How Much Does BugHerd Cost?
The real price of the visual feedback tool, plan by plan, members included.
Short answer: BugHerd starts at $42/month on the Standard plan with annual billing ($50 monthly), with 5 members included, unlimited projects and unlimited client guests, plus a 7-day free trial with no credit card. The price tracks the number of team members, not the number of projects. The moment you pass the included quota, you pay for extra members or move up a tier. We walk through every plan and what you really pay based on your team size.
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BugHerd, the key numbers
What each BugHerd plan costs
These are BugHerd's plans. The price tracks the number of team members: each tier includes a member quota, while projects and client guests stay unlimited everywhere. Prices shown annually, the lowest; monthly is about 16% higher. Past the quota, each extra member is billed separately.
Prices in USD, annual billing. Checked June 2026.
Standard
For freelancers and small teams
$50/month monthly
- 5 members included
- Unlimited projects and client guests
- 10GB of storage
- Website, Figma, PDF and image feedback
- Standard integrations (Trello, Slack, GitHub)
Studio
For growing agencies
$80/month monthly
- 10 members included
- Unlimited projects and client guests
- 25GB of storage
- Everything in Standard, more capacity
- Ideal for juggling several clients at once
Premium
Agencies and larger teams
$150/month monthly
- 25 members included
- 50GB of storage
- Custom branding, dedicated client board
- Premium integrations (Jira, Asana, Linear, ClickUp, Monday)
- Advanced AI: auto-tagging, similar task detection
Custom
Enterprise and high volume
- Custom member limit
- Unlimited storage
- SSO, 99.9% uptime SLA
- Dedicated success manager, onboarding and training
Prices checked June 2026 on bugherd.com/pricing and cross-referenced across several sources. The official page lists Standard, Studio, Premium and Custom; some third-party aggregators show per-user labels or an extra plan, so verify on the official page. Extra members: $6.60/member annually, $8 monthly.
What makes the bill climb
The headline price covers a specific member quota. The moment your team grows or you reach for agency features, the bill moves. Here are the real cost levers.
Extra members
Each plan includes a quota (5, 10, then 25 members). Beyond that, you pay $6.60/member/month annually ($8 monthly). A team of 7 on Standard therefore runs about $55/month, worth comparing against moving straight to Studio ($67, 10 members included).
Moving up a tier
Going from 5 to 10 members means going from Standard to Studio: $42 to $67/month. From 10 to 25 members, it is Premium at $125/month. The smart move is to pick the tier whose quota sits closest to your real headcount.
Agency features (Premium)
Custom branding, the dedicated client board, private team comments and premium integrations (Jira, Asana, Linear, ClickUp, Monday) only land on Premium ($125/month). If you resell white-labeled bug tracking to your clients, that is the tier to target.
Storage
10GB (Standard), 25GB (Studio), then 50GB (Premium). With lots of screenshots, videos and attachments, storage can push you up a tier before the member quota does. The Custom plan unlocks unlimited storage.
- Solo or up to 5? The Standard plan is plenty.
- Team nearing 10? Compare member add-ons against moving to Studio.
- Want branding and a client board? That is Premium only.
- Integrating Jira or Asana? Premium plan only.
- Projects and client guests are unlimited everywhere: no surcharge there.
How we size the real cost
BugHerd's headline price does not tell you what you really pay, because it hinges on your team size. For each profile, we start from the tier whose member quota fits the need, with annual billing, and add extra members if the quota is exceeded. Here is the reasoning in detail.
- Standard (5 members)Freelancers and small teams$42
- Studio (10 members)Growing agencies$67
- Premium (25 members)Branding, client board, premium integrations$125
- Extra memberBeyond the included quota, annual$6.60
Estimates on the standard plans. Adjust for your real team size and branding needs.
What you actually pay per month
The price hinges on your team size and your agency needs. Four typical profiles, annual billing, assumptions stated.
Estimates in USD, annual. Any add-ons noted.
Freelancer
1 to 5 members
- Standard plan, 5 members included
- Unlimited projects and clients
- No add-on needed
Small agency
7 members
- Standard + 2 extra members (2 × $6.60)
- The threshold before moving to Studio
- Studio ($67) pays off from 9-10 members
Growing agency
10 to 12 members
- Studio 10 members + 2 extra
- 25GB storage, several clients
- Premium if branding or a client board is required
Large agency
25 members, white label
- Premium plan, 25 members included
- Custom branding, client board, advanced AI
- Jira, Asana, Linear, ClickUp integrations
Estimates with annual billing (June 2026), based on the tier whose quota fits the headcount. Adjust for your real team. BugHerd's pricing is per member, not per project: you can manage as many client sites as you want on one plan, within the storage limit.
BugHerd's price versus the alternatives
BugHerd's per-member model changes the math for a team. Here is how the entry price lines up against Marker.io, Usersnap and Pastel, which also handle visual website feedback.
Entry prices checked June 2026. Different billing models.
BugHerd
5 members included
- 5 members, unlimited projects and clients
- Website, Figma, PDF and video feedback
- $6.60/member beyond the quota
Marker.io
Billed per seat
- Only 3 users at the entry tier
- Strong on developer integrations
- Price climbs fast with the team
Pastel
Billed per seat
- Just 1 user at the entry tier
- Good for solo work and mockups
- Studio at $99/month from 5 users
Entry prices checked June 2026 on the official pages. BugHerd at $42/month includes 5 members and unlimited projects, where Marker.io ($39) caps at 3 users and Pastel ($29) at 1. Usersnap starts higher, around €49/month with limited projects. On cost per included member, BugHerd stays one of the most competitive for a team.
