FORMACIÓN SURVEYMONKEY: CREA ENCUESTAS QUE LA GENTE RESPONDE DE VERDAD
Hack'celeration te propone una formación SurveyMonkey para dominar la herramienta de encuestas más usada del mercado. Ya no basta con lanzar un formulario y esperar. Necesitas saber crear encuestas que enganchen, preguntas que den datos útiles, y lógicas que adapten el recorrido a cada persona.
Vamos a ver juntos cómo diseñar encuestas profesionales, configurar lógica de salto y ramificación, analizar respuestas con los informes nativos, y conectar SurveyMonkey a tu stack (HubSpot, Salesforce, Make, Zapier). Todo lo que necesitas para pasar de "lanzo un formulario a ver qué pasa" a "tengo un sistema de feedback que me da datos accionables".
Ya seas de marketing, recursos humanos, producto o dirección, esta formación es para ti. Principiantes que parten de cero y usuarios que ya han trasteado pero quieren ir más lejos.
Enfoque 100% práctico. Nada de teoría vacía. Al final, eres autónomo para crear, lanzar y analizar cualquier encuesta.
Empieza a aprender gratis.
Empieza a aprender gratis.
Why take a SurveyMonkey training?
Because SurveyMonkey can transform your information gathering into a real insights machine. Instead of cobbling together Google Forms and struggling to analyze responses in Excel.
The problem is that most people use 10% of the features. They create basic questionnaires, send them by email, and end up with raw data impossible to exploit. They miss out on conditional logic, advanced collectors, and integrated analysis tools.
Here's what you'll master:
- Design intelligent surveys: You'll learn to structure your questions, use the right types (matrix, Likert scale, NPS), and configure branching logic to personalize the journey.
- Maximize your response rates: You'll know how to choose the right collectors (web link, email, popup, QR code), optimize the design and write questions that don't abandon mid-course.
- Analyze without hassle: You'll master filters, cross-tabs, comparison rules and exports to transform your raw data into actionable insights.
- Automate your collection: You'll connect SurveyMonkey to your CRM, marketing tools or Make/Zapier workflows to automate sending and processing responses.
- Collaborate effectively: You'll manage access, result sharing and comments to work as a team on your surveys.
Whether you're starting from scratch or have already created a few surveys, our SurveyMonkey training gives you the right reflexes to obtain reliable and actionable data.
What you'll learn in our SurveyMonkey training
MODULE 1: SURVEYMONKEY BASICS
We start at the beginning: understanding the interface, creating your account, and navigating the tool without getting lost.
You'll discover the structure of a SurveyMonkey survey: pages, questions, sections. You'll understand the difference between plans (Basic, Standard, Advantage, Premier) and what each level unlocks.
You'll learn to use pre-designed survey templates as a starting point, and when it's better to start from scratch.
We'll also cover global settings: language, numbering, progress bar, and display options.
At the end of this module, you know how to create a basic survey and understand how the tool is organized.
MODULE 2: DESIGNING EFFECTIVE QUESTIONS
This is the heart of the matter: creating questions that deliver actionable answers.
You'll master all question types: multiple choice, dropdown list, matrix, Likert scale, NPS (Net Promoter Score), text box, slider, ranking.
You'll learn when to use each type depending on what you want to measure. An NPS for overall satisfaction, a matrix to compare several criteria, a Likert scale to measure attitudes.
We'll see best practices for writing: avoiding biased questions, double negatives, ambiguous wording. The errors that skew your data.
You'll also configure advanced options: required questions, randomization of choices, response validation.
At the end of this module, you know how to create questions that generate reliable and analyzable data.
MODULE 3: BRANCHING LOGIC AND PERSONALIZATION
This is where SurveyMonkey becomes powerful: adapting the journey based on responses.
You'll configure skip logic to send respondents to different pages based on their answers. An unsatisfied customer goes to diagnostic questions, a satisfied one to recommendation questions.
You'll learn to use advanced logic: multiple conditions, AND/OR, question masking, page randomization.
We'll also cover piping: automatically inserting a previous answer into a following question. "You said you were [answer], can you elaborate..."
You'll configure quotas to limit responses per segment and disqualification to filter irrelevant profiles.
At the end of this module, you create dynamic surveys that adapt to each respondent.
MODULE 4: DISTRIBUTING AND COLLECTING RESPONSES
A good survey is useless if no one responds. We'll see how to maximize your collection.
You'll master the different collectors: web link, email invitation, website integration, popup, QR code. Each has its advantages depending on your context.
You'll learn to configure collector settings: anonymous or identified responses, multiple responses allowed or not, closing dates, confirmation messages.
We'll see how to personalize your invitation emails with SurveyMonkey, track reminders, and analyze open and completion rates.
You'll also discover targeting options: SurveyMonkey Audience to buy responses, and integrations with your existing contact databases.
At the end of this module, you know how to distribute your survey to the right audience and optimize your response rates.
MODULE 5: ANALYZING AND LEVERAGING RESULTS
The responses are coming in. Now, we need to transform them into insights.
You'll master the analysis dashboard: overview, trends, automatic charts. You'll understand key metrics: completion rate, average time, abandons.
You'll learn to use filters and comparison rules to segment your data. Compare responses by age, by source, by date.
We'll cover cross-tabs to cross multiple questions and identify correlations. Do respondents from a certain segment answer differently?
You'll configure exports: PDF for presentations, Excel/CSV for advanced analysis, SPSS for statisticians. And result sharing options with your teams or clients.
At the end of this module, you transform raw data into actionable and presentable insights.
MODULE 6: INTEGRATIONS AND AUTOMATIONS
SurveyMonkey connected to your stack, that's where the magic happens.
You'll configure native integrations: Salesforce, HubSpot, Mailchimp, Microsoft Teams, Slack. Automatically send responses to your CRM, trigger alerts, enrich your contacts.
You'll learn to use the SurveyMonkey API and webhooks for custom integrations. Receive responses in real-time in your system.
We'll see connections via Make and Zapier to automate complex workflows: a negative response triggers a support ticket, a positive response sends a Google review request.
You'll also discover team features: access management, shared question library, company templates.
At the end of this module, SurveyMonkey is integrated into your ecosystem and your workflows are automated.
¿Por qué formarte con Hack'celeration?
AN EXPERT AGENCY THAT USES SURVEYMONKEY FOR ITS CLIENTS DAILY
