubSpot, Postgres, BigQuery, SQL Server) only unlock on Business, a gating buyers should plan for. Retool's API-first posture means it leans into raw connectivity, while Softr leans on its database layer and partner automation platforms. The native connector depth carries this round for Retool.

Softr

Choose Softr for teams whose data already lives in Airtable, Sheets, or Notion and who automate via Zapier/Make.

Retool

Choose Retool for engineering teams plugging into databases, warehouses, and SaaS APIs directly.

Available integrationsTwo valid options on this criterion
Pricing deep-dive

The real cost, plan by plan

Softr bills flat per app; Retool bills per user across three meters. Both fact patterns change the real cost depending on your team and portal size. We list the plans, then run two worked examples the data supports.

SoftrRetoolEdge
FreeSoftr caps app users; Retool caps total seats and gates governance$0, unlimited published apps, 10 app users, 5,000 records, 500 workflow actions/mo, 5 AI credits/mo, 1 GB, Softr badge$0, up to 5 users, core components, DB/API integrations, 500 workflow runs/mo, 5 GB DB, 250 AI credits/mo, 20 agent-hrs/mo
Entry planBasic $49/mo flat annual, 20 app users; 50,000 records, custom code, Kanban/Map/Payment blocksTeam $10/Standard User plus $5/Internal User annual; version history, 2 environments, priority support
Mid planProfessional $139/mo flat annual, 100 app users (plus $10 per 10 extra up to 250); 500,000 records, 50 AI credits, 3 user groups, API, exportsBusiness $50/Standard User plus $15/Internal User, End Users $4 to $8 tiered; granular RBAC, audit logs, custom components
Top tierSoftr Enterprise also exists (contact sales) for SSO, SOC 2, audit loggingBusiness $269/mo flat annual, 500 app users; 1M records, unlimited user groups, Softr API, Postgres/BigQuery/HubSpot sourcesEnterprise, contact sales; SSO/SAML, source control (Git), self-hosting, unlimited environments, HIPAA
AI economicsHeavy AI use is a real recurring cost on bothSmall monthly credit allotment (5 Free to 100 Business); add-on packs +100/$10 up to +5,000/$500Pooled monthly credits (250 Free to around 3,000 Business), no roll-over, around 12 credits/prompt; Agents billed hourly
10-person internal team (8 builders, 2 viewers), one appSoftr around $500/yr cheaper at Team; gap widens sharply if you need Retool BusinessSoftr Basic $49/mo flat ($588/yr); 10 users fit the 20-app-user cap, no per-seatRetool Team: 8 x $10 + 2 x $5 = $90/mo ($1,080/yr); Business for RBAC = $430/mo ($5,160/yr)Softr
Client portal, 5 builders + 200 external usersSoftr's flat app-user model is dramatically cheaper for external portals at volumeSoftr Business $269/mo flat for up to 500 app users ($3,228/yr); no per-external-seat chargeRetool Business: 5 x $50 + (50 free, 150 x $8) = around $1,450/mo ($17,400/yr)Softr

Prices checked June 13, 2026 on softr.io/pricing and retool.com/pricing. Retool self-hosting tier flagged (verify); one summary still lists it on Free. Softr Professional list price varies by reseller (verify).

The shortlist

Pick by scenario

Choose Softr if...

  • You are building a client, partner, or member portal and want built-in authentication, user groups, and onboarding pages out of the box, not engineered by hand
  • You have a non-technical team and want to ship a working app the same day, optionally generated from a plain-English prompt via the 2026 AI Co-Builder
  • You expect many app or external users: flat per-app pricing with no per-seat charge is far cheaper at scale than Retool's per-user meters
  • Your data already lives in Airtable, Google Sheets, Notion, or HubSpot and you automate via Zapier, Make, or n8n
  • You want responsive 24/7 live chat from a mid tier (Professional) rather than reserving real support for an enterprise contract
Try Softr for free

Choose Retool if...

  • You are building data-dense internal tools over real databases (PostgreSQL, MySQL, Mongo, Snowflake) and want 50+ native connectors plus REST/GraphQL/gRPC
  • You have developers who want full SQL and JavaScript control, custom components, granular RBAC, version history, and source control
  • You need self-hosting or on-prem deployment for data-control or compliance reasons (widely reported as Enterprise-tier in 2026, verify)
  • Your team is small and builder-heavy, where Team-tier per-user pricing ($10 to $15/user) is cost-effective and code depth matters more than flat billing
  • You want a first-class agent layer: Retool Agents (hour-metered) plus in-app AI Actions wired onto a low-code internal-tool platform
Read the full Retool review
FAQ · 10 questions

