How Much Does Iconosquare Cost?
The real price of the social analytics tool, plan by plan, seats and profiles included.
Short answer: Iconosquare has a free plan (2 profiles, 10 posts a month), then paid plans from 33 euros a month on Launch with annual billing (about 39 euros monthly), with a 14-day trial and no credit card. But the headline price assumes 5 profiles and a fixed seat count. Every extra user costs 16 euros a month, and additional profiles are billed separately. We walk through each plan and what you really pay for your profile.
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Iconosquare, the key numbers
What each Iconosquare plan costs
These are Iconosquare's four plans. The price shown is annual, the lowest; monthly billing runs roughly 15 to 17 percent more, about two months on top across the year. Every plan starts with 5 social profiles; extra users and profiles are billed separately, covered just after.
Prices in euros, annual billing. Checked June 2026.
Free
To start without paying
No credit card required
- 2 social profiles
- 1 user
- 10 scheduled posts/month per profile
- Basic analytics, limited reporting
Launch
For creators and solo users
~39 euros/month monthly
- 5 social profiles
- 1 user
- 100 posts per month
- Advanced analytics and benchmarks
- Email support
Scale
For small teams
~83 euros/month monthly
- 5 social profiles
- 3 users included
- Unlimited posts
- 1 group, custom reports
- Chat and email support
Excel
For SMBs and multi-brand
~139 euros/month monthly
- 5 social profiles
- 6 users included
- Unlimited posts and groups
- Dedicated CSM, extended data retention
Custom
Agencies and high volume
- 20+ social profiles
- Unlimited users
- Unlimited posts and groups
- Dedicated CSM, custom integrations
Prices checked June 2026 on iconosquare.com/pricing and cross-referenced across several sources. The old Single and Teams plans were replaced by Launch, Scale, Excel and Custom in late 2024, so third-party pages still listing them are outdated. The number of profiles beyond 5 and the price of extra profiles are not public, check the official page.
What makes the bill climb
The listed price assumes a fixed base: 5 profiles and a set number of seats. The moment your team or your account portfolio grows, the total rises. Here are the line items to watch.
Extra users
Each seat beyond the included ones (1 on Launch, 3 on Scale, 6 on Excel) costs 16 euros a month. A team of 5 on Launch means 33 euros plus 4 times 16 euros, so 97 euros a month, which already passes the price of Scale and its 3 included seats.
Extra social profiles
Paid plans start with 5 profiles. Beyond that, extra profiles are available but billed separately, and the rate is not posted publicly. If you manage many accounts or several brands, ask for the price before you commit.
Monthly versus annual
Paying monthly costs roughly 15 to 17 percent more than annual, about two months lost across the year. Launch goes from 33 to about 39 euros, Scale from 69 to about 83, Excel from 116 to about 139. The annual commitment is the main lever to pay less.
Moving up a tier
Going from Launch to Scale nearly doubles the bill (33 to 69 euros), but unlocks unlimited posts, 3 seats and custom reports. Past 6 seats or 20+ profiles, you move to the Custom plan, on quote.
- Solo with a few accounts? The free plan or Launch is enough.
- A team of 3 to 6? Scale or Excel beat stacking seats one by one.
- Managing 20+ profiles? Ask for a Custom quote instead of adding profiles individually.
- Pay annually: about two months saved versus monthly.
- Test 14 days with Excel features before picking your plan.
How we size the real cost
Iconosquare's listed price assumes a standard setup: 5 profiles and the seats included in the plan. To estimate what you really pay, we start from the plan that fits your team, on annual billing, then add extra seats at 16 euros each. Here is the calculation logic.
- Base planLaunch, Scale or Excel by team size33 to 116
- Extra seatsPer user beyond the included seats+16 euros
- Extra profilesBeyond the base 5 profilesOn quote
- Calc basisMonthly costs ~15 to 17 percent moreAnnual
Estimates on the public plans. Adjust for your number of profiles, seats and brands.
What you actually pay per month
The price depends on your team size and the number of accounts. Four typical profiles, annual billing, assumptions stated.
Estimates in euros, annual. Any extra profiles not included.
Solo creator
A few accounts
- Launch plan, 1 user
- 5 profiles, 100 posts/month
- Advanced analytics and benchmarks
Small team
3 people
- Scale plan, 3 seats included
- Unlimited posts, 1 group
- No seat surcharge up to 3
Team of 5
Beyond included seats
- Scale (69) + 2 seats (32)
- Unlimited posts, custom reports
- Excel (116) makes sense at 6+
Multi-brand SMB
6 seats, several accounts
- Excel plan, 6 users
- Unlimited groups, dedicated CSM
- 20+ profiles? Move to Custom
Estimates with annual billing (June 2026), base of 5 profiles. The real cost rises mostly with seats (16 euros each) and extra profiles, billed separately. Past 6 seats or 20+ profiles, the Custom plan on quote becomes the right call.
Iconosquare's price versus the alternatives
Iconosquare sits in the lower-middle of social analytics and management tools. Here is how its entry price lines up against Hootsuite and Sprout Social, both pricier, and against the lighter Later. Different billing models.
Entry prices checked June 2026. Different billing models.
Iconosquare
Analytics and benchmarks
- Free plan available
- Advanced analytics from the start
- Extra seats at 16 euros each
Hootsuite
All-in-one suite
- 1 user, 10 accounts
- Listening and advanced analytics in Enterprise
- Three times the entry price
Sprout Social
Billed per seat
- 5 profiles, unified inbox
- The price climbs fast on a team
- Premium, sizeable budget
Entry prices checked June 2026 on the official pages. Iconosquare is priced in euros, Hootsuite and Sprout Social in dollars. Iconosquare stands out for analytics and benchmarking depth at a mid price, where Hootsuite and Sprout target large teams at a high rate. Later stays cheaper (from $25/month) but with lighter analytics.
