How Much Does Sellfy Cost?
The real price of the e-commerce platform, plan by plan, fees included.
Short answer: Sellfy starts at $22/month on the Starter plan with annual billing ($29 monthly), with a 14-day free trial and 0% transaction fees on Sellfy's side. But the price climbs by annual revenue tier, and your payment processor fees (Stripe, PayPal, roughly 2.9% + 30¢ per sale) are still on you. We walk through every plan, every fee, and what you really pay based on how much you sell.
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Sellfy, the key numbers
What each Sellfy plan costs
These are the three paid plans, plus a custom Enterprise tier. The price tracks your annual revenue: each plan has a sales cap. Prices shown are annual, the lowest; monthly is 25% higher. Unlimited products (digital, physical, subscriptions, print-on-demand) on every plan, and 0% Sellfy transaction fees throughout.
Prices in USD, annual billing. Checked June 2026.
Starter
To launch your store
$29/month billed monthly
- Up to $10k in sales per year
- Unlimited products, 10GB per file
- 2,000 email credits per month
- Store editor, themes, custom code
- Connected domain, coupons, customer reviews
Business
To scale up
$79/month billed monthly
- Up to $50k in sales per year
- 10,000 email credits/month, 15GB per file
- Custom fields and product upsells
- Cart abandonment campaigns
- Affiliate program, product migration
Premium
High volume and priority support
$159/month billed monthly
- Up to $200k in sales per year
- 50,000 email credits/month, 20GB per file
- Store design migration
- Priority support included
Enterprise
Beyond $200k per year
- Sales above $200k per year
- Custom quotas and options
- Dedicated onboarding
- Negotiated terms
Prices checked June 2026 on sellfy.com/pricing and cross-referenced across several sources. The sales caps ($10k, $50k, $200k per year) set your plan, not the number of products. Print-on-demand is billed separately (the supplier's printing and shipping). Payment processor fees are not included (see below).
The real cost hides in the fees
"0% transaction fees" is Sellfy's headline pitch. It is true, but incomplete: Sellfy takes no cut, your payment processor does. Here is what actually makes up your bill.
Subscription by revenue tier
The core of the price: a flat fee based on your annual revenue. From $22 (Starter, up to $10k in sales) to $119/month (Premium, up to $200k) billed yearly. Cross the cap and Sellfy asks you to move up a plan.
Payment processor fees
Sellfy takes 0%, but Stripe or PayPal charge roughly 2.9% + 30¢ per sale. On $1,000 of sales spread over 50 orders, expect around $44 in payment fees on top of your subscription. This is unavoidable on any platform.
Extra email credits
Each plan includes email marketing credits (2,000 to 50,000 per month). Past that, you buy extra credits from the dashboard. Worth watching if you run a lot of campaigns to your buyer base.
Going over your sales cap
If your revenue tops your plan's cap, you need to move up a tier. Some third-party sources mention a roughly 2% surcharge on the overage if you do not upgrade, but check this on the official page, since sources disagree.
- Starting under $10k in sales/year? Starter is plenty.
- Aiming for $50k? Business unlocks upsells and cart recovery.
- Past $200k? Move to Premium, then Enterprise on quote.
- Always budget ~2.9% + 30¢ in Stripe or PayPal fees per sale.
- Watch your email credits to avoid buying extras.
How we size the real cost
Sellfy's sticker price does not tell you what you actually pay, because you have to add the payment fees. To size the real cost, we add the subscription for the plan that fits your revenue and the processor fees on your sales volume, with annual billing. Here is the breakdown.
- Plan fit to revenueBased on your annual sales cap$22 to $119
- Payment feesStripe or PayPal, per sale~2.9% + 30¢
- Email credits2,000 to 50,000/month by planIncluded
- Print-on-demandSupplier printing and shippingSeparate
Estimates excluding taxes and print-on-demand. Adjust for your sales volume and how heavily you use email campaigns.
What you actually pay per month
The price hinges on your revenue and your number of sales. Four typical profiles, annual billing, payment fees included, assumptions stated.
Estimates in USD, annual. Print-on-demand and taxes not included.
Creator starting out
~$500 in sales/month
- Starter plan ($22) + ~$22 in Stripe fees
- Under the $10k/year cap
- 2,000 email credits/month included
Growing store
~$3,000 in sales/month
- Business plan ($59) + ~$118 in Stripe fees
- Up to $50k/year, upsells and affiliates
- Around 6% of your revenue all in
Established seller
~$12,000 in sales/month
- Premium plan ($119) + ~$471 in Stripe fees
- Up to $200k/year, priority support
- Subscription is small next to the payment fees
Large catalog
> $200k in sales/year
- Enterprise plan negotiated by volume
- Stripe or PayPal fees still on top
- Custom terms and quotas
Estimates with annual billing (June 2026), subscription + payment fees (~2.9% + 30¢) on a $20 average order. Adjust for your real order value and count. The higher your volume, the more the payment fees outweigh the flat subscription: that is where Sellfy's model wins over platforms that take a percentage on every sale.
Sellfy's price versus the alternatives
Sellfy charges a flat subscription with no commission. Gumroad and Payhip charge little or no subscription but take a cut of every sale. Here is how the entry prices line up depending on your volume.
Entry prices checked June 2026. Different billing models.
Sellfy
Subscription, 0% commission
- 0% Sellfy transaction fees
- Unlimited products, email included
- Wins as soon as volume climbs
Gumroad
No subscription, 10% per sale
- No monthly subscription
- ~10% platform fee + processor
- Pricey once revenue grows
Payhip
Free or subscription
- Free plan with a 5% fee
- Plus $29/mo (2%), Pro $99/mo (0%)
- Good fit at smaller volumes
Entry prices checked June 2026 on the official pages. Sellfy charges a flat subscription with no commission: at high volume it beats Gumroad's 10% or Payhip Free's 5%. At very low volume, a no-subscription model like Gumroad or Payhip Free can work out cheaper. Either way, payment processor fees (~2.9% + 30¢) apply everywhere.
