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BREVO TRAINING FOR SCALABLE EMAIL MARKETING AUTOMATION

Hack'celeration offers a Brevo training designed for marketers and growth teams who want to transform their email marketing from manual campaigns to strategic automation. This Brevo training program takes you through the entire platform—from building your first campaign to creating sophisticated multi-step workflows that nurture leads while you sleep. Whether you're migrating from another tool or starting fresh, our expert Brevo training focuses on what actually drives results: deliverability, segmentation strategy, and automation architecture that scales. You'll learn Brevo through real business scenarios, not abstract tutorials. We cover email campaigns, marketing automation, CRM integration, transactional emails, and advanced segmentation—everything you need to run professional marketing operations. By the end, you'll have the skills to design campaigns that convert, workflows that run autonomously, and the confidence to make Brevo your central marketing hub.

Discover our Brevo Agency →See the curriculum →
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300+ students trained
★★★★★ 4.7/5 satisfaction
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Live Session
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Brevo Training — live session extract.
★★★★★★★★★★4.7300+ students
Format
6 weeks
Self-paced + 1h live Q&A weekly
Modules
06
BREVO FUNDAMENTALS A · CREATING HIGH-CONVER · MASTERING MARKETING · ADVANCED SEGMENTATIO · CRM, TRANSACTIONAL E · OPTIMIZATION, ANALYT
Price
FREE
Preview cohort · no commitment
For
Builders
No-code creators & low-code devs
Why this training

Why take a Brevo training?

The Brevo training allows you to go from a tool "seen from afar" to an operational system that handles your entire customer communication strategy. Brevo isn't just an email sender—it's a complete marketing platform combining email, SMS, CRM, and automation. But without proper training, most users stay stuck at basic newsletters, missing 80% of what makes Brevo powerful: behavioral triggers, lead scoring, dynamic content, and lifecycle automation.

  • Build automation that actually works: Master workflow logic, triggers, conditions, and timing to create sequences that nurture leads from first contact to conversion without manual intervention.
  • Segment like a pro: Learn advanced segmentation strategies based on behavior, engagement, and custom attributes—so every message reaches the right person at the right moment.
  • Maximize deliverability: Understand authentication (SPF, DKIM, DMARC), sender reputation, list hygiene, and best practices that keep your emails out of spam folders.
  • Integrate Brevo into your stack: Connect Brevo with your CRM, e-commerce platform, and other tools via native integrations, or advanced automation platforms like Make—creating a unified marketing ecosystem.
  • Scale without hiring: Build systems that handle thousands of contacts, personalized journeys, and complex scenarios—allowing one person to manage what used to require a team.

 

Whether you're starting from scratch or from an existing mess of manual campaigns, our Brevo training gives you the right reflexes to structure, automate, and optimize your marketing operations. You'll centralize your communications, standardize your processes, and scale your growth without proportionally scaling your workload.

Outcome 01
BREVO FUNDAMENTALS AND PLATFORM ARCHITECTURE
Start by understanding Brevo's philosophy and how it differs from basic email to
Outcome 02
CREATING HIGH-CONVERTING EMAIL CAMPAIGNS
Move beyond "send and pray" to strategic campaign design. Master Brevo's drag-an
Outcome 03
MASTERING MARKETING AUTOMATION WORKFLOWS
This is where Brevo becomes truly powerful. Learn to build multi-step automation
Outcome 04
ADVANCED SEGMENTATION AND PERSONALIZATION STRATEGIES
Generic mass emails don't work anymore. Learn to segment your audience based on
Curriculum

What you'll learn in our Brevo training

06Modules · curriculum
01

MODULE 1: BREVO FUNDAMENTALS AND PLATFORM ARCHITECTURE

Start by understanding Brevo's philosophy and how it differs from basic email tools. We cover account setup, domain authentication (SPF/DKIM/DMARC), contact management principles, and the relationship between contacts, lists, segments, and attributes. You'll learn to structure your contact database for scalability, configure sender settings properly, and understand Brevo's deliverability features. This foundation is critical—skip it and you'll struggle with everything else. By the end of this module, you'll have a properly configured account ready for professional campaigns, not amateur hour.

02

MODULE 2: CREATING HIGH-CONVERTING EMAIL CAMPAIGNS

Move beyond "send and pray" to strategic campaign design. Master Brevo's drag-and-drop editor, responsive design principles, and template customization. Learn personalization using contact attributes, dynamic content blocks, and conditional sections. We cover subject line optimization, preview text, A/B testing setup, send time optimization, and mobile-first design. You'll understand how to analyze campaign performance (open rates, click rates, heat maps) and iterate based on data. This module transforms you from someone who "sends emails" to someone who designs conversion-focused communication.

03

MODULE 3: MASTERING MARKETING AUTOMATION WORKFLOWS

This is where Brevo becomes truly powerful. Learn to build multi-step automation workflows that trigger based on specific actions, dates, or conditions. We cover welcome series, abandoned cart recovery, lead nurturing sequences, re-engagement campaigns, and post-purchase flows. You'll master workflow logic—triggers, delays, conditions, splits, and goals. Understand how to map customer journeys, translate them into automation, and test them before launch. By the end, you'll be able to create sophisticated automation that runs 24/7, nurturing leads through your entire funnel without manual work.

