UNBOUNCE TRAINING: CREATE LANDING PAGES THAT REALLY CONVERT
Hack'celeration offers an Unbounce training to learn how to create high-performing landing pages without depending on a developer. Want to launch campaigns that generate leads? Test different versions of your pages to optimize your conversions? That's exactly what we'll cover together.
On the program: master the drag & drop builder, configure A/B testing to compare your variants, leverage Smart Traffic (Unbounce's AI), create popups and sticky bars, connect your forms to your CRM (HubSpot, Mailchimp, Salesforce), and integrate Unbounce into your marketing stack via Zapier or webhooks.
Whether you're a marketer, entrepreneur, or in an agency, this training adapts to your level. We start from the basics to advanced features like Dynamic Text Replacement.
Our approach: 100% practical. No theoretical blabber. At the end, you're autonomous to create, test, and optimize your landing pages yourself.
Start learning for free.
Why take a Unbounce training?
The Unbounce training allows you to go from a tool "seen from afar" to an operational system that saves time and transforms your marketing campaigns into real lead-generating machines. Instead of depending on a developer for every landing page, you create high-converting pages yourself.
The problem is that many people use Unbounce at only 20% of its capacity. They create a page, publish it, and wait. Result: mediocre conversion rates and wasted advertising budget. Without mastering A/B testing or Smart Traffic, you're missing the essential.
Here's what you'll master:
- Create landing pages that convert: You learn to structure an effective page, place the right elements in the right place, and optimize every detail to maximize conversions.
- Configure A/B testing like a pro: You create variants, define your hypotheses, analyze results, and make data-driven decisions, not intuition-based ones.
- Leverage Smart Traffic: You use Unbounce's AI to automatically route each visitor to the variant that converts best for their profile.
- Connect Unbounce to your stack: You integrate your forms with HubSpot, Mailchimp, Salesforce via Zapier or webhooks to automate your acquisition.
- Create popups and sticky bars: You capture attention at the right moment with elements that boost your conversions without being intrusive.
Whether you're starting from scratch or have already tinkered with Unbounce, we give you the right reflexes to exploit the full potential of the tool.
What you'll learn in our Unbounce training
MODULE 1: UNBOUNCE FUNDAMENTALS
We start with the basics: create your account, understand the interface, and configure your first workspace. You discover Unbounce's logic: pages, domains, integrations. We see how to organize your projects so you can find your way when you have 20 landing pages live. You learn to connect your custom domain so your pages have a clean URL (no generic subdomain). We also configure tracking settings (Google Analytics, Facebook pixels). You explore available templates and understand when to start from a template vs creating from scratch. At the end of this module, you have an Unbounce account configured, ready to create your first landing page.
MODULE 2: MASTER THE DRAG & DROP BUILDER
We get into the thick of it: creating landing pages with Unbounce's visual builder. You learn to manipulate elements (texts, images, buttons, forms) and structure your page with sections and columns. We see design best practices to maximize conversions. You discover advanced features: lightboxes, navigation anchors, custom scripts, and responsive design to make your pages perfect on mobile. We work on forms: custom fields, validation, confirmation messages, and post-submission redirection. You create your first complete landing page, from A to Z, optimized for conversion. At the end of this module, you master the builder and can create any landing page without help.
MODULE 3: A/B TESTING AND OPTIMIZATION
This is where it gets interesting: learning to test and improve your pages continuously. You create variants of your landing pages to test different headlines, visuals, CTAs, or structures. We see how to formulate clear and measurable hypotheses. You configure your A/B tests in Unbounce: traffic distribution, test duration, conversion goals. We talk about statistical significance (without losing you in the math). You learn to analyze results: when a test is conclusive, when you need to continue, and how to draw the right conclusions. We also see common mistakes that skew tests (too many variants, not enough traffic, vague objectives). At the end of this module, you know how to optimize your pages with method, not by feeling.
MODULE 4: SMART TRAFFIC AND PERSONALIZATION
We move to advanced features that make the difference: AI and personalization. You activate Smart Traffic, Unbounce's algorithm that analyzes visitor behavior and automatically redirects them to the variant that converts best for their profile. We see when to use it (and when to stay with classic A/B). You discover Dynamic Text Replacement (DTR): personalize your page content based on keywords from your Google Ads campaigns. Your visitors see exactly what they searched for. We explore audiences and segmentation to adapt your pages to different visitor profiles. At the end of this module, you leverage Unbounce's AI to maximize your conversions without manual effort.
MODULE 5: POPUPS, STICKY BARS AND CONVERSION
We expand your arsenal with Unbounce's other conversion tools. You create effective popups: triggers (scroll, time, exit intent), targeting, display frequency. We see how to capture attention without being intrusive. You configure sticky bars for persistent messages (promos, newsletter signups, announcements). We work on design and timing. You learn to combine landing pages, popups, and sticky bars in a coherent strategy. We see advanced display rules to avoid spamming your visitors. We analyze specific metrics: display rate, click rate, impact on overall conversions. At the end of this module, you have a complete conversion strategy, not just an isolated landing page.
MODULE 6: INTEGRATIONS AND AUTOMATION
We connect Unbounce to your ecosystem to automate your lead acquisition. You integrate your forms with your CRM (HubSpot, Salesforce, Pipedrive) and your emailing tools (Mailchimp, ActiveCampaign, Klaviyo). We see native integrations and via Zapier. You configure webhooks to send your form data to any tool, including Make or n8n for advanced automations. We see how to track your conversions in Google Ads and Facebook Ads to optimize your advertising campaigns. You learn to use the Unbounce API for advanced use cases (retrieve stats, create pages programmatically). At the end of this module, Unbounce is connected to your entire marketing stack. Every lead automatically arrives at the right place.
Why train with Hack'celeration?
AN EXPERT AGENCY THAT USES UNBOUNCE FOR CLIENTS DAILY
