AWeber vs Moosend 2026
Short answer: pick AWeber if you need a perpetual free plan or 24/7 phone support, pick Moosend if you want better automation depth and a lower monthly bill once you are paying. AWeber scores 3.9/5 overall in our tests, Moosend 3.5/5, but the criteria split tells the real story.
The two things nobody updated: AWeber raised prices 50 to 150 percent in December 2024 with zero grandfathered exceptions, and Moosend was acquired by Constant Contact on June 6, 2025 with an unknown roadmap. Both facts change the buying calculus in 2026 more than any feature comparison does.
25-year track record, free plan, 24/7 phone. Reliability pick.
Try AWeber for free →Read the full AWeber review →Cheaper paid tiers, 32 automation triggers, but no free plan and billing complaints.
Try Moosend for free →Read the full Moosend review →Who wins for you
AWeber's perpetual free plan (500 subs, 3,000 emails, 24/7 support) lets you validate email marketing with no credit card. Moosend is trial-only.
Try AWeber for free →Moosend Pro at $9/mo is 28 percent cheaper than AWeber Lite at entry, and its 32 triggers with visual builder beat AWeber's linear-only automation at every price point.
Try Moosend for free →AWeber offers 24/7 chat, email and weekday phone on every plan including free. Moosend has no phone and live chat is weekdays only, with documented billing complaint patterns.
Try AWeber for free →Moosend wins for WooCommerce with native cart-abandonment flows. AWeber wins for Shopify: no native Shopify connector in Moosend, you route through Zapier.
Try Moosend for free →AWeber vs Moosend at a glance
Every cell is grounded in each tool's official docs and verified pricing as of June 2026. Read the free tier and billing rows first.
| AWeber | Moosend | Edge | |
|---|---|---|---|
| Entry paid price (500 contacts, annual)Moosend saves ~43% at entry on annual billing | $12.50/mo (Lite annual) | ~$7.20/mo (Pro annual, ~20% off) | Moosend |
| Free tierMost decisive differentiator for cost-free validation | Perpetual: 500 subs, 3,000 emails/mo, 1 automation, 24/7 support | 30-day trial only (free plan removed January 20, 2022) | AWeber |
| Price at 10,000 contacts (annual)Moosend saves ~37% vs AWeber Plus | Lite $83.33/mo; Plus $112.50/mo | ~$70.40/mo | Moosend |
| Automation triggers | Linear sequences, tags, RSS; no branching or conditional if-then logic | 32 triggers, visual builder, 18+ pre-built recipes, cart abandonment | Moosend |
| Email templates | 600+ across 17 categories, Smart Designer (URL to branded template) | 75+ templates | AWeber |
| Native integrations | 750+ (Salesforce, HubSpot, Shopify, WooCommerce, Zapier, Make) | 82+ (WooCommerce, Magento, Salesforce; no native Shopify or HubSpot) | AWeber |
| Support channels | 24/7 chat + email; phone weekdays 8AM-8PM ET; all plans including free | Live chat Mon-Fri only; no phone on any plan; account manager = custom plan | AWeber |
| E-commerce transaction fee | 1% on Lite; 0.6% on Plus (on top of payment processor) | None | Moosend |
| Ownership / roadmapA real factor for 5-year commitments | Independent, founded 1998 | Acquired by Constant Contact, June 6, 2025; roadmap unknown | AWeber |
| Transactional email | Not offered natively on any plan | Add-on via Moosend+ (custom pricing), not included in Pro | — |
| Subscriber billing quirkAWeber bills inflate vs your real active list | Unsubscribed and bounced contacts count toward tier | Active contacts only | Moosend |
| Ideal user | Solopreneurs, coaches, affiliates who need free entry and human support | Budget-conscious SMBs wanting automation depth and lower monthly cost | — |
Prices checked June 2026. AWeber Lite annual $12.50/mo at 500 contacts. Moosend Pro annual ~$7.20/mo at 500 contacts.
Criterion by criterion, head to head
The same five criteria scored on each tool's review page. Equal scores still get a clear pick.
