Marketing 360 Alternatives
Six Marketing 360 alternatives, one honest test, five criteria each.
Marketing 360 does one thing well: it merges CRM, marketing automation, a website builder, ads and analytics into a single dashboard, and the feature depth is real, a 4.3 in our test. The catch is everything around it. Pricing is not public and climbs fast once managed services and add-ons stack up, which is why value lands at a soft 2.4. If that is where Marketing 360 pinches, here are the six alternatives we rate highest, scored hands-on so you can pick the right one fast.
Some links are affiliate links, and it never affects our scores.
Why teams leave Marketing 360
Let us be fair: Marketing 360 is a capable all-in-one. The feature set is genuinely broad, scoring 4.3 in our test, and for a service business that wants CRM, website, ads and email run from one place it can work. People do not leave because it cannot do the job. They leave because the way it is sold and priced grates, value scores just 2.4 in our test, and a handful of specific frictions push them to look elsewhere.
Pricing is opaque and steep
It leans on paid managed services
Add-ons stack up fast
No genuinely free way to start
Support is competent but not a standout
Less suited to pure agencies and resellers
6 Marketing 360 alternatives compared
Here are the six alternatives at a glance. Scores are our hands-on editorial assessment across five criteria, and pricing was checked in 2026. The edge column is the single biggest reason to consider each one over Marketing 360. Tap any tool to jump straight to its full breakdown.
| Best for | Edge over Marketing 360 | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | GoHighLevel | Best for agencies | White-label, resell as your own SaaS | 4.3/5 | From $97/mo | — | Agencies & resellers | Visit → |
| 2 | HubSpot | Best free alternative | Real free plan plus a polished suite | 4.3/5 | Free plan | ✓ | Scaling teams | Visit → |
| 3 | Keap | Best for sales automation | Deeper CRM and automation for SMBs | 3.7/5 | From $249/mo | — | Service SMBs & coaches | Visit → |
| 5 | Thryv | Best for local services | Scheduling, invoicing and reviews in one | 3.5/5 | From ~$199/mo | — | Local service businesses | Visit → |
| 4 | Kartra | Best for funnels & courses | Funnels, memberships and courses built in | 3.1/5 | From ~$99/mo | — | Creators & coaches | Visit → |
| 6 | Hibu | Best done-for-you ads | Managed local ads across major platforms | 2.9/5 | Custom, managed | — | Hands-off local SMBs | Visit → |
Scores are our hands-on editorial assessment. Pricing checked 2026.
Which alternative is right for you?
White-label the whole platform, spin up client sub-accounts and bill them as your own SaaS.
You want a free way to startHubSpotA genuinely free plan with forms, email and CRM, then a polished suite to grow into.
You need deep sales automationKeapStrong CRM, pipelines and automation built for service SMBs, coaches and consultants.
You sell courses or funnelsKartraSales funnels, memberships, checkout and courses in one creator-friendly platform.
You run a local service businessThryvScheduling, invoicing, reputation and CRM bundled for appointment-led local work.
You want ads run for youHibuA done-for-you team managing local search, social and display ads across major platforms.
GoHighLevel
GoHighLevel is the alternative most Marketing 360 leavers in the agency world should try first, for one reason Marketing 360 cannot match: you can white-label the entire platform and resell it as your own software. Where Marketing 360 serves your business directly with opaque pricing, GoHighLevel gives you transparent tiers from 97 dollars, CRM, funnels, email and SMS, then unlocks client sub-accounts and SaaS reselling on the agency plans. In our assessment the feature depth is excellent and value is strong, both ahead of Marketing 360. Marketing 360 still wins on hand-holding: it bundles done-for-you services and a guided onboarding, where GoHighLevel expects you to build and is steeper to learn. Just note that email, SMS and AI usage are billed separately on top of the plan. GoHighLevel is the better call when you want to control and resell the stack, and the worse call if you want an agency to run it all for you.
