The Attio agency.A CRM your team trusts.
Attio is a modern, data-driven CRM, but a blank workspace handed to a team is just an empty database. We design the data model around how you sell, build the lists, workflows and enrichment, wire it to your stack, and migrate you off your old CRM without losing data.
★★★★★Verified Trustpilot reviews · AI, automation & growth agency
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GeminiAn Attio agency designs the model, not just opens a workspace.
Anyone can sign up for the seats. Designing the data model so it fits how you sell, building the lists and workflows, and migrating your old CRM cleanly is a different job. Here are the four things we own.
- Data model
Attio modeled around how you actually sell
A CRM is only as good as its data model. We design your Attio objects, records and attributes around your real motion, not a generic template: standard companies and people plus the custom objects you need (deals, subscriptions, partners, properties, investors). We set the right attribute types, relationships between objects and dedup rules so your data stays clean. You start on a structure that fits, instead of bending your process to fit the tool.
See a typical setup - Lists & workflows
Lists, views and automations that run themselves
The leverage in Attio is lists, views and workflows. We turn your objects into the lists your team works from, build the Kanban and table views each role needs, then wire workflows that trigger on stage changes, field updates or time, so routing, follow-ups, task creation and enrichment happen without anyone remembering. Attio handles a lot of this natively, so you skip a Zapier layer for the common cases.
See the method - Integration & enrichment
Wired into email, your stack and the API
Attio earns its keep when it sits at the center of your stack. We connect real-time email and calendar sync so the timeline fills itself, set up data enrichment that adds job titles, company size and funding to records, and integrate the tools you already run (outbound, billing, support, data warehouse) through native connectors and the API. Reports get built on top so leadership reads pipeline from Attio, not a spreadsheet.
See the integrations - Migration & enablement
Migrated off your old CRM, cleanly, then handed over
Most of the pain is the move. We migrate you off HubSpot, Pipedrive, Salesforce or a pile of spreadsheets without losing data: map fields to the new model, dedupe, keep notes, activity and owners intact, and verify before cutover. Then we train your team on lists, views and workflows so adoption sticks. We're an automation and AI agency first, so this plugs into how you already work.
See AI enablement
We set up Attio around your data model, not a template.
Most Attio rollouts stall the same way: a workspace opened, generic objects, no clean model, no workflows, so reps keep living in spreadsheets and the CRM goes stale. So we treat it as a data platform: a model designed around how you sell, lists and views per role, workflows that automate the busywork, and a clean migration off the old CRM.
- Audit · map your motion, your data and where your current CRM slows you down
- Model · objects, attributes and relationships designed around how you sell
- Build · lists, views, workflows and enrichment, wired to your real stack
- Migrate & enable · move your data cleanly, then train the team so it sticks
We run Attio ourselves as an automation agency.
We don't sell a partner tier. We use Attio as our own CRM and automate around it, so we set it up the way it actually scales: a clean object model, lists and views per role, native workflows, and migrations done without losing data. That's exactly what's missing when a rollout ends at opening a workspace.
- We run Attio ourselves as an automation agency, so we set the data model the way it scales, not the way a generic template suggests.
- Migrations done clean: fields mapped, records deduped, notes, activity and owners kept, and verified before you cut over from the old CRM.
- You leave autonomous: the model, lists and workflows live in your workspace, documented, so your team owns it without us.
- No partner badge to sell. We're judged on whether your team actually works out of Attio after we leave, not on a tier.
Attio at the core, your go-to-market stack around it.
We configure the parts that turn a blank workspace into a CRM your team trusts, then connect them to how you already sell. Here's what a real setup covers.
- Setup
Objects, records & attributes
We design the data model: standard companies and people plus custom objects for your motion, with the right attribute types, relationships and dedup rules so records stay clean and queryable from day one.
- Setup
Lists & views
We turn objects into the lists each team works from, then build the table, Kanban pipeline and calendar views every role needs, filtered and sorted so people see exactly the records that are theirs.
- Setup
Workflows & automations
We wire workflows that trigger on stage changes, field updates, record creation or time, handling routing, follow-ups, task creation and enrichment natively, with AI steps that classify, summarize or fill fields.
- Setup
Email, calendar & enrichment
We set up real-time email and calendar sync so the timeline builds itself, plus data enrichment that pulls job titles, company size, location and funding onto your records automatically.
- Setup
Integrations & API
We connect the tools around Attio (outbound, billing, support, your data warehouse) through native integrations and the API, so your CRM reads and writes the rest of your stack instead of living in a silo.
- Setup
Reports & migration
We build the reports leadership actually reads, and migrate you off HubSpot, Pipedrive, Salesforce or spreadsheets with fields mapped, data deduped, and history kept, verified before cutover.
We map your CRM motion, you leave with a plan.
Before quoting anything, we take 60 minutes to look at how you sell, your current CRM and where your data goes stale. You leave with an honest read on whether Attio fits, what data model to start from, and what to migrate first. Zero pitch, just an operator's take on your CRM.
- An honest read on whether Attio fits your motion
- The data model and lists to build first
- The workflows and enrichment worth automating
- A frank take on what it won't fix
How we run an Attio setup.
Five steps, in order. We don't move your data before the model is right, we don't ship workflows that fire off random actions, and your team owns it at the end. Each step has a deliverable and you sign off before we move on.
- Step 1 · CRM audit
Map how you sell and where the current CRM slows you down
We sit down with sales, ops and leadership and look at the real motion: how leads come in, how deals move, what gets reported, and where data goes stale or duplicated. We check your current CRM and the tools around it. Half the value is telling you whether Attio fits your case or not, so you don't migrate a process onto a tool that won't fix it.