01 Round 1: getting the first campaign live.
Both tools are genuinely beginner-friendly and Moosend edges this 4.3 to 4.2, a thin margin that reflects how close they are. We had a sending domain configured and a first AWeber campaign drafted in under an hour using Smart Designer, which pulls your brand colors and logo from a URL in seconds. It is a standout feature with no Moosend equivalent: for a coach or solopreneur with no design instinct, Smart Designer removes most of the friction of a first send. The Canva integration built into the editor is also genuinely useful.
Moosend's drag-and-drop editor wins on modern feel. G2 reviewers consistently call it simple and clean, one non-coder described building professional campaigns without the usual frustration. The onboarding checklist is structured and logical. The automation builder is approachable for standard journeys even without advanced settings.
Neither is flawless. AWeber's form editor and some legacy modules feel clunky and dated, multiple reviewers flag this specifically. Moosend has a TechRadar-flagged editor that can behave unpredictably when rearranging blocks, no mobile app, and some navigation rough edges. At 4.3 to 4.2, Moosend wins by the thinnest margin. AWeber wins if Smart Designer is relevant to your situation.
Choose AWeber if website-first brand setup via Smart Designer is what you need.
Choose Moosend if you want a modern, clean editor and a well-structured onboarding.
02 Round 2: where the bill actually lands.
Moosend takes this clearly at 4.0 to 3.0, and the December 2024 AWeber price hike is the central reason. Effective December 15, 2024, AWeber raised prices 50 to 150 percent and eliminated all grandfathered pricing, with no exceptions for long-term customers. A 10,000-subscriber Pro plan that previously cost $69/mo became $135/mo on Plus overnight. Our own community reviewers mention the doubling, and the resentment in affiliate forums is real. On top of the hike: AWeber counts unsubscribed and bounced contacts toward your plan tier, inflating your effective list size and your bill, plus a 1 percent transaction fee on Lite and 0.6 percent on Plus on top of your payment processor.
Moosend starts at $9/mo for 500 contacts ($7.20 annual), includes every Pro feature at every tier with no internal paywall, and its pay-as-you-go credits that never expire make it workable for seasonal or irregular senders. A 25 percent nonprofit discount stacks with the annual discount, bringing 500 contacts to roughly $5.76/mo.
The honest catch on Moosend: no permanent free plan, where MailerLite gives 1,000 contacts free forever. Transactional emails are an unquoted add-on. Multiple Trustpilot reviews document auto-renewal charges with no notice and refused refunds, so the price you see is not always the price you end up paying. AWeber's perpetual free plan is the one value argument that still holds: $0 to validate email marketing with real support is hard to beat.
Choose AWeber if you need the perpetual free plan or if simple automation on a free tier covers your needs.
Choose Moosend for paid tiers: every contact tier is 28 to 37 percent cheaper with no feature paywall inside Pro.
03 Round 3: what each platform can actually do.
Both tools land at 3.4/5 and the tie is legitimate: they are deep in genuinely different directions. AWeber's lead is breadth: 600+ templates across 17 categories, Smart Designer, Canva integration, web push notifications, landing pages with multi-currency e-commerce, RSS-triggered sends when you publish new content, an AI writing assistant, and a Newsletter Assistant that drafts in your brand voice. For a newsletter publisher or affiliate sender, that toolkit is comprehensive.
Moosend's lead is automation depth. Its 32 triggers and visual workflow builder, with 18+ pre-built recipes including cart abandonment and back-in-stock flows, are materially more capable than AWeber's linear-only automation. AWeber has no branching or conditional if-then logic, no OR logic in segmentation, and Lite is capped at a single segment total. Moosend adds revenue analytics, click maps and location data that AWeber's reporting does not match.
Both hit real ceilings. AWeber cannot build a conditional journey without creating separate workflows by hand. Moosend has no CRM, no SMS, A/B testing capped at two variants, and cannot filter bot clicks or Apple Mail Privacy Protection opens from its analytics, which inflates reported engagement. Neither is a match for ActiveCampaign on automation depth. Template quality for the lead in templates: AWeber's 600 plus are rated around 3.5/5, so breadth and depth together are a tie.