- Full white-label and SaaS reselling mode
- Transparent pricing from $97 a month
- Deep funnels, CRM, email and SMS in one
- Unlimited client sub-accounts on agency plans
- ✓Resell as your own branded software, which Marketing 360 cannot do
- ✓Transparent, public pricing where Marketing 360 is opaque
- ✓Excellent feature depth for the money
- ✓Strong value score (4.5 vs 2.4)
- ✗Steeper learning curve than a managed platform
- ✗Email, SMS and AI billed separately on top
- ✗Less hand-holding than Marketing 360's managed services
| Criterion | GoHighLevel | Marketing 360 |
|---|---|---|
| White-label resell | Yes | No |
| Transparent pricing | Yes | No |
| Value (our score) | 4.5 | 2.4 |
| Features (our score) | 4.6 | 4.3 |
| From | $97 | Opaque |
Switch if you run an agency and want to control and resell the whole marketing stack on transparent pricing, but Marketing 360 still wins if you want a managed team to run your marketing for you with less to learn.
HubSpot
HubSpot is the alternative for teams who want a free, self-serve on-ramp instead of an opaque managed contract. Where Marketing 360 has no genuine free plan, HubSpot gives you forms, email marketing, live chat and a real CRM at zero cost, then lets you layer on Marketing, Sales and Service Hubs as you grow. In our assessment the interface stays clean as you switch on automation and reporting, onboarding is polished, and the app marketplace is enormous, which lifts integrations well above Marketing 360. Marketing 360 still wins on done-for-you services and a lower effective entry for a full managed stack, since HubSpot's Professional tier and onboarding fees get expensive fast. HubSpot is the better call when you want to start free and own the platform yourself, and the worse call if paid tiers and contact-based pricing scare you.
- Genuinely free CRM, forms and email to start
- Marketing, Sales and Service Hubs on one platform
- Polished onboarding and in-app guidance
- Huge app marketplace and integrations
- ✓Real free plan where Marketing 360 has none
- ✓Self-serve and fully under your control
- ✓Best-in-class integrations (4.7)
- ✓Scales from solo to enterprise on one suite
- ✗Professional tier and onboarding fees get pricey
- ✗Per-seat and contact costs add up at scale
- ✗Less done-for-you than Marketing 360's managed services
| Criterion | HubSpot | Marketing 360 |
|---|---|---|
| Free plan | Yes | No |
| Self-serve | Yes | Managed |
| Integrations (our score) | 4.7 | 3.3 |
| Ease (our score) | 4.5 | 3.8 |
| From | Free | Opaque |
Switch if you want a free, self-serve start and a polished suite you control, but Marketing 360 still wins if you want a done-for-you team running your marketing rather than building it yourself.
Keap
Keap is the alternative for businesses leaving Marketing 360 because they want stronger sales automation, not a marketing-services bundle. It pairs a solid CRM with pipelines, email and text, landing pages, appointments and payments, all built around automating the follow-up that closes deals, which suits coaches, consultants and service SMBs. In our assessment its feature depth is strong and support is a touch ahead of Marketing 360. Marketing 360 still wins on breadth and on the managed-services side: Keap is sales and automation first, with thinner ads and website tooling, and it starts from 249 dollars a month with onboarding fees, so value is only middling. Keap is the better pick when automation and CRM are the priority, and the worse pick when you want ads, a website builder and a team to run them.
- Strong CRM with sales pipelines
- Powerful, approachable automation builder
- Email, text, payments and appointments in one
- Built for service SMBs and coaches
- ✓Deeper sales automation than Marketing 360
- ✓All-in-one CRM, email and payments
- ✓Solid support and onboarding
- ✓Great fit for coaching and consulting models
- ✗No free plan and onboarding fees apply
- ✗Thinner ads and website tooling than Marketing 360
- ✗Costs climb with contacts and extra users
| Criterion | Keap | Marketing 360 |
|---|---|---|
| Sales automation | Deep | Moderate |
| Free plan | No | No |
| Features (our score) | 4.2 | 4.3 |
| Support (our score) | 3.9 | 3.0 |
| From | $249 | Opaque |
Switch if deep CRM and sales automation matter most for a service business, but Marketing 360 still wins on ads, website tooling and a managed team to run your wider marketing.
