MIXPANEL TRAINING: FINALLY UNDERSTAND WHAT YOUR USERS ARE DOING
Hack'celeration offers a Mixpanel training to learn how to analyze your users' behavior and make decisions based on real data. Not vanity metrics, actionable insights.
We'll see together how to track the right events, create conversion funnels, analyze retention with cohorts, segment your users by behavior, and connect Mixpanel to your stack (Segment, Make, your app). You'll have a clear vision of what works and what blocks in your product.
This Mixpanel training is designed for product managers, growth hackers, founders, and data teams who want to master product analytics. Whether you're starting from scratch or already have a poorly configured Mixpanel account.
100% practical. We build your analytics setup together. At the end, you're autonomous to track, analyze, and optimize your product.
Start learning for free.
Why take a Mixpanel training?
Because Mixpanel can transform raw data into clear product decisions. Instead of guessing what your users do, you know it.
The problem: most teams install an analytics tool, track anything, and end up with unusable dashboards. Or worse, they make decisions based on metrics that mean nothing. Mixpanel is powerful, but poorly configured, it's useless.
Here's what you'll master:
- Define a solid tracking plan: You learn to identify critical events to track (sign-up, activation, conversion) and structure your user properties for precise segmentation.
- Create conversion funnels: You build funnels to visualize where your users drop off and identify friction points.
- Analyze retention: You use cohorts and retention curves to understand if your users come back (and why).
- Segment by behavior: You create segments based on real actions, not just demographics.
- Connect Mixpanel to your stack: You integrate Mixpanel with Segment, your app, or tools like Make to automate analysis.
Whether you're launching your first tracking or want to clean up a chaotic setup, we give you the right reflexes to transform Mixpanel into a decision-making tool.
What you'll learn in our Mixpanel training
MODULE 1: UNDERSTAND MIXPANEL AND PRODUCT ANALYTICS
We start with the fundamentals: what is product analytics and why is it different from classic web analytics (Google Analytics).
You understand Mixpanel's event-based philosophy: instead of tracking page views, we track user actions. That changes everything.
We see the difference between events, user properties, and super properties. You learn to think in terms of user journey, not sessions.
You discover the Mixpanel interface, the different available reports (Insights, Funnels, Flows, Retention), and how to navigate efficiently.
At the end of this module, you understand Mixpanel's logic and you know exactly what you're going to track.
MODULE 2: CREATE YOUR TRACKING PLAN
Before coding anything, we define what we're going to track. This is THE part everyone rushes through.
You learn to identify your key events: critical moments in the user journey (sign-up, activation, first valuable action, conversion, retention).
We build together a structured tracking plan with clear nomenclature. You define your events, their properties, and your user properties.
You understand the difference between event properties (specific to an action) and user properties (persistent). This avoids tracking randomly.
We also see common mistakes: too many events, poorly named properties, inconsistent data. You'll know how to avoid them.
At the end, you have a tracking plan ready to implement. Clean, documented, maintainable.
MODULE 3: IMPLEMENT TRACKING
We move to implementation. You learn to send data to Mixpanel.
We see different methods: JavaScript SDK, mobile SDK (iOS/Android), server import via API, and integration via Segment or RudderStack.
You implement your first events with the right properties. We configure user identification (identify, alias) to track the same user across their devices.
You learn to use Mixpanel Debugger to verify that your events arrive correctly. This is essential before launching in production.
We also see how to manage super properties (persistent data on all actions) and group analytics for B2B.
At the end, your tracking is live and you're receiving clean data in Mixpanel.
MODULE 4: ANALYZE WITH FUNNELS AND FLOWS
Data is arriving. Now, we analyze.
You create your first conversion funnels: sign-up → activation → conversion. You visualize where users drop off at each step.
We learn to segment funnels by user properties (acquisition source, plan, device) to identify conversion variations.
You discover Flows to visualize the real paths of your users. Not what you think they do, what they really do.
We see how to use breakdowns to dig into data: which segment converts better? Which feature is used by users who stay?
At the end, you know how to create actionable funnels and identify friction points in your product.
MODULE 5: RETENTION AND COHORTS
Retention is what makes the difference between a product that works and a leaky bucket.
You create retention analyses to see if your users come back. We use cohorts to compare behaviors by sign-up period or segment.
We analyze retention curves: D1, D7, D30. You understand what each point means and how to interpret a curve that flattens (or not).
You learn to identify actions correlated with retention. What behaviors in the first days predict a user who stays?
We create behavioral cohorts to target your actions: users at risk of churn, power users, activated but not converted users.
At the end, you know how to measure and improve your product's retention.
MODULE 6: DASHBOARDS, ALERTS AND INTEGRATIONS
We finalize your setup to make it actionable on a daily basis.
You create Mixpanel dashboards with metrics that matter: product KPIs, key funnels, retention. We see how to organize them so they're actually used.
We configure automatic alerts to be notified when a metric derails (conversion drop, error spike, retention decrease).
You connect Mixpanel to your stack: export to your data warehouse (BigQuery, Snowflake), integration with automation tools like n8n, sync with your CRM.
We also see data governance best practices: access management, tracking documentation, tracking plan maintenance.
At the end, you have a complete analytics system, integrated with your tools, and usable by your entire team.
Why train with Hack'celeration?
AN EXPERT AGENCY THAT USES MIXPANEL FOR ITS CLIENTS DAILY
