How Much Does Wistia Cost?
The real price of the B2B video hosting platform, plan by plan, add-ons included.
Short answer: Wistia has a free plan (25 GB storage, 1 user, no card), then the Business plan from about $79/month billed annually, and a custom Enterprise tier. The list price is only half the story: Wistia bills extra seats, the Automation Suite for CRM sync and webinars as separate add-ons. So a solo creator pays $79 while a wired-up marketing team pays several hundred. We walk through every plan and what you really pay for your profile.
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Wistia, the key numbers
What each Wistia plan costs
Wistia bills per plan, not per user on the lower tiers, with three steps: a free plan to test, Business for marketing teams, and a custom Enterprise tier for high volume and governance. Annual billing saves you roughly 20% versus monthly. The add-ons (seats, Automation Suite, webinars) sit on top and are covered just after.
Prices in USD, checked June 2026 on the official page. Annual billing saves about 20%.
Free
To test without paying
No credit card required
- 25 GB of video storage
- 200 GB/month of bandwidth
- 1 user included
- Customizable player and basic embeds
- Wistia branding present on the player
Business
For marketing teams
Free trial, no card required
- 250 GB+ storage, 1 TB/month bandwidth
- 3 users included
- Lead-capture forms and in-video CTAs
- Video and engagement analytics
- No Wistia branding on the player
Enterprise
High volume and governance
- 1 TB+ storage, 2 TB/month bandwidth
- Custom number of users
- Webinars, SSO and governance controls
- Dedicated customer success manager
Prices in USD, checked June 2026. Wistia consolidated its lineup in 2026 to three plans (Free, Business, Enterprise). Some aggregators still cite an older Plus/Pro/Advanced grid ($19/$79/$319) that is now outdated, so verify the current tiers on the official page. The page foregrounds annual billing (about 20% off), so the exact monthly figure is not foregrounded: treat Business as about $79/month annually and confirm your currency and term on the official page.
Wistia, add-ons that drive the bill up
The Business list price covers three users and the core marketing tools. Everything else is an add-on, and that is where the bill climbs. Here is what each extra costs so nothing surprises you at checkout.
Extra seats
Business includes 3 users. Each additional seat costs +$25/user/month. A five-person team therefore adds two seats, about $50/month on top of the base plan, before any other add-on.
Automation Suite
This is the biggest hidden cost. The Automation Suite adds +$250/month (annual) and unlocks integrations with HubSpot, Marketo, Pardot, Klaviyo, ActiveCampaign and Eloqua. If you want video engagement data flowing into your CRM, this is mandatory, and it more than triples a base Business bill.
Webinars
Webinars come as an add-on at around $350/month (with the Automation Suite included), plus usage overages: about +$0.20 per extra attendee and +$2.00 per extra minute. Budget for the overages if you run large or long sessions.
Storage and bandwidth overage
Go past your plan's storage or bandwidth and Wistia bills usage-based overages or pushes you toward an Enterprise upgrade. No public per-video rate is published, so a heavy library or a viral video is a budget item to watch and to confirm with sales.
- Hosting and lead capture only? Business at $79 is enough.
- Team over 3 people? Add $25 per extra seat per month.
- Want CRM sync? The Automation Suite adds $250/month.
- Running webinars? Budget around $350/month plus overages.
- Big library or heavy traffic? Watch storage and bandwidth overage.
How we size the real cost
Wistia's price depends on more than the plan you pick. To size the real cost, we add the base plan, the extra seats your team needs beyond the three included, and the add-ons (Automation Suite for CRM, webinars) that match your use case, on annual billing. A list price of $79 and a real bill of $379 are both correct, for different teams.
- Base planBusiness, annual, 3 users included$79
- Team size$25 per user beyond the first three+ seats
- CRM syncAutomation Suite, the main lever+ $250
- WebinarsAdd-on plus attendee and minute overages+ $350
Estimates on the Business plan with annual billing. Adjust for your real team size and the add-ons you need.