Choose AWeber for template breadth, Smart Designer, web push and RSS-triggered sends.
Choose Moosend for automation depth: 32 triggers, cart-abandonment recipes and revenue analytics.
04 Round 4: who answers when it breaks.
AWeber dominates this 4.7 to 2.6, the most decisive gap in the entire comparison. AWeber offers 24/7 live chat and email on every plan including free, plus phone support weekdays 8AM to 8PM ET. That combination, real-time human support on a free tier with a phone line, is rare industry-wide. AWeber's live chat reached 95 percent customer satisfaction, and community reviewers name specific agents by name for resolving issues in minutes. Ten-year loyalty reviews exist solely to praise the support quality.
Moosend's live chat draws genuine praise too, TechRadar clocks responses at 5 to 30 minutes, and onboarding gets named credit. The structural gaps are the problem: live chat is Monday to Friday only, there is no phone support on any plan, and an account manager requires the custom-priced Moosend+. More damagingly, multiple Trustpilot reviews from February to May 2026 document the same billing pattern: auto-renewal charged with no notice, then refunds refused. One user billed for a full year after their business closed because the cancellation did not go through. Another was charged immediately at trial start despite the advertised 30-day delay. AWeber has its own issue: one reviewer found cancellation nearly impossible on its platform. But billing-complaint volume on Moosend is materially higher.
The honest verdict: AWeber wins this round by a wide margin. The blemish is its own clunky cancellation flow. Moosend's fast chat is undercut by limited hours, no phone, and a refund policy that generated a pattern of 1-star reviews.
Choose AWeber for every support-critical scenario: 24/7, phone included, every plan.
Choose Moosend only if weekday live chat and a knowledge base are sufficient for your team.
05 Round 5: ecosystem breadth and the Shopify gap.
AWeber takes this 4.1 to 3.3, and the Shopify gap is the clearest single data point. AWeber has a native Shopify connector. Moosend does not: it routes through Zapier, which introduces sync delays and adds Zapier cost. Community reviewers feel this directly, one G2 user called it a hassle to create zaps for integrations that should be native.
On raw count: AWeber lists 750+ integrations across nine categories, including 100+ CRMs (Salesforce, HubSpot, Zoho) and 70+ e-commerce connectors (Shopify, WooCommerce, BigCommerce). Moosend has 82+ native integrations, strong in WooCommerce, Magento, OpenCart and CS-Cart, with native Salesforce and Segment, but no native HubSpot and no SMS-provider integration. Both tools have native Zapier and Make connectors and a public REST API. Catalogue context: Mailchimp has 300+, ActiveCampaign 900+, AWeber 750+, Moosend 82+.
The qualitative caveat on AWeber: its native e-commerce integration is tag-based rather than a full data sync, which is why one of our community reviewers moved a company off AWeber to ActiveCampaign specifically for this reason. Breadth leads to AWeber; depth of what flows through e-commerce connectors is shallower than the number suggests. Moosend is the right pick for WooCommerce or Magento stacks where its native integration is genuinely cleaner.
Choose AWeber for ecosystem breadth, native Shopify, HubSpot and CRM coverage.
Choose Moosend if your stack runs on WooCommerce or Magento and you do not need Shopify.
The real cost, plan by plan
Two contact-based pricing models. We list the key tiers and run worked examples the data supports, with assumptions stated.