Kartra
Kartra is the alternative for creators and coaches who care less about local marketing and more about selling online. It bundles sales funnels, landing pages, email automation, checkout, affiliate management and membership or course hosting into one platform, so you can run an entire digital product business without stitching tools together, and its 4.2 feature score matches Marketing 360's depth. Where Marketing 360 wins is the things Kartra was never built for: local ads, a managed services team and a friendlier setup. Kartra's ease scores 2.8 and support 2.5 in our test, both below Marketing 360, and with no free plan and a 99-dollar entry its value is a soft 2.6. Kartra is the better pick when funnels, memberships and courses are the business, and the worse pick when you want local ads, a website presence and someone to run it all. See our full Kartra review and the Kartra vs Marketing 360 comparison for the detail.
- Sales funnels with upsells and order bumps
- Built-in membership and course hosting
- Email automation and affiliate management
- Checkout and one-platform digital product stack
- ✓Funnels and courses built in, which Marketing 360 lacks
- ✓Strong feature depth for online selling (4.2)
- ✓Affiliate management included
- ✓One platform for a whole digital product business
- ✗Steeper to learn than Marketing 360 (2.8 ease)
- ✗Weaker support in our test (2.5)
- ✗No free plan and a soft value score (2.6)
| Criterion | Kartra | Marketing 360 |
|---|---|---|
| Funnels & courses | Built in | Limited |
| Free plan | No | No |
| Ease (our score) | 2.8 | 3.8 |
| Support (our score) | 2.5 | 3.0 |
| From | ~$99 | Opaque |
Switch if your business is funnels, memberships and online courses, but Marketing 360 still wins on local ads, website presence, ease of setup and support.
Thryv
Thryv is the alternative built for the exact businesses Marketing 360 chases: local, appointment-led service companies. It bundles online scheduling, invoicing, payments, a CRM, reputation and review management and social tools into one small-business platform, so a home-services or wellness operator can run the front office and marketing from one screen, and it scores 4.0 on ease in our assessment. Where Marketing 360 wins is raw marketing depth and its managed advertising muscle, with Thryv leaning more operational than campaign-heavy. Thryv has a free Command Center tier and bundles from around 199 dollars, so it is more transparent, but value is only middling once you add the marketing center. Thryv is the better pick when scheduling, invoicing and reviews matter as much as marketing, and the worse pick when you want a heavier, ad-led growth engine.
- Online scheduling and 24/7 booking
- Invoicing, estimates and payments built in
- Reputation and review management
- Free Command Center starting tier
- ✓Operations and marketing in one place
- ✓Easier to use than Marketing 360 (4.0)
- ✓Free Command Center tier to start
- ✓Ideal for appointment-led local services
- ✗Lighter pure-marketing depth than Marketing 360
- ✗Value is middling once you add the marketing center
- ✗Bundles get pricey at the higher tiers
| Criterion | Thryv | Marketing 360 |
|---|---|---|
| Scheduling & invoicing | Built in | Limited |
| Free tier | Yes | No |
| Ease (our score) | 4.0 | 3.8 |
| Features (our score) | 4.0 | 4.3 |
| From | ~$199 | Opaque |
Switch if scheduling, invoicing and reviews matter as much as marketing for a local service business, but Marketing 360 still wins on raw marketing depth and managed advertising.
Hibu
Hibu is the closest like-for-like to Marketing 360's managed-services model, and the alternative for owners who simply want someone else to do the marketing. As a Google, Meta, Amazon and Microsoft advertising partner, Hibu builds the website, manages listings and reputation, and runs local search, social and display ads on your behalf. In our assessment its feature breadth is reasonable and it is genuinely hands-off. But the same frictions that push people off Marketing 360 apply here, harder: pricing is custom and often lands above a thousand dollars a month, value scores a low 2.4, support and cancellation experiences are a recurring complaint, and the site lives on Hibu's platform so leaving is messy. Hibu is the better pick only when you want a done-for-you local ads partner and nothing more, and the worse pick if you want a self-serve tool you own and control.
