How much does Unbounce cost?
The real price of the landing page builder, plan by plan, hidden fees included.
Short answer: Unbounce starts at $22/mo on the Starter plan billed annually ($29 monthly), with a 14-day free trial and no credit card required. But Starter caps you at 500 visitors per month and has no A/B testing. To optimize for real, you jump quickly to Build ($74) or Experiment ($112/mo). We walk through every plan, every limit, and what you actually pay based on your traffic volume.
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Unbounce, the key numbers
What each Unbounce plan costs
Here are Unbounce's four paid plans, from solo testing to a team that optimizes. Conversions and subdomains are unlimited everywhere: what drives the price is monthly traffic, the number of users, and A/B testing. Prices shown billed yearly, the lowest; monthly is 25% higher.
Prices in USD, billed annually. Checked June 2026.
Starter
To test a first page
$29/mo monthly
- 5 landing pages
- 500 visitors per month
- 1 user, 1 root domain
- Unlimited conversions
- No A/B testing
Build
To launch campaigns
$99/mo monthly
- Unlimited pages
- 20,000 visitors per month
- 1 user, 1 root domain
- Full drag and drop builder
- Still no A/B testing
Experiment
To optimize seriously
$149/mo monthly
- Unlimited pages
- 30,000 visitors per month
- 3 users, 2 root domains
- A/B testing unlocked
- Popups and sticky bars
Optimize
AI traffic and team
$249/mo monthly
- Unlimited pages
- 50,000 visitors per month
- 5 users, 3 root domains
- Smart Traffic (AI routing)
- A/B testing included
Prices checked June 2026 on unbounce.com/pricing and cross-referenced across several sources. The Concierge tier (enterprise, teams and agencies) is quote-based. Exact A/B testing availability per plan may change, confirm on the official page. Above Optimize, see the custom Concierge plan.
What drives up your Unbounce bill
The sticker price doesn't tell the whole story. With Unbounce, traffic drives the cost, and three other levers bump you up a tier faster than you'd think. Here's what actually costs money.
Traffic (visitors/month)
This is the real price meter. Starter caps at 500 visitors, Build at 20,000, Experiment at 30,000, Optimize at 50,000. Going over your quota triggers overage fees, flagged by email and in-app. A campaign that takes off can force a mid-month upgrade.
A/B testing
It's the whole point of a tool like Unbounce, and it's locked below Experiment. Build and Starter don't offer it. So optimizing for real costs at least $112/mo billed yearly, not $22.
Users
Starter and Build are limited to 1 user. The moment two people touch the pages, you need Experiment (3 users) or Optimize (5 users). Beyond that, it's the quote-based Concierge tier.
Root domains
1 domain on Starter and Build, 2 on Experiment, 3 on Optimize. If you run several brands or clients, this cap pushes you up the catalog faster than traffic does.
- Testing a single page? Starter at $22/mo can do the job at first.
- Want A/B testing? Aim straight for Experiment ($112).
- Traffic climbing? Watch your quota to avoid overage fees.
- More than one of you? Plan for a 3 or 5-user tier.
- Several brands or clients? Root domain count decides the plan.
How we price the real cost
The $22 entry price doesn't reflect what most people actually pay, because Starter has no A/B testing and caps at 500 visitors. For a setup that truly converts, we reason from real traffic and the need to test. Here's the basis of our math.
- Entry plan (Starter)5 pages, 500 visitors, no A/B$22
- Campaign tier (Build)Unlimited pages, 20k visitors$74
- A/B tier (Experiment)A/B testing, 30k visitors, 3 users$112
- The common real costWhere most people truly optimize~$112
Estimate based on your real testing and traffic needs. Adjust to your volume and team size.
What you actually pay per month
The price depends on your traffic and your need to test. Four typical profiles, billed yearly, assumptions noted.
Estimates in USD, yearly. Possible overage fees not included.
Solo, one page
Market test
- Starter plan only
- 5 pages, 500 visitors/month
- No A/B testing
SMB, campaigns
No A/B
- Build plan
- Unlimited pages, 20k visitors
- 1 user, 1 domain
Marketer who optimizes
A/B + traffic
- Experiment plan
- A/B testing, 30k visitors, 3 users
- Where it truly converts
Team / agency
AI traffic
- Optimize plan
- Smart Traffic, 50k visitors
- 5 users, 3 root domains
Estimates billed yearly (June 2026), based on the official plans. Adjust to your real traffic. Unbounce's price is driven by visitors/month: a traffic spike can trigger overage fees or force a mid-month upgrade.
Unbounce pricing versus the alternatives
Unbounce's entry plan compared to other landing page builders. Unbounce bills by traffic and unlocks A/B late, where others include it earlier or start cheaper. Sort by price or score.
| Best for | Model | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 3 | Instapage | Premium tier | By plan | 4.2/5 | $99/mo | — | Marketing teams | Visit → |
| 2 | Leadpages | Cheapest entry | Flat rate | 4.0/5 | $49/mo | — | Solo and SMB | Visit → |
| 1 |  Unbounce | Smart Traffic AI | By traffic | 3.8/5 | $22/mo | — | SMB to agency | Visit → |
Entry prices checked June 2026. Leadpages starts higher monthly ($49) but includes its core features early. Instapage plays the premium card ($99). Landingi stays the most affordable (~$29/mo). Unbounce wins mostly on Smart Traffic and its A/B testing, but that only arrives from $112/mo billed yearly.
