How Much Does Amplitude Cost?
The real price of the product analytics platform, plan by plan, add-ons included.
Short answer: Amplitude has a free plan (10,000 tracked users, up to 2M events), then a paid Plus plan from $49/month. The big difference versus rivals: the bill tracks your number of MTUs (monthly tracked users), not your seats, which stay unlimited. That is both the perk and the trap, because the entry price says nothing about the real cost. Across real deals, the median buyer pays around $64,700 a year. We walk through every plan and what you really pay for your profile.
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Amplitude, the key numbers
What each Amplitude plan costs
These are Amplitude's four plans. The price does not track seats, which are unlimited everywhere, but the number of MTUs (unique users tracked in the month) and event volume. Plus is the only self-serve paid tier; Growth and Enterprise go through a quote. The add-ons billed separately come right after.
Prices in USD, checked June 2026. Plus is billed pay-as-you-go.
Starter
To start without paying
No credit card, no expiry
- 10,000 monthly tracked users (MTUs)
- Up to 2M events per month
- Unlimited seats
- Session Replay (1,000 replays/month)
- Unlimited feature flags, 1-year retention
Plus
For products that take off
Billed by MTU, same monthly or annual
- Up to 300,000 MTUs or 25M events
- Unlimited product analytics, behavioral cohorts
- Segmentation and feature tagging
- Session Replay (10,000 replays/month)
- 2-year retention, unlimited seats
Growth
For teams that scale
- Custom MTU and event volume
- Advanced behavioral analysis, causal insights
- Feature Experimentation, predictive audiences
- Unlimited retention, real-time streaming
Enterprise
Governance and high volume
- Cross-product analysis, advanced controls
- Mutual exclusion groups, multi-armed bandits
- Assigned account manager and SLA
- Advanced security and permissions
Prices checked June 2026 on amplitude.com/pricing and cross-referenced across several sources. Plus starts at $49/month but bills on usage: the official calculator shows a rate around $0.049 per MTU, to confirm for your volume on the official page. Plus costs the same monthly or annually; only the Growth and Enterprise plans earn a discount for annual prepayment.
Amplitude bills by MTU and by add-on
The headline price only covers core analytics. Two things drive the bill up: your MTUs, which climb with traffic, and the products sold separately. Here is what each piece costs.
Product analytics (core)
The core product: journeys, cohorts, funnels, retention. Free up to 10,000 MTUs, then from $49/month on Plus. Watch out: the bill tracks your MTUs. On Growth and Enterprise, overages are charged 20 to 50% above your negotiated per-MTU rate.
Amplitude Experiment (A/B testing)
Basic Web Experimentation is included. The full experimentation suite (feature experimentation, server-side A/B testing) is a separate product, counted in thousands of dollars a year per third-party sources. Budget it on the side if you test a lot.
CDP and data (streaming)
The Customer Data Platform module (real-time streaming, pipelines to your data warehouse) is billed separately, by quote, at several thousand dollars a year. Essential for advanced data setups, skippable to get started.
Guides, Surveys and services
In-app guides and surveys are limited on the lower plans (one on Starter). Onboarding, consulting and professional services are billed on top, often several thousand dollars depending on scope.
- Under 10,000 MTUs? The free plan is enough, full stop.
- Product growing? Watch your MTUs, they drive the bill.
- Testing a lot? The full Experiment module costs extra.
- Want to stream your data? The CDP module is billed separately.
- Seats are unlimited everywhere: no per-user surcharge.
How we size the real cost
Amplitude's headline price does not tell you what you actually pay, because the bill depends on your MTUs, not a flat fee. To size the real cost, we think in monthly MTUs (unique active users on your product), at the Plus rate, adding the modules you need. Here are the levers of the calculation.
