What does Instantly cost?
The real price of the cold email tool, plan by plan, add-ons included.
Short answer: Instantly starts at $37.60/mo on the Growth plan with annual billing ($47/mo monthly), and a 14-day free trial with no credit card. But that is the price of sending alone. Because the lead database and the CRM are billed as separate modules, a full stack lands closer to ~$118/mo. You get a plan-by-plan, module-by-module breakdown of what you actually pay for your profile.
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Instantly, the key numbers
What each Instantly plan costs
Here are the four plans in the sending suite, the cold email engine itself. The other modules (lead database, CRM) are billed separately, and we get to those right after. Prices shown are annual, the lowest tier; monthly runs about 20% higher. Sending accounts and warmup are unlimited on every plan.
Prices in USD, annual billing. Pulled in June 2026.
Growth
To get cold email going
$47/mo billed monthly
- 5,000 emails per month
- 1,000 uploaded contacts
- Unlimited sending accounts
- Unlimited warmup included
- Sequences, A/B testing, API
Hypergrowth
To scale up
$97/mo billed monthly
- ~100,000 emails per month (to confirm)
- 25,000 uploaded contacts
- Unlimited sending accounts
- Unibox, Slack and webhooks
- Team collaboration, premium support
Light Speed
High volume and deliverability
$358/mo billed monthly
- 500,000+ emails per month
- 100,000 uploaded contacts
- SISR system (dedicated IP, reputation sharding)
- Priority premium support
Enterprise
Private deliverability network
- 500,000+ emails per month
- Private deliverability network
- Dedicated account manager
- Custom quotas and options
Prices pulled in June 2026 from instantly.ai/pricing and cross-checked against several sources. The Hypergrowth email quota varies by source (100,000 to 125,000), to confirm on the official page. The sending suite covers neither the lead database nor the CRM, which are billed separately (see below).
Instantly is billed in modules
The headline price covers sending only. Instantly sells three building blocks separately, and the bill climbs fast as you stack them. Here is what each module costs.
Sending suite (cold email)
The heart of the product: campaigns, warmup, Unibox, sequences. From $37.60 (Growth) to $286.30/mo (Light Speed) on annual billing. This is the module broken down in the table above.
Lead database (Credits)
The database of 450M+ B2B contacts, with search and verification, runs on credits under a separate subscription. ~$42.30/mo (Growth), ~$87.30/mo (Supersonic), from ~$177/mo (Hyper). Budget about 1.5 credit (~$0.03) per verified pro email found.
Instantly CRM
The native CRM (deal tracking, tasks, follow-ups) is still a separate module: ~$37.90/mo (Growth) or ~$77.60/mo (Hyper, with AI, calls and SMS).
Done-For-You (turnkey)
The managed offer (domain and inbox setup, campaigns, AI Sales Agent) exists mostly at the high end, quote-based, at several thousand dollars a year. Watch out: provisioned domains stay managed by Instantly and are not recoverable if you leave.
- Already have your lists? The sending suite alone may be enough.
- Starting from scratch? Add the lead database (Credits) to your math.
- Want to track deals inside Instantly? The CRM is extra.
- Managing several clients? Plan for an agency workspace, billed separately.
- Warmup is included everywhere: no extra charge on that front.
How we price the real cost
The price Instantly advertises does not tell you what you actually pay, because the tool is modular. For the full stack, we add the three modules on their Growth entry tier, on annual billing. Here is the breakdown.
- Sending suite (Growth)Campaigns, unlimited warmup, Unibox$37.60
- Lead database (Growth)450M+ contacts, billed on credits$42.30
- CRM (Growth)Deal tracking, tasks and follow-ups$37.90
- Total per monthAbout 3x the advertised entry price~$118
Estimate on entry tiers. Adjust to your volume and the modules you actually need.
What you actually pay per month
The price depends on the modules you need. Four typical profiles, on annual billing, with assumptions noted.
Estimates in USD, annual. Any optional add-ons excluded.
Solo, lists ready
Sending only
- Growth sending suite only
- 5,000 emails/mo, 1,000 contacts
- No lead database, no CRM
Solo, full stack
Sending + leads + CRM
- Growth Sending + Growth Leads + Growth CRM
- Everything to prospect end to end
- About 3x the advertised entry price
Small team
Growing
- Hypergrowth Sending + Credits + CRM
- More volume and more contacts
- Priced by volume, not per seat
Agency
High volume
- Light Speed + Hyper Credits + Hyper CRM
- 500k+ emails, dedicated IP
- Add-ons possible (visitors, capacity)
Estimates on annual billing (June 2026), based on adding up the modules. Adjust to your real volume. Instantly is priced by volume, not per seat: a team of 5 or 50 pays the same platform rate on a given tier.
Instantly's price against the alternatives
Instantly's entry plan next to the other cold email tools we have tested and scored. Smartlead is still the cheapest for sending alone (from $39/mo), but here we compare the tools our team has rated. Sort by price or by score.
| Best for | Model | Free plan | Team size | Visit | ||||
|---|---|---|---|---|---|---|---|---|
| 1 |  Instantly | Volume pricing | By volume | 4.3/5 | $37.60/mo | — | Solo to agency | Visit → |
| 2 | Apollo | Data included | Per user | 4.3/5 | $49/user/mo | ✓ | Sales + data | Visit → |
| 3 |  Lemlist | Multichannel | Per seat | 4.1/5 | $59/seat/mo | — | Multichannel teams | Visit → |
Entry prices pulled in June 2026. Instantly and Lemlist bill differently (by volume vs per seat), so Lemlist's per-seat price climbs with the team, while Instantly stays at the same platform rate. Apollo includes its database from the entry tier. The cheapest for sending alone is still Smartlead ($39/mo), but Instantly includes the unlimited sending accounts others charge for on top.
