How much does Brand24 cost?
The real price of the social listening tool, plan by plan, add-ons included.
Short answer: Brand24 starts at $199/month on the Individual plan billed annually ($249 month to month), with a 14-day free trial and no credit card. But that tier caps you at 3 keywords and 2,000 mentions. The moment you track several brands or want API access, the bill climbs fast: an agency setup runs closer to ~$498/month. Below you get every plan, every add-on, and what you actually pay based on your profile.
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Brand24, the key numbers
What each Brand24 plan costs
Here are the five Brand24 plans. Price scales with the number of keywords you track, the mention volume per month, and the AI features. Prices shown are annual, the lowest; monthly billing runs about 20% higher. From the Team plan up, the number of users is unlimited.
Prices in USD, billed annually. Checked June 2026.
Individual
For a single brand
$249/mo month to month
- 3 keywords
- 2,000 mentions per month
- 1 user
- AI sentiment analysis
- Daily updates
Team
For a team getting started
$349/mo month to month
- 7 keywords
- 10,000 mentions per month
- Unlimited users
- Hourly updates
- Priority support
Pro
The agency favorite
$499/mo month to month
- 12 keywords
- 40,000 mentions per month
- Real-time updates
- Lightning Search, AI Brand Assistant
- AI Insights (2 projects)
Business
Multi-brand and high volume
$699/mo month to month
- 25 keywords
- 100,000 mentions per month
- Advanced reports
- AI Insights (5 projects)
- Unlimited AI Topics
Enterprise
Custom volume and needs
- Custom keywords and mentions
- Dedicated consulting
- Unlimited AI Insights and AI Topics
- Personalized onboarding
Prices checked June 2026 on brand24.com/pricing and cross-referenced across sources. Older plans (such as Personal Plus at $49) still listed by some directories are outdated. API access and certain AI features are billed as add-ons (see below).
Brand24 is priced by usage
The list price covers a fixed amount of keywords and mentions. Go over, or want the API and advanced AI, and the bill climbs. Here is what pushes the ticket up.
Number of keywords
Every brand, product, or competitor you track uses one keyword. Individual gives you 3, Team 7, Pro 12. An agency monitoring several clients hits the ceiling fast and has to move up a plan, the single biggest cost driver here.
Mention volume
From 2,000 mentions/month (Individual) to 100,000 (Business). A viral brand or a noisy industry can burn through the quota in days and force an upgrade. Watch this counter closely.
API access
The API, essential for piping Brand24 into your dashboard or CRM, is an add-on billed at ~$99 extra. It is not bundled into any standard plan.
AI add-ons
AI Visibility and Smart Context Search are paid options depending on the plan. Core AI features (sentiment, Brand Assistant) are included from certain tiers, but the advanced building blocks add to the bill.
- Tracking a single brand? Individual at $199 may be enough.
- Running several clients? Count keywords before picking a plan.
- Want automation? Add the API (~$99) to your math.
- Noisy industry? Aim for a generous mention quota.
- Pay yearly: roughly 20% off across every plan.
How we price the real cost
Brand24's list price does not tell you what you actually pay, because the API and some AI options are add-ons. For the "agency setup" we take the Pro plan (the one agencies pick most) and add API access, billed annually. Here is the breakdown.
- Pro plan12 keywords, 40,000 mentions, real time$399
- API accessAdd-on to connect your tools$99
- Total per monthTypical agency setup, AI options aside~$498
- Trial first14 days free, no card$0
Estimate for an agency profile. Adjust to your mention volume and the AI add-ons you actually need.
What you actually pay per month
Price depends on how many brands you track and which add-ons you take. Four typical profiles, billed annually, assumptions noted.
Estimates in USD, annual. Optional AI add-ons not included.
Solo, one brand
Simple monitoring
- Individual plan
- 3 keywords, 2,000 mentions
- No API, no multi-user
Agency, Pro setup
Pro + API
- Pro plan + API access
- 12 keywords, 40,000 mentions
- Real time and AI Brand Assistant
Team, multi-client
High volume
- Business plan + API
- 25 keywords, 100,000 mentions
- Advanced reports and AI Topics
Enterprise
Custom
- Enterprise plan
- Custom quotas and consulting
- Unlimited AI Insights
Estimates billed annually (June 2026), based on official plans plus the API add-on. Adjust to your actual mention volume. Advanced AI options (AI Visibility, Smart Context Search) may add to the total depending on your usage.
Brand24's price against the alternatives
Brand24's entry plan compared to other monitoring and social listening tools. Brand24 stays accessible next to Brandwatch, which is enterprise-only, but Mention starts lower at the entry level. Sort by price or by score.
| Best for | Model | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 3 | Brandwatch | Enterprise grade | Custom quote | 4.2/5 | ~$800/mo | — | Enterprises | Visit → |
| 2 | Mention | Low entry point | Per seat | 4.0/5 | ~$41/mo | ✓ | Solo and SMB | Visit → |
| 1 | Brand24 | Accessible value | By volume | 3.5/5 | $199/mo | — | Solo to agency | Visit → |
Entry prices checked June 2026. Mention and Brandwatch figures are estimates to confirm on their official pages, since both publish little pricing. Brandwatch no longer offers an SMB tier and positions itself for enterprise. Brand24 remains one of the most accessible options in the social listening segment.
So, is Brand24 expensive?