| AWeber | Moosend | Edge | |
|---|---|---|---|
| FreeAWeber has the only real free plan between the two | Perpetual: 500 subs, 3,000 emails/mo, 1 automation, 1 landing page, 1 segment, 24/7 support, AWeber branding | 30-day trial only (no credit card per Moosend site, but one user reported immediate charge) | AWeber |
| Entry paid (500 contacts) | Lite: $15/mo monthly or $12.50/mo annual | Pro: $9/mo monthly or ~$7.20/mo annual | Moosend |
| 2,500 contacts | Lite: $35/mo monthly or $29.17/mo annual | Pro: ~$24/mo monthly or ~$19.20/mo annual | Moosend |
| 10,000 contacts | Lite: $100/mo monthly or $83.33/mo annual; Plus: $135/mo or $112.50/mo annual | Pro: $88/mo monthly or ~$70.40/mo annual | Moosend |
| 25,000 contacts | Lite: $210/mo monthly or $175/mo annual; Plus: $250/mo or $208.33/mo annual | Pro: $160/mo monthly or ~$128/mo annual | Moosend |
| Pay-as-you-go optionUseful for seasonal or irregular senders | None | 350,000 credits = $350 ($0.001/email), credits never expire | Moosend |
| Worked example: 500 subs, annualAWeber Free wins if 500 subs is enough long-term | Free: $0; Lite annual: $12.50/mo = $150/yr; Plus annual: $20/mo = $240/yr | Pro annual: ~$7.20/mo = ~$86/yr (saves ~$64/yr vs AWeber Lite) | Moosend |
| Worked example: 10,000 subs, annualIf transactional email needed: add Moosend+ at unquoted cost | Plus annual: $112.50/mo = $1,350/yr (+ 0.6% transaction fee on e-commerce) | Pro annual: ~$70.40/mo = ~$845/yr (saves ~$505/yr vs AWeber Plus) | Moosend |
Prices checked June 2026. AWeber Dec 2024 price hike (50-150%) eliminated all grandfathered pricing. AWeber also counts unsubscribed contacts toward tier.
Pick by scenario
Choose AWeber if…
- Starting free is non-negotiable: AWeber's perpetual free plan (500 subs, 3,000 emails) is the only real no-cost option between the two
- Human support availability matters: 24/7 chat, email and weekday phone on every plan, including the free tier
- Your tech stack includes Shopify, HubSpot or a non-WooCommerce CRM: AWeber's 750+ native integrations cover far more of the ecosystem natively
- Your audience is large but automations are simple: newsletters, welcome sequences and RSS-triggered sends with a 25-year deliverability track record
- Industries where inbox placement is a hard requirement: financial services, health, affiliate marketing
Choose Moosend if…
- Lower monthly cost matters: Moosend Pro is consistently 28 to 37 percent cheaper than AWeber at equivalent contact tiers once you are paying
- Automation logic beyond linear sequences: 32 triggers, visual builder, cart-abandonment recipes and back-in-stock flows beat AWeber's automation at every price point
- Your stack is WooCommerce or Magento: native connectors are cleaner here; avoid Moosend if you run Shopify
- Nonprofit status: the 25 percent nonprofit discount stacks with 20 percent annual for an effective ~40 percent off Pro
- Irregular or seasonal sending: pay-as-you-go credits at $0.001/email that never expire
Frequently asked questions
AWeber vs Moosend: which is cheaper in 2026?
Moosend is cheaper at every paid tier. At 500 contacts: Moosend ~$7.20/mo annual versus AWeber Lite $12.50/mo annual, 43 percent cheaper. At 10,000 contacts: Moosend ~$70.40/mo versus AWeber Plus $112.50/mo, saving ~$505 per year. However, AWeber has a perpetual free plan for up to 500 subscribers and 3,000 emails per month. Moosend only offers a 30-day trial. So for the first stretch of list-building, AWeber can be $0 while Moosend is $9 or more per month.Is AWeber free in 2026?
Yes. AWeber maintains a perpetual free plan with up to 500 subscribers, 3,000 emails per month, one automation, one landing page, one segment, and 24/7 support, no credit card required. Some sources describe a separate 14-day free trial for paid plans alongside the permanent free tier, those are different things. The permanent free plan is real and active as of June 2026. You upgrade once you need more than one automation, want to remove AWeber branding, or grow past 500 subscribers.Is Moosend free in 2026?
No. Moosend removed its free-forever plan on January 20, 2022, replacing it with a 30-day trial. After the trial, the Pro plan starts at $9 per month. Read the trial terms carefully before entering card details: at least one Trustpilot reviewer reports being charged immediately at trial sign-up despite the advertised 30-day window. The only real free option in this comparison is AWeber.What was AWeber's 2024 price increase, and how big was it?
