How Much Does AWeber Cost?
The real price of the veteran email marketing tool, plan by plan, subscriber tiers included.
Short answer: AWeber has a free plan (up to 500 subscribers, 3,000 emails a month), then paid plans from $12.50/month on Lite with annual billing ($15 monthly). The pricing logic: you pay by the number of subscribers you store, not by emails sent. The bigger your list, the higher the bill, tier by tier. In practice the real useful entry price is the Plus plan at ~$20/month, which removes AWeber branding and unlocks the unlimited features. We walk through every plan and what you really pay for your profile.
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AWeber, the key numbers
What each AWeber plan costs
These are AWeber's plans, from the free tier to the flat-rate Unlimited. Each paid plan's price rises in tiers based on how many subscribers you store, not the volume of emails. The Done For You service (a managed setup) is billed separately, covered just after. Annual billing saves you roughly 17% on Lite and 33% on Plus.
Prices in USD for 500 subscribers. Checked June 2026.
Free
To start without paying
No credit card required
- Up to 500 subscribers
- 3,000 emails per month
- Design tools, signup forms, landing pages
- Automations and integrations included
- AWeber branding present, 24/7 support
Lite
For a first active list
$15/month monthly (500 subscribers)
- 1 list, 3 landing pages, 3 automations
- Up to 3 users
- Sends ~10x your subscriber count
- 1.0% ecommerce transaction fee
- AWeber branding cannot be removed
Plus
To remove branding and unlock everything
$30/month monthly (500 subscribers)
- Unlimited lists, automations and segments
- Unlimited users, branding removable
- Advanced analytics
- 0.6% ecommerce transaction fee
- Sends ~12x your subscriber count
Unlimited
Flat rate, very large lists
- Everything unlimited, from 100,000+ subscribers
- Dedicated IP included
- Dedicated account manager
- Advanced data export
Prices checked June 2026 on aweber.com/pricing and cross-referenced across several sources. AWeber bills by subscriber count: a paid plan's price rises in tiers (500, 2,500, 5,000, 10,000 subscribers and so on), not by email volume. Exact prices above 500 subscribers vary by tier, check the official page. The Done For You managed service costs $20/month extra, plus a $79 setup fee.
AWeber bills by subscriber count
The headline price is for 500 subscribers. As soon as your list grows, the bill climbs tier by tier, even if you send rarely. Here is what really weighs on the total.
Your list size
This is the main lever. On Lite, the price goes from $15 (500 subscribers) to $60/month (5,000) and $210/month (25,000) monthly. Watch out: inactive subscribers count as long as they sit in your account, so cleaning your list regularly pays off.
Moving from Lite to Plus
Lite keeps AWeber branding, caps you at 1 list and charges a 1.0% ecommerce fee. Plus (from $20/month annual) removes the branding, unlocks unlimited lists and automations, and drops the fee to 0.6%. For most serious use, Plus is the real entry point.
The Done For You service
The managed setup (your emails, landing pages and workflows configured for you, with 30 days of unlimited edits) costs $20/month on top of your plan, plus a $79 setup fee. Handy if you are starting from scratch and want to save time.
Transaction fees
If you sell through AWeber's built-in store, expect a 1.0% fee on Lite and 0.6% on Plus, on top of your payment processor's fees. At any real volume, the gap between Lite and Plus can justify the upgrade on its own.
- Under 500 subscribers? The free plan may be enough.
- Want to remove AWeber branding? You have to move to Plus.
- List full of inactives? Clean it so you do not pay a tier too high.
- Selling online? Compare the 1.0% (Lite) and 0.6% (Plus) fees.
- Starting from scratch and short on time? Done For You is extra.
How we size the real cost
AWeber's price hinges on one key variable: the number of subscribers you store, which sets your pricing tier. To size the real cost, we start from the plan that fits your use (Free, Lite or Plus), read the tier that matches your list size, and add any extras (Done For You, transaction fees). All figures use annual billing, the cheapest option.