So, is BugHerd expensive?
Our take after testing it: the entry price is fair for a team, as long as you pick the right tier. Here is when it pays off, and when it stings.
Good value if…
You are a web agency with a real team and several clients. At $42/month for 5 members with unlimited projects and guests, BugHerd costs less per member than Marker.io or Pastel, which cap at 3 and 1 user at the entry tier. The more the team shares the plan, the better the ratio.
Less appealing if…
You work solo or in a pair and only use visual feedback occasionally. The 5-member quota then goes underused, and a per-seat tool like Pastel ($29) can come out cheaper. Same if you reach for Premium just for one integration: make sure it justifies the jump to $125.
The verdict
BugHerd is an excellent client-feedback tool at a fair price for a team, as long as you think per member. Pick the tier whose quota fits your headcount, pay annually to save about 16%, and only move to Premium if branding or premium integrations are essential.
- Pay annually: about 16% off, the equivalent of two months free.
- Pick the tier whose quota sits closest to your headcount.
- Before a member add-on, compare it against the next tier up.
- Use the 7-day free trial, no card, to validate the tool.
- Keep the 60-day money-back guarantee in mind.
Frequently asked questions about BugHerd pricing
How much does BugHerd cost per month?
BugHerd starts at $42/month on the Standard plan with annual billing, or $50/month monthly, with 5 members included and unlimited projects. The higher plans rise to $67/month (Studio, 10 members) and $125/month (Premium, 25 members) annually. The price tracks the number of team members, not projects. Past the included quota, each extra member costs $6.60/month annually. The smart move is to pick the tier whose quota sits closest to your real headcount.How much does BugHerd cost per year?
With annual billing, the Standard plan works out to about $504/year ($42 × 12), Studio to about $804/year and Premium to about $1,500/year, for the included member quota. Annual billing saves roughly 16% versus monthly, the equivalent of two months free. If your team exceeds the quota, add $6.60/member/month to the math. Always check the exact price on the official page before paying, as tiers can change.Does BugHerd have a free plan?
No, BugHerd does not have a permanent free plan. It does offer a 7-day free trial, with no credit card, covering the features of the plan you pick. That lets you test visual feedback on your real client projects before committing. BugHerd also adds a 60-day money-back guarantee on paid plans. Once the trial ends, you need to switch to a paid plan to keep using the tool.Does BugHerd bill per project or per member?
Per member. This is a key part of the model: each plan includes a member quota (5 on Standard, 10 on Studio, 25 on Premium), while projects and client guests stay unlimited on every plan. So you can manage as many client sites as you want on a single plan, within the storage limit. What pushes the bill up is adding members beyond the quota, not adding projects.How much do extra members cost on BugHerd?
Beyond the quota included in your plan, each extra member costs $6.60/month with annual billing, or $8/month monthly. In practice, a team of 7 on the Standard plan runs about $55/month ($42 + 2 members). From 9 or 10 members, it often becomes cheaper to move straight to the Studio plan, which includes 10 members for $67/month. Always compare the cost of add-ons against the next tier up.Which BugHerd plan should a web agency choose?
It depends on team size and your branding needs. A small agency under 10 members fits on Standard ($42) or Studio ($67). An agency that wants custom branding, a dedicated client board and premium integrations like Jira or Asana should aim for the Premium plan ($125/month, 25 members). If you bill white-labeled bug tracking to your clients, Premium is the tier built for that. Beyond 25 members, look at the Custom plan.What is the price difference between Standard, Studio and Premium?
The three plans differ mainly by member quota, storage and agency features. Standard ($42/month) includes 5 members and 10GB. Studio ($67/month) moves to 10 members and 25GB, with no major new features, just more capacity. Premium ($125/month) climbs to 25 members and 50GB, and unlocks custom branding, the client board, private comments and premium integrations. So you mostly pay for team size, and for branding only on Premium.Is there a discount for paying BugHerd annually?
Yes. Annual billing saves roughly 16% versus monthly, the equivalent of two months free: Standard goes from $50 to $42/month, Studio from $80 to $67, and Premium from $150 to $125. That is the main lever to pay less for BugHerd. Extra members also get the lower annual rate ($6.60 instead of $8). Be wary of third-party coupon pages, though: the annual commitment stays the most reliable lever.How much does BugHerd cost for a large team?
For a team of 25 members, expect $125/month with annual billing on the Premium plan, which also includes custom branding, the client board and premium integrations. That is about $5/member/month, a very competitive ratio in the visual feedback market. Beyond 25 members, or if you need SSO, an uptime SLA and a dedicated success manager, the Custom plan by quote unlocks a custom member limit and unlimited storage. Request a quote for those volumes.Can I cancel BugHerd easily?
Yes, the subscription is cancelled from your account, with no long commitment on monthly plans. BugHerd adds a 60-day money-back guarantee, so you can get your money back if the tool does not suit you within that window. Remember to export your tasks and feedback data before closing your account, and to notify your guest clients. If you move from an annual plan to a lower tier, the tier change applies at the next billing cycle.
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