The Hotjar agency.Stop guessing the drop.
Hotjar shows where users click, scroll and get stuck, but a script dropped on the page just piles up recordings nobody watches. We install it cleanly with the GDPR controls right, pinpoint where your funnel leaks, and turn it into CRO experiments.
★★★★★Verified Trustpilot reviews · AI, automation & growth agency
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GeminiA Hotjar agency finds the friction, not just installs the script.
Anyone can paste the tracking code. Setting Hotjar up so the data is clean, finding the exact step that loses users, and turning it into a test worth running is a different job. Here are the four things we own.
- Setup
Hotjar installed so the data is actually clean
A tracking script dropped on the page isn't a setup. We install Hotjar properly (direct snippet or via Google Tag Manager), scope it to the pages that matter, and configure the GDPR controls so consent, IP suppression and data retention are right from day one. Heatmaps, session recordings and surveys start collecting clean, trustworthy data, instead of noise nobody trusts enough to act on.
See a typical setup - Heatmaps & recordings
See where users click, scroll and get stuck
The point isn't pretty overlays, it's finding the friction. We set up click, move and scroll heatmaps on your key pages and filter session recordings down to the ones that explain a drop: rage clicks, dead clicks, U-turns, forms abandoned mid-field. You stop guessing why a page underperforms and start watching the exact moment a visitor gives up.
See the method - Funnels & surveys
Pinpoint the drop-off, then ask users why
Heatmaps show what, surveys and funnels show where and why. We build conversion funnels to spot the exact step that bleeds users, then layer on-page surveys, feedback widgets and Engage interviews to hear the reason in their own words. Quantitative drop-off plus qualitative why is the combination that turns a hunch into a test worth running.
See the integrations - CRO & enablement
Turn insights into experiments that move the number
Insight that never ships a change is just trivia. We run CRO experiments off what Hotjar surfaces, wire it into your stack (GA4, Slack, your analytics tool) so the team sees the friction in their flow, and train your people to read recordings without drowning in them. We're an automation and AI agency first, so the loop plugs into how you already ship.
See AI enablement
We run Hotjar like a CRO instrument, not a vanity dashboard.
Most Hotjar rollouts die the same way: script pasted, no scope, no GDPR setup, a folder of recordings nobody filters, and a team that concludes it doesn't tell them anything. So we treat it like instrumentation: installed clean, scoped to the flows that decide conversion, read with the right filters, and turned into experiments that actually ship.
- Audit · map your key flows, your funnel and where conversions actually leak
- Setup · install, scope, GDPR controls, heatmaps and recordings, clean by default
- Find · funnels and filtered recordings to pinpoint the drop-off, surveys for the why
- Convert · run CRO experiments off the insight and wire it into your stack
We run CRO with Hotjar, we don't just install it.
We don't sell a partner tier. We use Hotjar to find friction on real funnels, including our own, so we set it up the way it actually pays off: clean data, GDPR controls, recordings filtered to what matters, and every insight pointed at a test. That's exactly what's missing when a setup ends at pasting the script.
- We don't stop at installing Hotjar, we turn what it surfaces into CRO experiments that actually change the conversion number.
- Honest about the tool: Hotjar is qualitative and sampled, so we pair it with the right quantitative analytics instead of pretending it replaces them.
- You leave autonomous: the setup, the saved filters and the reading habits live with your team, so they keep finding friction without us.
- No partner badge to sell. We're judged on whether your conversion rate moves after we leave, not on a tier.
Hotjar at the core, your conversion stack around it.
We configure the parts that turn behavior analytics into a conversion you can move, then connect them to how your team already works. Here's what a real setup covers.
- Setup
Install & GDPR setup
We install Hotjar via snippet or Google Tag Manager, scope tracking to the right pages, and configure consent, IP suppression and data retention so your behavior analytics stay compliant and clean from day one.
- Setup
Heatmaps (click, move, scroll)
We set up click, move and scroll heatmaps on the pages that decide conversion, so you see where attention lands, where it dies, and which elements visitors never reach below the fold.
- Setup
Session recordings
We configure session recordings and filter them by rage clicks, dead clicks, U-turns and errors, so your team watches the handful that explain a drop instead of scrubbing through hundreds at random.
- Setup
Funnels & conversion drop-off
We build conversion funnels across your key flow to pinpoint the exact step that loses users, then tie the drop-off back to the recordings and heatmaps that show what went wrong there.
- Setup
Surveys, feedback & Engage
We set up on-page surveys, feedback widgets and Engage interviews so you hear why users hesitate in their own words, not just where the chart dips.
- Setup
Integrations (GA4, Slack)
We wire Hotjar into GA4, Slack and your analytics stack so insights land where your team works, and the friction shows up in the flow instead of a dashboard nobody opens.
We map where your funnel leaks, you leave with a plan.
Before quoting anything, we take 60 minutes to look at your funnel, your key flows and where conversions actually leak. You leave with an honest read on what Hotjar will surface, what to set up first, and which steps to study. Zero pitch, just a CRO take on your conversion path.
- An honest read on where Hotjar helps your funnel
- The setup and GDPR controls to wire first
- The heatmaps, funnels and surveys worth running
- A frank take on what it won't tell you
How we run a Hotjar setup.
Five steps, in order. We don't let the team read recordings before the data is clean, we don't ship a CRO test without a clear hypothesis, and your team owns it at the end. Each step has a deliverable and you sign off before we move on.