Our take after testing it: Brand24 is fairly positioned in social listening, but the entry price surprises solo users. Here is when it pays off, and when it stings.
Good value if…
You are an agency or a brand tracking several topics and you want actionable AI. At $399/month on Pro, with unlimited users, real time, and the AI Brand Assistant, Brand24 offers a solid ratio against enterprise tools that cost several thousand a month.
Too expensive if…
You are solo and just want to watch one brand. At $199/month minimum, Brand24 costs more at entry than Mention (~$41/month). For a light need, a more affordable tool often does the job.
The verdict
Brand24 is a solid monitoring tool at a fair price for teams, as long as you size keywords and mentions right. Use the 14-day trial, measure your real volume, then pick the plan that fits, without paying for quotas you never touch.
- Pay yearly: roughly 20% off across every plan.
- Start with the 14-day free trial, no card, to measure your volume.
- Count your keywords first: it is the top price driver.
- Only add the API (~$99) if you genuinely automate.
- Watch your mention quota so you are not forced to upgrade.
Frequently asked questions about Brand24 pricing
How much does Brand24 cost per month?
Brand24 starts at $199/month on the Individual plan billed annually, or $249/month month to month. That tier covers 3 keywords, 2,000 mentions per month, and 1 user. Higher plans run $299/month (Team), $399/month (Pro), and $599/month (Business) annually, with more keywords, more mentions, and unlimited users. The Enterprise plan starts at $1,499/month. The smart move is to start from how many brands you track and add the API only if you need it.How much does Brand24 cost per year?
Billed annually, the Individual plan runs about $2,388/year ($199 x 12), Team about $3,588/year, Pro about $4,788/year, and Business about $7,188/year. Annual billing saves roughly 20% versus monthly, which works out to as much as 3 months free depending on the plan. Add API access at $99/month and you land around $5,976/year for a full Pro setup. Always confirm the exact price on the official page before paying, since tiers can change.Does Brand24 have a free plan?
No, Brand24 has no permanent free plan. It does offer a 14-day free trial with no credit card, giving you access to the features of your chosen plan: mention tracking, AI sentiment analysis, alerts, and reports. That is enough to measure your real mention volume and test how relevant the results are before committing. After 14 days you switch to a paid plan to keep monitoring your brands. A 30-day money-back guarantee applies on standard plans.Is API access included in the Brand24 price?
No. API access, which lets you connect Brand24 to your dashboard, CRM, or in-house tools, is an add-on billed at roughly $99 extra, and it is not bundled into any standard plan. This matters if you want to automate the flow of mentions or feed a custom report. For pure in-app use, you can skip it. But the moment automation enters the picture, add this cost to your monthly budget so there is no surprise on the invoice.How much does a full Brand24 setup cost for an agency?
Budget around $498/month billed annually for a typical agency setup: the Pro plan ($399) plus API access ($99). Pro gives you 12 keywords, 40,000 mentions per month, real time, and the AI Brand Assistant, which covers several clients. If you track many brands or generate heavy mention volume, move to Business at $599/month, or about $698/month with the API. Advanced AI add-ons like AI Visibility can push the bill higher depending on your usage.Is Brand24 more expensive than Mention or Brandwatch?
It depends on the segment. Mention starts lower, around $41/month at entry, so Brand24 at $199/month costs more for a solo user. On the other end, Brandwatch targets large accounts and starts around $800/month with no SMB tier, which makes Brand24 far more accessible. Brand24 sits in the middle: pricier than light tools like Mention, but much cheaper than enterprise platforms. For an agency with several clients, its features-to-price ratio stays competitive.How many keywords and mentions does each Brand24 plan include?
The Individual plan includes 3 keywords and 2,000 mentions per month, Team 7 keywords and 10,000 mentions, Pro 12 keywords and 40,000 mentions, and Business 25 keywords and 100,000 mentions. Every brand, product, or competitor you watch uses one keyword, so the counter climbs fast when you run several clients. Mention volume depends on how well known your brands are and how active your industry is. These two limits are the main factors that decide which plan you need.Is there a discount for paying Brand24 yearly?
Yes. Annual billing saves roughly 20% versus monthly across every plan, which adds up to as much as 3 months free depending on the tier. The Pro plan, for example, drops from $499/month monthly to $399/month annually. That is the main way to pay less for Brand24. Be wary of third-party coupon pages that show old, outdated prices. The best lever stays the annual commitment, plus only subscribing to the keywords and add-ons you genuinely need.How much does Brand24 cost for a large enterprise?
For a large enterprise, the Enterprise plan starts at $1,499/month billed annually, with custom keyword and mention quotas, dedicated consulting, and unlimited AI Insights and AI Topics. This is the plan to target if you exceed the 25 keywords or 100,000 mentions of the Business plan. The exact rate is negotiated based on your volumes and onboarding needs. Before committing, request a detailed quote and compare it with an enterprise platform like Brandwatch to confirm the scope matches your expectations.Can you cancel Brand24 easily?
Yes, the subscription cancels from your account with no long commitment on monthly plans, and Brand24 applies a 30-day money-back guarantee on its standard plans (custom offers aside). That is reassuring for testing the tool seriously beyond the basic 14-day trial. The point to watch is annual commitments: paying yearly locks your rate for 12 months, so validate your need during the trial before going annual. Also remember to export your reports and mention data before closing your account.
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