So, is Iconosquare expensive?
Our take after testing it: the entry price is reasonable for the analytics quality, but the real cost hinges on seats and profiles. Here is when it pays off, and when it stings.
Good value if…
You want serious analytics and benchmarking without paying enterprise-suite money. At 33 euros a month with a free plan as a safety net, Iconosquare costs about a third of Hootsuite and a fraction of Sprout Social per seat. For a creator or a small team, the ratio is excellent.
Less appealing if…
You run a large team and many accounts. Stacking seats at 16 euros and profiles beyond 5 pushes the bill up, and you end up on the Custom plan, on quote. If you mainly want simple scheduling, a lighter tool like Later (from $25) may be enough.
The verdict
Iconosquare is an excellent analytics tool at a fair price, as long as you size your plan well. Start on the free plan or Launch, add seats only as the team grows, and move to Scale or Excel as soon as you pass the included seats rather than paying for them one by one.
- Start on the free plan to validate the tool, no card.
- Pay annually: about two months saved versus monthly.
- Pick Scale or Excel once the team passes the included seats.
- Ask for the extra-profile price before committing if you run many accounts.
- Use the 14-day trial with Excel features to test at full scale.
Frequently asked questions about Iconosquare pricing
How much does Iconosquare cost per month?
Iconosquare starts at 33 euros a month on the Launch plan with annual billing, or about 39 euros a month billed monthly. The Scale plan runs 69 euros a month (annual) and Excel 116 euros a month, all on a base of 5 social profiles. There is also a limited free plan capped at 2 profiles. Note that these prices include a fixed seat count: each extra user costs 16 euros a month, and profiles beyond 5 are billed separately. The smart move is to start from the plan that fits your team rather than stacking add-ons.Does Iconosquare have a free plan?
Yes. Iconosquare offers a permanent free plan, available after the trial period, covering 2 social profiles, 1 user, 10 scheduled posts per month per profile, with basic analytics and limited reporting. It is enough for a creator who is starting out or running one or two accounts without heavy reporting needs. For more profiles, more posts or advanced analytics, you move to a paid plan, starting at 33 euros a month on Launch with annual billing.How much does Iconosquare cost per year?
With annual billing, the Launch plan comes to 396 euros a year (33 euros times 12), Scale to 828 euros a year and Excel to 1,392 euros a year, on the base of 5 profiles and the included seats. Annual billing saves roughly 15 to 17 percent versus monthly, about two free months across the year. If you add users, count 16 euros a month per extra seat, or 192 euros a year each. Always check the exact price on the official page before paying, as the tiers can change.Is there a discount for paying Iconosquare annually?
Yes. Annual billing saves roughly 15 to 17 percent versus the monthly rate, about two free months across the year. In practice, Launch drops from about 39 to 33 euros a month, Scale from about 83 to 69 euros and Excel from about 139 to 116 euros. That is the main lever to pay less for Iconosquare. Be wary of third-party coupon pages: the real saving comes from the annual commitment and from picking a plan sized as tightly as possible to your team.How much does an extra user cost on Iconosquare?
Each user beyond the seats included in your plan costs 16 euros a month. Launch includes 1 seat, Scale includes 3 and Excel includes 6. In practice, a team of 5 on the Launch plan works out to 33 euros plus 4 times 16 euros, so 97 euros a month, which already passes the price of the Scale plan that includes 3 seats and unlimited posts. Once your team is near or past the included seat count, it is often cheaper to move up a plan than to add seats one at a time.What is the price difference between Launch, Scale and Excel?
Launch costs 33 euros a month (annual) with 1 user and 100 posts per month. Scale moves to 69 euros a month with 3 users, unlimited posts, one group and custom reports. Excel rises to 116 euros a month with 6 users, unlimited groups and a dedicated CSM. All start with 5 social profiles. In short, you mostly pay for the seat count and the depth of collaboration. Going from Launch to Scale nearly doubles the bill but unlocks unlimited posts, often the deciding factor for a team.How many social profiles are included in Iconosquare?
The paid Launch, Scale and Excel plans all start with 5 social profiles, and the free plan with 2 profiles. The Custom plan, on quote, starts at 20 profiles and up. Beyond the base 5, extra profiles are available but billed separately, and their rate is not posted publicly on the pricing page. If you manage many accounts or several brands, ask for the extra-profile price, or a Custom quote, before you commit to avoid surprises.Is Iconosquare cheaper than Hootsuite or Sprout Social?
Yes, clearly. Iconosquare starts at 33 euros a month (Launch, annual), where Hootsuite begins at $99 a month on its Professional plan and Sprout Social at $249 per seat a month. Iconosquare positions itself as an analytics and benchmarking tool at a mid price, while Hootsuite and Sprout target large teams with full but costly suites. If you mainly want simple scheduling, Later is even cheaper (from $25 a month), but with lighter analytics than Iconosquare.How much does Iconosquare cost for an agency?
For an agency, the Excel plan at 116 euros a month (annual) covers 6 users and unlimited groups, on a base of 5 profiles. Beyond that, as soon as you need 20 profiles and up or unlimited users, Iconosquare moves to its Custom plan, billed on quote, with a dedicated CSM and custom integrations. The rate then depends on the number of profiles and seats negotiated. Also factor extra profiles, billed separately, into your budget if you manage many client accounts.Can I cancel Iconosquare easily?
Yes, the subscription is managed from your account, in the billing section. You can change plan or cancel as your volume shifts, with no long commitment on the monthly plans. The watch-out concerns annual billing: a yearly commitment is paid up front, so size your need carefully before locking in twelve months. Also remember to export your reports and analytics data before closing your account, since the history stays tied to the active subscription.
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