How Much Does Lusha Cost?
The real price of the B2B data tool, plan by plan, credits included.
Short answer: Lusha has a free plan (40 credits a month, no credit card), then paid plans from $37.45/user/month on Starter with annual billing ($49.90 monthly). The real twist: you pay per seat and you spend credits, and a phone number costs 10 credits while an email costs just one. For a team, the bill climbs fast. We walk through every plan, the cost of credits, and what you really pay for your profile.
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Lusha, the key numbers
What each Lusha plan costs
These are the self-serve plans. Prices are shown per user, annually (the lowest); monthly runs about 25% more. Every plan includes a credit quota: 1 credit to reveal a verified email, 10 credits for a phone number. Above 5 users, you move to the Scale plan, on a custom quote.
Prices in USD per user, annual billing. Checked June 2026.
Free
To test the data
No credit card required
- 40 credits per month
- 1 user
- Browser extension and basic search
- Standard CRM integrations
- Ideal to validate contact quality
Starter
To get going solo
$49.90/month monthly
- ~400 credits per month
- 1 seat (extra seats billed)
- Prospect search and lists
- Export and CRM push
- Email 1 credit, phone 10 credits
Pro
To prospect seriously
$69.90/month monthly
- ~600 credits per month
- Adjustable credit sliders
- Advanced filters and intent signals
- Team work and shared lists
- Priority support
Premium
High reveal volume
$399.90/month monthly
- ~3,400 credits per month
- Volume built for heavy prospecting
- Extended credit sliders
- Enriched data and buying signals
- Above 5 seats, see Scale
Prices checked June 2026 on lusha.com/pricing and cross-referenced across several sources. The free plan shows 40 credits/month on the official page, some third-party sources cite 70 credits, check the official page to confirm. Plan names and credit quotas can vary by region and by the sliders offered. Above 5 users, Lusha requires the Scale plan, on a custom quote and annual contract.
Lusha bills per seat and per credit
The headline price is per user, and every action burns credits. Two levers that stack and push the bill well past the entry rate. Here is what each piece really costs.
The price is per seat
$37.45/user/month annually is for one rep. A three-person team on Pro runs to ~$157/month, not $52. Every extra seller you add lifts the monthly base, regardless of how many credits anyone spends.
Credits, the real meter
A verified email costs 1 credit, a phone number 10 credits (it was 5 before). A 600-credit quota is therefore ~60 direct dials OR ~600 emails. Mobile numbers burn the quota ten times faster.
Credit rollover
On monthly plans, unused credits roll over up to 2x the quota. On annual plans they unlock all at once but do not roll over and expire at renewal, with no refund on what is left.
The 5-user ceiling
Above 5 seats, self-serve ends: you move to Scale, on a custom quote with an annual contract. Third-party estimates put a median contract around ~$15,180/year, but the exact figure comes down to negotiation.
- Mostly chasing emails? The credit quota lasts a long time.
- Targeting mobile dials? Count 10 credits each, they go fast.
- Running a team? Multiply by seat, it is not a single subscription.
- Paying annually? No credit rollover, size your quota to real volume.
- Above 5 users? Expect a Scale quote, not a public price.
How we size the real cost
Lusha's headline price does not tell you what you really pay, because it combines two variables: the number of seats and credit consumption. To size the real cost, we think in seats x annual price, then check that the credit quota covers your reveal volume, emails and phones alike.
- Number of seatsThe price is per user, not globalx user
- Chosen planStarter, Pro or Premium by quotaTier
- Credit mixEmail 1 credit, phone 10 credits1 vs 10
- Monthly volumeThe quota must cover your revealsQuota
Estimates on the self-serve plans. Adjust for your seat count and your real email/phone mix.
What you actually pay per month
The price hinges on your seat count and your credit consumption. Four typical profiles, annual billing, assumptions stated.
Estimates in USD, annual. Any extra credits not included.
Solo, data test
Free plan
- 40 credits/month, 1 user
- ~4 phones OR 40 emails a month
- Perfect to validate quality before paying
Solo, prospecting
1 active rep
- Pro, 1 seat, ~600 credits/month
- ~60 phones OR 600 emails a month
- The right ratio for a solo prospector
Small team
3 SDRs on Pro
- Pro x 3 seats annually
- ~1,800 pooled credits/month
- Per-seat pricing changes everything at 3+
Team 5+ / Scale
Beyond self-serve
- Scale plan, custom quote, annual contract
- ~$15,180/year median per the sources
- Custom credits and options
Estimates with annual billing (June 2026), based on the per-seat price and credit quotas. Adjust for your real volume and your email/phone mix. The Scale figure (~$15,180/year median) comes from third-party sources; the observed range runs from about $5,800 to $66,440/year, to confirm by quote.
Lusha's price versus the alternatives
Lusha's entry plan compared with the other B2B data tools. Lusha stays accessible solo thanks to its free plan, but its per-seat model weighs on teams. Here is how the entry prices line up.
Entry prices checked June 2026. Different billing models.
Lusha
Per seat + credits
- Free plan: 40 credits/month
- Extension and one-click reveal
- Per-seat price climbs on a team
Apollo
Data bundled in
- Free plan with credits
- Built-in outbound sequences
- More complete for a sales workflow
ZoomInfo
Enterprise annual contract
- No free plan, no open trial
- Premium data and broad coverage
- Far pricier, built for large accounts
Entry prices checked June 2026 on the official pages. Lusha stands out for its free plan and affordable solo access, but its per-seat, per-credit billing weighs once a team scales. Apollo bundles data and outbound sequences from the entry tier. ZoomInfo plays in a different price bracket, on annual contracts. RocketReach is cheaper on email-only (from ~$33/month annually) but caps quickly on direct dials.
So, is Lusha expensive?