So, is Instantly expensive?
Our take after testing it: the entry price is competitive, but the real cost depends on the modules. Here is when it pays off, and when it stings.
Good value if…
You send volume and already have your lists. At $37.60/mo with unlimited sending accounts and warmup, and pricing by volume (not per seat), Instantly is one of the best ratios on the market for scaling cold email.
Too expensive if…
You are starting from scratch and want everything inside Instantly. Stacking the lead database and the CRM triples the bill (~$118/mo). In that case, a tool that bundles the data like Apollo ($49) can work out cheaper.
The verdict
Instantly is a strong sending engine at a fair price, as long as you think module by module. Take the sending suite alone, plug in your own lists, and add Credits or the CRM only if you truly need them.
- Pay yearly: roughly 20% saved on sending.
- Start with the sending suite alone, add modules later.
- Bring your own lists to skip the Credits module.
- Use the 14-day free trial, no card, to validate deliverability.
- Watch your active contact quota (1,000 on Growth) so you are not forced to upgrade.
Frequently asked questions about Instantly's price
How much does Instantly cost per month?
Instantly starts at $37.60/mo on the Growth plan with annual billing, or $47/mo billed monthly. But that rate only covers the sending suite. If you add the lead database (~$42.30/mo) and the CRM (~$37.90/mo), a full stack lands closer to about $118/mo. The higher plans climb to $77.60/mo (Hypergrowth) and $286.30/mo (Light Speed) on annual billing. The smart move is to start with the sending suite alone and add the modules only if you need them.How much does Instantly cost per year?
On annual billing, the Growth plan works out to about $451/yr ($37.60 x 12), Hypergrowth to about $931/yr, and Light Speed to about $3,436/yr, for the sending suite alone. Going annual saves roughly 20% versus monthly on sending. If you add the lead database and the CRM, budget around $1,400/yr for a full Growth stack. Always check the exact price on the official page before paying, as the tiers can change.Does Instantly have a free plan?
No, Instantly has no permanent free plan. It does offer a 14-day free trial, no credit card required, that covers the sending suite, the lead database and the CRM. You get the features of your chosen plan during the trial: warmup, Unibox, sequencer, analytics. That is enough to test deliverability on a few inboxes before you commit. After the 14 days, you have to switch to a paid plan to keep sending.Is warmup included in Instantly's price?
Yes. Warmup, the gradual ramp-up of your inboxes that protects your deliverability, is unlimited and included on every sending plan, at no extra charge. That is a real edge over tools that bill warmup on top or cap it. So you can connect as many sending accounts as you want and warm them all, within your plan's email quota and active contact limit (1,000 on Growth). Warmup runs on Instantly's private deliverability network.How much does a full setup on Instantly cost?
Budget about $118/mo on annual billing for a full stack: Growth sending suite ($37.60) + Growth lead database (~$42.30) + Growth CRM (~$37.90). That is about three times the advertised entry price, because Instantly bills its modules separately. For a small growing team, the total climbs to around $210/mo, and for a high-volume agency to around $551/mo. If you already have your lists and your CRM, you can stay on the sending suite alone at ~$38/mo.Is Instantly more expensive than Smartlead or Lemlist?
It depends on the model. Smartlead is the cheapest for sending alone, from $39/mo. Instantly at $37.60/mo on annual is comparable on sending, but bills the lead database and the CRM separately. Lemlist is pricier because it is billed per seat (around $59/seat/mo), so its price climbs with team size, while Instantly stays at the same platform rate. Apollo, at $49/user/mo, includes its database from the entry tier, which can make it cheaper if you need data.Is the lead database included in Instantly's price?
No. The database of 450M+ B2B contacts, formerly SuperSearch, is a separate module, billed on credits, under its own subscription. It starts around $42.30/mo (Growth) on annual, then ~$87.30/mo (Supersonic) and from ~$177/mo (Hyper) for larger volumes. Budget about 1.5 credit, or ~$0.03, to find a verified professional email, and 0.25 credit to verify an email you already own. If you already have your lists, you can skip this module and use only the sending suite.Is there a discount for paying Instantly yearly?
Yes. Annual billing saves roughly 20% on the sending suite (the Growth plan drops from $47 to $37.60/mo) and on the CRM, and about 10% on the leads module. That is the main way to pay less for Instantly. There is no reliable recurring official promo code, so be wary of third-party coupon pages. The best lever is the annual commitment, plus subscribing only to the modules you actually need.How much does Instantly cost for an agency?
For a high-volume agency, budget around $551/mo on annual billing: Light Speed sending suite ($286.30) + Hyper lead database (~$170) + Hyper CRM (~$95), before any add-ons like website visitors or extra capacity. Good news: Instantly is priced by volume, not per seat, so you do not pay more for adding users. Bad news: managing several clients can require an agency workspace, billed on top. Request a quote for the Enterprise plan if you go beyond these volumes.Can you cancel Instantly easily?
Yes, the subscription cancels from your account, with no long lock-in on monthly plans. The thing to watch is the Done-For-You service: the domains and inboxes provisioned by Instantly stay managed by the platform and are not recoverable if you leave, a recurring complaint in reviews. If you want to keep control of your domains, provision them yourself rather than through the managed service. Also remember to export your data and your leads before closing your account.
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