- Step 2 · Data model
Design objects, attributes and relationships around your motion
We model Attio around how you actually work: standard companies and people plus the custom objects you need, with the right attribute types, relationships between objects and dedup rules. We design the lists and views each role works from before any data moves, so the structure is right first. Someone on your side signs off on the model before we build on it.
- Step 3 · Build workflows & enrichment
Lists, views and automations that run without anyone remembering
We build the lists and views each team works from, then wire workflows that trigger on stage changes, field updates or time: routing, follow-up tasks, status updates and enrichment, with AI steps where they help. We set up real-time email and calendar sync so the timeline fills itself, and enrichment that adds firmographic data to records. The busywork gets automated; the selling stays with your team.
- Step 4 · Integrate & migrate
Connect your stack, then move your data cleanly
We integrate the tools around Attio through native connectors and the API (outbound, billing, support, your data warehouse) so the CRM reads and writes the rest of your stack. Then we migrate you off HubSpot, Pipedrive, Salesforce or spreadsheets: fields mapped to the new model, records deduped, notes, activity and owners kept, and everything verified before cutover so nothing is lost.
- Step 5 · Enable & hand over
Train the team, then get out of the way
We train your team on the daily workflow that makes Attio stick: working out of lists and views, updating deals, trusting the timeline and reports. The model and automations are documented so new hires inherit them. If you want to go deeper on automation and AI on top of your CRM, our team covers that. If you want us on call for what scales next, we talk about that separately.
We're judged on the CRM that gets used.
No partner badge to display, so we lead with what matters: feedback from the teams whose Attio setup or migration we ran, and whether they actually work out of it after we left. Our Trustpilot reviews come from those teams, not from a marketing deck.
- The model, lists and workflows live in your workspace, owned by your team
- Migrations verified in staging before any cutover
- Enrichment and email sync set up so data stays current
- Trustpilot reviews come from the teams we set it up for
The questions we get asked on repeat.
What does an Attio agency actually do?
An Attio agency sets up the CRM so your team actually works out of it, instead of leaving you a blank workspace nobody configured. We design the data model with the objects, attributes and relationships that fit how you sell, build the lists, views and workflows each team needs, set up real-time email and calendar sync plus data enrichment, integrate the tools around it through the API, and migrate you off your old CRM without losing data. The point is a CRM your team trusts and reports from, not another tool that sits half-empty.How much does an Attio setup or migration cost?
It depends on scope: a clean data model and a few lists and workflows is nothing like a full migration off Salesforce with custom objects, enrichment and a dozen integrations. We don't throw out a flat package. We start with a free 60-minute audit to map your motion and find what Attio actually needs to do for you, then quote a fixed scope. The Attio subscription itself you pay Attio directly; we set up the workspace and seats so the model stays clean and the bill predictable.Can you migrate us off HubSpot, Pipedrive or Salesforce to Attio?
Yes, and that's where most of the care goes. We map your old fields to the new Attio data model, dedupe records, keep notes, activity, owners and history intact, and verify everything in a staging pass before cutover so nothing is lost. We migrate from HubSpot, Pipedrive, Salesforce, Notion or spreadsheets. The hard part isn't moving rows, it's restructuring the data to fit Attio's object model so you don't carry your old CRM's mess into the new one.What can Attio workflows and automations actually do?
Attio workflows trigger on stage changes, field updates, record creation or time-based conditions, then run actions like routing, follow-up tasks, status updates, notifications and enrichment, with AI steps that can classify, summarize notes or fill attributes. For the common cases you don't need a separate Zapier layer, it's native. We scope each workflow to a real job in your motion and test it, so automation removes busywork without firing off actions nobody asked for.How does Attio data enrichment and email sync work?
When you connect email and calendar, Attio syncs activity in real time and builds a shared timeline on each record automatically, so reps stop logging calls by hand. Enrichment then identifies people and company domains and pulls public data, job titles, company size, location, funding, social links, straight onto your records. We set up both, decide which attributes to enrich and keep it clean, so your data is current without a manual data-entry tax on the team.How is Attio different from HubSpot or Salesforce, and is it right for us?
Attio is a modern, data-driven CRM built on a flexible object model: you model any entity as a custom object, work from lists and views, and automate with native workflows, which makes it fast and clean for startups and B2B teams that want control over their data structure. It is not the right fit for everyone. If your org is deeply embedded in a heavy enterprise CRM ecosystem, or you need a mature all-in-one marketing-automation suite built into the CRM, we'll tell you that in the audit rather than sell you a migration you'll regret.Can we build custom objects and reports in Attio?
Yes, custom objects are the core of the model. Beyond standard companies and people, you can model deals, subscriptions, partners, investors, properties, anything your motion needs, with their own attributes and relationships to other objects. We design those during the data-model step. On top, we build the reports leadership reads: pipeline, conversion, activity, so the numbers come from Attio in real time instead of a spreadsheet someone updates on Fridays.Do you train our team or just set it up?
Both, and the training is where adoption is won or lost. A CRM nobody knows how to drive gets half-filled and abandoned. We train your team on the daily workflow, working out of lists and views, updating deals, trusting the timeline and the reports, and document the model and automations so new hires inherit them. If you want to layer automation and AI on top of your CRM later, we cover that too, so your team can extend Attio without us.
Stop opening a blank workspace. Set it up right.
A 60-minute audit, your CRM motion mapped, a setup plan with the data model and migration baked in. If your team can run it in-house after setup, we'll hand you the playbook. If we're the right fit, we handle it.