How Much Does Moosend Cost?
The real price of the email marketing platform, tier by tier, add-ons included.
Short answer: Moosend starts at $9/month on the Pro plan for 500 subscribers (about $7/month with annual billing), with unlimited sends and automation included. There is no forever-free plan, only a 30-day trial with no credit card. The price tracks the number of contacts you store, not your email volume. A few features (transactional email, dedicated IP) are billed as add-ons. We walk through every tier and what you really pay for your profile.
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Moosend, the key numbers
What each Moosend plan costs
Moosend keeps it simple: one Pro plan whose price tracks your subscriber count, then two higher-end tiers on quote. Sends are unlimited on every tier, and automation is included from Pro up. Prices shown monthly; annual billing saves 20%, bi-annual saves 15%. The examples below are subscriber tiers.
Prices in USD, monthly billing unless stated. Checked June 2026.
Free trial
To test without paying
No credit card required
- 30 days of full access
- Up to 1,000 contacts
- Unlimited sends during the trial
- AI Writer, automations, landing pages
- No forever-free plan afterwards
Pro (500 subscribers)
The entry plan
~$7/month annually (-20%)
- 500 subscribers included
- Unlimited email sends
- Automation, segmentation, A/B testing
- Landing pages, forms, AI Writer
- SMTP server and API included
Pro (5,000 subscribers)
For a growing list
~$38/month annually
- 5,000 subscribers included
- Same features as the 500 tier
- Unlimited sends, full automation
- 10,000 contacts ~$70/month (to confirm)
Moosend+ / Enterprise
Add-ons and high volume
- Pro plus Enterprise add-ons à la carte
- Transactional email, dedicated IP
- SSO and SAML, custom dashboards
- Dedicated account manager, priority support
Prices checked June 2026 on moosend.com/pricing and cross-referenced across several third-party sources. The exact price depends on the subscriber tier you pick (500, 1,000, 2,000, 5,000, 10,000, 25,000 and so on). Some tiers vary across sources (10,000 subscribers ranged from ~$64 to ~$88/month): confirm on the official page. Annual billing applies a 20% discount, bi-annual 15%.
Moosend is billed per contact
The entry price only covers your first 500 subscribers. As your list grows, you move up a tier, and a few features are billed as add-ons. Here is what moves the bill.
Subscriber count (lever #1)
This is what sets the price. The Pro plan runs from $9 (500 subscribers) to several hundred dollars a month on large lists (~$315 for 50,000 subscribers). Sends stay unlimited at every tier, so you pay to store your contacts, not for email volume.
Transactional email
Transactional sending (confirmations, receipts, password resets) is a paid add-on on the Pro plan. Moosend does not publish its price on the site, so you have to ask. Budget for it if your product sends automated, account-related emails.
Dedicated IP and deliverability
A dedicated IP, useful to protect your sender reputation at higher volume, is also a paid add-on with no public price. The same applies to Audience Discovery, custom dashboards and extra team members.
Pay-as-you-go credits
For one-off sends with no subscription, Moosend sells credits that never expire: 350,000 emails for $350, about $0.001 per email. Handy for a single large campaign without committing to a monthly tier.
- List under 500 contacts? The $9 Pro plan is enough.
- Growing? The price climbs by subscriber tier, not by email volume.
- Sending transactional email? It is an add-on, ask for the price.
- Want a dedicated IP? Paid add-on, get a quote from Moosend.
- One-off send? PAYG credits beat a monthly subscription.
How we size the real cost
Moosend's price hinges on one main variable: your subscriber count. Because sends are unlimited, there is no need to think in email volume the way you would on Brevo. To size the real cost, we start from the subscriber tier closest to your list, on annual billing, and add the add-ons only if you need them.
- Subscriber countThe main price lever at MoosendTier
- Email volumeNot part of the Pro plan calculationUnlimited
- Add-onsTransactional, dedicated IP, dashboards+ extra
- BillingAnnually, or -15% bi-annually-20%
Estimates on the Pro plan. Adjust for your real subscriber count and the add-ons you need.