- Monthly MTUsUnique tracked users: what sets the priceThe driver
- SeatsNo per-user surcharge, unlike rivalsUnlimited
- OverageAbove the MTU rate on Growth/Enterprise contracts+20 to 50%
- Added modulesFull Experiment, CDP, professional services+ SKUs
Indicative estimates. The real per-MTU rate depends on your tier: confirm it on Amplitude's official calculator.
What you actually pay per year
The price hinges mostly on your MTUs. Four typical profiles, from an early product to a large enterprise, assumptions stated.
Estimates in USD. Per-MTU rate to confirm on the official calculator.
Early product
Under 10,000 MTUs
- Free Starter plan, no expiry
- Analytics, session replay, feature flags
- More than enough to validate a product
Early growth
~50,000 MTUs
- Plus plan, billed by MTU
- The bill climbs with traffic
- Check the real rate on the calculator
Scale-up
100,000 to 250,000 MTUs
- Growth plan, by quote
- Range observed across Vendr deals
- Experiment or CDP modules on top
Large enterprise
500,000+ MTUs
- Enterprise plan, advanced governance
- Assigned account manager and SLA
- Cross-product, security and controls
Estimates based on the Vendr dataset (~237 deals) and third-party ranges, checked June 2026. The median actually paid by buyers sits around $64,700/year, far from the $49/month headline. The exact price depends on your MTUs and modules: validate it on the official calculator and via a quote.
Amplitude's price versus the alternatives
Amplitude bills by MTU (unique user), where Mixpanel and PostHog bill by event. Here is how the entry prices line up against the other product analytics tools.
Entry prices checked June 2026. Different billing models.
Amplitude
Billed by MTU
- Free plan: 10,000 MTUs
- Unlimited seats on every plan
- Predictable for event-heavy products
Mixpanel
Billed by event
- Free up to 1M events/month
- Cheaper for few, very active users
- Enterprise from ~$25,000/year
PostHog
Billed by event
- Free tier, usage-based above
- Open-source friendly, low volume
- Cheaper for small teams
Entry prices checked June 2026 on the official pages. Amplitude bills by MTU (a unique tracked user), Mixpanel and PostHog by event. For a product with many events per user, the MTU model can be more predictable; for few very active users, the per-event model can come out cheaper. Amplitude includes unlimited seats on every plan, where some rivals bill per user.
So, is Amplitude expensive?
Our take after testing it: the free plan is one of the most generous out there, but the real cost climbs fast once you scale. Here is when it pays off, and when it stings.
Good value if…
You are starting out or staying under 10,000 MTUs. The free plan includes analytics, session replay and feature flags, with no credit card and no time limit. At that level, Amplitude is hard to beat: you get a real product analytics platform for nothing.
Less appealing if…
Your product has many unique users. The bill tracks MTUs and climbs fast: the real median buyer pays around $64,700 a year. Add the Experiment and CDP modules, and the enterprise ticket quickly tops $100,000/year. For a moderate user count, a per-event tool like Mixpanel can come out cheaper.
The verdict
Amplitude is an excellent platform as long as you think in MTUs. Start on the free plan, measure your real MTUs before moving to Plus, and only request a Growth quote once the volume justifies it. Add Experiment or CDP only if you genuinely need them.
- Start on the free plan: 10,000 MTUs, no credit card.
- Measure your real MTUs before moving to Plus.
- On Growth, negotiate the per-MTU rate and cap overages.
- Add Experiment or CDP only if your usage justifies it.
- Use the unlimited seats: invite the whole team at no extra cost.
Frequently asked questions about Amplitude pricing
How much does Amplitude cost per month?
Amplitude has a permanent free plan that covers up to 10,000 monthly tracked users (MTUs) and 2M events per month. The first paid plan, Plus, starts at $49/month and scales to 300,000 MTUs or 25M events. But that entry price is a floor: Plus bills on usage, so the cost tracks your MTU count. Above that, the Growth and Enterprise plans are custom, starting from tens of thousands of dollars a year. The median actually paid by buyers sits around $64,700 a year.Does Amplitude have a free plan?