04

MODULE 4: ADVANCED SEGMENTATION AND PERSONALIZATION STRATEGIES

Generic mass emails don't work anymore. Learn to segment your audience based on behavior, engagement level, lifecycle stage, and custom attributes. We cover dynamic segment creation, engagement scoring, RFM analysis (Recency, Frequency, Monetary), and predictive segmentation. You'll understand how to use Brevo's contact scoring to identify hot leads, create hyper-targeted campaigns, and send messages that feel personally crafted. This module separates amateur marketers from professionals—you'll learn to treat different audience segments completely differently, multiplying your conversion rates.

05

MODULE 5: CRM, TRANSACTIONAL EMAILS, AND INTEGRATIONS

Brevo isn't just marketing—it's a complete communication platform. Learn to use the built-in CRM for pipeline management, deal tracking, and task automation. Master transactional emails (order confirmations, password resets, shipping notifications) with high deliverability. We cover native integrations with WordPress, Shopify, WooCommerce, and other platforms, plus advanced connections via Make, and Brevo's API. You'll understand how to sync data between systems, trigger emails from external events, and create a unified marketing-sales ecosystem with tools like Airtable for database management and HubSpot for comprehensive CRM. This is where Brevo becomes your central hub.

06

MODULE 6: OPTIMIZATION, ANALYTICS, AND REAL-WORLD SCENARIOS

Theory means nothing without execution. In this final module, we analyze real campaigns, troubleshoot common issues, and optimize for results. Learn to read Brevo's analytics dashboard, identify bottlenecks, improve deliverability when it drops, and scale your operations. We work through actual business scenarios: SaaS onboarding sequences, e-commerce retention campaigns, B2B lead nurturing, event-driven automation. You'll leave with tested templates, workflow blueprints, and the confidence to handle any marketing challenge Brevo can solve. This module bridges the gap between "knowing Brevo" and "getting results with Brevo."

Why us

Why train with Hack'celeration?

AN EXPERT AGENCY THAT KNOWS THE REAL CHALLENGES OF BUSINESSES

Discover our Brevo Agency →

Frequently asked questions

01What is the price of the Brevo training?+
The Brevo training is completely free. We offer it as part of our mission to help businesses master the tools that drive their growth. Early registrants get priority access to live sessions and exclusive resources. There's no catch—just quality training from practitioners who use Brevo every day with real clients.
02How long does the Brevo training last?+
The program runs over 10 weeks with 2-hour intensive training blocks covering each module in depth. Additionally, you'll have 1-hour weekly office hours where you can ask questions about your specific use cases, get feedback on your workflows, and troubleshoot issues. This format balances structured learning with personalized support.
03Is the training live or recorded?+
Training sessions are delivered live so you can interact, ask questions in real-time, and learn alongside other participants. All sessions are recorded and available afterward, so if you miss a session or want to review specific concepts, you have lifetime access to the content. Best of both worlds.
04How do I register for the Brevo training?+
Registration is simple: fill out the online form on this page with your name, email, and company information. You'll receive an email confirmation within 24 hours with access details, the training calendar, and preparatory resources. Spots are limited to maintain quality, so register early to secure your place.
05Do I need prior experience with Brevo or email marketing?+
No prior Brevo experience required. The training starts from fundamentals but moves quickly to advanced topics. If you've used Mailchimp, ActiveCampaign, or similar tools, you'll find familiar concepts—but we'll show you how Brevo does things differently. Complete beginners are welcome; we just ask that you understand basic marketing concepts (what's a lead, a conversion, a funnel). By week 3, everyone's at the same level.
06How does Brevo compare to HubSpot or ActiveCampaign?+
Brevo excels at being an affordable all-in-one solution with strong deliverability and excellent transactional email capabilities. It's less expensive than HubSpot while covering 80% of use cases. ActiveCampaign has more advanced automation features, but Brevo's interface is simpler and includes CRM + SMS natively. We cover these comparisons in the training and help you decide if Brevo fits your stack—or if you need to complement it with other tools.
07Can I integrate Brevo with my existing CRM and tools?+
Absolutely. Brevo offers native integrations with major platforms (Shopify, WordPress, WooCommerce, Salesforce, Pipedrive), plus robust API access. We dedicate an entire module to integrations via Make, and custom API connections. You'll learn to sync data bidirectionally, trigger campaigns from external events, and build a unified ecosystem. If your tool has an API or webhook, we can connect it to Brevo.
08Will I be able to handle automation workflows after the training?+
Yes—if you follow the program and practice. We don't just show you how to build workflows; we teach you how to think about automation. You'll learn to map customer journeys, identify trigger points, design logic flows, and troubleshoot when things break. By the end, you'll be comfortable creating complex multi-step sequences, conditional splits, and goal-based automation. We provide workflow templates as starting points, but more importantly, you'll understand the principles to build your own from scratch.
09What happens if my team needs custom training or consulting?+
If you need custom training for your team, specific to your industry or use cases, or if you want us to build your Brevo setup as an agency, we offer those services separately. The group training provides a strong foundation, but some companies need hands-on implementation support. Contact us at the end of the training—we'll assess your needs and propose a tailored solution. Many participants start with the free training, then hire us for advanced implementation.
10Is Brevo suitable for e-commerce, SaaS, or B2B companies?+
Brevo works for all three, but with different strategies. E-commerce loves it for abandoned cart recovery, product recommendations, and transactional emails. SaaS companies use it for onboarding sequences, feature announcements, and trial-to-paid nurturing. B2B teams leverage the CRM for pipeline management and multi-touch lead nurturing. We cover use cases for each vertical in the training and show you how to adapt Brevo to your specific business model. The platform is flexible—you just need to know which features matter for your industry.
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