Frequently asked questions

  • Is Softr or Retool better for non-technical teams in 2026?
    Softr. It is fully no-code with built-in authentication, user groups, and onboarding pages, and its April 2026 AI Co-Builder can scaffold a database, app, and business logic from a plain-English prompt. Retool is low-code: expect SQL, JavaScript, and custom queries for UI logic and permissions, with a learning curve reviewers consistently call steep for non-developers. If you have developers and want code-level control, Retool's depth wins. If you do not, Softr ships faster and is easier to operate day to day.
  • How much does Softr actually cost vs Retool for a 10-person internal team?
    Softr Basic is $49/mo flat ($588/yr) and 10 users fit inside the 20-app-user cap with no per-seat charge. Retool Team is roughly 8 builders x $10 plus 2 viewers x $5 = $90/mo ($1,080/yr); if you need RBAC and audit logs, Retool Business jumps to around $430/mo ($5,160/yr). Softr is cheaper on flat pricing, especially once governance features push Retool to Business. Price your specific builder-to-viewer mix before deciding. Source: softr.io/pricing plus retool.com/pricing, June 13, 2026.
  • Which is cheaper for an external client portal with 200 users?
    Softr, by a wide margin. Softr Business is $269/mo flat for up to 500 app users (around $3,228/yr) with no per-external-seat charge. Retool Business bills external users on a volume curve (first 50 free, next 150 x $8) on top of builder seats, landing near $1,450/mo (around $17,400/yr). For external-facing portals at volume, Softr's flat app-user model is the single biggest cost advantage between the two. Source: softr.io/pricing plus retool.com/pricing, June 13, 2026.
  • Softr vs Retool vs Glide or Bubble: which is best in 2026?
    Softr wins for portals and ops apps with built-in auth and flat pricing; Retool wins for data-dense internal tools with deep code and connectors. Glide is strongest for lightweight mobile-first apps off spreadsheets but thinner on complex logic. Bubble offers the most design and logic freedom of the no-code set but with a steeper build curve and its own pricing complexity. For external portals on a budget: Softr. For engineering-grade internal tools: Retool. For mobile-first simplicity: Glide. For maximal custom web apps without code: Bubble, but budget build time. Verify specific Glide and Bubble pricing before committing.
  • Is Softr free to use?
    Yes, Softr's Free plan is permanent, not a trial. It includes unlimited published apps but caps at 10 app users, 5,000 records, 500 workflow actions per month, 5 AI credits per month, and 1 GB storage, and it shows a Softr badge. Most teams hit the app-user, AI-credit, or record limits quickly and move to Basic at $49/mo or Professional at $139/mo. The free plan is a genuine option for a small internal tool or a tiny pilot portal, not a time-limited trial. Source: softr.io/pricing, June 13, 2026.
  • Is Retool free to use?
    Yes, Retool's Free plan supports up to 5 users with core components, database and API integrations, 500 workflow runs per month, 5 GB database, 250 AI credits per month, and 20 agent-hours per month. The catch: SSO/SAML, source control, and most governance features are Enterprise-gated, and AI credits do not roll over at around 12 credits per prompt. Teams beyond 5 users move to Team at $10/builder/mo. The free tier is generous for a small developer team prototyping internal tools. Source: retool.com/pricing plus community.retool.com, June 13, 2026.
  • Does Softr or Retool charge extra for AI features in 2026?
    Both meter AI. Softr includes a small monthly AI-credit allotment (5 on Free up to 100 on Business) and sells add-on packs from +100 credits at $10 up to +5,000 at $500. Retool pools AI credits monthly (250 Free to around 3,000 Business), they do not roll over, each prompt costs around 12 credits, and Retool Agents are billed separately by the hour (20 hours per plan included, overage hourly by model). Heavy AI use is a real recurring cost on both, so budget it explicitly. Source: softr.io/pricing plus community.retool.com, June 13, 2026.
  • Can you self-host Softr or Retool?
    Softr is SaaS-only, there is no self-hosted option. Retool supports self-hosting (Docker, Kubernetes, AWS), but multiple 2026 sources describe it as restricted to the Enterprise tier, a change from earlier years; one pricing summary still lists self-hosting on Free, so confirm directly with Retool before relying on it. If on-prem or data-control is mandatory, Retool is the only candidate of the two, but verify the current tier. Source: retool.com/pricing plus automationatlas.io, June 13, 2026, flagged verify.
  • Can you migrate from Softr to Retool, or vice versa?
    There is no one-click migration either direction. Both build on top of external data, so the data layer (Airtable, Postgres, Sheets, and so on) usually stays put and you rebuild the app surface in the new tool. Moving Softr to Retool means re-engineering auth, onboarding, and UI in low-code. Retool to Softr means re-creating logic visually and accepting less code-level control. Budget at least one to two weeks to rebuild a mid-size app cleanly, plus auth and permission re-testing before going live.
  • Which is better for agencies building tools for clients: Softr or Retool?
    Usually Softr. Agencies typically need branded client portals with logins, user groups, and onboarding, all native in Softr, plus flat pricing that does not explode as each client adds users. Retool fits agencies whose deliverables are data-heavy internal tools over a client's databases, where SQL and JavaScript control and 50+ connectors matter more than per-user cost. If you ship many external-user portals, Softr's economics and built-in auth are decisive. If you ship a few deep internal tools for technical clients, Retool's depth wins.
Try them yourself

Test both, then decide

Free to start on both sides. The fastest way to know is to rebuild one real app on each and see which one your team actually ships.

Softr
4.2/5

Best for ops teams, agencies, and non-technical builders who need built-in auth, user groups, and a client portal live the same day, on flat per-app pricing. Free plan, no credit card.

Try Softr for free Read the full Softr review
Retool
4.3/5

Best for engineering teams building data-dense internal tools over real databases, with full SQL/JS, 50+ connectors, and an agent layer. Free plan up to 5 users.

Read the full Retool review

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