Effective December 15, 2024, AWeber raised prices by 50 to 150 percent and eliminated all grandfathered pricing with no exceptions for long-term customers. A 10,000-subscriber Pro plan that previously cost $69 per month became $135 per month on the Plus plan. Long-term customers were not exempted. AWeber also charges transaction fees on e-commerce sales, 1 percent on Lite and 0.6 percent on Plus, on top of your payment processor, and it counts unsubscribed contacts toward your subscriber tier.Who owns Moosend now, and should that affect my buying decision?
Constant Contact acquired Moosend from Sitecore on June 6, 2025. Financial terms were not disclosed. As of mid-2026 Moosend runs as a standalone product. CEO Frank Vella cited valuable access to key international markets as the rationale. For a 1 to 2 year commitment, Moosend is fully operational. For a 5-year commitment, the unknown roadmap is a real risk factor. Keep your data exportable regardless.Does Moosend work with Shopify in 2026?
Not natively. There is no native Shopify connector in Moosend as of June 2026. You connect through Zapier, which introduces sync delays and adds Zapier cost. Moosend has native WooCommerce, Magento, OpenCart and CS-Cart connectors. AWeber has a native Shopify integration. For a Shopify store that needs cart-abandonment automation and tight order-data sync, this gap is material enough to weigh before committing to Moosend.AWeber vs Moosend for e-commerce: which is better?
It depends on your platform. Moosend wins on automation depth for e-commerce, cart abandonment, back-in-stock flows, 32 triggers, revenue analytics, but has no native Shopify connector and transactional emails need the custom-priced Moosend+. AWeber has a native Shopify integration and 70+ e-commerce connectors, but its automation lacks branching logic and it charges a transaction fee of 1 percent on Lite or 0.6 percent on Plus. Verdict by platform: WooCommerce goes to Moosend, Shopify goes to AWeber, transactional email needs an upgrade on both.Can you migrate from AWeber to Moosend without losing your list?
Yes. Moosend supports CSV import and list migration. Export your AWeber subscribers with custom fields and tags as CSV, clean the list (Moosend enforces strict anti-spam rules during import and may reject purchased or low-quality contacts), then import to Moosend. Automations must be rebuilt manually, AWeber sequences do not export to Moosend's workflow format. For a list under 10,000 contacts allow 1 to 2 hours for the migration itself and plan for a 30-day sender warm-up period.What are the worst complaints about Moosend on Trustpilot?
The most consistent negative theme is billing: auto-renewal charged with no notice, followed by a flat refusal to issue refunds. Documented cases include a user billed for a full year after closing their business because the cancellation did not register, another charged immediately at trial start despite the advertised 30-day delay, and one who reports being charged 13 times after attempting to cancel. A nonprofit had its free account converted to paid without notification. These are billing-process failures, not feature complaints, and they landed enough 1-star reviews to drag Moosend's community score to 3.4 out of 5.AWeber vs Moosend vs MailerLite: which should you pick for a small business in 2026?
Three options, three different strengths. AWeber if you need a genuine free plan and 24/7 phone support. Moosend if you want the most automation depth for the lowest monthly cost and your stack is WooCommerce. MailerLite if you want the most generous free tier (1,000 contacts, unlimited sends) and a modern editor without Moosend's billing-complaint history. None of the three matches ActiveCampaign on conditional automation. This page compares AWeber and Moosend head to head.
Test both, then decide
AWeber offers a no-card free plan to start. Moosend offers a 30-day trial. The fastest way to know is to rebuild one real campaign on each.
Best for free-plan entry, 24/7 phone support, Shopify integration and simple newsletters with a 25-year deliverability track record.
Try AWeber for free →Read the full AWeber review →Best for budget-conscious teams wanting automation depth, WooCommerce flows and cart-abandonment recipes at 28 to 37 percent less than AWeber on paid tiers.
Try Moosend for free →Read the full Moosend review →Affiliate links: if you sign up through them, you support our independent hands-on tests at no extra cost to you. We score both tools the same way and disclose the weak spots on each side.
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