- List sizeThe subscriber tier sets the priceSubscribers
- Chosen planPlus removes branding and goes unlimitedLite / Plus
- Ecommerce feesOn sales via the AWeber store1.0 / 0.6%
- Added optionsManaged setup, $20/month + $79+ Done For You
Estimates by subscriber tier. Adjust for your real list size and the options you need.
What you actually pay per month
The price hinges mostly on list size and the plan you pick. Four typical profiles, annual billing, assumptions stated.
Estimates in USD, annual. Any add-ons not included.
Beginner
≤ 500 subscribers
- Free plan: 500 subscribers, 3,000 emails/month
- Everything you need to start
- Only AWeber branding may bother you
Solo, no branding
500 subscribers, Plus
- Plus plan: branding removed, unlimited
- Unlimited lists and automations
- Ecommerce fee cut to 0.6%
Growing list
~10,000 subscribers, Plus
- 10,000-subscriber tier on Plus
- Exact price to confirm on the official page
- The bill climbs with each tier
Very large list
100,000+ subscribers
- Flat-rate Unlimited plan
- Dedicated IP and account manager
- Everything unlimited, no tiers
Estimates with annual billing (June 2026), based on subscriber tiers. AWeber's price climbs with list size: clean out inactive subscribers to stay on a lower tier. Above 500 subscribers, the exact Plus tier price varies by source, confirm it on aweber.com before you pay.
AWeber's price versus the alternatives
AWeber bills per contact, like most of its rivals. Here is how its entry price lines up against MailerLite and Mailchimp at 500 contacts.
Entry prices checked June 2026. All billed per contact.
AWeber
Billed per subscriber
- Free plan: 500 subscribers, 3,000 emails
- 24/7 phone, chat and email support
- Plus useful from ~$20/month (branding off)
MailerLite
Billed per subscriber
- Free plan up to 1,000 subscribers
- Unlimited emails from the paid plan
- The cheapest at entry
Mailchimp
Billed per contact
- Very limited free plan
- The bill climbs fast with list size
- Better known, but pricey at scale
Entry prices checked June 2026 on the official pages. AWeber is not the cheapest at 500 contacts (MailerLite from ~$9, Mailchimp ~$13), but it is one of the few to include human 24/7 support on every plan, free plan included, plus 25+ years of ISP relationships for deliverability. GetResponse also offers a free plan up to 500 contacts, then a Starter from ~$19/month.
So, is AWeber expensive?
Our take after testing it: AWeber is not the cheapest, but it earns its keep for the right profile. Here is when it pays off, and how to pay less.
Good value if…
You are starting with a small list and you want a reliable tool with real support. The free plan covers 500 subscribers and 3,000 emails a month, and 24/7 phone, chat and email support is included everywhere, which is rare. For a solo creator or coach getting going, that is reassuring.
Less appealing if…
Your list quickly passes a few thousand subscribers and you send rarely. Because AWeber bills per contact, a large, lightly-mailed list costs the same as a very active list of the same size. In that case MailerLite at entry, or a tool billed per email sent like Brevo, often works out cheaper.
How to pay less
Start on the free plan, move to Plus only when you want to drop the branding or unlock the unlimited features, and clean your list to stay on a lower tier. Pay annually to save roughly 17% on Lite and 33% on Plus, and skip the Done For You service unless you genuinely need the hand-holding.
- Start on the free plan: 500 subscribers, no credit card.
- Pay annually: roughly 17% off Lite, 33% off Plus.
- Move to Plus mainly to remove branding and go unlimited.
- Clean out inactive subscribers so you do not cross a price tier.
- Use the 14-day no-card trial to validate deliverability.
Frequently asked questions about AWeber pricing
How much does AWeber cost per month?
AWeber has a free plan for up to 500 subscribers and 3,000 emails a month. Paid plans start at $12.50/month on Lite with annual billing ($15 monthly), then $20/month on Plus annually ($30 monthly), for 500 subscribers. The price then climbs in tiers based on your list size, not your email volume. In practice the real useful entry price is the Plus plan at about $20/month, which removes AWeber branding and unlocks the unlimited lists and automations.Does AWeber have a free plan?
