The Tally agency.Forms that get you paid.
Tally is a free, Notion-style form builder, but a blank page just collects answers nobody acts on. We build it in the block editor, wire the logic, scoring and Stripe payments, integrate it with your stack, and embed it cleanly so the data feeds your tools.
★★★★★Verified Trustpilot reviews · AI, automation & growth agency
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GeminiA Tally agency makes the form do real work, not just look clean.
Anyone can drop questions on a Tally page. Wiring the logic, the payments and the integrations so the form converts and feeds your stack is a different job. Here are the four things we own.
- Form build
Tally forms built in the Notion-style editor, fast
A blank Tally page is easy to start and easy to get wrong. We build the form properly in the block editor: clean question flow, the right input types, conditional logic that shows and hides blocks, calculations and scoring, answer piping so every step feels personal, and hidden fields that pass context through. Your respondents get a form that reads like a conversation, not a wall of inputs.
See a typical build - Payments & logic
Payments, scoring and logic that does real work
The leverage in Tally isn't pretty fields, it's logic. We wire Stripe so a form takes payment, calculated fields that update the price live from the answers, scoring for quizzes and qualification, and partial submissions so you don't lose people who drop off. The form stops being a survey and starts being a checkout, a quote tool, or a lead qualifier that routes the right people to you.
See the method - Integrations
Wired into Notion, Airtable, Sheets and your stack
A form that just collects answers and sits there is half a tool. We connect Tally to where the data needs to live: Notion, Airtable, Google Sheets, Slack alerts, and webhooks or the API into your own systems. Submissions land in your CRM or database, the team gets pinged, and the form embeds cleanly in your site or Notion page instead of sending people off to a Tally URL.
See the integrations - Enablement & ops
Your team owns the forms, without breaking the logic
A form nobody can safely edit becomes a bottleneck. We hand over a clean Tally workspace, show your team how the logic and integrations are wired, and document what not to touch so a quick edit doesn't break a Stripe field or a webhook. We're an automation and AI agency first, so your forms plug into the wider workflow instead of being one more silo.
See AI enablement
We build Tally forms like a tool, not a survey.
Most Tally forms die the same way: a long page of inputs, no conditional logic, no payment, no integration, so half the people bounce and the answers pile up in an inbox nobody checks. So we treat the form like infrastructure: built in the block editor, structured with logic and scoring, wired to take payment and feed your stack, and handed over clean so your team can edit it without breaking it.
- Audit · map the form's job, the data it feeds, and where people currently drop off
- Build · the block editor, conditional logic, calculations and the question flow
- Wire · Stripe payments, integrations, webhooks and the embed in your site
- Enable · hand over a clean workspace and document what not to break
We build on Tally for real client work.
We don't sell a partner tier. We use Tally to ship forms that take payment, qualify leads and feed real systems, so we set up the logic, calculations and integrations the way they hold up in production. That's exactly what's missing when a form ends at a clean page with no payment and no integration.
- We build on Tally for real client work, so we set up the logic, payments and integrations the way they hold up in production, not the way a template looks.
- Honest about fit: Tally's free tier carries Tally branding and its analytics are lighter, so if you need full white-label or heavy reporting we'll tell you when another tool fits.
- You leave autonomous: we hand over a clean workspace and document the logic and webhooks so your team edits forms without breaking the integrations.
- No badge to sell. We're judged on whether your forms collect, convert and feed your stack after we leave, not on a partner tier.
Tally at the core, your stack wired around it.
We configure the parts that turn a form into reliable throughput, then connect them to where your team already works. Here's what a real Tally build covers.
- Setup
Form design & block editor
We build the form in Tally's Notion-style editor with the right input blocks, clean layout, multi-page flow and a question order that actually gets finished, not abandoned halfway.
- Setup
Conditional logic & branching
We set up conditional logic to show and hide blocks, branch by answer, and route respondents down the path that fits them, so one form serves several cases without feeling bloated.
- Setup
Calculations & scoring
We wire calculated fields and scoring for live pricing, quizzes, qualification and assessments, with answer piping so the form references what someone already told you.
- Setup
Stripe payments
We connect Tally's native Stripe integration so a form takes a fixed or calculated payment, turning intake, bookings and checkout into one step instead of a separate tool.
- Setup
Integrations & webhooks
We connect Tally to Notion, Airtable, Google Sheets, Slack and your own systems through webhooks and the API, so submissions land where your team works and trigger the next action.
- Setup
Embeds & handover
We embed the form in your site or Notion page, set hidden fields to pass context, and hand over a clean workspace your team can run, with custom CSS and domain on Pro where it's worth it.
We map what the form has to do, you leave with a plan.
Before quoting anything, we take 60 minutes to look at the form's job, the data it has to feed, and where people currently drop off. You leave with an honest read on whether Tally is the right fit, what logic and integrations to wire first, and whether you need the paid plan. Zero pitch, just a builder's take on your form.
- An honest read on whether Tally fits your case
- The logic, payments and integrations to wire first
- How the form should embed and feed your stack
- A frank take on when another tool fits better
How we run a Tally build.
Five steps, in order. We don't ship a form before the logic and payments are tested, we don't leave a form in a silo, and your team owns it at the end. Each step has a deliverable and you sign off before we move on.
- Step 1 · Form audit
Map what the form actually has to do
We sit down and look at the real job: intake, lead qualification, a quiz, a checkout, an application. We check what data it has to feed (CRM, Notion, Sheets), where people currently abandon, and what the form needs to take payment or score. Half the value is telling you when Tally is the right fit and when a heavier survey or full white-label tool would serve you better.