What you actually pay per month
The price hinges mostly on your list size. Four typical profiles, annual billing, assumptions stated.
Estimates in USD, annual. Any add-ons not included.
Beginner
500 subscribers
- Pro plan, 500-subscriber tier, annual
- Unlimited sends, automation included
- No free plan after the 30-day trial
SMB
5,000 subscribers
- Pro plan, 5,000-subscriber tier, annual
- $48/month on monthly billing
- Everything included, minus add-ons (IP, transactional)
Established list
10,000 subscribers
- Pro plan, 10,000-subscriber tier, annual
- ~$70/month on monthly billing (to confirm)
- Consider a dedicated IP as volume grows
High volume
50,000 subscribers
- Pro plan, 50,000-subscriber tier, annual
- ~$315/month monthly across sources
- Add-ons (IP, transactional) often useful here
Estimates with annual billing (June 2026), based on subscriber tiers. Numbers vary across sources on the larger tiers (10,000 to 50,000 subscribers): we show a range to confirm on the official page. Sends are unlimited, so the price depends on your list size, not your send frequency.
Moosend's price versus the alternatives
Moosend positions itself as one of the cheapest options for pure email, billed per contact, with automation included. Here is how its entry price lines up against MailerLite, Brevo and Mailchimp.
Entry prices checked June 2026. Different billing models.
Moosend
Per contact, unlimited sends
- 30-day trial, no forever-free plan
- Automation included from Pro up
- ~$38/month for 5,000 subs annually
MailerLite
Per contact, with free plan
- Free plan up to 1,000 subscribers
- Unlimited sends on the paid plan
- Very close to Moosend on price
Brevo
Per email sent
- Free plan: 300 emails/day
- Billed by volume, not by contact
- Cheaper on a large, lightly-mailed list
Entry prices checked June 2026 on the official pages. Moosend and MailerLite bill per contact with unlimited sends, while Brevo bills by the number of emails sent. The difference versus MailerLite and Brevo: both offer a forever-free plan, where Moosend stops at a 30-day trial. Mailchimp, pricier (Essentials from $13/month for 500 contacts), climbs fast with list size.
So, is Moosend expensive?
Our take after testing it: on value for money, Moosend is one of the best entry tickets out there. Here is when it pays off, and when it pinches.
Good value if…
You want full email marketing at a low price. At $9/month with unlimited sends, automation, landing pages and A/B testing included from the Pro plan, Moosend offers one of the best features-to-price ratios for an SMB or a creator starting out.
Less appealing if…
You want a forever-free plan or very occasional use. Moosend only gives 30 days of trial, where MailerLite and Brevo have a free tier. And if you need transactional email or a dedicated IP, those publicly unpriced add-ons can lift a bill that looked very low.
The verdict
Moosend is an excellent email engine at a fair price for anyone thinking per contact. Pick the subscriber tier closest to your list, pay annually for 20% off, and add the add-ons only if you truly need them.
- Pay annually: roughly 20% off the Pro plan.
- Pick the subscriber tier closest to your real list.
- Use the 30-day trial, no card, to validate deliverability.
- Ask the price of add-ons (transactional, IP) before committing.
- For a one-off send, look at PAYG credits over a subscription.
Frequently asked questions about Moosend pricing
How much does Moosend cost per month?
Moosend starts at $9/month on the Pro plan for 500 subscribers, or about $7/month with annual billing thanks to the 20% discount. The price then tracks your contact count: expect around $24/month for 2,000 subscribers, $48/month for 5,000, and roughly $70/month for 10,000 (sources diverge on the larger tiers). Email sends are unlimited at every tier, so you pay to store your contacts, not for the volume you send. A few features, such as transactional email or a dedicated IP, are billed as add-ons.How much does Moosend cost per year?