Yes, and it is generous. Amplitude's Starter plan is free forever, with no credit card, and covers up to 10,000 monthly tracked users (MTUs) and 2M events per month. It includes product analytics, session replay (1,000 replays/month), unlimited feature flags, basic Web Experimentation and a year of data retention. Seats are unlimited. For a startup or a product in the validation phase, this plan is often enough to pay nothing at all.What is an MTU in Amplitude?
An MTU (Monthly Tracked User) is a unique user who triggers at least one tracked event in the month. It is Amplitude's core billing unit: the price tracks the number of MTUs, not the number of seats, which stay unlimited. An official guardrail caps usage at an average of 1,000 events per MTU (10,000 MTUs allow up to 10M events). In practice, the more unique active users your product has, the higher the bill, regardless of how many people sit on your team.How much does the Amplitude Plus plan cost?
The Plus plan starts at $49/month, which is the floor price. It covers up to 300,000 MTUs or 25M events, with unlimited product analytics, behavioral cohorts, segmentation and 10,000 session replays a month. One quirk: Plus is billed pay-as-you-go and costs the same monthly or annually, with no discount for an annual commitment. The official calculator shows a rate around $0.049 per MTU, to confirm for your volume on Amplitude's official page.How much does Amplitude really cost when you scale?
Far more than the $49/month on the label. For a scale-up between 100,000 and 250,000 MTUs, deals seen on Vendr put the Growth plan around $40,000 to $80,000 a year. For a large enterprise at 500,000+ MTUs, the Enterprise plan climbs between $100,000 and $250,000+ a year. The median actually paid by buyers, across all plans, sits around $64,700 a year. The gap with the entry price comes from MTUs rising with traffic and the modules billed separately.Is Amplitude more expensive than Mixpanel?
It depends on your product, because the two use different models. Amplitude bills by MTU (a unique tracked user), Mixpanel by event (about $0.28 per 1,000 events above 1M free). For a product with many events per user, Amplitude can be more predictable. For few, very active users, Mixpanel can come out cheaper. Both have a free plan and unlimited seats. Above that, Mixpanel's Enterprise starts around $25,000 a year, in the same quote-based logic as Amplitude.Is there a free trial of Amplitude?
There is no time-limited trial on the paid plans, but it is a non-issue: the Starter plan is free forever and serves as an unlimited trial. You can test product analytics, session replay and feature flags with no credit card, within 10,000 MTUs and 2M events. Amplitude also runs a Startup program that gives eligible startups a year of the Growth plan features. To evaluate the tool, the free plan is more than enough.Which Amplitude modules cost extra?
Product analytics does not cover everything. Amplitude sells the full experimentation suite separately (Amplitude Experiment, server-side A/B testing and feature experimentation), counted in thousands of dollars a year, plus the CDP module (Customer Data Platform, real-time streaming and data pipelines), also by quote. Professional services, onboarding and consulting are billed on top. Basic Web Experimentation, session replay and feature flags, however, are included from the lower plans. List your real needs before budgeting.How do MTU overages work on Amplitude?
On the Plus plan, overage is billed on usage, at the same per-unit rate as your plan: a traffic spike inflates the bill directly. On Growth and Enterprise contracts, it gets trickier: overages above your negotiated MTU tier are charged 20 to 50% above your contractual per-MTU rate. In other words, it pays to forecast your MTU growth and negotiate headroom, otherwise a good month for traffic can turn into a bad one for the budget.Can I reduce my Amplitude bill?
Yes, on three levers. First, stay on the free plan while you are under 10,000 MTUs: it already covers the essentials. Second, on Growth and Enterprise, negotiate the per-MTU rate and cap overages to avoid the 20 to 50% surcharges. Third, only subscribe to the Experiment and CDP modules if you genuinely need them, as they weigh heavily on the total. Since seats are unlimited, you can invite the whole team at no extra cost: the real saving lever is controlling your MTUs.
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