- Done-for-you website, listings and reputation
- Managed ads across Google, Meta and more
- Official partner status with major ad platforms
- Genuinely hands-off for busy owners
- ✓Fully managed, like Marketing 360's services model
- ✓Multi-platform local advertising handled for you
- ✓Reasonable feature breadth for a managed service
- ✓Good fit for owners with no time to run marketing
- ✗Custom pricing that often runs high (value 2.4)
- ✗Support and cancellation are common complaints
- ✗Website is locked to Hibu's platform if you leave
| Criterion | Hibu | Marketing 360 |
|---|---|---|
| Fully managed | Yes | Partly |
| Self-serve control | No | Partial |
| Value (our score) | 2.4 | 2.4 |
| Support (our score) | 2.8 | 3.0 |
| From | Custom | Opaque |
Switch only if you want a fully done-for-you local ads partner and nothing to manage, but Marketing 360 still wins if you want any self-serve control and a single dashboard you actually operate.
How to choose a Marketing 360 alternative
The right alternative depends on why Marketing 360 stopped fitting. We weight five criteria, ease of use, value, features, support and integrations, and the best pick changes with your real reason for leaving: price and control, agency reselling, automation depth, or a self-serve free start. Here is how we would steer the most common cases.
Leaving over price and transparency
Running an agency or reselling
Want deeper automation or online selling
Migrating from Marketing 360
- Name your real reason for leaving: price, control, reselling, automation or a free start.
- Decide if you want a self-serve tool you own or a done-for-you managed service.
- Check whether you need white-label and client sub-accounts, which only GoHighLevel offers here.
- Confirm the platform covers your channels: ads, email, funnels, scheduling or courses.
- Project the real monthly cost including usage and add-ons, not just the entry price.
- Export a sample of your data and test the import and rebuild before you commit.
Marketing 360 alternatives, the FAQ
What is the best Marketing 360 alternative in 2026?
It depends on your reason for leaving, but two stand out in our 2026 testing. For agencies and anyone who wants to resell marketing software, GoHighLevel is the clear best alternative: it offers transparent pricing from 97 dollars a month, deep funnels, CRM, email and SMS, and a full white-label SaaS mode that Marketing 360 does not have. For a business that wants a free, self-serve start, HubSpot is the best pick, with a genuinely free plan and a polished suite to grow into. Keap is the choice for deep sales automation, Kartra for funnels and courses, Thryv for local service operations, and Hibu if you simply want a done-for-you ads partner. Pick based on whether you want to own the platform yourself or have a team run it for you.Is there a free alternative to Marketing 360?
Yes. Marketing 360 has no genuine forever-free plan, but HubSpot does: its free tier includes forms, email marketing, live chat and a real CRM at no cost, with paid Hubs to add later as you grow. Thryv also offers a free Command Center tier to start, covering basic communication and admin tools before you add its paid marketing or business centers. GoHighLevel does not have a free plan but offers a 14-day free trial on transparent pricing. The trade-off with free tiers is that advanced automation, managed advertising and higher contact limits sit on paid plans, so they are best as a starting point you grow out of rather than a permanent ceiling.Why is Marketing 360 so expensive?
Marketing 360 can feel expensive for three reasons. First, pricing is not published clearly, so it is hard to compare before you commit, and the realistic spend climbs into the hundreds or thousands per month once you move past the basic plan. Second, a lot of its value comes from paid managed services, where its teams run your ads, social and design, billed separately on top of the software. Third, extras like additional websites, more CRM fields and larger contact tiers are paid add-ons that stack up. Together these are why value scores a soft 2.4 in our test, even though the feature depth at 4.3 is genuinely strong. If transparent, predictable cost matters, GoHighLevel and HubSpot are the better-value alternatives.What is the best Marketing 360 alternative for agencies?
GoHighLevel is the best Marketing 360 alternative for agencies in 2026, and it is not close. Marketing 360 is built to serve a single business directly, so it cannot be rebranded and resold. GoHighLevel is designed for exactly the opposite: from the agency plan at 297 dollars a month you get unlimited client sub-accounts, full white-label branding, API access and a SaaS mode that lets you resell the whole platform under your own name and keep the revenue. It also covers funnels, CRM, email, SMS and automation, so you can run client marketing and your own product on one stack. The trade-off is a steeper learning curve and usage-based charges for email, SMS and AI on top of the plan, so budget for those.GoHighLevel vs Marketing 360: which should I choose?