So, is Unbounce expensive?
Our take after testing it: Unbounce is a strong conversion engine, but its real price sits at the Experiment tier, not the entry price. Here's when it pays off, and when it stings.
Good value if…
You run paid acquisition and every conversion-rate point matters. Unbounce's Smart Traffic and A/B testing can easily pay back the $112/mo if your traffic is qualified and you iterate on your pages.
Too expensive if…
You just want a nice page without testing. Then Starter caps too fast (500 visitors) and Build at $74/mo with no A/B loses its edge against Leadpages or Landingi, often cheaper for the same use.
The verdict
Unbounce earns its price for anyone who genuinely optimizes conversions. Take the 14-day trial, pay yearly for the 25% saving, and only move to Experiment if you plan to run A/B tests and Smart Traffic.
- Pay yearly: 25% off, one of the biggest gaps on the market.
- Use the 14-day free trial, no card, to test the editor.
- If you want A/B testing, aim for Experiment from the start.
- Watch your traffic to avoid surprise overage fees.
- Compare with Leadpages and Landingi if you don't test your pages.
Frequently asked questions about Unbounce pricing
How much does Unbounce cost per month?
Unbounce starts at $22/mo on the Starter plan billed annually, or $29/mo monthly. But Starter caps at 500 visitors per month and has no A/B testing. The higher plans rise to $74/mo (Build, 20,000 visitors), $112/mo (Experiment, with A/B testing) and $187/mo (Optimize, with Smart Traffic), billed yearly. The smart move is to target the tier that matches your real traffic and testing needs, not the entry price.How much does Unbounce cost per year?
Billed annually, Starter comes to $264/year, Build to $888/year, Experiment to $1,344/year and Optimize to $2,244/year. Yearly billing saves 25% over monthly, one of the biggest gaps in the landing page builder market. If you're serious about optimization, budget around $1,344/year for Experiment, the tier where A/B testing unlocks. Always check the exact price on the official page before paying, as tiers can change.Does Unbounce have a free plan?
No, Unbounce has no permanent free plan. It does offer a 14-day free trial, with no credit card required, that gives you access to the builder, the templates and the features of your chosen plan. That's enough to build a first landing page, test the drag and drop editor and judge the workflow before committing. After 14 days, you need to move to a paid plan to publish and keep your pages live.Is A/B testing included in the Unbounce price?
No, not on the entry plans. A/B testing is locked from the Experiment plan onward, at $112/mo billed yearly ($149 monthly). Starter and Build, despite Build's unlimited pages, can't test two variants. This matters: a tool like Unbounce earns its keep mostly through optimization, so if A/B testing is your goal, budget at least the Experiment tier, not the Starter entry price advertised at $22/mo.What drives up the Unbounce bill?
Four main levers. First, traffic: each plan has a monthly visitor quota (500 on Starter, up to 50,000 on Optimize), and going over triggers overage fees flagged by email. Second, A/B testing, reserved from Experiment up. Third, the number of users: just 1 on Starter and Build, against 3 on Experiment and 5 on Optimize. Fourth, root domains, from 1 to 3 by plan. The more you scale, the higher the tier you climb to.Is Unbounce more expensive than Leadpages or Instapage?
It depends on the tier. Unbounce's entry price ($22/mo yearly) is lower than Leadpages (from $49/mo) and Instapage (from $99/mo). But that $22 Starter has no A/B and caps at 500 visitors. Once you unlock A/B testing on Experiment ($112/mo), Unbounce sits between Leadpages and Instapage. Leadpages stays the cheaper option for simple use, and Landingi goes even lower, around $29/mo.What happens if I exceed my visitor quota?
Unbounce warns you by email and through in-app messages as you near your traffic limit. If you go over your plan's quota, overage fees apply, or you're prompted to move up a tier. This is worth watching closely if you run paid acquisition: a campaign that takes off can blow up your visitor count, and your bill, mid-month. The smart move is to pick a plan with a comfortable traffic buffer from the start.Is there a discount for paying Unbounce yearly?
Yes. Annual billing saves 25% versus monthly on every plan. In concrete terms, Starter drops from $29 to $22/mo, Build from $99 to $74/mo, Experiment from $149 to $112/mo and Optimize from $249 to $187/mo. That's one of the biggest yearly-versus-monthly gaps on the market, and the main lever to pay Unbounce less. Be wary of third-party promo codes: the reliable lever stays the annual commitment.How much does Unbounce cost for a team or agency?
For a team, plan for Experiment ($112/mo, 3 users) or Optimize ($187/mo, 5 users and 3 root domains) billed yearly. Beyond five users or heavy traffic, Unbounce offers a Concierge tier built for enterprises and agencies, quote-based. That level usually adds onboarding support, custom quotas and multi-client management. Ask Unbounce directly for a quote if you exceed the Optimize plan limits.Can you cancel Unbounce easily?
Yes, you cancel the subscription from your account. On an annual commitment, you stay billed until the end of the paid period, whereas monthly lets you stop from one month to the next. Before closing your account, export or republish your landing pages elsewhere: once the subscription ends, pages hosted on Unbounce stop being published. If you're unsure, use the 14-day free trial to validate the tool with no commitment first.
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