Yes, and it is permanent, not just a trial. AWeber's free plan lets you manage up to 500 subscribers and send up to 3,000 emails a month, with no credit card. It includes the design tools, signup forms, landing pages, basic automations, integrations and, notably, 24/7 phone, chat and email support. The main limit is the AWeber branding shown on your emails and forms. For a beginner or a small list, it is often enough to pay nothing at all.Why does AWeber bill by subscriber count?
It is the classic email marketing model: you pay for the number of subscribers you store, and the price rises in tiers (500, 2,500, 5,000, 10,000 subscribers and so on). For the same send volume, a large list therefore costs more than a small one. It is the opposite of Brevo, which bills by the number of emails sent. The practical takeaway: on AWeber, clean your inactive subscribers regularly, because they count toward your pricing tier even if they never open your emails.What is the price difference between Lite and Plus?
For 500 subscribers, Lite costs $12.50/month annually ($15 monthly) and Plus costs $20/month annually ($30 monthly). Lite keeps AWeber branding, caps you at 1 list, 3 landing pages and 3 automations, and charges a 1.0% ecommerce transaction fee. Plus removes the branding, unlocks unlimited lists, automations and segments, adds advanced analytics and drops the fee to 0.6%. For any serious use, the few-dollar gap in favor of Plus almost always pays for itself.How much does AWeber cost for a large list?
The price climbs in subscriber tiers. On Lite, expect about $60/month at 5,000 subscribers, $100/month at 10,000 and $210/month at 25,000 monthly. On Plus, the tiers run higher (around $90/month at 5,000 subscribers). Above 100,000 subscribers, AWeber offers a flat-rate Unlimited plan at $899/month annually, with a dedicated IP and account manager. Exact prices at the higher tiers vary by source, so always confirm the rate on the official page before you pay.Is AWeber more expensive than MailerLite or Mailchimp?
At 500 contacts, AWeber is not the cheapest: MailerLite starts around $9/month and Mailchimp around $13/month, while AWeber's useful Plus plan is $20/month annually. AWeber's free plan (500 subscribers) stays competitive against a more limited free Mailchimp. AWeber's pitch is not the lowest price but the human 24/7 support included on every plan and proven deliverability. If budget is your priority, MailerLite is more economical at entry.Can AWeber branding be removed?
It depends on the plan. On the free plan and on Lite, AWeber branding appears on your emails and forms and cannot be removed. From the Plus plan up, it becomes removable at no extra cost, included in the plan price. If your email branding matters, that is one of the main reasons to move from Lite to Plus. Plenty of users upgrade to Plus for this single reason, on top of the unlimited lists.Is there a discount for paying AWeber annually?
Yes. Annual billing saves roughly 17% on the Lite plan and roughly 33% on the Plus plan versus the monthly rate. For example, Lite goes from $15 to $12.50/month and Plus from $30 to $20/month for 500 subscribers. That is the main lever to pay AWeber less. Be wary of third-party coupon pages, though: there is no reliable recurring official discount code. The best move is the annual commitment plus a clean list.What is AWeber's Done For You service and how much does it cost?
Done For You is a managed setup service: AWeber's team configures your emails, landing pages and workflows for you, with 30 days of unlimited edits and delivery in about 7 days. It costs $20/month on top of your sending plan, plus a one-time $79 setup fee. It is handy if you are starting from scratch and short on time or technical skills. It is not a standalone plan: it always sits on top of a Lite or Plus subscription.Can I cancel AWeber easily?
Yes, the subscription is managed from your account, with no long commitment on the monthly plans. One watch-out often raised in reviews is the late-2024 price increase, which upset some long-term customers: check your tier's price at renewal. Also remember to export your subscribers and stats before closing your account, and to clean your list regularly so you do not pay a higher subscriber tier than you need.
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