Choose GoHighLevel if you want transparent pricing, a platform you control, and the ability to resell it as your own SaaS, since it scores 4.5 on value and 4.6 on features in our assessment, both well ahead of Marketing 360. Choose Marketing 360 if you would rather a managed team run your advertising and marketing for you with less to learn and set up, since it bundles done-for-you services that GoHighLevel does not. In short, GoHighLevel is the self-serve, agency-friendly platform for people who want control and resale, while Marketing 360 is the managed, done-for-you option for a business that wants execution handled. The deciding question is simple: do you want to run the marketing yourself, or have someone run it for you?Is HubSpot a good alternative to Marketing 360?
Yes, HubSpot is one of the strongest Marketing 360 alternatives, especially if you want a free, self-serve start and a platform you fully own. Where Marketing 360 has no genuine free plan and leans on managed services, HubSpot gives you a real free CRM, forms and email, then lets you add Marketing, Sales and Service Hubs as you scale, with the best integrations in this list at 4.7 in our assessment. The honest trade-off is that HubSpot is build-it-yourself, so there is no done-for-you team running your ads, and its Professional tier plus onboarding fees get expensive quickly. If you want control and a free on-ramp, HubSpot wins. If you want a vendor to execute your marketing, Marketing 360's managed model fits better.What is the best alternative for sales and automation?
Keap is the best Marketing 360 alternative when deep CRM and sales automation are the priority. It pairs a solid CRM with pipelines, an approachable but powerful automation builder, email and text, landing pages, appointments and payments, all built around automating the follow-up that closes deals. That makes it a strong fit for service SMBs, coaches and consultants who care more about converting leads than running display ads, and it scores 4.2 on features in our assessment. The trade-offs are that it starts from 249 dollars a month with onboarding fees, has no free plan, and its ads and website tooling are thinner than Marketing 360's. If you want automation and CRM depth over managed advertising, Keap is the pick; for online courses and funnels, look at Kartra instead.What is the best alternative for funnels and online courses?
Kartra is the best Marketing 360 alternative for creators, coaches and course sellers. It bundles sales funnels with upsells and order bumps, landing pages, email automation, checkout, affiliate management and membership or course hosting into one platform, so you can run an entire digital product business without stitching tools together, and its 4.2 feature score matches Marketing 360's depth. It starts from around 99 dollars a month with a one-dollar trial. The honest caveats are real: in our scoring Kartra is steeper to learn at 2.8 on ease, support is a weak 2.5, and with no free plan its value lands at 2.6. So Kartra wins clearly for funnels and courses, but Marketing 360 remains the better pick for local advertising, a website presence and a managed team to run it.Can I move my data off Marketing 360 to another tool?
Yes, though it takes some work. The cleanest part is your data: export your contacts and any CRM records to CSV, then import them into the new tool, which GoHighLevel, HubSpot, Keap and the others all support with a guided field-mapping step. The bigger job is rebuilding campaigns, automations, landing pages and your website, since those almost never transfer between platforms and have to be recreated. If your current setup relies heavily on Marketing 360's managed services, budget time to bring that work in-house or to a new partner. Plan a few days for a simple migration and a week or more for a complex one, and always rebuild and test the new platform fully before you cancel Marketing 360, so you are never left without a working stack.What is the best alternative for a local service business?
For a local, appointment-led service business, Thryv is the most natural Marketing 360 alternative. It bundles online scheduling and 24/7 booking, invoicing, estimates and payments, a CRM, and reputation and review management into one small-business platform, so a home-services, wellness or professional-services operator can run the front office and marketing together, and it scores 4.0 on ease in our assessment. It also has a free Command Center tier to start. If you want a more hands-off, ads-led approach instead, Hibu will build the site and run local search, social and display ads for you, though its custom pricing runs high and support is a common complaint. Thryv suits owners who want to operate the tool themselves; Hibu suits owners who want it all done for them.