- Step 2 · Build in the editor
Build the form so it reads like a conversation
We build in Tally's block editor: the right input types, multi-page flow, conditional logic that shows and hides blocks, calculations and scoring, and answer piping so each step references what someone already told you. Hidden fields pass context through. The result is a form people finish, not a long page they bounce off, with the logic structured so it's safe to edit later.
- Step 3 · Wire payments & logic
Make the form take payment and qualify
We connect Tally's native Stripe integration so the form takes a fixed or calculated amount, with calculated fields updating the price live from the answers. For quizzes and qualification we set up scoring and routing. Partial submissions capture people who drop off so a half-finished form is still a lead. The form becomes a checkout or a qualifier, not just a survey.
- Step 4 · Integrate & embed
Connect it to your stack and your site
We wire Tally into where the data lives: Notion, Airtable, Google Sheets, Slack alerts, and webhooks or the API into your own systems, so a submission updates your CRM and pings the team automatically. Then we embed the form in your site or Notion page so people stay on your domain. On Pro we set custom CSS and a custom domain where the white-label is worth the cost.
- Step 5 · Enable & hand over
Hand over a workspace your team can run
We hand over a clean Tally workspace, walk your team through how the logic, payments and integrations are wired, and document what not to touch so a quick edit doesn't break a Stripe field or a webhook. If you want to go deeper, our training covers Tally end to end. If you want us on call for the next forms and automations, we talk about that separately.
We're judged on the forms that convert.
No partner badge to display, so we lead with what matters: feedback from the teams whose Tally forms we built, and whether those forms kept collecting, converting and feeding their stack after we left. Our Trustpilot reviews come from those teams, not from a marketing deck.
- The workspace is clean and owned by your team
- Logic and payments tested before the form goes live
- Every submission feeds your stack, not a dead inbox
- Trustpilot reviews come from the teams we built for
The questions we get asked on repeat.
What does a Tally agency actually do?
A Tally agency builds the forms you need on Tally so they collect, convert and feed your stack, instead of leaving you with a blank Notion-style page. We build the form in the block editor, wire conditional logic, calculations and scoring, connect Stripe for payments, integrate it with Notion, Airtable, Sheets, Slack and your own systems through webhooks and the API, and embed it cleanly in your site. The point is a form that does real work, not a survey nobody finishes.How much does a Tally project cost?
It depends on scope: a single intake form with light logic is nothing like a multi-page quiz with Stripe payments, scoring and integrations into your CRM. We don't throw out a flat package. We start with a free 60-minute audit to map what the form has to do, then quote a fixed scope. Tally itself is free for unlimited forms and submissions; Pro is a paid plan you'd pay Tally directly for white-label and advanced features, and we'll tell you honestly whether you need it.Is Tally really free, and what's the catch?
Tally is genuinely free for unlimited forms and unlimited submissions, with conditional logic, calculations, file uploads and Stripe payments included on the free plan, which is rare. The honest catch: the free tier carries Tally branding on your forms, and its built-in analytics are lighter than a dedicated survey platform. The paid Pro plan removes the branding and adds custom domains, custom CSS and more. We'll tell you when free is plenty and when Pro earns its cost.Can a Tally form take payments?
Yes. Tally has a native Stripe integration, available on the free plan, so a form can take a fixed amount or a price calculated live from the answers. We wire the payment field, connect your Stripe account, and use calculated fields so the total updates as someone fills the form, which turns intake, bookings or a quote into a single checkout step. A human still controls what the form charges; we set it up so the amount is always correct.Can you integrate Tally with Notion, Airtable and our tools?
Yes, that's where a form earns its place. We connect Tally to Notion, Airtable, Google Sheets and Slack, and into your own systems through webhooks and the Tally API, so a submission updates your CRM or database and pings the right person automatically. We use hidden fields to pass context through and embed the form in your site or Notion page, so the data flows into your stack instead of sitting in a Tally inbox nobody checks.Tally or Typeform, Fillout, Jotform, SurveyMonkey?
Tally wins on price and a clean Notion-style editor, with unlimited forms and submissions free, plus logic and payments most tools lock behind a paywall. Typeform leads on polished one-question-at-a-time design, Fillout on deeper logic and integrations, Jotform on a huge template and widget library, and SurveyMonkey on heavy survey analytics and reporting. We'll tell you honestly when Tally is the right fit and when one of those serves your case better, and we build on whichever you choose.When is Tally NOT the right fit?
We'd rather say it up front. If you need full white-label with zero third-party branding on the free tier, deep survey analytics and cross-tabs, enterprise compliance features, or very complex multi-form workflows, a heavier survey platform or a tool like Fillout or SurveyMonkey can fit better, and Tally Pro covers some of that for a cost. We build on Tally when it's genuinely the right tool, and we'll point you elsewhere when it isn't.Do you train our team or just build the form?
Both, and the handover is where it sticks. A form nobody can safely edit becomes a bottleneck. We hand over a clean Tally workspace, show your team how the logic, calculations, payments and integrations are wired, and document what not to touch so a quick edit doesn't break a Stripe field or a webhook. If you want to go deeper, we run training that covers Tally end to end so your team builds the next form, and the next integration, without us.
Stop staring at a blank page. Build it right.
A 60-minute audit, the form's job mapped, a build plan with the logic, payments and integrations baked in. If your team can run it in-house after the build, we'll hand you the workspace. If we're the right fit, we handle it.