- Step 1 · Conversion audit
Map where your funnel actually leaks
We sit down with your team and look at the real bottlenecks: the page that gets traffic but no clicks, the checkout step that bleeds users, the form nobody finishes. We check your funnel, your key flows and your current analytics. Half the value is telling you where Hotjar helps and where you need a quantitative tool instead, so you don't point behavior analytics at the wrong question.
- Step 2 · Clean setup
Install it so the data is clean and compliant
We install Hotjar via snippet or Google Tag Manager, scope tracking to the pages that matter, and set the GDPR controls (consent, IP suppression, data retention) so your data is compliant by default. Heatmaps and session recordings start collecting on the right pages, and someone on your side signs off on what's tracked before anything goes live.
- Step 3 · Find the friction
Pinpoint the drop-off and ask users why
We build conversion funnels to find the exact step that loses users, then filter session recordings by rage clicks, dead clicks and errors so you watch the moments that matter. On top of that, on-page surveys, feedback widgets and Engage interviews capture the why in users' own words. You end up with a friction list ranked by impact, not a folder of unwatched recordings.
- Step 4 · Integrate
Wire it into GA4, Slack and your stack
We connect Hotjar to GA4, Slack and your analytics stack so insights work where your team works, not in a side dashboard. Funnels tied to recordings, surveys feeding your roadmap, friction posted to the channel that owns the page. Because Hotjar is sampled and qualitative, we pair it with your quantitative tool so you get both the what and the why, cleanly separated.
- Step 5 · Convert & hand over
Run the experiments, then get out of the way
We turn the friction list into CRO experiments, prioritise by impact, and run the ones worth testing. The saved filters, survey templates and reading habits go to your team so new hires inherit them. If you want to go deeper, our CRO and analytics training covers reading recordings and funnels end to end. If you want us on call for what scales next, we talk about that separately.
We're judged on the conversion that moves.
No partner badge to display, so we lead with what matters: feedback from the teams whose Hotjar setup and CRO work we ran, and whether their conversion rate moved after we left. Our Trustpilot reviews come from those teams, not from a marketing deck.
- The setup, saved filters and survey templates live with your team
- Clean data and GDPR controls wired before anyone reads a recording
- Hotjar paired with the right quantitative tool, not stretched to do both
- Trustpilot reviews come from the teams we ran the CRO for
The questions we get asked on repeat.
What does a Hotjar agency actually do?
A Hotjar agency sets up heatmaps, session recordings, surveys and funnels so you find where users get stuck, then runs CRO off what it surfaces, instead of leaving you with a tracking script nobody acts on. We install it cleanly (snippet or Google Tag Manager), configure the GDPR controls, build conversion funnels to pinpoint the drop-off, filter recordings down to the ones that explain it, and wire it into GA4 and Slack. The point is a higher conversion rate, not a dashboard nobody opens.How much does a Hotjar setup cost?
It depends on scope: a clean install with heatmaps and recordings is nothing like a full CRO program with funnels, surveys, Engage interviews and a testing loop. We don't throw out a flat package. We start with a free 60-minute audit to find where Hotjar actually helps your funnel, then quote a fixed scope. The Hotjar subscription itself you pay Hotjar directly; we set up the plan and tracking so you collect what you need without overpaying for data you won't use.Is Hotjar GDPR compliant and safe to install?
Yes, if it's configured that way, and that's part of the job. Hotjar gives you consent integration, IP suppression, data retention controls and content blocking so sensitive fields never get recorded. We set those up first, wire it to your consent banner, and make sure session recordings and heatmaps respect your privacy policy before anything collects data. Done right, you get the behavior insight without sitting on data you shouldn't have.Heatmaps or session recordings, which do we need?
Both, because they answer different questions. Heatmaps (click, move, scroll) give you the aggregate view: where attention lands across all visitors, what gets clicked, how far people scroll. Session recordings zoom into individual journeys so you watch the exact moment one visitor hesitates, rage clicks or abandons a form. We set up heatmaps to spot the pattern, then filter recordings to explain it. Funnels and surveys close the loop on where and why.Can you connect Hotjar to GA4 and our stack?
Yes, that's where it earns its place. We integrate Hotjar with GA4 so you can jump from a quantitative drop in a report to the recordings that explain it, push friction alerts to Slack so the team owning a page sees them, and tie it into your analytics stack. The goal is Hotjar working inside your existing tools, surfacing the why behind the numbers, not a separate window your team forgets to open.When is Hotjar NOT the right tool?
When you need hard quantitative product analytics. Hotjar is qualitative and its recordings are sampled, so it's brilliant for seeing why a page underperforms but it won't give you the precise event counts, cohort retention or funnel math a dedicated product-analytics suite does. We're honest about this: for a serious CRO program we pair Hotjar with the right quantitative tool, using each for what it's good at instead of stretching one to do both jobs badly.Will Hotjar slow down our site?
Not if it's set up properly. The Hotjar script loads asynchronously and is scoped to the pages you actually want to study, so it doesn't block rendering or tag every page on the site. We keep tracking focused on the flows that decide conversion, configure it to respect performance, and check the impact rather than dropping a blanket script everywhere. You get the behavior data without paying for it in load time.Do you train our team or just set it up?
Both, and the training is where the value sticks. A tool full of recordings nobody knows how to filter gets abandoned. We set up the heatmaps, funnels and surveys, then train your team to read them without drowning: which filters to use, how to spot a real friction signal, how to turn it into a test. The saved filters and survey templates stay with you, and if you want to go deeper our CRO training covers the whole loop end to end.
Stop staring at recordings. Find the friction.
A 60-minute audit, the leak in your funnel mapped, a setup plan with the GDPR controls baked in. If your team can run it in-house after setup, we'll hand you the playbook. If we're the right fit, we handle it.