What you actually pay per month
The base plan rarely tells the whole story. Four typical profiles on the Business plan, annual billing, assumptions stated so you can map them to your own setup.
Estimates in USD, annual billing. Add-ons shown where they apply.
Solo / small brand
Hosting + lead capture, 1 to 3 users
- Business plan, 3 seats included
- Lead-capture forms and in-video CTAs
- No add-on needed at this stage
Team of 5 + CRM
5 users, CRM sync, no webinars
- $79 base + 2 extra seats ($50)
- Automation Suite for CRM ($250)
- The Suite is the line that hurts
Team of 5 + webinars
5 users, webinars, lighter CRM
- $79 base + 2 extra seats ($50)
- Webinar add-on (~$350)
- Plus attendee and minute overages
High volume / SSO
Large library, SSO, governance
- Enterprise tier, 1 TB+ storage
- SSO, governance, dedicated CSM
- Pricing depends on your usage
Estimates with annual billing (June 2026), built from the official base price plus published add-on rates. The Automation Suite (+$250/month) is the single biggest swing on a small team, while webinars add roughly $350/month before overages of about $0.20 per extra attendee and $2.00 per extra minute. Confirm your exact figures on the official page and with sales for Enterprise.
Wistia's price versus the alternatives
Wistia bills per plan with add-ons, which suits a marketing team but adds up fast. Here is how the entry prices line up against Vidyard, which bills per user, and SproutVideo, the cheapest entry for plain hosting.
Entry prices checked June 2026. Different billing models.
Wistia
Billed per plan + add-ons
- Free plan: 25 GB, 1 user
- 3 users included on Business
- Marketing tools and analytics built in
Vidyard
Billed per user
- Free plan available
- Per-user model, climbs with team size
- Sales-video oriented, not pure marketing
SproutVideo
Billed per plan
- Cheapest paid entry point
- Tree plan around $75/month
- Solid hosting, fewer marketing tools
Entry prices checked June 2026 on the official pages. The models differ: Wistia bills per plan with add-ons, Vidyard bills per user (so a 5-person team climbs fast), and SproutVideo bills per plan with the cheapest entry but fewer marketing features. Pick on use case: marketing and analytics push toward Wistia, sales video toward Vidyard, plain affordable hosting toward SproutVideo.
So, is Wistia expensive?
Our take after testing it: Wistia is fairly priced for the marketing team it is built for, but the add-ons decide whether it stays reasonable. Here is when it pays off, and how to pay less.
Good value if…
You are a marketing team that needs lead capture, in-video CTAs and analytics in one place, and your team fits inside the three included seats. At $79/month annually, Business covers a lot without a single add-on, and the player carries no Wistia branding.
Less appealing if…
You need CRM sync or webinars. The Automation Suite (+$250) and the webinar add-on (+$350) push a $79 plan to roughly $379 to $479 for a small team. If video is a minor channel for you, a cheaper host like SproutVideo may cover the basics for far less.
How to pay less
Pay annually to save about 20%, keep your active team inside the three included seats, and add the Automation Suite only when CRM data genuinely changes a decision. Start on the free plan to validate the player and embeds, and treat webinars as a separate budget line rather than a default.
- Start on the free plan: 25 GB, 1 user, no card.
- Pay annually: about 20% off versus monthly.
- Keep your active team inside the 3 included seats.
- Add the Automation Suite only when CRM sync earns its $250.
- Treat webinars as a separate line, not a default add-on.
Frequently asked questions about Wistia pricing
How much does Wistia cost per month?
Wistia has a free plan at $0 with 25 GB of storage and one user, then the first paid tier, Business, runs about $79/month when billed annually. Above that sits a custom Enterprise tier with a quote tailored to your volume and governance needs. The monthly figure is not the figure the official page foregrounds, since it leads with annual billing at roughly 20% off, so treat $79 as the annual-equivalent monthly price. Add-ons such as extra seats, the Automation Suite and webinars sit on top, so your real monthly cost can be higher.How much does Wistia cost per year?