With annual billing, Moosend applies a 20% discount on the Pro plan. The 500-subscriber tier therefore comes to about $84/year (~$7/month), the 5,000-subscriber tier to about $456/year (~$38/month), and the 10,000-subscriber tier to around $670/year. You can also choose bi-annual billing, which applies a 15% discount. Annual remains the best lever to pay less. Always confirm the exact price of your tier on the official page before paying, as rates can change.Does Moosend have a free plan?
No, Moosend does not have a forever-free plan. It offers a 30-day free trial, with no credit card, covering up to 1,000 contacts with unlimited sends and access to the Pro plan features: AI Writer, automations, segmentation, landing pages and forms. That is enough to test the tool in real conditions. But once the 30 days are up, you must move to a paid plan to keep sending. This is a clear difference versus MailerLite and Brevo, which both offer a forever-free plan.Are sends unlimited on Moosend?
Yes. On the Pro plan, email sends are unlimited at every subscriber tier, and that is one of Moosend's big strengths. You do not pay by email volume the way you would on Brevo, but by the number of contacts stored. In practice, a 5,000-subscriber list you email daily costs the same as a 5,000-subscriber list you mail once a month. That is ideal if you send often, and far more predictable than a volume-based model.How much does Moosend cost for 5,000 subscribers?
For 5,000 subscribers, the Pro plan costs about $48/month on monthly billing, or about $38/month with annual billing thanks to the 20% discount. That price includes unlimited sends, full automation, A/B testing, landing pages and AI Writer, with no extra add-on. It is one of the most competitive prices on the market at that list size. If you need transactional email or a dedicated IP, you add those add-ons, whose price is not published on the site and is quoted by support.Is Moosend cheaper than Mailchimp or MailerLite?
Moosend is generally cheaper than Mailchimp and neck and neck with MailerLite. Mailchimp Essentials starts at $13/month for 500 contacts and climbs fast with list size. MailerLite starts at about $10/month for 500 subscribers, very close to Moosend's $9/month, plus a free plan up to 1,000 subscribers that Moosend lacks. Brevo, for its part, bills by the volume of emails sent rather than per contact, which can make it cheaper on a large, lightly-mailed list. The right pick depends on your sending model.Is transactional email included in Moosend's price?
No, transactional email (order confirmations, receipts, password resets) is a paid add-on on Moosend's Pro plan. The price of that add-on is not shown publicly on the pricing page, so you have to ask support or the sales team. If your product sends automated, account-related emails, budget for this on top of the Pro plan. For pure email marketing (newsletters, campaigns) you do not need it, and the Pro plan is enough.Is there a discount for paying Moosend annually?
Yes. Annual billing applies a 20% discount on Moosend's Pro plan versus the monthly rate. The 500-subscriber tier drops from about $9 to $7/month, and the 5,000-subscriber tier from $48 to about $38/month. There is also a bi-annual option with a 15% discount. Nonprofit organizations get an extra 25% discount, stackable with the annual commitment. Annual remains the main lever to pay Moosend less, alongside picking a tier as tight as possible to your list.How much does Moosend cost for a large list?
For a large list, expect about $160/month for 25,000 subscribers and around $250 to $315/month for 50,000 subscribers, depending on the source and billing mode. Tiers then climb beyond $3,000/month on very large lists (hundreds of thousands of subscribers). At those volumes, a dedicated IP often becomes useful to protect your deliverability, and it is a paid add-on to quote with Moosend. Annual billing remains the best way to lower the bill. Confirm your exact tier on the official page.Can I cancel or change Moosend tiers easily?
Yes, the subscription is managed from your account and you can change subscriber tier as your list shifts, up or down. Monthly plans carry no long commitment. The watch-out is more about the add-ons and the trial: once the 30 days are up, the account flips to paid, so pick your tier before the trial ends. Before closing an account, export your contacts, stats and templates so you lose nothing. Pay-as-you-go stays an option if you want one-off sends with no subscription.
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