Our take after testing it: Lusha is hard to beat for getting started and validating data, but the per-seat model and the cost of phones change the math on a team. Here is when it pays off, and how to pay less.
Good value if…
You prospect solo or in pairs, mostly by email. The free plan (40 credits) is enough to test, and Starter at $37.45/user/month gives a solid email volume. The browser extension and CRM push make daily prospecting smooth, with no heavy setup.
Less appealing if…
You are building a team and chasing lots of direct dials. The per-seat price multiplies (3 SDRs = ~$157/month) and phones at 10 credits drain the quota fast. Above 5 seats, Scale sends you to a quote. There, Apollo or a volume-based tool can come out cheaper.
How to pay less
Lusha is an excellent entry point into B2B data, as long as you think in seats and credits. Start on the free plan, move to Starter or Pro by volume, and watch your phone consumption, the line item that derails the bill.
- Start on the free plan: 40 credits/month, no credit card.
- Pay annually: roughly 25% off the monthly rate.
- Favor emails (1 credit) before phones (10 credits).
- On annual, size your quota to volume: no credit rollover.
- Under 5 seats, stay self-serve to skip the Scale quote.
Frequently asked questions about Lusha pricing
How much does Lusha cost per month?
Lusha has a free plan with 40 credits a month, no credit card, for one user. Paid plans start at $37.45/user/month on Starter with annual billing, or $49.90/month billed monthly, with about 400 credits a month. The Pro plan is $52.45/user/month annually (~600 credits) and Premium is $299.95/user/month (~3,400 credits). Mind the model: the price is per seat, so a team of 3 reps on Pro runs to about $157/month, not $52. The smart move is to start on the free plan, then pick the tier that matches your real reveal volume.Does Lusha have a free plan?
Yes, Lusha offers a permanent free plan, no credit card, with 40 credits a month for one user according to the official page (some third-party sources cite 70 credits, to confirm). Those credits reveal emails (1 credit) or phone numbers (10 credits), so roughly 40 emails or 4 direct dials a month. You get the browser extension, basic search and standard CRM integrations. It is enough to validate the quality of the data before committing to a paid plan.How do Lusha credits work?
At Lusha, every reveal spends credits. Revealing a verified email costs 1 credit, revealing a phone number costs 10 (up from 5), and a full reveal of email plus phone costs about 11 credits. Your plan includes a monthly quota: 40 on free, ~400 on Starter, ~600 on Pro, ~3,400 on Premium. Phones therefore burn the quota ten times faster than emails. If you chase a lot of mobile dials, your plan empties quickly and you have to move up a tier or buy more credits.Is Lusha priced per user?
Yes, and this is the point that changes everything on a team. The headline rate ($37.45 on Starter, $52.45 on Pro annually) is per seat, so per rep. A team of 3 on Pro runs to about $157/month, and every seat you add lifts the monthly base, independent of credit consumption. Above 5 users, Lusha shifts to the Scale plan, on a custom quote and annual contract. For a larger team, always add up the per-seat cost rather than looking at a single subscription price.How much does Lusha cost for a team?
For a small team of 3 SDRs on the Pro plan annually, expect about $157/month ($52.45 x 3), with around 1,800 pooled credits. For a 5-person team you stay self-serve, but beyond that Lusha imposes the Scale plan, on a custom quote. Third-party estimates put a median Scale contract around $15,180/year, or about $1,265/month, with a wide range depending on negotiation. At those volumes, compare with a tool billed differently, because Lusha's per-seat model can become your heaviest line item.Why does a phone number cost 10 credits on Lusha?
Phone numbers, especially direct mobile dials, are costlier to source and verify than emails, hence pricing at 10 credits versus 1 for an email. The grid has shifted: phones moved from 5 to 10 credits, doubling their effective cost. In practice, on a 600-credit quota you can reveal about 60 numbers or 600 emails. If your prospecting leans on cold calling, watch this line item closely, because it is the one that derails the bill and pushes you to move up a tier.Is there a discount for paying Lusha annually?
Yes. Annual billing saves roughly 25% versus monthly. For example, Starter drops from $49.90 to $37.45/user/month and Pro from $69.90 to $52.45/user/month. That is the main lever to pay Lusha less. One caveat though: on annual plans, credits unlock all at once but do not roll over and expire at renewal, with no refund. On monthly plans, rollover is allowed up to 2x the quota. So size your annual plan to your real volume to avoid wasting credits.Do unused Lusha credits roll over?
It depends on your billing type. On monthly plans, unused credits roll over from one month to the next, up to 2x your monthly quota. On annual plans, all credits unlock at the start of the period, but they do not roll over: whatever is left expires at renewal, with no refund. That is a common trap if you overestimate your volume on an annual plan. The smart move is to pick a tier as close as possible to your real consumption so you do not pay for credits you will not use.Is Lusha more expensive than Apollo or ZoomInfo?
It depends on the profile. Solo, Lusha is more accessible thanks to its free plan, where Apollo starts around $49/user/month (Basic, annual) with a free plan too, and ZoomInfo has no free plan or open trial and sells on annual contracts from about $14,995/year. On a team, Lusha's per-seat model can make it pricier than Apollo, which bundles data and outbound sequences. RocketReach stays cheapest on email-only (from ~$33/month annually) but caps quickly on direct dials. The right pick depends on your email/phone mix and your team size.Can I cancel Lusha easily?
Yes, the subscription is cancelled from your account, and credits stay usable until the end of the current billing period. The watch-out concerns annual plans and Scale: the commitment runs twelve months, and third-party sources report price increases on the order of 8 to 15% at renewal, to confirm on your quote. Before committing annually, validate the quality of the data via the free plan and keep your real volume in mind. Remember to export your revealed contacts before closing your account.
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