Wistia bills annual plans up front, and annual billing saves you roughly 20% versus paying monthly. On the Business plan that works out to about $79/month, so on the order of $948 over a year before any add-ons. Extra seats at $25 each, the Automation Suite at $250/month and webinars at around $350/month each raise the annual total accordingly. For an exact yearly figure in your currency, confirm the current term and rate on the official Wistia pricing page.Does Wistia have a free plan?
Yes. Wistia's free plan costs $0 and requires no credit card, which makes it easy to test the player and embeds before committing. It includes 25 GB of video storage, 200 GB of bandwidth per month and a single user. The main limits are the Wistia branding on the player, the single seat and the absence of the marketing and analytics tools reserved for paid plans. For a quick trial or a very small library, it is enough to pay nothing at all.What does the $79 Business plan include?
The Business plan, at about $79/month billed annually, is built for marketing teams. It includes 250 GB or more of storage, 1 TB of bandwidth per month and three users at no extra cost. You also get the marketing tools that make Wistia useful, namely lead-capture forms and in-video calls to action, plus video and engagement analytics. The Wistia branding is removed from the player, so your videos look like your own. CRM sync and webinars, however, are separate add-ons.How much is an extra seat on Wistia?
The Business plan includes three users, and each additional seat costs about $25 per user per month. A team of five therefore adds two seats, roughly $50/month on top of the base plan. Those seat costs are easy to overlook when you budget from the headline price alone. If your active team is larger, count the seats first, because they stack with any other add-on you take. For a precise per-seat rate, check the official page, as it can vary by term and currency.What is the Automation Suite and how much does it cost?
The Automation Suite is Wistia's add-on for connecting video engagement data to your marketing stack. It costs about $250/month on annual billing and unlocks integrations with HubSpot, Marketo, Pardot, Klaviyo, ActiveCampaign and Eloqua. It is the single biggest hidden cost on a small team, since it more than triples a base Business bill on its own. Take it only when video data flowing into your CRM genuinely changes how you score or route leads, rather than by default.What does Wistia really cost for a team of 5?
It depends on the add-ons more than the headcount. A five-person team on Business pays the $79 base plus two extra seats at $25 each, so about $50, which lands near $129/month with no add-on. Add the Automation Suite for CRM sync and the bill rises to roughly $379/month. Swap the Suite for the webinar add-on instead and you are closer to $479/month before any overages. So the same team can pay anywhere from about $129 to $479 depending on what it switches on.Is Wistia more expensive than Vidyard or SproutVideo?
It depends on your team size and what you need. Vidyard bills per user from about $59/user/month on its Starter tier, so a small team can pass Wistia quickly as seats add up, and it leans toward sales video. SproutVideo is the cheapest entry, with paid plans from around $10/month and a Tree plan near $75/month, but it carries fewer marketing tools. Wistia's $79 Business plan includes three users and the marketing features built in, so for a marketing team it often lands as fair value before add-ons.Are webinars included in the Wistia price?
No, webinars are a separate add-on rather than part of the standard Business plan. The webinar add-on costs around $350/month, with the Automation Suite included in that price, and it carries usage overages on top. Expect about $0.20 per extra attendee beyond your allowance and roughly $2.00 per extra minute. So a large or long session can cost more than the flat add-on suggests. Budget for the overages if webinars are a core channel rather than an occasional event.Can you cancel Wistia, and is there a free trial?
Yes on both. Wistia offers a free trial of the Business plan with no credit card required, so you can test the marketing tools before paying. There is also a permanent free plan if you simply want basic hosting at no cost. Subscriptions are managed from your account, and you can cancel or change plan as your needs shift, though annual plans are billed for the full term. Before downgrading or leaving, export your videos and analytics so you keep your data and your embeds keep working where you can update them.
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