So, is Sellfy expensive?
Our take after testing it: the price comes down mostly to your sales volume. Here is when the flat subscription pays off, and when it stings.
Good value if…
You sell a steady volume of digital products. At $22/month with no commission, unlimited products and email included, Sellfy quickly beats a 10%-per-sale model. Past a few thousand dollars in monthly revenue, the flat subscription saves you money on every single sale.
Less appealing if…
You are just starting and barely selling. Paying $22/month when you make $100 in sales is a big chunk of your revenue. In that case, a no-subscription tool like Gumroad or Payhip's free plan can work out cheaper until you gain traction.
The verdict
Sellfy is fairly priced for anyone already selling a stable volume. Pick the plan that matches your revenue, pay yearly to save 25%, and remember to fold the payment fees into your margin math.
- Pay yearly: 25% off the subscription.
- Pick the plan matched to your annual revenue, no higher, no lower.
- Use the 14-day free trial to validate the platform.
- Always fold ~2.9% + 30¢ in payment fees into your margin.
- Below a few hundred dollars in sales, compare a no-subscription model.
Frequently asked questions about Sellfy pricing
How much does Sellfy cost per month?
Sellfy starts at $22/month on the Starter plan with annual billing, or $29/month billed monthly. The Business plan is $59/month annually ($79 monthly) and Premium is $119/month ($159 monthly). The price tracks your annual revenue: each plan has a sales cap ($10k, $50k, $200k). Sellfy takes no commission on your sales, but the payment processor fees (around 2.9% + 30¢ per sale) are still on you. The smart move is to pick the plan matched to your real sales volume.How much does Sellfy cost per year?
With annual billing, the Starter plan runs about $264/year ($22 × 12), Business about $708/year and Premium about $1,428/year. Paying yearly saves 25% versus monthly, the main lever to pay Sellfy less. On top of that come the payment processor fees, which depend on your sales volume rather than your subscription. Always check the exact price on the official page before paying, since the tiers can change.Does Sellfy have a free plan?
No, Sellfy does not have a permanent free plan. It does offer a 14-day free trial on every plan, with no commitment, so you can build your store, add products and test the marketing tools before paying. If you want a no-subscription option to start, alternatives like Gumroad (no monthly fee but 10% per sale) or Payhip's free plan (5% per sale) can tide you over at the very beginning, until you confirm you sell enough to justify a subscription.Does Sellfy really charge 0% transaction fees?
Yes, Sellfy takes no commission on your sales, that is its headline pitch. But do not confuse two things: the payment processor fees (Stripe or PayPal) still apply. Expect roughly 2.9% + 30¢ per transaction, like on nearly every e-commerce platform. So 0% Sellfy fees does not mean 0% fees overall. On $1,000 of sales across 50 orders, you pay about $44 in payment fees on top of your monthly subscription.How does Sellfy's sales cap work?
Each Sellfy plan is capped by annual revenue: $10k for Starter, $50k for Business and $200k for Premium. As long as you stay under your plan's cap, you pay the listed rate. Cross it and Sellfy asks you to move up a plan. Some third-party sources mention a roughly 2% surcharge on the revenue over the cap if you do not upgrade, but this point varies by source, so verify it on the official page. Above $200k/year, you move to the custom Enterprise tier.What is the price difference between Starter, Business and Premium?
Starter at $22/month annually fits up to $10k in yearly sales, with 2,000 monthly email credits. Business at $59/month raises the cap to $50k and adds custom fields, product upsells, cart abandonment campaigns, the affiliate program and 10,000 email credits. Premium at $119/month covers up to $200k in sales and unlocks design migration, priority support and 50,000 email credits. You choose first on your revenue, then on the marketing features you need.Is Sellfy cheaper than Gumroad or Payhip?
It depends on your volume. Gumroad has no subscription but takes about 10% per sale, and Payhip has a free plan at 5% per sale. At low volume, those no-subscription models work out cheaper than Sellfy's $22/month. But once your revenue climbs, Sellfy's flat subscription at 0% commission becomes more profitable: on $3,000 in monthly sales, Gumroad's 10% costs $300, where Sellfy charges $59 in subscription. The tipping point sits around a few hundred dollars in monthly sales.Is there a discount for paying Sellfy yearly?
Yes. Annual billing saves 25% versus monthly across all plans. Starter drops from $29 to $22/month, Business from $79 to $59/month and Premium from $159 to $119/month. That is the main way to pay Sellfy less. There is no reliable recurring official promo code, though, so be wary of third-party coupon pages. The best lever is the annual commitment, combined with picking a plan matched as closely as possible to your real revenue.What are Sellfy's hidden fees?
Sellfy is fairly transparent, but three costs sit outside the sticker price. First, the payment processor fees (Stripe, PayPal), roughly 2.9% + 30¢ per sale, which are not Sellfy's but you pay them anyway. Second, extra email credits if you exceed your plan's quota. Third, for print-on-demand, the supplier's printing and shipping cost is billed on top of the product you sell. None of these are concealed, but they add to the subscription to make up your real cost.Can I cancel or switch Sellfy plans easily?
Yes, the subscription is managed from your account and you can move up or down a plan as your revenue shifts, with no long commitment on the monthly plans. If you pay yearly, the change applies according to your billing cycle terms. Remember to export your products, customers and stats before closing your account, and keep in mind that cancelling your subscription also ends the hosting of your Sellfy store. So pick the right plan from the start to avoid back-and-forth.
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